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Tag: Carat Fresh

  • Carat Fresh integrated to become psLIVE

    Carat Fresh integrated to become psLIVE

    MUMBAI: To be the first in the region, Dentsu Aegis Network’s experiential marketing agency, psLive, which was recently launched in APAC, will be rolled out in India.

     

    Carat Fresh Integrated, which has built itself to a strong 95 experiential professionals, across eight offices, over the last five years, will transform to psLIVE in India, giving it a great platform to build upon.

     

    Dentsu Aegis Network South Asia chairman & CEO Ashish Bhasin will take on the additional role of chairman APAC, Posterscope and psLIVE – Asia Pacific.

     

    In India psLIVE will be focusing on experiential marketing, PR, rural marketing, branded entertainment, sports marketing, creative and consultancy as the key areas of operation in the initial phase. psLIVE India will be the first truly global experiential marketing agency, offering the entire gamut of services, which is built for the digital age.

     

    Commenting on the development, Bhasin said “We are very happy to transform Carat Fresh Integrated to psLIVE because this puts us in a unique place of having a strong ground based operation, backed by all the global knowledge and tools. All aspects of experiential marketing, particularly activation and rural, are becoming extremely important in India. Having a world class operation like psLIVE as part our offering, will give the Dentsu Aegis Network clients a unique opportunity to tap these areas, through a professional set-up.”

     

    psLIVE India will commence its operations with 95 employees, in eight offices. These offices are located in Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Kolkata, Chandigarh and Guwahati.  psLIVE has a ground network of over 3500 people. It is expected that by end 2015 the ground network will touch 10,000 and over 1,00,000 villages would have been covered by then.

     

    R Ravi Shankar will head psLIVE India while Sidharth Ghosh, vice president, Keshav Chandorkar, rural markets national head and Ajay Rao, vice president, will form the core management team of psLIVE.

  • Carat Fresh wins Bookmycab.com’s PR mandate

    Carat Fresh wins Bookmycab.com’s PR mandate

    MUMBAI: Carat Fresh PR, from the Aegis Media Group, has won the PR mandate for Bookmycab.com.

    Carat Fresh PR is the PR arm of Carat Fresh Integrated. Commenting on the development Carat Fresh Integrated vice president Sidharth Ghosh, “We are truly excited to be associated with Bookmycab.com. which operates in a challenging segment like radio taxi service. We are confident of supporting Bookmycab.com. business objectives with our insight-driven strategy and effective communications.”

    Added Bookmycab.com CEO Avinash Gupta, “We are extremely delighted to partner with Carat Fresh Integrated and are looking forward to a strong and successful association. Agency will be responsible for building brand awareness, corporate reputation and strategic visibility for the Bookmycab.com business in India. They have a very successful track record and the required insights the ability to understand our business.”

    The client list of the agency on the PR front include: SCA , Madame, Accelya Kale, Richfeel, Diaped, Ayushakti.

  • Keshav Chandorkar to head rural marketing function at Carat Fresh

    MUMBAI: Aegis Media’s Carat Fresh Integrated has launched its rural marketing vertical with KeshavChandorkar who comes in as National Head- Rural Marketing.

    He will report to Carat Fresh Integrated VP Sampat Shenoy.

    Chandorkar’s previous stint was as Dun and Bradstreet National Manager Rural Marketing. Prior to that, he was at rural marketing firm Linterland for nearly a decade.

    Aegis Media South East Asia CEO and India Chairman Ashish Bhasin said, “Rural marketing, in a country like India, is probably the most important aspect for several marketers but is often ignored due to the lack of knowledgeable and professional agencies. Having worked on several rural brands myself, including the launch of Wheel by HUL, and having established Linterland from scratch, my learning is that rural marketing has an almost endless potential for our clients, particularly when urban markets are slowing down.”

    Shenoy said, “In Keshav, we have a seasoned media professional with huge experience in the rural sector. His experience will help us in further strengthening our rural operations and in expanding our reach.”

    Chandorkar said, “I wish to explore all growth possibilities and aspire to expand our presence to make it stronger in the years to come.”

    He has around 17 years of experience in activation, profit centre management, key accounts management, rural marketing and strategy planning. His other stints during his career include Dr. Jain Video on Wheels and Selvel.