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Tag: Capri Global Capital Ltd

  • Capri Global Capital extends partnership with Gujarat Titans for the 2024 Season

    Capri Global Capital extends partnership with Gujarat Titans for the 2024 Season

    Mumbai: Capri Global Capital Ltd, a leading non-banking financial company, announced an extension of its partnership with Gujarat Titans for 2024, marking its third year of collaboration.

    As part of this alliance, the Capri logo will prominently feature on the right chest of the Gujarat Titans’ official team jerseys, representing the strong bond between the two entities.

    Capri Global Group CMO Basant Dhawan stated, ” At Capri Global, we recognise the transformative power of sports in bringing communities together. With its incredible reach of over 500 Mn in India, the league is the fastest-reach aggregator across media platforms. It helps us drive brand connections with varied audiences across income strata and geographies. This is our 3rd year of association with the Gujrat Titans & we firmly believe that it will further help us drive brand affinity & create meaningful engagement propositions with our existing and potential customers.”

    Gujarat Titans COO  Colonel Arvinder Singh said, “We are delighted to continue our partnership with Capri Global into the new IPL season. Capri Global made its IPL debut with the Gujarat Titans and the extension of the association is a testament to the tremendous value added to the brand with our winning performances. We look forward to a long mutually beneficial association with Capri Global.”

    Gujarat Titans is a professional franchise cricket team based in Ahmedabad, Gujarat. The team will be captained by Shubman Gill and coached by Ashish Nehra. In 2023, Gujarat Titans achieved over 1 billion views across social media platforms, reaching over 553 million people. Match viewership increased by 20% compared to the previous season.

  • Capri Global Capital Ltd unveils the ‘Farz Nibhaatey Hain’ campaign

    Capri Global Capital Ltd unveils the ‘Farz Nibhaatey Hain’ campaign

    Mumbai: Capri Global Capital Ltd (CGCL), a diversified non-banking financial company, has launched the Farz Nibhaatey Hain brand campaign to reaffirm its commitment to credit inclusion. The relatable, emotional, and relevant omnichannel brand campaign reiterates its responsibility towards the unbanked borrowers of India.

    Conceptualised by Rediffusion, the campaign showcases CGCL’s human value proposition while bringing alive its mission of inclusive growth. Brand ambassador and acclaimed actor Pankaj Tripathi will be the protagonist of the 2-films of the Farz Nibhaatey Hain campaign that features the company’s MSME loan and gold loan products. The integrated campaign will focus on reach, visibility, impact and will be rolled out across TV, OTT, and YouTube. The campaign will also include a digital media campaign and on-ground activations. The brand plans to amplify its reach through influencer-level activity on social media.

    Sharing the rationale of the brand campaign, Capri Global CMO Basant Dhawan said, “Farz Nibhaatey Hain campaign not only reflects our strong business fundamentals, but, more importantly, it underscores our ability to build foundations of resilience that enable growth and inspire confidence among our customers. We strongly believe that it is our farz to uplift the society by creating enough opportunities and offering access to seamless credit to augment these opportunities. We have launched the campaign with multiple touchpoints and are confident that it will play a pivotal role driving our brand metrics.”

    Rediffusion national creative director Pramod Sharma said, “From the moment we got the brief, we knew we had the opportunity to truly speak to the heart of the country. Understanding them, and the responsibilities that they take on in life, was the key to cracking this campaign. And once we had the stories that we wanted to tell; in Pankaj Tripathi, we had an actor who was able to breathe magic into each and every role. So that we could tell them ki jaise aap apna farz nibhaatey hain, Capri Loans aasani se loan deke apna farz nibhaatey hain.”

    Rediffusion executive director Asheesh Malhotra added, “The majority of India isn’t deemed credit-worthy simply because they may not have relevant papers to show. But every day, they prove themselves more than worthy through every role they play in their lives. That is the truth we wanted to portray – human stories of character and hope. And how Capri Loans can help them get ahead in life by simply ensuring that they too get access to credit like the rest of India.”

    Decoding Farz Nibhaatey hain

    Today credit is not just a medium to fulfilling aspirations of individuals but a booster dose for their fiscal growth and make them self-reliant. A vast population in India is still unbanked, and commitment to offer credit to these borrowers for a fiscally sound future, forms a strong foundation for financial inclusion. Capri Global Capital Ltd has endeavored to be a vital cornerstone of the Indian financial ecosystem and is attempting to channelize credit facility to unbanked population across hinterlands of the country.