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Tag: Carat

  • Aegis expands footprint in Chennai

    MUMBAI: Aegis is expanding its footprint in India. Carat, the media agency from the Aegis stable, has launched in Chennai. Posterscope will also expand its team and launch new services in Chennai.

    Carat will be headed by senior vice president south Joydeep Raha. Aegis also plans to expand its Carat Fresh teams in Chennai with recruitment of new talent and introduction of new services.

    In addition to this, Aegis Media India is consolidating its Chennai office in one building which will house Vizeum, Isobar (Digital) Iprospect (Search), Posterscope (OOH), Hyperspace (Retail), Carat and Carat Fresh Integrated (Activation).

    Aegis Media chairman India and CEO South East Asia Ashish Bhasin said, “We believe Chennai will be an extremely important market in the years to come and the spectacular success of Vizeum has proven that. Vizeum has won several businesses and expanded rapidly in Chennai. We are investing in a world class, state-of-the-art office, with the latest systems, technologies and connectivity. Shortly our clients in Chennai will, perhaps for the first time, have available to them, all specializations under one roof. We will soon announce the launch of a few more of our services, later this year. Our One Aegis promise will, from July 2nd, be available to our clients in Chennai, too. ”

    Vizeum managing director Indian sub continent S Yesudas added, “I have to place on record my appreciation for Team Vizeum Chennai who saw the merit in our story and chucked their other established jobs to put their hands on ours when we were just beginning. We will stay focused on this market in terms of our investment in our product as well as talent. My gratitude also goes out to each of our clients who have stood by us, with a special thanks to Amrutanjan and Sambhu for being the inspiration for our launch in Chennai.”

  • Lodestar UM wins PSI’s ‘Freedom 5’ and ‘Axshya communication’ accounts

    Lodestar UM wins PSI’s ‘Freedom 5’ and ‘Axshya communication’ accounts

    MUMBAI: Lodestar UM has been appointed as the media AoR by Population Services International (PSI), for Freedom 5 (Intra-Uterine Device for Women).

    The agency has also won media mandate for the Axshya communication campaign (awareness about Tuberculosis) project.

    The win comes on back of a multi-agency pitch that also saw participation of agencies like MediaCom, Maxus and Carat.

    Lodestar UM will be responsible for planning, buying and implementation across all mainline media i.e. TV, Print, Radio and Outdoor. The campaign on Tuberculosis has already broken in March 2012 while the Freedom 5 campaign is slated for release in May 2012 and will cover the pan-India market.

    Lodestar UM VP Anindya Ray said, ‘We are happy to be appointed as the AOR for the PSI campaigns against Tuberculosis and in driving demand for Freedom 5. We look to maximize the efficacy of the campaigns through use of appropriate tools and research based intelligence in order to push specific action.”

    Lodestar UM COO Anamika Mehta added, “Our endeavor is to create insightful ideas with a watchful eye on driving immersive communication experience in order to drive perception change. This is a huge responsibility and we look forward to partnering PSI.’’

    PSI (India) communications director Monica Bakshi said, “In India two people die of tuberculosis every three minutes, yet a majority of the population do not feel they are at risk from the disease. It is important to communicate that anybody can get TB, treatment is free and that an affected person must complete the full course of treatment. The first phase of the campaign highlights the urgency to get tested for TB, if one has a cough for two weeks or more. We have previously partnered successfully with Lodestar UM on other behaviour change communications campaigns, and are happy to have them on board to add media teeth to this important pan-India initiative.”

    The Freedom 5 communication seeks to bring about a behavioural change amongst married women in adopting proactive measures to avoid unplanned pregnancies. PSI intends to use its network of doctors across key markets to interact first-hand with the target audience and bring actionable change in perceptions.

    The Tuberculosis awareness campaign seeks to raise self-risk perception of the disease amongst the general population, and specifically targets adults between the ages of 15-54 years from the C and D socio-economic groups. People with a cough for two or more weeks are encouraged to have their sputum tested, for free, at the nearest Designated Microscopy Centre (DMC). The treatment for tuberculosis is free and is for a period of 6 to 8 months.

    The Tuberculosis campaign will not stop at awareness generation but will go beyond the traditional use of media and drive action.

  • Carat ventures down south, opens office in Bangalore

    Carat ventures down south, opens office in Bangalore

    MUMBAI: Continuing with its growth and expansion plans, Carat Media Services has launched its South operations with its regional office in Bangalore.

    Joydeep Raha has been roped in to head the division.

    Carat MD Kartik Iyer said, “We will work to delivering our unique integrated communications planning solutions to clients based in the region. We have over the past few years been working on consolidating our North and West operations and are now ready to present our suite of cutting edge solutions to clients from this crucial region.”

    Iyer also confirmed that Raha will head the South outfit. “We couldn’t have found a better person than Joydeep who knows the region so well. He has over the past few years proven his ability in not only managing businesses but also continuously acquiring businesses,” he said.

    Being in the south is very important to Carat as quite a few of its major clients including The Muthoot Group, Air Asia and Philips have interests in the region which require a very localised level of servicing.

    “This development is in line with our focus to deliver micro market solutions to the best of our abilities to our clients and nothing could be better than having feet on the ground,” said Iyer.

    Raha is a mechanical engineer and graduate from MICA. He has in the past worked with Bates, Enterprise Nexus and was with Lintas for the last eight years. During this period, he handled brands like Raymond. ABN AMRO 3M, Britannia, Jockey, BPL, Sanyo, Citizen Watches, Manappuram Finance ,Manappuram Jewellery, Metro Cash & Carry, Wockhardt and Infosys.

    Raha said “I have had the opportunity to be exposed to some of Carat’s which have been very impressive to say the least. These tools and processes will definitely make a huge impact in the market and will all add up to delivering huge efficiencies to clients here. What is truly impressive is their Integrated solution capabilities they have developed so quickly in the market with each division being domain experts in their respective fields. I am very excited about taking these capabilities to the market in South and am certain that these capabilities combined with Carat’s global learnings and best practices can be harnessed most effectively towards providing highly effective communication solution to the clients here.”

  • Carat to handle media duties of ABC Consultants

    Carat to handle media duties of ABC Consultants

    MUMBAI: Carat Media has won the media planning and buying duties of recruitment services brand ABC Consultants.

    ABC will conduct an identity revival exercise and plans to execute a high voltage mass media campaign through Carat by investing close to Rs 100 million. The company aims to further strengthen its brand recall in the premier executive search and selection business.

    Carat would be providing solutions for ABC Consultants through all its Aegis media partner agencies — Isobar, Posterscope, Carat Fresh and iProspect.

    The campaign that is expected to break soon will be a combination of both ATL and BTL activities. The company is looking at print and online activities, along with direct B2B communication with clients, while the electronic medium, too, might be taken forward.

    ABC Consultants CEO Shiv Agrawal said, “We are undergoing a major strategic renewal. In a growth-oriented scenario, we want to be the mind leader as far as quality manpower recruitment is concerned. We are delighted to have Carat Media as our partner in this endeavour of ours.”

    Carat Media senior VP Vidhu Sagar added, “We feel privileged to be chosen for this exercise as ABC Consultants already has a significant draw in the marketplace as far as its brand equity is concerned. We would look to partner ABC Consultants through our integrated communication planning process and help them achieve their objectives.”
     

  • Talwalkars ropes in Carat and Guava

    Talwalkars ropes in Carat and Guava

    MUMBAI: Health centre chain Talwalkars Better Value Fitness has roped in Carat Media as its media agency and Guava Creative Solutions as its creative partner.

    Talwalkar‘s overall marketing spends for the upcoming year would be around Rs 40-50 million.

    Carat Media Services MD Kartik Iyer confirmed the news to Indiantelevision.com.

    Aegis Group‘s Carat and boutique agency Guava will handle the business from their Mumbai offices.

    The mandates were given following multi-agency pitches that were initiated in November last year.

    The upcoming ad campaign that is expected to start next fiscal will comprise a well-balanced media mix of TV, digital (social media such as Facebook and Twitter), mobile marketing and brand activations.

     

  • Aegis’ Isobar expands to Bangalore; wins digital duties of VMware

    Aegis’ Isobar expands to Bangalore; wins digital duties of VMware

    MUMBAI: Isobar India, Aegis Media Group‘s digital marketing agency, is expanding operations in Bangalore.

    The agency, which will start its Bangalore office on 10 January, also said Thursday that it has just won the digital duties of the VMware that offers virtualisation and cloud infrastructure. 
     
    The Bangalore branch would serve as a hub for the southern region. Said Isobar Country Head Shamsuddin Jasani, “We will be sending Ashish Singh, Group Head Mumbai to start the Bangalore office. We wanted to first setup a world class product with international tools and thought process and making them relevant to the Indian context. We are confident of Isobar India attaining digital leadership in India.”
     
    Founded two years ago, Isobar has bagged over 35 brands including Reebok, Adidas, Philips, UTI MF, Tourism Australia and Perfetti across all forms of digital advertising, making it a truly integrated digital offering.

    Said Aegis Media chairman India and CEO South East Asia Ashish Bhasin, “Isobar India has had a spectacular run under Shamsu and I am very pleased to see them expand to Bangalore, the Digital & IT centre of India. On behalf of Isobar India, I am very pleased to welcome VMware to the Aegis Media family. Coming on the back of the successful launch of iProspect, this expansion from Isobar will help Aegis Media move towards digital leadership in India”.
     
    Isobar India is a part of Aegis Media India Group that also Includes Carat, media planning and buying independent, Posterscope, OOH agency, Hyperspace – (Retail), Brandscope – (OOH), Carat Fresh Intergrated (Activation) and Vizeum.