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Tag: Capri Global

  • Jinisha Sharma announced as director of Capri Sports

    Jinisha Sharma announced as director of Capri Sports

    Mumbai: While the Indian sports fraternity gears up for what is expected to be a riveting season, Capri Global is taking significant steps, making clear their intentions about setting the agenda in the Indian sports narrative. Sticking firmly with the theme, Capri Global proudly unveiled Jinisha Sharma as the director of Capri Sports, entrusting her with the leadership of all sporting initiatives, including both present endeavours and future investments.

    Under the Capri Sports umbrella, there are currently four teams, namely, the Bengal Warriors in the PKL (Pro Kabaddi League), the Rajasthan Warriors in Ultimate Kho-Kho, while in cricket they have the Sharjah Warriors in the ILT20 in UAE, and the UP Warriorz in the WPL (Women’s Premier League) in India. Capri Sports’ most recent achievements have been finishing third in the WPL (Women’s Premier League) and assembling a strong squad at the recently concluded Pro Kabaddi League Auctions.

    Before she entered into elite sports, Jinisha served as the principal of ESG & impact at Capri Global, where she prioritised sustainable development with a strong focus on gender equality. As a Trustee with Capri Foundation, she has worked closely with organizations and initiatives advocating action on the climate crisis, and safeguarding marginalised communities, further underscoring her commitment to a sustainable and equitable future.

    With a personal passion for sustainable innovation and responsible investment, Jinisha has also founded the WorthWhile Future Foundation. This pioneering initiative is dedicated to amplifying awareness about the finance industry’s essential role in building a sustainable world and mobilizing all segments of society, including individuals, businesses, government, and institutions, to play an active part in this transformative journey.

    Jinisha, a lifelong sports enthusiast, played a wide range of sports growing up but cricket held a special place in her life during the formative years and went on to spearhead the initiation of girls’ cricket at her boarding school. In every facet of her journey, Jinisha has been a staunch advocate for gender equality and is committed to actively fostering an environment where female athletes have equal opportunities, resources, and recognition, ensuring that women’s contributions to sports are celebrated on par with their male counterparts.

    “Sport has always been very close to the hearts of the Capri family, and keeping with that, we want to ensure we make a long-lasting impact in that sense. With Jinisha stepping in and picking up the baton, we are confident that Capri Sports will soar under her able leadership,” said Capri Global managing director Rajesh Sharma.  

    “At Capri Sports, we’re here to leave an enduring mark in the world of sports. Win or lose, our aim is to be remembered as fierce competitors. As we step into the forthcoming sporting season, our focus is to not only preserve the Warrior spirit but to elevate it. Our commitment transcends the boundaries of the playing field. We are driven to continually enrich the Indian sports ecosystem, elevating experiences for our fans, all while safeguarding the environment that plays a vital role in our growth. It’s our way of celebrating the harmony between the beauty of nature and the spirit of sports,” Capri Sports director Jinisha Sharma.

  • Capri Global Capital Ltd unveils the ‘Farz Nibhaatey Hain’ campaign

    Capri Global Capital Ltd unveils the ‘Farz Nibhaatey Hain’ campaign

    Mumbai: Capri Global Capital Ltd (CGCL), a diversified non-banking financial company, has launched the Farz Nibhaatey Hain brand campaign to reaffirm its commitment to credit inclusion. The relatable, emotional, and relevant omnichannel brand campaign reiterates its responsibility towards the unbanked borrowers of India.

    Conceptualised by Rediffusion, the campaign showcases CGCL’s human value proposition while bringing alive its mission of inclusive growth. Brand ambassador and acclaimed actor Pankaj Tripathi will be the protagonist of the 2-films of the Farz Nibhaatey Hain campaign that features the company’s MSME loan and gold loan products. The integrated campaign will focus on reach, visibility, impact and will be rolled out across TV, OTT, and YouTube. The campaign will also include a digital media campaign and on-ground activations. The brand plans to amplify its reach through influencer-level activity on social media.

    Sharing the rationale of the brand campaign, Capri Global CMO Basant Dhawan said, “Farz Nibhaatey Hain campaign not only reflects our strong business fundamentals, but, more importantly, it underscores our ability to build foundations of resilience that enable growth and inspire confidence among our customers. We strongly believe that it is our farz to uplift the society by creating enough opportunities and offering access to seamless credit to augment these opportunities. We have launched the campaign with multiple touchpoints and are confident that it will play a pivotal role driving our brand metrics.”

    Rediffusion national creative director Pramod Sharma said, “From the moment we got the brief, we knew we had the opportunity to truly speak to the heart of the country. Understanding them, and the responsibilities that they take on in life, was the key to cracking this campaign. And once we had the stories that we wanted to tell; in Pankaj Tripathi, we had an actor who was able to breathe magic into each and every role. So that we could tell them ki jaise aap apna farz nibhaatey hain, Capri Loans aasani se loan deke apna farz nibhaatey hain.”

    Rediffusion executive director Asheesh Malhotra added, “The majority of India isn’t deemed credit-worthy simply because they may not have relevant papers to show. But every day, they prove themselves more than worthy through every role they play in their lives. That is the truth we wanted to portray – human stories of character and hope. And how Capri Loans can help them get ahead in life by simply ensuring that they too get access to credit like the rest of India.”

    Decoding Farz Nibhaatey hain

    Today credit is not just a medium to fulfilling aspirations of individuals but a booster dose for their fiscal growth and make them self-reliant. A vast population in India is still unbanked, and commitment to offer credit to these borrowers for a fiscally sound future, forms a strong foundation for financial inclusion. Capri Global Capital Ltd has endeavored to be a vital cornerstone of the Indian financial ecosystem and is attempting to channelize credit facility to unbanked population across hinterlands of the country.

  • “Future of Ultimate Kho Kho looks very promising”: Sony Pictures Networks India’s Rajesh Kaul

    “Future of Ultimate Kho Kho looks very promising”: Sony Pictures Networks India’s Rajesh Kaul

    Mumbai: Sony Pictures Networks India (SPNI) commenced airing the inaugural edition of Ultimate Kho Kho on 14 August. The final takes place on 4 September. The broadcaster has a five-year deal for the event. SPNI chief revenue officer, distribution and head of sports business Rajesh Kaul is optimistic about the future of the league.

    Speaking with Indiantelevision.com, he said, “All leagues in their nascent years have taken time to grow, and this would also stand true for the Ultimate Kho Kho. That being said, the feedback for the league so far in its first couple of weeks has been great and its future looks very promising.”

    He further added that Kho Kho is one of those sports that has pan-India appeal driven by the fact that it is indigenous to the country. “In our research, a lot of young audiences were playing the game, and the older audiences remembered the game with a lot of nostalgia and fondness. It’s a sport that is widely played in schools by both boys and girls. The fact that the sport doesn’t require any expensive equipment adds to its appeal across all economic sections in society.”

    The broadcaster is leaving no stone unturned to ensure that the league gains traction with viewers. There are five language feeds. He noted that Kho Kho is one of the few sports in the country that attracts high interest in both the Hindi-speaking markets as well as the South. “For the first season, we have gone all out with five language feeds – English, Hindi, Tamil, Telugu, and Marathi. We also have six teams from across the country that are already garnering a following across the country: Mumbai Khiladis, Chennai Quickguns, Telugu Yoddhas, Gujarat Giants, Odisha Juggernauts, and Rajasthan Warriors.”

    On the sponsorship front, he noted that season one was never going to be about sponsors. “Our efforts are targeted towards putting up a fantastic product which does justice to the sport and attracts viewers. This in turn will lead to sponsors’ interest in the upcoming seasons of Ultimate Kho Kho. It should be mentioned though that in its inaugural year, Ultimate Kho Kho has attracted interest from and brought on board corporates like Adani Group, GMR Group, Capri Global, and KLO Sports, along with Singing Sensation Badshah and the Odisha government in collaboration with steel manufacturer ArcelorMittal Nippon Steel India to own teams in the league.”

    When asked if Sony would look at taking a stake at some point in a sports league, he said that while the broadcaster is continuously on the lookout for opportunities that might emerge, the primary focus in any partnership is to ensure the best coverage of the sport on our sports channels. “At this point, we are working with our various content partners and leagues that share our vision to provide Indians with the best live coverage of sporting action from India and around the world to our viewers.”

  • Ultimate Kho Kho aims to be a primetime blockbuster and top three leagues in India

    Ultimate Kho Kho aims to be a primetime blockbuster and top three leagues in India

    Mumbai: The first edition of Ultimate Kho Kho, a sports league aimed at popularising the game of kho kho, kicked off on 14 August. Ultimate Kho Kho CEO & League Commissioner Tenzing Niyogi said that the aim is to be a primetime blockbuster and build it into the top three leagues of India.

    “Since our independence, Kho Kho has been an integral part of our modern soil. Every Indian has at some time or other played Kho Kho, which is for both genders; boys and girls & men and women. I think that was one of our key factors in building a professional league around the sport, which gave us impetus, strength, confidence, and the foresight to build something as big as Ultimate KhoKho. As we all keep saying, this is our “mitti ka khel” which is going to finally see its soil in the spotlight moment. My vision has always been to bring the sport onto a national platform and create something which is beneficial for all the athletes and player population that Kho Kho enjoys. The idea here is to make Ultimate Kho Kho a primetime blockbuster and build it into the top three leagues of India,” he tells Indiantelevision.com.

    Ultimate Kho-Kho, he explains, is an initiative started by Dabur India non-executive director Amit Burman and the Kho-Kho Federation of India. The Ultimate Kho Kho league promoter, Burman, has invested Rs 200 crore in the project for a period of five years, and wants to get Kho-Kho back on the sports map of India.

    The team owners includes, Chennai Quick Guns (KLO Sports), Gujarat Giants (Adani Sportsline), Mumbai Khiladis (Badshah & Punit Balan), Odisha Juggernauts (Government of Odisha), Rajasthan Warriors (Capri Global), and Telugu Yoddhas (GMR Sports).

    “Rise Worldwide is the league’s consultant and exclusive broadcast production partner, while Sony Pictures Network India is our official broadcast partner,” Niyogi elaborated.

    When asked about the level of interest in the country for Kho Kho, he noted that the level of interest for Kho Kho in India has been humongous. He said, “The best part of what I believe Kho Kho enjoys and which Ultimate Kho Kho as part of the vision has always taken forward is the fact that the deep-rooted club culture has always been the biggest support for any sports development across the globe. The fan following that Kho Kho enjoys across multiple regional layers in India has given us our brainchild, which was also to bring Ultimate Kho Kho into multiple languages.”

    “The fact that we’ve taken this so far is because there are people who are ready to consume Kho Kho in the new shape and form that we are ready to present. We believe that if we can bring this in its new avatar to the audiences of India, with the right set of stakeholders who have the vision and credibility to build this sport, not only from a financial assistance perspective but also by developing the sport in their respective catchment areas, we will increase the penetration of the sport of Kho Kho.”

    In terms of the learnings from the success of the Pro Kabaddi League, he said that the understanding and learnings from the past leagues have also been that when you create a league, it should have stakeholders in the shape and form of big corporate houses. “It should also involve the entertainment factors that appeal to the masses of India and do that with the right broadcaster showcasing it across multiple channels that have the right amount of distribution footprint. Also, not to forget that the important role of regional language comes about truly and specifically for any other sport that we have seen succeed in India and becomes a critical success factor for all of us.”

    He further noted that there has been a huge inception of non-cricketing sports since 2014. “The IPL actually created and paved the way for sports leagues in India. Since then, there has been the ingestion of multiple other sports leagues which have come about. Some have seen the success story and some might not have. Ultimate Kho Kho has been built on a few success pillars, which are, namely, one being the change of format; secondly, being a team sport; and thirdly, I think what it believes is that homegrown sports do have a special place in the Indian heart and soul.

    “Of course, the concept of worldwide ranking makes it all the easier for people to establish the fact that we are doing what is best for us as far as the nation is concerned, and largely, the concept of rural penetration in India does play a humongous role in the success of any league in India. Ultimate Kho Kho has been built upon the format which was always of critical value to us, where we believe that an appointment viewing of one hour over primetime television is a very, very important role to be played.”

    In terms of the decision to choose Rise to handle the league, he explains that Ultimate Kho Kho has always been envisioned as a television product. It was always designed and curated in such a fashion that it became a spectacle on air. “For this reason, we have really given due consideration to television production agencies who have come and pitched to us. We went ahead with Rise for a couple of reasons. One was that the idea that Rise gave us and the confidence they gave us with the lineage of TV production was vibrant. The fact that we went back to our drawing board and discussed how many camera shots would be in Ultimate Kho Kho’s tail with the inclusion of Light Spidey was another interesting piece of the jigsaw puzzle that we solved together.”

    Madison Media OOH group CEO Vikram Sakhuja noted that the sport is fast-paced and attractive. “Kho kho is a pretty exciting game. Earlier, people saw the potential of kabaddi, which was amped up to a new level. I have no doubt that the players will do a very good job of kho kho as well.” For him, the learning of PKL was the fact that the stakeholders were patient. Initially, there were no sponsors. That is because Star wanted to show the proof of concept and then go to the market with the right price. “They were confident that value would be unlocked in one or two seasons. That is the big lesson. You want to get a good price. If you sell at the beginning, then you might get next to nothing.” He noted that a punt has been taken by the various stakeholders of Ultimate Kho Kho.

  • Ultimate Kho Kho welcomes Capri Global & KLO Sports as owners of Rajasthan and Chennai teams

    Ultimate Kho Kho welcomes Capri Global & KLO Sports as owners of Rajasthan and Chennai teams

    Mumbai: The Ultimate Kho Kho (UKK) has on-boarded Capri Global & KLO Sports as the owners of Rajasthan and Chennai teams, respectively for the inaugural edition of the League, which is set to kick-off in 2022.

    The KLO Sports-owned team will be known as Chennai Quick Guns while Capri Global’s Rajasthan-based franchise is yet to be named.

    Ultimate Kho Kho has also roped in Sony Network India (SPNI) as its broadcast partner with an exclusive multi-year contract. It will see exciting action from the league broadcasted across its sports channels and on the OTT platform SonyLIV in English as well as regional languages.

    KLO Sports is co-owned by passionate sports lovers Sanjay Jupudi and Srinath Chittoori, who are successful business giants in the construction, automobile, and IT sector in India and abroad.

    Earlier, the Ultimate Kho Kho had announced the association of corporate giants Adani Group & GMR Group as the owners of Gujarat and Telangana franchises.

    India’s first-ever franchise-based Kho Kho league is promoted by Dabur Group chairman Amit Burman in collaboration with Kho Kho Federation of India.

    Speaking on this, Ultimate Kho Kho CEO Tenzing Niyogi said, “We are thrilled to welcome KLO Sports and Capri Global to the league’s roster which already has eminent corporate names. With this league, we are committed to bringing in a modern-day professional structure in India that not only will take Kho Kho to the next level, but also create a spectacle for the fans.”

    With deep technology roots, KLO Sports also plans to invest in bringing this indigenous sport to households using their experience.

    “Our goal is to help Kho Kho become a mainstream sport in India. We believe that the franchise has huge potential, and it can bring a rather forgotten sport back into every household. Apart from investing in the grassroots, KLO sports will also invest heavily in building a platform that will engage with fans and will become a role model for all sports franchises,” added KLO Sports co-owner and founder of Qentelli Sanjay Jupudi.

    Speaking of this association with Ultimate Kho Kho, Capri Global managing director Rajesh Sharma said, “We want to be part of the overall sports eco-system that promotes homegrown sports and plays the role of an enabler in India’s journey to become a leading sporting nation.”

    “Kho Kho is one of the most accessible sports in the country and is played by a large population at every skill level. Our goal amongst others is to facilitate training at the grassroots level. We are excited to associate with Ultimate Kho Kho from the very beginning. Personally, I am very passionate about sports and truly believe that India has humongous talent, they just need to be nurtured efficiently.” added Sharma.

  • UAE’s International League T20 to be held in Jan-Feb 2023

    UAE’s International League T20 to be held in Jan-Feb 2023

    Mumbai: Emirates Cricket Board has confirmed that the inaugural ILT20 League will be held between 6 January to 12 February 2023. The new league will be called ‘International League T20 (ILT20)’.

    Minister of Tolerance and Coexistence and Emirates Cricket Board chairman Sheikh Nahayan Mabarak Al Nahayan said, “Emirates Cricket Board is delighted to welcome Reliance Industries, Kolkata Knight Riders, Capri Global, GMR, Lancer Capital, Adani Sportsline, broadcaster ZEE and all other stakeholders to the newly established T20 League of UAE. Such illustrious, experienced names and entities as partners bode well for the UAE T20 League. Through the commitment of these partners, they have demonstrated confidence in the Emirates Cricket Board as we take the game into the future.”

    “As we begin this long journey, I am confident that together we will achieve new heights and in the process provide entertainment and excitement to the millions of fans around the globe who are waiting for the first ball of the UAE T20 League to be bowled. On behalf of the ECB let me assure everyone that whilst being entertained on the field with cricket, you will also be entertained by our traditional UAE hospitality off the field,” he added.

    The six-team franchise-style league will be played over a 34-match schedule at world-renowned, world-class venues in UAE.  

    The tournament will also provide a valuable platform for Emirates Cricket to take developing their local talent to a higher level, where UAE-based players currently integrated into the board’s program, as well as those identified by the high-performance coaching and selection committee teams, will be allowed to train and play alongside some of the world’s best minds of today’s game.

    ILT20 chairman Khalid Al Zarooni said, “Emirates Cricket, and the UAE, has a proven history of identifying and embracing initiatives that underpin the success of the game. It is vitally important that through this tournament UAE-based players continue to flourish which is one of the objectives of this league.”

    He further added, “The ILT20 wishes to thank His Highness Sheikh Nahayan Mabarak Al Nahayan, Chairman of ECB for his unstinting support to UAE cricket which, under his guidance, has been growing from strength to strength. We look forward to introducing to the world a T20 event that will provide unmatched competition and entertainment to the ardent followers of this game.”

    Selection Committee – Emirates Cricket Board chairman Dr Tayeb Kamali said, “The annual ILT20 event presents an excellent exposure for our players given the highly intense and competitive nature of the league. Each of the six teams in the 34-match tournament provides a wonderful opportunity for our young cricketers to play competitive cricket with world-class players.”

    “Further, such a unique international league would play a big role in attracting and nurturing a larger pool of players who will go on to represent the UAE in the years to come. We look forward to the inaugural event and our players taking full advantage of the opportunity,” he said.

  • ZEE signs global media rights contract with UAE’s T20 league

    ZEE signs global media rights contract with UAE’s T20 league

    Mumbai: UAE’s T20 league today announced the signing of a long-term global media rights contract with global media and entertainment powerhouse Zee. The league will air exclusively on Zee’s linear channels and its OTT platform Zee5, in India and across the world.

    UAE’s T20 league is a professional cricket tournament comprising six teams competing in a 34-match competition, including – Reliance Industries, Adani Sportsline, Kolkata Knight Riders, Lancer Capital, GMR Group and Capri Global.

    Zee’s strong global presence across 190+ countries will help build the reach and resonance for the league with viewers and partners. With immense synergies between its businesses and a holistic approach for advertisers and distribution partners, Zee will engage fans through a multi-platform strategy taking the league to more than 100 million households.

    UAE T20 league matches will air across Zee’s 10 linear channels in the HSM (Hindi Speaking Markets), South and East regions in English, Hindi, and Tamil languages. The league will also be simultaneously streamed live on Zee5, and radio globally.

    UAE’s T20 league chairman Khalid Al Zarooni said, “Nothing can be more satisfying than to have a credible broadcast partner like Zee associated with the league. I am thankful to both managing director & CEO Punit Goenka and president – Business South Asia Rahul Johri at Zee for having faith in this league and to grow into a commercially successful enterprise. It is further a matter of delight that Zee has decided to re-enter sports broadcasting with UAE’s T20 league being the first media rights acquisition. We are very confident that Zee has the strength of viewership to take our league to unmatched levels.”

    Johri said, “At Zee, we are delighted to be the official global media rights holder of UAE’s T20 league. We believe that the league, which is already attracting globally, the biggest cricket stars and team franchisees, will provide fantastic cricket and entertainment to viewers across the world. Zee is committed to use the strength of its platforms to take UAE’s T20 league to audiences in India and across the globe.”

    General secretary ECB Mubashshir Usmani said, “ECB wishes both UAE’s T20 league and Zee well for entering into this partnership. We recognize and appreciate the massive reach of Zee’s channels and their digital media platform which will benefit the league in terms of viewership. The tournament will also provide a valuable platform for Emirates Cricket to develop the local talent and to provide players the opportunity to train and play alongside the world’s best.”

  • IPL 2022: Capri Global signs multi-year partnership with Gujarat Titans

    IPL 2022: Capri Global signs multi-year partnership with Gujarat Titans

    Mumbai: Capri Global has signed a multi-year partnership with the Gujarat Titans, the newly formed Ahmedabad-based franchise in the Indian Premier League (IPL).

    The Gujarat Titans will debut in the 15th season of the IPL. The partnership will see the Capri logo on the right chest of the Gujarat Titans’ official team jerseys.

    “As the latest entrant into the IPL, the zeal to make a difference in a highly competitive cricket environment provides a unique opportunity for Gujarat Titans,” said Gujarat Titans chief operating officer Arvinder Singh. “We are happy to associate with Capri Global, a company that has been working successfully in India’s financial sector over the years. This strategic tie-up builds on the ethos of both brands, as both are poised for growth in their respective fields. Our joint debut in the IPL aims to pay tribute to the state’s rich cricketing legacy.”

    Promoted by first-generation entrepreneur Rajesh Sharma, Capri Global has varied interests across sectors including key ventures such as a non-banking financial company, stressed assets fund and sports venture. Its subsidiary Capri Global Capital is a non-deposit-taking systemically important non-banking financial company with a $ one billion+ market cap, said the statement.

    “Capri Global is happy to associate with Gujarat Titans,” said Capri Global Capital Limited managing director Rajesh Sharma. “We are at the cusp of introducing a new business vertical and through this partnership, we want to reach out to different audiences and create more awareness about our brand. We are confident that this association with Gujarat Titans will give an impetus to our brand recognition and recall. Gujarat has always been one of the key markets for us and the debut of Gujarat Titans marks our debut too in the IPL.”

  • Capri Global acquires franchise in UAE’s T20 League

    Capri Global acquires franchise in UAE’s T20 League

    Mumbai: Capri Global Group on Wednesday announced that it has acquired a franchise in UAE’s T20 league.

    Promoted by first-generation entrepreneur Rajesh Sharma, Capri Global has varied interests across sectors including key ventures such as a non-banking financial company, stressed assets fund and sports venture. Its subsidiary Capri Global Capital is a non-deposit-taking systemically important non-banking financial company with a $ one billion+ market cap, said the statement.

    Capri Global Capital managing director Rajesh Sharma said the foray into sports franchising allows the company to leverage on the passion that the Indian audience has for cricket. “We see great synergy coming through this alliance, including a host of exciting moments that are set to elevate the cricketing experience for our Indian audience at the global platform. We believe that the land of opportunity through its sports IP has created an image that accurately depicts what represents the UAE,” he added.

    “To have a partner who is acknowledged as one of India’s leading investment bankers, buying into the UAE’s T20 vision and investing into sports properties with a long-term investment perspective is a testament to the strength of UAE’s T20 League’s Business Model and its value proposition to its stakeholders and an ode to the UAE as the destination of choice for global sports events,” commented Emirates Cricket Board vice chairman and UAE T20 League chairman Khalid Al Zarooni.

    “We are extremely pleased that a legendary investment professional like Rajesh Sharma has chosen to partner with the UAE’s T20 League. This is a resounding thumbs up to the unique opportunity that UAE’s T20 league offers,” added Emirates Cricket Board general secretary Mubashshir Usmani.