ITV

Tag: CaratLane

  • Khyaal and CaratLane partner to introduce Innovative Digital Gold Investment for seniors

    Khyaal and CaratLane partner to introduce Innovative Digital Gold Investment for seniors

    Mumbai: Khyaal, India’s number one app for senior citizens announces a strategic partnership with CaratLane, to introduce Khyaal Digi-Gold—a secure, hassle-free digital gold investment solution tailored for seniors. Launching on the auspicious occasion of Akshaya Tritiya, this partnership is set to revolutionise the way senior citizens approach gold investment. It offers a secure, hassle-free digital alternative that addresses the traditional challenges associated with physical gold such as making charges, purity concerns, storage costs, and theft risks.

    As part of this partnership, Khyaal’s app will feature a dedicated section where users can effortlessly buy and sell gold by weight or its monetary value. Additionally, the app will provide access to real-time gold prices and a history of gold performance, enabling users to make informed investment decisions. This digital format allows for transactions to be made 24/7 directly from the Khyaal app, with the option to easily convert their digital gold holdings into Indian Rupees and transfer to their bank accounts. Seniors can also effortlessly convert their digital investments into physical jewellery, choosing from CaratLane’s extensive collection of over 8,000 unique designs available both online and at more than 270 retail outlets nationwide. This flexibility and the tangible benefits of Khyaal Digi-Gold make it a highly appealing choice for seniors who value both security and convenience. Moreover, this partnership comes with the CaratLane seal of trust, which guarantees the purity and security of the investment.

    Commenting on the partnership, Khyaal founder & CEO Hemanshu Jain said, “Gold has always been a trusted investment avenue for seniors and continues to be the preferred option. Our partnership with CaratLane furthers our ongoing commitment to enhance the lives of our seniors by offering greater access, security, and independence. The aim is to ensure that seniors can invest in gold through a simple and seamless platform that streamlines the gold investment process, making it accessible and hassle-free.”

    Expressing enthusiasm about the partnership, CaratLane chief executive officer Avnish Anand said, “The whole point of building the Digital gold business is to provide a simpler cost-effective solution to consumers who buy and gift gold for future jewellery purchases. This strategic partnership with Khyaal is a crucial step in making that happen. We feel that we can combine our capabilities and provide a wonderful experience and great value to Khyaal’s customers.”

    Khyaal Digi-Gold offers a structured and transparent approach to buying 24-carat gold, ensuring compliance with all applicable laws and regulations. This method allows customers the flexibility to invest in gold in denominations as low as Rs 10. CaratLane, on behalf of Khyaal users, secures physical gold which is then stored in BVC’s high-security vaults, providing peace of mind for seniors by eliminating the logistical challenges of storing and securing physical gold.

    Khyaal was established to address the broad spectrum of challenges faced by seniors in modern times, including loneliness, digital literacy, susceptibility to online frauds, misinformation, and difficulty in accessing suitable assistance. Designed to empower seniors to reclaim control over their lives, the Khyaal app comprehensively tackles these issues. With a digital-first approach, it leverages technology to provide seamless access to essential services across India, enabling seniors to navigate their daily lives with greater independence and security. Since its launch in 2020, Khyaal has successfully engaged with over one million seniors and has raised a total of $5.4 million, significantly boosting its ability to serve India’s senior population.

  • CaratLane Postcards: World’s first tech embedding video messages in jewelry

    CaratLane Postcards: World’s first tech embedding video messages in jewelry

    Mumbai: CaratLane, India’s leading omni-channel jewellery brand, has unveiled a new groundbreaking feature called Postcards, which leverages an innovative machine-learning technology, taking the brand’s promise of #KhulKeKaroExpress to the next level. It’s the world’s first-ever such service that lets users record heartfelt video messages and embed them into any CaratLane ring, which can be scanned by the recipient and relived forever.

    This jewellry-based tech innovation, conceived by co-founder and former MD of CaratLane, Mithun Sacheti, has transformed the entire gifting experience by adding a new, everlasting layer of expression.

    Talking about the launch, CaratLane co-founder & CTO Gurukeerthi Gurunathan said: “Enabling our users to express their emotions is our brand’s purpose. Over the last two years, our commitment to bringing Postcards to life has been through a tedious journey of constant trials, testing, and pushing the limits of technology. But the true beauty of Postcards doesn’t lie in the complex technology that powers this service. It lies in the seamlessness with which the user can attach their emotions to a ring, making it even more priceless.”

    CaratLane co-founder & CEO Avnish Anand added, “Most of our designs are chosen for gifting, and over the years, we’ve seen that a vast majority of those users take the effort of writing a special gift message. While a gift message or card is personal, it’s also very transient- most people we spoke to ended up misplacing or losing the card in a few months. On the other hand, when it comes to conveying true emotions, a video is far more impactful. We wanted to address this inherent need for making the gifting experience deeply personalised through a service that would let users save these memories eternally. And that paved the way for Postcards.”

    Launched just a week back, the service has already got everyone on social media talking about it. Over 400 plus people joined CaratLane’s rather bold teaser on Instagram by showing off their ring finger to the world. The brand also teamed up with Yashraj Mukhate to create a catchy song that summed up the Postcards experience and had everyone grooving to its tunes. The big launch culminated in the release of three heartwarming films conceptualised by BBH India. Each film carries a wonderfully warm story that’s bound to tug on the heartstrings of everyone watching.

    BBH India chief creative officer Parikshit Bhattaccharya stated, “Postcards is a great example of brand experience. It uses technology to add more heart to the experience. And it comes straight out of the brand’s line Khul Ke Karo Express. The three stories in the films hint at the emotional reservoir that this experience can unlock for people while gifting a ring with CaratLane. This innovation needed memorable communication and I feel the teams at CaratLane, BBH and Colour Palette Films have delivered it in spades. Toh Khul Ke Karo Express with Postcards from CaratLane.”

    CaratLane’s Postcards has phenomenally added a new dimension to gifting and self-expression, seamlessly blending emotions, and personalisation. Whether as a gift for others or a personal indulgence, it presents an exclusive and heartfelt way to express emotions in intimate relationships.

    Details about the innovation here – https://www.caratlane.com/postcards?utm_source=YouTube&utm_medium=Pagepost&utm_campaign=Jan2024_Postcards

  • Alpona by CaratLane: Tradition reimagined with modern aesthetics

    Alpona by CaratLane: Tradition reimagined with modern aesthetics

    Mumbai: CaratLane, India’s leading omni-channel jewellery brand, has marked the beginning of the festive season with the launch of its new collection, Alpona. The collection draws inspiration from the mesmerising traditional Bengali art style and its eight unique motifs, crafted with modern aesthetics. These intricate patterns carry profound meaning in each motif, symbolising prosperity, good health, and triumphs. Bringing to life these symbolic elements, the collection also taps into the nostalgia of creating these Alpona designs at home to signal the beginning of any celebration.

    Crafted in 14kt gold, white ceramic, and diamonds, the gorgeous Alpona motifs can be seen in a variety of categories, including earrings, rings, bracelets, and pendants. The intricate detailing on each piece demonstrates the perfect blend of tradition and modern elegance.

    Talking about the collection, CaratLane VP of marketing Jennifer Pandya said, “Design has always been at the core of everything we do at CaratLane, and the Alpona collection stays true to its inspiration. The handcrafted intricate motifs of this collection are reminiscent of the nostalgia of creating something beautiful with our hands and sharing the joy with our families during every occasion. We’ve translated this idea into gorgeous, affordable designs that can be worn every day to make this festive season even more joyous for our customers.”

    The collection has been launched with a heartwarming film that gives Alpona the spotlight, showcasing how jewellery brings people together and enables them to express their emotions beautifully. The film stays true to the brand’s ethos of ‘Khul Ke Karo Express’. The film’s protagonist displays a balance of tradition and modernity, embodying the essence of the Alpona collection.

     

     

    Alpona by CaratLane is the ideal choice this festive season, whether you’re going for the classic traditional or a trendy indo-western look. The collection is available online at www.caratlane.com and can be experienced in person at over 230 CaratLane stores across India.

  • CaratLane elevates Avnish Anand as new CEO

    CaratLane elevates Avnish Anand as new CEO

    Mumbai: CaratLane has elevated Avnish Anand, currently chief operating officer of CaratLane, as its new chief executive officer (CEO) with immediate effect. Anand, an alumnus of ISI Kolkata and IIM Lucknow, was employee No.1 at CaratLane and an integral part of the founding team. He has played a stellar role in building CaratLane into what it is today.

    Gurukeerthi Gurunathan, another veteran of CaratLane and the person who has built the technology infrastructure that powers CaratLane’s omni channel business and digital experiences, will continue to play an important role as the chief technology officer of CaratLane. Gurunathan is a seasoned technology leader who holds a master’s degree from IIM Bangalore and has worked with some marquee Fortune 500 companies including a stint in Silicon Valley.

    Titan, on 19 August 2023, announced the acquisition of the full stake held by the founder Mithun Sacheti and his family members subject to the completion of customary regulatory approvals.

    Commenting on the announcement, Titan managing director C K Venkataraman said, “We are delighted to appoint Avnish as CaratLane’s new Chief Executive Officer. Avnish comes with exceptional strategic and people leadership capabilities and has been instrumental in making CaratLane the true omni channel brand. As CaratLane and CaratLaners look to the future with great excitement and confidence, I am sure Avnish will provide the right leadership that will enable the creation of the highest standards of excellence in everything we do and reach for the stars through those standards.”

    Anand on his appointment as the CEO of CaratLane said, “Being a part of the founding team here at CaratLane, I’ve seen the brand’s evolution up close and it’s been such a remarkable journey. Mithun has been a pillar of support and a sounding board for all my ideas these past years, so of course it’s sad to see him go. But I’m really excited for this new chapter as we have a great opportunity to build a bigger and more remarkable business in front of us.  It’s definitely a moment of pride for all of us and we look forward to working more closely with the Titan leadership on this exciting journey.”

  • This Raksha Bandhan, CaratLane celebrates the bond that never ages

    This Raksha Bandhan, CaratLane celebrates the bond that never ages

    Mumbai: With Raksha Bandhan on the horizon, CaratLane, India’s omni-channel jewellery brand, has unveiled a heart-warming campaign designed to celebrate the everlasting sibling bond. The ingenious concept and flawless execution of this campaign has been attributed to BBH India (part of Publicis Groupe India).

    The CaratLane campaign evokes nostalgia through illustrations that aptly depict the moments of endearing sibling dynamics, it also embraces the very essence of growing up together and remaining united in perpetuity. From playful banter to shared moments of joy, these visuals eloquently capture precious memories that defy the constraints of time.

    Talking about the brand’s latest campaign for Raksha Bandhan, CaratLane VP marketing Jennifer Pandya said, “At a time when the world is marked by rapid changes, sibling bonds comes across as a connection that is steadfast and enduring. The camaraderie shared by siblings are often timeless and distinct from other forms of relationships. That equation among siblings remain unchanged even as they grow and mature and always brings out the child in each other whenever they meet. Based on this understanding, we wanted to position CaratLane as the most desired destination for gifting during this Raksha Bandhan season – the gifts curated by the brand for the occasion capture the essence of timelessness of sibling bondings.”

    CaratLane has added an exciting element to the campaigns with the addition of the limited edition of Raksha Bandhan box. This unique box encourages playful interaction between siblings, as the gift can only be unlocked by correctly answering a question posed by the sibling. This innovative approach not only ensures the intended recipient’s access to the gift, but also adds an extra layer of anticipation and delight to the gifting experience. This exclusive box is available exclusively at the brand’s stores in Mumbai.

    Talking about the thought process that went behind in the making of the campaign, BBH India CCO Parixit Bhattacharya stated, “Sibling relationships are often the most enduring connections of our lives that deserve special attention. CaratLane wanted to craft an unparalleled campaign that commemorates this bond on the occasion of Raksha Bandhan. At BBH, our passion lies in creation, which led us to conceive the ‘Sibling Password Box’ – a playful, fun test for siblings and how well they know each other. We can’t wait to see the questions they come up with and hope this initiative delivers a memory that siblings will cherish for years to come!”

    In a bid to elevate the experience of Raksha Bandhan gifting and make it memorable, the brand also encourages customers to personalise the gifts by incorporating personalised avatars that mirror their distinct styles and personalities. Once the gifting is done, a quick scan of the QR code, provided alongside the gift box, reveals a touching message from the sibling, adding an extra layer of emotional connection. Customers can avail of this engaging activity at any of the 220+ CaratLane stores spread across the country.

    CaratLane has something for everyone to make this festive season even more special – right from Switch’s new convertible jewellery collection to over 7000 stunning designs starting at just Rs 5,000.

     

     

     

  • CaratLane launches festive campaign ‘#MereStyleKiDiwali’ to promote their gifting products

    CaratLane launches festive campaign ‘#MereStyleKiDiwali’ to promote their gifting products

    Mumbai: CaratLane has launched its digital film, Mere Style Ki Diwali, on the occasion of Diwali. Introducing the first of four digital films, the campaign aims to showcase that while jewellery plays an important role in “intimate gifting relationships,” every person has their own style of celebrating Diwali and honouring the traditions of the festivities. BBH Communications India conceptualised and executed the “#MereStyleKiDiwali” campaign.

    Building on the brand’s core purpose to help consumers express their emotions, CaratLane’s latest film brings to life the journey of a daughter-in-law finding her own unique expression with her in-laws on the occasion of her first Diwali with them. The story beautifully captures the slight nervousness and the confidence felt by her as she prepares for an evening with her husband and his parents. We see her styled in a silk saree with an off-white blazer and a brown belt, non-conventional and yet an acknowledgment of her tradition. The film takes us through the surprise she has planned for her mother-in-law by bringing both her worlds together.

    Whether it is gifting something memorable to family or friends, or even gifting yourself something to celebrate personal milestones, CaratLane aims to create designs and solutions for customer needs. The brand has also highlighted their 24-48-hour delivery service and the 15-day exchange service through the digital films.

    Speaking about the campaign, CaratLane vice president of marketing Jennifer Pandya said, “We have understood from many customer stories and interactions that our jewellery plays a central role in helping customers express their unique sense of style and personality. We’ve seen how jewellery is gifted by  women to their family on occasions such as Diwali, and CaratLane designs are perfect for such gifting occasions. They enable the gifter to express their gratitude and love while also celebrating their tradition and culture in a way that is meaningful to them. “#MereStyleKiDiwali” is born from numerous such stories that we want to celebrate this year. Through this campaign, we aim to showcase CaratLane as a gifting destination for different relationships during the festive season and help customers embrace their style of celebrating. We also wanted to highlight the different services like fast delivery, 15-day exchange, and old gold exchange, positioning CaratLane as a brand that creates solutions for customers rather than just a jewellery brand.”

    Adding to it, BBH India ECH Aarti Srinivasan said, “For a brand that designs some of the most unique and modern fine jewellery, our attempt has always been to let this modernity reflect in the communication we design. With #MereStyleKiDiwali, we wish to send out the message that there aren’t any set rules or ways of celebrating Diwali. Whether it is jewellery, rangoli or mithai, the idea is to encourage people to add their own style and embrace their uniqueness without the social pressures of fitting in.”

  • CaratLane releases catchy Rap Anthem; takes twitter by storm

    CaratLane releases catchy Rap Anthem; takes twitter by storm

    Mumbai: The leading omni-channel jewellery brand, CaratLane, has launched its very own rap anthem on YouTube, starring the employees in their natural element. 

    The rap antthem #YehHaiApnaTime highlights how the essence & spirit of the people is what makes CaratLane so unique.

    The digital anthem recently created a buzz on Twitter as it trended in the top five conversations.

    The anthem goes on to showcase a glimpse of the fun & culture at their office.

    The brand released the rap anthem to give a sneak-peek into CaratLane’s work culture to its consumer base and connect with like-minded people. While the treatment of the video is very fun, inclusive and full of energy, the anthem also makes some strong statements that represent the overall brand values on omnipresence, priority of consumer experience and being accessible, to name a few. 

    Talking about the catchy release, CaratLane COO and co-founder Avnish Anand said, “the last 13 years have been nothing short of epic. They say it takes a village but for us it’s been an army of soldiers who have given all their heart, grit and determination in making every day and every year better than the other. From starting out in Chennai to now growing at a global scale, every milestone is a story of multiple heated (or passionate) discussions, the willingness to step into the unknown, the dedication to keep climbing mountain after mountain and being uncomfortably excited about every possibility and challenge thrown at us (and unlimited cups of chai!).”

  • CaratLane ropes in Nickelodeon’s Dora to promote kids’ jewellery range

    CaratLane ropes in Nickelodeon’s Dora to promote kids’ jewellery range

    Mumbai: Celebrating the legacy of Nickelodeon’s character Dora the Explorer, omnichannel jeweller and Tanishq partnership brand CaratLane has introduced a vibrant collection, ‘CaratLane x Dora the Explorer’, in association with Viacom18 consumer products. This exclusive collection consists of 10 beautifully crafted designs such as pendants, necklaces, bracelets for kids.

    With Raksha Bandhan around the corner, the launch of this fine jewellery is an attempt to bring young fans one step closer to their favourite Nickelodeon character, said the brand in a statement. “While ensuring the designs are safe and secure for kids with no sharp edges, the jewellery comes with a special protective coating,” it added.

    “CaratLane is the ultimate destination for kids’ jewellery. Now, with another feather in our cap that’s ‘Dora the Explorer’, it’s going to be amazing,” said CaratLane, SVP – merchandise, Aakrosh Sharma. “We know there are a lot of fans out there who love this character and they will be delighted to see the range of designs we have. Each design in this collection is beautifully crafted in vibrant enamel and 14-karat gold. They are super kid-friendly and made with care keeping in mind ‘all-day comfort’.”

    “At Viacom18, we believe in working towards creating a relationship with our consumers across multiple touch-points even beyond the screen,” said Viacom 18, head – network sales, Mahesh Shetty. “With a strong affinity among kids, Nickelodeon’s Dora the Explorer has grown to become one of the most iconic characters and therefore our efforts lie in ensuring that our products give our young viewers an opportunity to personally engage with the character. Kids adore Dora the Explorer and this new line stylised and endearing jewellery collection in collaboration with CaratLane is a step further to ensure that they enjoy and interact with their favourite character and make it a part of their daily lives.”

    The collection is now available on CaratLane app, website, and offline stores across the country.

  • Festive season spurs growth for Titan in Q3

    Festive season spurs growth for Titan in Q3

    NEW DELHI: The third quarter of FY21 pushed lifestyle giant Titan on an impressive growth journey after a stunted performance for almost six months in the wake of the Covid2019 crisis. The festive season, headlined by the Hindu festivals of Dussehra and Diwali, prompted the jewellery division to cross the threshold of recovery into the growth phase. Two other divisions, namely watches & wearables and eyewear also moved closer to full recovery. 

    The jewellery business announced a 15 per cent growth in the 30-day festive period and a similar growth overall in Q3, excluding the sale of raw gold of around Rs 334 crore. The quarter also witnessed a well-rounded recovery with improvement in walk-ins and pick of sales in metros. CaratLane delivered growth of around 39 per cent. 

    Watches and wearables recorded a recovery rate of 88 per cent in Q3. The recovery was led by e-commerce channels, showcasing an absolute growth of over 30 per cent. The company scaled its omnichannel capability by up to 80 per cent. 

    Eyewear section had a recovery of around 92 per cent compared to the same quarter last year. Other businesses had a revenue recovery of around 80 per cent. 

    New ventures

    Titan also launched a slew of initiatives through the year that were positively received by consumers. In the high-value studded jewellery section, ‘Moods of the Earth’ collection was launched for fashion-forward women. Zoya customer experience zones were opened as shop-in-shop in four Tanishq stores. In the plain jewellery section, the division added 24 Tanishq stores on a net basis. 

    Titan launched the latest line of smartwatches TRAQ, and two premium collections for the festive season – Titan Grandmaster and Raga Moments of Joy. Fastrack also launched four major collections in the period. 

    For the eyewear section, eco-lite stores were introduced, which require lower investment and improve the profitability of the franchisee. A made-in-India IndiFit collection called Titan Crest was also launched. 

  • CARATLANE PRESENTS SHAYA

    CARATLANE PRESENTS SHAYA

    Mumbai, September 25th, 2018- CaratLane – a Tanishq partnership announces its foray into silver jewellery with ‘Shaya’.
    Meet Shaya, CaratLane’s seriously badass sibling! The brand celebrates women who live life on their own terms, and are kicking ass in their own unique way. A go-getter at work, they call her “aggressive”. But she rarely thinks about what others have to say. She’s modern and Indian, yes she can be both. Not one to follow the herd, she makes individualistic choices – from her personal life, to the jewellery that she wears. Shaya’s collection of bold, statement making silver jewellery gives women plenty of differentiated design options to choose from, no matter the occasion.
    On the thought behind the launch, Mithun Sacheti, Founder and MD, CaratLane said, “We started Shaya because we realized that there was a huge gap in the market. Although gold and silver jewellery co-exist side by side in the Indian woman’s wardrobe, most of them feel that when it comes to silver, the options are fairly generic or too expensive. It was a natural fit for us because CaratLane’s mission is to democratise jewellery, and design differentiation is core to our brand DNA’’.
    Shaya launches with three key collections:

    • Wild Flower collection – a celebration of unconventional women who carve their own niche! Every design is named a woman whose spirit it truly embodies – from the Frida K Earrings to the Meryl S Earrings.
    • Shining Armour collection – a war cry for women to be their own knights in shining armour with bold designs reminiscent of ancient weapons, all named after Indian warrior queens and princesses.
    • Rani Udaymati collection – inspired by a fiercely independent and resourceful queen who built a monument for her king. The designs reflect the intricate details of the monument that she built – Rani ki Vav.

    Crafted in 925 sterling silver, the range starts from Rs. 600 and goes up to Rs. 11,000.