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Tag: CaratLane

  • Lowe Lintas adds sparkle to Caratlane’s #GetDiwaliReady

    Lowe Lintas adds sparkle to Caratlane’s #GetDiwaliReady

    MUMBAI: During Diwali, online or retail brands in any category be it apparels or malls or real estate or automobiles and even jewellery are vying for attention saying ‘buy me’ by offering discounts and cashbacks.

    The online jewellery market is pegged at Rs. 8-10 billion market. It is growing five times more in comparison to its offline competitors. In a cluttered festive environment, the campaign #GetDiwaliReady conceived by the Mumbai office of Lowe Lintas aims to touch the hearts of millennials and encourages them to buy jewellery online. CaratLane, a Tanishq partnership, is aiming to take a larger share of the pie as they are entering their next level of growth with this campaign.

    Lowe Lintas president Anaheeta Goenka, “It was an interesting business challenge given to us. Create a consumer pull for modern everyday jewellery and build a human connect with the brand. The current generation values the relationships made away from the family – be it a place where they stay or a place where they work. And, thus was born the campaign idea of new “families.”

    CaratLane founder and CEO Mithun Sacheti says: “Our campaign celebrates the precious relationship that we build outside our family, in our newly set-up social ecosystems, who become our extended family. “

    Lowe Lintas executive director (creative) Akash Das: “There are many people who won’t be able to go home to celebrate Diwali.  Our script is about the friendships they have nurtured in a place away from ‘home’.”

  • Celebrate #EveryDayLove with CaratLane

    Celebrate #EveryDayLove with CaratLane

    MUMBAI: Traditionally, Valentine’s Day is centred around mushy romantic love between couples. However, this Valentine’s Day, CaratLane, India’s leading omni-channel jeweller has set out to change course and recognise #EveryDayLove – the kind that may not sweep us off our feet, but makes our lives a little brighter every day through the most subtle gestures.

    CaratLane senior vice-president – marketing Atul Sinha said, “Celebrating Valentine’s Day has gained a lot of popularity in India, but most people think of it as a celebration of love between couples. The truth is, that in our lives, there are several people who show us love through their everyday acts of love and kindness. This Valentine’s Day we wanted to encourage people to recognise and celebrate the love that they see in their everyday relationships. We have launched a range of jewellery collections that include motifs like lovebirds, bows, hearts, initials and personalized trinkets to celebrate the love in different relationships.”

    To celebrate #EveryDayLove, CaratLane has also come up with two heartfelt videos that strike a chord with everyone who want to thank or appreciate the special people in their life. Conceptualised and produced by ‘Famous Innovations’, these videos showcase new-age relationships with a fresh approach to Valentine’s day. They celebrate the beauty of love in everyday life and elevate these moments with CaratLane.

    “Valentine’s Day has always been seen as couple’s day. But of course, love isn’t just limited to couples or to one day. And as a brand which stands for every day jewellery, we decided to talk about the love that we see and experience every day. The love that touches our lives in small, but very significant ways. These films spin the idea of “love” on its head, and thereby show the gifting of jewellery in a new light. We’re telling people that on Valentine’s you can gift something to your mom, sister, brother, dad, roommate or anyone who is close to your heart,” said Famous Innovations founder and CCO Raj Kamble.

  • Celebrate #EveryDayLove with CaratLane

    Celebrate #EveryDayLove with CaratLane

    MUMBAI: Traditionally, Valentine’s Day is centred around mushy romantic love between couples. However, this Valentine’s Day, CaratLane, India’s leading omni-channel jeweller has set out to change course and recognise #EveryDayLove – the kind that may not sweep us off our feet, but makes our lives a little brighter every day through the most subtle gestures.

    CaratLane senior vice-president – marketing Atul Sinha said, “Celebrating Valentine’s Day has gained a lot of popularity in India, but most people think of it as a celebration of love between couples. The truth is, that in our lives, there are several people who show us love through their everyday acts of love and kindness. This Valentine’s Day we wanted to encourage people to recognise and celebrate the love that they see in their everyday relationships. We have launched a range of jewellery collections that include motifs like lovebirds, bows, hearts, initials and personalized trinkets to celebrate the love in different relationships.”

    To celebrate #EveryDayLove, CaratLane has also come up with two heartfelt videos that strike a chord with everyone who want to thank or appreciate the special people in their life. Conceptualised and produced by ‘Famous Innovations’, these videos showcase new-age relationships with a fresh approach to Valentine’s day. They celebrate the beauty of love in everyday life and elevate these moments with CaratLane.

    “Valentine’s Day has always been seen as couple’s day. But of course, love isn’t just limited to couples or to one day. And as a brand which stands for every day jewellery, we decided to talk about the love that we see and experience every day. The love that touches our lives in small, but very significant ways. These films spin the idea of “love” on its head, and thereby show the gifting of jewellery in a new light. We’re telling people that on Valentine’s you can gift something to your mom, sister, brother, dad, roommate or anyone who is close to your heart,” said Famous Innovations founder and CCO Raj Kamble.