Tag: Carat India

Carat India appoints Sujata Dwibedy as EVP

MUMBAI: Carat India has roped in Sujata Dwibedy as executive vice president, and as per the new mandate, Dwibedy will lead the Mondelez business at Carat in India . Meanwhile, she will also work closely with the Carat APAC team on the business.

A media veteran with more than 17 years of experience, Dwibedy has extensively worked across sectors such as FMCG, telecom, airlines, finance, alcohol and beverages. Prior to this, Dwibedy was head – business development at Omnicom Media Group.

Speaking on the appointment, Kartik said, “We are delighted to have the vast experience and capabilities that Dwibedy brings to the table. I am certain that she will bring to bear all of her learnings to deliver outstanding solutions for Mondelez in India.”

Dwibedy added, “I have always aspired to work on brand Mondelez. It is a wonderful brand to work on. It is a matter of great pride for me that I will be able to leverage my planning, research, buying and strategic skills for a brand of this stature!”

May 16, 2016
Carat India appoints Sujata Dwibedy as EVP

MUMBAI: Carat India has roped in Sujata Dwibedy as executive vice president, and as per the new mandate, Dwibedy will lead the Mondelez business at Carat in India . Meanwhile, she will also work closely with the Carat APAC team on the business.

A media veteran with more than 17 years of experience, Dwibedy has extensively worked across sectors such as FMCG, telecom, airlines, finance, alcohol and beverages. Prior to this, Dwibedy was head – business development at Omnicom Media Group.

Speaking on the appointment, Kartik said, “We are delighted to have the vast experience and capabilities that Dwibedy brings to the table. I am certain that she will bring to bear all of her learnings to deliver outstanding solutions for Mondelez in India.”

Dwibedy added, “I have always aspired to work on brand Mondelez. It is a wonderful brand to work on. It is a matter of great pride for me that I will be able to leverage my planning, research, buying and strategic skills for a brand of this stature!”

May 16, 2016
Carat India bags integrated media duty of Pfizer Magnum

MUMBAI Following a multi-agency pitch, Carat India has won the media mandate of Pfizer Magnum business division. The key parameters that helped Carat win the business are an integrated communication approach, along with innovative ideas that will enhance the brand image.

Carat starts this wonderful relationship through a Pan India launch of Gelusil sachet campaign. This campaign brings to the fore a humorous element depicted by Javed Jafri as the brand ambassador. This sachet campaign will see all forms of media being explored – traditional media, digital, out-of-home, and an interesting storytelling format in the form of co-creating content to engage the audience.

Commenting on the win, Carat India MD Kartik Iyer said, “We are delighted that Pfizer found value in the unique approaches we presented on the tasks we were briefed on. It’s an absolute honour to have been selected as their partner and by creating integrated engaging solutions we look forward to partnering the team in taking the various brands of Pfizer from strength to strength in India.”

Carat India SVP- west Himanka Das added, “We are delighted to handle a portfolio of heritage brands such as Gelusil and Becosules that will push us to take the brand conversations to the next level through innovative path breaking approaches both traditionally and digitally. Our vision is to redefine media strategy to deliver gold-standard approach when it comes to the clients’ businesses through media and communications. This is a tremendous opportunity for us to leverage our strengths in consumer insights through our proprietary tool CCS to deliver cutting edge integrated media strategy in a digitally convergent world.”

March 18, 2016
Carat India bags integrated media duty of Pfizer Magnum

MUMBAI Following a multi-agency pitch, Carat India has won the media mandate of Pfizer Magnum business division. The key parameters that helped Carat win the business are an integrated communication approach, along with innovative ideas that will enhance the brand image.

Carat starts this wonderful relationship through a Pan India launch of Gelusil sachet campaign. This campaign brings to the fore a humorous element depicted by Javed Jafri as the brand ambassador. This sachet campaign will see all forms of media being explored – traditional media, digital, out-of-home, and an interesting storytelling format in the form of co-creating content to engage the audience.

Commenting on the win, Carat India MD Kartik Iyer said, “We are delighted that Pfizer found value in the unique approaches we presented on the tasks we were briefed on. It’s an absolute honour to have been selected as their partner and by creating integrated engaging solutions we look forward to partnering the team in taking the various brands of Pfizer from strength to strength in India.”

Carat India SVP- west Himanka Das added, “We are delighted to handle a portfolio of heritage brands such as Gelusil and Becosules that will push us to take the brand conversations to the next level through innovative path breaking approaches both traditionally and digitally. Our vision is to redefine media strategy to deliver gold-standard approach when it comes to the clients’ businesses through media and communications. This is a tremendous opportunity for us to leverage our strengths in consumer insights through our proprietary tool CCS to deliver cutting edge integrated media strategy in a digitally convergent world.”

March 18, 2016
Carat India wins media mandate of Columbia Asia Hospitals

MUMBAI: Columbia Asia Hospitals has roped in Carat India, the flagship media agency from Dentsu Aegis Network, as its media agency.

Carat won the mandate following a multi-agency pitch and will now handle the account from its Bangalore office. This comes on the back of Carat’s record breaking new business wins, including Mondelez, making Carat the leading new business agency in India two years in a row.

Commenting on the partnership, Columbia Asia Hospitals VP sales and marketing Vinay Kaul said, “To us, Carat came across as an agency that focuses on finding communication solutions keeping the business challenges at the centre. We wish Carat all the best as we embark on an exciting journey together.”

Carat India MD Kartik Iyer added, “As we move forward, our goal is to create unique industry benchmarks for our clients. We are very happy to be associated with Columbia Asia Hospitals and look forward to a long-lasting and fruitful partnership with them. We also look forward to bring in our past experience in Healthcare communications to bear on this premium relationship we are getting into.

Carat South executive VP Joydeep Raha said, “The brief that the client has given us is very challenging. This is because while there are huge opportunities within the healthcare industry, a set of very unique challenges also stand to plague this unique category. Here, our task at hand therefore, is to fight those challenges and position Columbia Asia as a leading healthcare destination with the mission to deliver the best clinical outcomes in the most effective, efficient and caring environment.”

Columbia Asia is one of the first healthcare companies to enter India through 100 per cent foreign direct investment (FDI) route. The chain is currently present in Ahmedabad, Bangalore, Mysore, Kolkata, Gurgaon, Ghaziabad, Patiala and Pune.

March 9, 2016
Carat India wins media mandate of Columbia Asia Hospitals

MUMBAI: Columbia Asia Hospitals has roped in Carat India, the flagship media agency from Dentsu Aegis Network, as its media agency.

Carat won the mandate following a multi-agency pitch and will now handle the account from its Bangalore office. This comes on the back of Carat’s record breaking new business wins, including Mondelez, making Carat the leading new business agency in India two years in a row.

Commenting on the partnership, Columbia Asia Hospitals VP sales and marketing Vinay Kaul said, “To us, Carat came across as an agency that focuses on finding communication solutions keeping the business challenges at the centre. We wish Carat all the best as we embark on an exciting journey together.”

Carat India MD Kartik Iyer added, “As we move forward, our goal is to create unique industry benchmarks for our clients. We are very happy to be associated with Columbia Asia Hospitals and look forward to a long-lasting and fruitful partnership with them. We also look forward to bring in our past experience in Healthcare communications to bear on this premium relationship we are getting into.

Carat South executive VP Joydeep Raha said, “The brief that the client has given us is very challenging. This is because while there are huge opportunities within the healthcare industry, a set of very unique challenges also stand to plague this unique category. Here, our task at hand therefore, is to fight those challenges and position Columbia Asia as a leading healthcare destination with the mission to deliver the best clinical outcomes in the most effective, efficient and caring environment.”

Columbia Asia is one of the first healthcare companies to enter India through 100 per cent foreign direct investment (FDI) route. The chain is currently present in Ahmedabad, Bangalore, Mysore, Kolkata, Gurgaon, Ghaziabad, Patiala and Pune.

March 9, 2016
Carat India rated number one on vitality scores: RECMA

MUMBAI: After a flurry of account wins over the last 12 months including brands like General Motors, Microsoft, Sony, Nokia, MasterCard, British Airways, JSW Steel & Cement, Popees and Ruosh to name a few, Carat has also shown the maximum growth on the Qualitative Ranking of RECMA moving from the number 11 spot in August 2013 to number four in the latest report, making it the fastest growing media agency in India.

To top it all, on Vitality scores of the research, Carat has jumped to the number one position with a perfect score of 10.

Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin said, “This is an absolutely fantastic achievement by Carat to become the fastest growing agency in India. From being a one-in-a-crowd agency in the market, in a short time, they are at the top-end of the table. As the lead media agency of the Denstu Aegis Network, Carat continues to make its mark in the Industry and will very soon be amongst the top three on all parameters.”

Carat India managing director Kartik Iyer opined, “This is a great testimony for the fantastic work the teams have put over the past few years to strengthen the Carat brand in India. This is also a result of the key investments made by group in great people and processes which have delivered outstanding solutions to our clients.”

July 1, 2015