ITV

Tag: Captain America

  • Marvel’s Avengers: Age Of Ultron assembles all superheroes to make Star Movies the one

    Marvel’s Avengers: Age Of Ultron assembles all superheroes to make Star Movies the one

    MUMBAI: This April, Star Movies showcased the television premiere of Marvel’s Avengers: Age of Ultron breaking numerous records and making it the biggest premiere that the category has seen in the last 5 years. With the strong message of ‘Assemble All Against One’ the channel aimed to create a simple yet a hard-hitting communication campaign that was amplified across mediums including outdoor, radio, print, digital, on-ground, trade and the full strength of the Star Network.

    The campaign thought was perfectly in sync with the theme of the film where the iconic Avengers like Iron Man, Captain America, Thor and Hulk assembled to defeat the super villain Ultron. Similarly Star Movies assembled various media platforms to create a truly 360° marketing campaign. The first superhero of the campaign was the robust on-air promotion across 30 channels on the Star Network, which garnered an unrivaled reach for the premiere. Print emerged as the next superhero as it amplified the reach with front page advertisements across leading dailies in the north, west and south. Large format outdoor sites could also be seen across Mumbai, Delhi NCR, Bangalore, Trivandrum, Calicut, Cochin and Hyderabad.

    Through their extensive marketing, the channel earned extraordinary success for the premiere with BARC data indicating that the film was the highest rated premiere in the last year. It was also the top rated program in the English Movies category with all 4 airings of the movies being featured in the prestigious top 10 movies of the week list.

    Thanks to the success of the Avengers premiere, Star Movies has emerged as the leader with a whopping 32% market share.

    In the last 12 months, the top three premieres (Marvel’s Avengers: Age of Ultron, Dawn of the Planet of the Apes, Guardians of the Galaxy) in the English Movie category was aired on none other than Star Movies. With the unparalleled success of Marvel’s Avengers: Age of Ultron, Star Movies continues to exceed expectations as it maintains its stance as the home to the biggest premieres in the country.

     

  • Marvel’s Avengers: Age Of Ultron assembles all superheroes to make Star Movies the one

    Marvel’s Avengers: Age Of Ultron assembles all superheroes to make Star Movies the one

    MUMBAI: This April, Star Movies showcased the television premiere of Marvel’s Avengers: Age of Ultron breaking numerous records and making it the biggest premiere that the category has seen in the last 5 years. With the strong message of ‘Assemble All Against One’ the channel aimed to create a simple yet a hard-hitting communication campaign that was amplified across mediums including outdoor, radio, print, digital, on-ground, trade and the full strength of the Star Network.

    The campaign thought was perfectly in sync with the theme of the film where the iconic Avengers like Iron Man, Captain America, Thor and Hulk assembled to defeat the super villain Ultron. Similarly Star Movies assembled various media platforms to create a truly 360° marketing campaign. The first superhero of the campaign was the robust on-air promotion across 30 channels on the Star Network, which garnered an unrivaled reach for the premiere. Print emerged as the next superhero as it amplified the reach with front page advertisements across leading dailies in the north, west and south. Large format outdoor sites could also be seen across Mumbai, Delhi NCR, Bangalore, Trivandrum, Calicut, Cochin and Hyderabad.

    Through their extensive marketing, the channel earned extraordinary success for the premiere with BARC data indicating that the film was the highest rated premiere in the last year. It was also the top rated program in the English Movies category with all 4 airings of the movies being featured in the prestigious top 10 movies of the week list.

    Thanks to the success of the Avengers premiere, Star Movies has emerged as the leader with a whopping 32% market share.

    In the last 12 months, the top three premieres (Marvel’s Avengers: Age of Ultron, Dawn of the Planet of the Apes, Guardians of the Galaxy) in the English Movie category was aired on none other than Star Movies. With the unparalleled success of Marvel’s Avengers: Age of Ultron, Star Movies continues to exceed expectations as it maintains its stance as the home to the biggest premieres in the country.

     

  • Disney India’s Captain America rings in 70 brands; raises Rs 150 crore

    Disney India’s Captain America rings in 70 brands; raises Rs 150 crore

    MUMBAI: You know you are doing something right when you beat your own record and that is exactly what Disney India has done for their chef d’oeuvre — Captain America: Civil War, which is produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. The studio has gone ahead and signed media and merchandising deals with 70 brands, one upping their previous record of 50 brand associations each for Star Wars: The Force Awakens  and Avengers: Age of Ultron.

    “For the India market, we have a record number of 70 brands collaborating for Captain America: Civil War, which is a testament to its growing popularity. This is by far the highest for any Hollywood or Bollywood movie,” asserted Disney India, consumer products VP and head Abhishek Maheshwari.

    Disney India’s consumer product business has associated with a wide variety of brands in categories such as apparel, toys, FMCG, ecommerce, accessories, finance and more. To make the most of these partnerships, the brands too are leaving no stone unturned in promoting the film.

    When asked why brand association with a movie like Captain America is a good opportunity for an eCommerce brand, Amazon.in category management VP Samir Kumar replied, “In the past, we have  experienced the excitement from  fans who flock to the Amazon.in marketplace and love to shop for their favourite movie merchandise as the movie readies for release. Disney movies has ardent fans, so we look forwards to making their shopping experience delightful this time too.”

    As per a source close to the development, around Rs 150 crore have been raised through these associations, with Rs 35-40 crore coming from  ATL and BTL promotions (across five brands, Lifebuoy, Axe, Nearbuy, Dell and Audi) and Rs 100-110 crore through retail sales value.

    Disney India claims that it is the growing popularity of superhero based Hollywood blockbusters in the country that is attracting brands to pump in huge amount of ATL & BTL spends. The Jungle Book’shumongous success in the Indian box office has also solidified the brands’ faith in the popularity of international movies.

    “Over the years, the Hindi audience for Marvel’s movies has grown rapidly and we are doing a lot of promotions for Marvel fans also,” shared Disney India studios VP Amrita Pandey, adding that to make the movie more relatable to the Indian audience Varun  Dhawan was the voice actor for Captain America in the movie.

    “We build our franchises through our content across Films, Television and Digital. We have a long term vision for our franchises and in the case of Marvel, we have our movie slate chalked out for the next five years, which our partners value,” Maheshwari added.

    Some of these innovative associations include, Jack & Jones’ apparel range inspired by ‘Civil War’, ICICI Bank’s co-branded Civil War Expression debit cards, Funskool’s latest range of action figures, playsets, board games and role-play items of Marvel Super Heroes.

    “Captain America: Civil War is the most anticipated movie of this year, packed with Super Heroes, making it a visual delight for fans. With the immensely strong affinity for Marvel Super Heroes, toy lines across key categories such as collectibles, role-play and construction will be the main drivers to get the excitement going. We have launched a wide range of Hasbro products including figurines and role-play sets, Lego construction sets, as well as board games for kids and young adults”, Funskool sales and marketing SVP R Jeswant quipped on their association with Disney India.

    Apart from this Lifebuoy has released 46 lakhs packs inspired by Captain America: Civil War & Iron Man movie art. Axe too is promoting their variants of Champion and Maverick with Captain America and Iron Man respectively, while Lanmart is carrying out a massive in store promotion for brand Captain America.

    While Marvel fans eagerly await 6 May for the movie’s India release to enjoy their favourite superheroes or to  flock the theaters for the stellar starcast — Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Don Cheadle, Jeremy Renner,  and many more — brands ride high on the ‘Civil War’ wave.

  • Disney India’s Captain America rings in 70 brands; raises Rs 150 crore

    Disney India’s Captain America rings in 70 brands; raises Rs 150 crore

    MUMBAI: You know you are doing something right when you beat your own record and that is exactly what Disney India has done for their chef d’oeuvre — Captain America: Civil War, which is produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. The studio has gone ahead and signed media and merchandising deals with 70 brands, one upping their previous record of 50 brand associations each for Star Wars: The Force Awakens  and Avengers: Age of Ultron.

    “For the India market, we have a record number of 70 brands collaborating for Captain America: Civil War, which is a testament to its growing popularity. This is by far the highest for any Hollywood or Bollywood movie,” asserted Disney India, consumer products VP and head Abhishek Maheshwari.

    Disney India’s consumer product business has associated with a wide variety of brands in categories such as apparel, toys, FMCG, ecommerce, accessories, finance and more. To make the most of these partnerships, the brands too are leaving no stone unturned in promoting the film.

    When asked why brand association with a movie like Captain America is a good opportunity for an eCommerce brand, Amazon.in category management VP Samir Kumar replied, “In the past, we have  experienced the excitement from  fans who flock to the Amazon.in marketplace and love to shop for their favourite movie merchandise as the movie readies for release. Disney movies has ardent fans, so we look forwards to making their shopping experience delightful this time too.”

    As per a source close to the development, around Rs 150 crore have been raised through these associations, with Rs 35-40 crore coming from  ATL and BTL promotions (across five brands, Lifebuoy, Axe, Nearbuy, Dell and Audi) and Rs 100-110 crore through retail sales value.

    Disney India claims that it is the growing popularity of superhero based Hollywood blockbusters in the country that is attracting brands to pump in huge amount of ATL & BTL spends. The Jungle Book’shumongous success in the Indian box office has also solidified the brands’ faith in the popularity of international movies.

    “Over the years, the Hindi audience for Marvel’s movies has grown rapidly and we are doing a lot of promotions for Marvel fans also,” shared Disney India studios VP Amrita Pandey, adding that to make the movie more relatable to the Indian audience Varun  Dhawan was the voice actor for Captain America in the movie.

    “We build our franchises through our content across Films, Television and Digital. We have a long term vision for our franchises and in the case of Marvel, we have our movie slate chalked out for the next five years, which our partners value,” Maheshwari added.

    Some of these innovative associations include, Jack & Jones’ apparel range inspired by ‘Civil War’, ICICI Bank’s co-branded Civil War Expression debit cards, Funskool’s latest range of action figures, playsets, board games and role-play items of Marvel Super Heroes.

    “Captain America: Civil War is the most anticipated movie of this year, packed with Super Heroes, making it a visual delight for fans. With the immensely strong affinity for Marvel Super Heroes, toy lines across key categories such as collectibles, role-play and construction will be the main drivers to get the excitement going. We have launched a wide range of Hasbro products including figurines and role-play sets, Lego construction sets, as well as board games for kids and young adults”, Funskool sales and marketing SVP R Jeswant quipped on their association with Disney India.

    Apart from this Lifebuoy has released 46 lakhs packs inspired by Captain America: Civil War & Iron Man movie art. Axe too is promoting their variants of Champion and Maverick with Captain America and Iron Man respectively, while Lanmart is carrying out a massive in store promotion for brand Captain America.

    While Marvel fans eagerly await 6 May for the movie’s India release to enjoy their favourite superheroes or to  flock the theaters for the stellar starcast — Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Don Cheadle, Jeremy Renner,  and many more — brands ride high on the ‘Civil War’ wave.

  • ‘Content innovation to govern English movie channels’ landscape:’ Kevin Vaz

    ‘Content innovation to govern English movie channels’ landscape:’ Kevin Vaz

    MUMBAI: As 2016 rolls in after an action packed 2015, people are now rolling up their sleeves setting tougher goals to meet new challenges and touch greater heights in the new year. And amongst them is Star India business head – English cluster Kevin Vaz.

    According to Vaz, the English movie channels’ landscape will be governed by content and experience that will be led by innovation. And that’s exactly what Star Movies and Star Movies Select HD plan to do this year.

    Vaz tells Indiantelevision.com, “The industry landscape will be governed by content and experience that will be led by innovation. The invitation to our viewers is not just the promise of top-of-the-line Hollywood premieres on TV, but a marketing story to match its grandeur. Advertisers are well informed and believe in the power of great content and innovations and are willing to partner on something that will drive the viewers. At Star, we have also invested in creating a very strong brand extension in the form of Star Movies Secret Screening that engages and involves viewers beyond TV and makes them a part of the brand community. Understanding the consumer psychographics and creating stories that appeal to them will continue to the motivation for the team.”

    With an edge over its competitors with the rights to the Oscars, this year the 88th Academy Awards will be simulcast live for the first time on Star Movies as well as Star Movies Select HD on 29 February, 2016.

    While Star believes in curating content with content filters that appeals to the audience, Vaz is not perturbed by the advent of over the top (OTT) platforms offering content to viewers at their convenience. Opining that the mushrooming OTT platforms are not something that will affect acquisition cost of content, Vaz says, “At Star, we have some of the longest running studio deals giving us access to the biggest blockbusters and franchises. Our acquisition model has always been content based and continues to focus on ensuring that our viewers get the best of Hollywood.”

    Nowadays, marketing is not just about spending more, but spending smart and driving impact for viewership and perception of brands. For the premiere of Captain America, the channel initiated a first of its kind activity giving viewers a chance to win Captain America’s Harley Davidson bike. Going a step further in content innovation, for X-Men: Days of Future Past, Star Movies had joined forces with Farhan Akhtar, Vishal Dadlani & SKRAT to create a music video for the TV premiere.

    Additionally, the network has strategically invested in creating a strong brand extension in the form of Star Movies ‘Secret Screening’ that involves viewers beyond the television and makes them a part of the brand community.

    When queried as to how viewership impacts advertisers and agencies when it comes to English entertainment channels, Vaz says, “Advertising does depend on viewership, as that’s how the format of the TV business operates in India.” However, he is quick to add that Star has a competitive edge over its rivals with the strategic content deals with 21st Century Fox and Disney, which gives it access to some of the biggest blockbusters and franchises. “Our library strength is exhaustive and cannot be replicated by anyone. These facts alone make us a natural choice for our partners. The responsibility of having the best premieres and the biggest library is well shouldered with thought through marketing stories and festivals,” he adds.

    From a content perspective, Vaz is bullish about 2016. “This year will be spectacular for our viewers as they will get to see some of the biggest titles like Avengers- Age of Ultron , Birdman, Boyhood, Fantastic Four and Ant Man being showcased as an offering month on month between Star Movies and Star Movies Select HD. We will continue with our radical content innovations like premiering unreleased movies month on month on Star Movies Select HD, something no other channel can offer,” he informs.

    Beyond the premieres, the channel will continue to offer viewers unique movie festivals on book adaptations, critically acclaimed animation and Select 7+ to name a few, which brings some of the highest rated movies together.

  • Star Movies blockbuster lineup for Yuletide 2015

    Star Movies blockbuster lineup for Yuletide 2015

    MUMBAI: Star Movies, the English movie channel, is all geared up to showcase the biggest movie premieres of 2015.  The blockbuster premiere month starts from December14, 2015 and runs until December24, 2015 and will be aired at the prime time slot of 9 pm every weekday.

     

    The merrymaking begins with Captain America a.k.a. Steve Rogers played by Chris Evans battling a mysterious assassin called the Winter Soldier on December14. Captain America will be followed by movieslike Black Widow and Falcon.

     

    This will be followed by Non-Stop, which premieres on December 15. The movie revolves around Liam Neeson, in the lead, springing into action during a transatlantic flight after receiving a series of text messages that put his fellow passengers at risk. Next in the row is Night at the Museum: Secret of the Tomb which will be aired on December 17 followed by Exodus: Gods & Kings on December 18.

     

    The next in this mega movie lineup has Scarlett Johansson and Dylan O’Brien starrer, Lucy. In the movie, both encounter a strange twist of fate that lands them in a situation that no man has ever explored. The movie will unveil on December 21 followed by Maze Runner on December 22.

     

    Finally, the end of this blockbuster movie month on television will see the party animals out in Dawn of the Planet of the Apes. The movie will be aired on 24 December 2015.

  • Disney India joins hands with Liberty to launch ‘Avengers’ footwear

    Disney India joins hands with Liberty to launch ‘Avengers’ footwear

    MUMBAI: Disney India has joined hands with Liberty to launch a special range of footwear featuring Marvel’s Avengers.

     

    Liberty has introduced over 50 styles featuring the Marvel Avengers namely Iron Man, Hulk, Captain America and Thor. The range is launched to add to the on-going fervor around The Avengers: Age of Ultron scheduled to release on 24 April, 2015.

     

    The range includes flip-flops, casual shoes and sandals and is available for boys above four years. The design depicts each character’s most recognised icons through its varied prints and is available in multiple shades of blue, red, green, and white. The shoes are fully adjustable with velcro fasteners and laces to provide a perfect custom fit, and cushioned insole making them comfortable and play-worthy. 

     

    The range is priced between Rs 399 – 1499, and is available across all exclusive Liberty showrooms and select multi brand stores. The products are also available online on Amazon.in and Libertyshoesonline.com. 

  • ‘Avengers – Age of Ultron’ to release in India ahead of US

    ‘Avengers – Age of Ultron’ to release in India ahead of US

    MUMBAI: The next installment of Marvel’s Avengers franchise – Avengers – Age of Ultron will release in India on 24 April, 2015, which is a week earlier than its North American release.

     

    This sequel to one of the highest grossing Hollywood film of all times The Avengers (2012), will be released in Hindi, Tamil and Telegu versions simultaneously along with the English version.

     

    The movie stars Robert Downey Jr.(Iron Man), Chris Hemsworth (Thor), Mark Ruffalo (Hulk), Chris Evans (Captain America), Scarlett Johansson (Black Widow), Jeremy Renner (Hawkeye), Don Cheadle (James Rhodes/War Machine), Cobie Smulders (Agent Maria Hill), Stellan Skarsg?rd (Erik Selvig) with James Spader (Ultron) and Samuel L. Jackson (Nick Fury).

     

    The movie will also see two mysterious and powerful newcomers, Pietro Maximoff, played by Aaron Taylor-Johnson, and Wanda Maximoff, played by Elizabeth Olsen and meet an old friend in a new form when Paul Bettany becomes Vision.

     

    Avengers: Age of Ultron has been written and directed by Joss Whedon and produced by Kevin Feige.

  • ‘The Avengers: Earth’s Mightiest Heroes’ to premiere on Disney XD

    ‘The Avengers: Earth’s Mightiest Heroes’ to premiere on Disney XD

    MUMBAI: Disney XD is adding some high octane action to its programming over the weekend with The Avengers: Earth’s Mightiest Heroes. A new animated series featuring the greatest heroes who take on the unbeatable foes will premiere this Sunday, 20 April at 12:00 pm on the channel.

     

    When the planet is threatened by super villains, time traveling conquerors, alien invaders, mythical beasts or robots bent on the total destruction of humanity and if the forces of evil are so overwhelming that no single hero has the power to save the world, when there is no hope left… the Avengers are assembled!

     

    Iron Man, Thor, Captain America, The Incredible Hulk, Black Panther, Hawkeye, Ant-Man, and Wasp have defeated some of the most dangerous super-villains on the planet. But when the super-villain prison system mysteriously shuts down, chaos is unleashed in the world as every dangerous prisoner escapes at the same time. The world is now faced with an onslaught of super-villains who have revenge on their minds and the Earth’s Mightiest Heroes must now band together to protect the planet from the threats that no single Super Hero can face alone. Individually they are strong, but together they are… The Avengers!

     

    This animated series chronicles the Avengers’ inception, beginning the audience on the team’s ‘day one.’ Produced by Marvel Animation, the animated series features 52 episodes targeted at kids 9-14.

     

  • Robert Redford to star in sequel of Captain America

    Robert Redford to star in sequel of Captain America

    MUMBAI: Veteran actor Robert Redford is set to join the cast of the sequel of Captain America titled The Winter Soldier, according to reports.
     
    The 75-year-old is said to be in talks to appear as an older member of S.H.I.E.L.D – possibly more senior to Samuel L Jackson‘s Nick Fury.
     
    If he does appear, it will be one of only a handful of film appearances the actor has made recently.
     
    Redford was last seen on screen in the 2007 Afghan war drama Lions for Lambs – although he did also direct and star in The Company You Keep that is scheduled to release in June.
     
    Captain America: The Winter Soldier sees Chris Evans reprising the role of the titular superhero, with other returning cast members including Jackson, Sebastian Stan, Hayley Attwell and Toby Jones.
     
    Stan‘s alter ego Bucky Barnes returns in a very different guise after being brainwashed by the Russian authorities.
     
    The Winter Soldier is due for release on 4 April, 2014.