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Tag: Caprese

  • Kiara Advani roped in as Caprese Handbags’ new brand ambassador

    Kiara Advani roped in as Caprese Handbags’ new brand ambassador

    Mumbai: Caprese, a women’s fashion handbag brand synonymous with chic elegance and contemporary style, is thrilled to announce its new brand ambassador, the stunning Kiara Advani! To celebrate this exciting collaboration Caprese launched its new spring summer 2024 collection as a part of the ‘The Kiara Collection’. This collaboration epitomizes Caprese’s vision to empower women to express their unique sense of style.  

    Established in 2012, Caprese offers women’s handbags, which are a symbol of international fashion inspired by the isle of Capri. The brand caters to the modern women seeking to elevate their everyday style with timeless elegance and a touch of chic.

    Kiara’s impeccable fashion sense, which blends modern trends with timeless elegance, resonates perfectly with the Caprese’s brand identity. From beach days to nights out with friends, ‘The Kiara Collection’ has something for every occasion from Totes to Satchels, Laptop Bags, Slings, Fashion Backpacks – you name it, they’ve got it all.

    “The Kiara Collection” consists of curated stunning handbags that blend style and versatility

    1. Totes and satchels: With their classic silhouette and impeccable craftsmanship makes it the perfect accessory for any occasion, effortlessly enhancing your ensemble with grace and style.

    2. Slings: Sleek, stylish, and practical, they are your go-to companion for conquering tasks with confidence while exuding an aura of sophistication.

    3. Fashion backpacks: Their chic design and roomy compartments make it a staple for fashion-forward urban explorers, effortlessly marrying style with functionality.

    These stunning pieces can be found on Caprese’s website, in nearby retail stores, and through e-commerce platforms like Myntra and Nykaa. The Kiara Collection offers a selection of handbags with price starting from ₹2199 and goes up to ₹3999.

    The marketing head of Caprese stated, “The Kiara Collection is a dazzling blend of Bollywood glamour and timeless elegance, redefining contemporary fashion. We’re thrilled to offer a collection that not only embraces sophistication but also empowers women, transforming everyday moments into a stylish adventure. Kiara’s association with Caprese will further solidify our position at the forefront of the fashion brand league.”

    With Kiara Advani as its brand ambassador, Caprese invites you to explore a future filled with exciting collections, campaigns and collaborations that celebrate fashion as a medium to empower and inspire.
     

  • Caprese’s #YourLoveNote Campaign ignites Valentine’s celebration with the contest

    Caprese’s #YourLoveNote Campaign ignites Valentine’s celebration with the contest

    Mumbai : As the month of love unfolds, Caprese, the premium handbag brand, adds an extra layer of affection with its #YourLoveNote College Campaign. This initiative was designed to provide an opportunity for everyone to share love notes in the era of slang and has transformed campuses into vibrant hubs of love and celebration. Along with this campaign, Caprese has also initiated a contest till 14 February 2024, where one has to DM the bill for their order (T&C: bill worth Rs 4000/-), and they stand a chance to win a sponsored date night courtesy of Caprese bags.

    To celebrate the month of love with elegance, Caprese embarked on a campus takeover at St. Xavier’s College for the business conference event. The core activity of the campaign lies in an interactive love pin board, strategically placed on the college campus. Caprese engages with college students through insightful interviews, capturing their unique perspectives on love, style, and the excitement surrounding Valentine’s Day. Snippets of the vibrant love pin board activities and rapid fire are shared on Caprese’s social media, fostering a sense of community and celebration beyond the campus walls.

  • Dazzle this new year with Caprese: Malaika Arora and Karishma Tanna showcase party clutches

    Dazzle this new year with Caprese: Malaika Arora and Karishma Tanna showcase party clutches

    Mumbai: – Caprese, a fashion handbag brand, unveils the #DazzleWithCaprese campaign, featuring renowned fashion icons Malaika Arora and Karishma Tanna. These celebrities bring a touch of elegance to the exclusive Party Clutches collection, making them the perfect accessory for the upcoming season of celebrations.

    The #DazzleWithCaprese campaign encourages fashionistas to add a glamorous touch to their New Year party looks with Caprese, inspired by the styles of these celebrities. Seamlessly blending with the essence of the campaign, their styles add an extra layer of allure to year-end celebrations. The celebrities share their excitement, expressing how Caprese’s Party Clutches make them feel like divas, drawing attention with their allure at every party.

    Presenting a meticulously curated range of Party Clutches, each designed to make a bold statement, the campaign showcases these exquisite accessories adorned with chic and detachable chain handles. Crafted from high-quality materials, the Clutches deliver a luxurious touch, ensuring a sophisticated addition to any ensemble.

    Beyond their captivating design, these clutches boast impeccable practicality. With a spacious interior, they offer ample room for essentials, while thoughtfully organised pockets enhance functionality. This harmonious blend of style and utility positions them as the perfect adornment for various occasions, demonstrating how an accessory can seamlessly infuse notable elegance into one’s look. With the Clutches, Caprese encourages individuals to embrace confidence and make a striking fashion statement at every celebration.

    Caprese business head Pushpita Gaur remarked, “The #DazzleWithCaprese campaign epitomizes our dedication to offering statement pieces like the exclusive Clutches. We aim to infuse glamour and elegance into the New Year’s celebrations, providing fashion enthusiasts with the perfect accessory to celebrate the season.”

    Available In Caprese’s retail stores, on their website and through various e-commerce platforms, including Myntra, Nykaa, and more.

  • Caprese’s Aurora bags redefine standards with color changing effects

    Caprese’s Aurora bags redefine standards with color changing effects

    Mumbai: Get ready to be mesmerized by Caprese, the premium handbag brand, as they launch the groundbreaking Aurora Collection. This collection is the most innovative collection of bags by Caprese, featuring revolutionary color-changing technology that will add a touch of magic to your daily fashion.

    The Aurora Collection is a testament to contemporary chic, offering designs that are visually stunning and inherently captivating. These bags stand out with their innovative color-changing properties, crafted from photochromic material. When exposed to sunlight, they undergo a magical metamorphosis, revealing an array of new hues and shades. The real charm of the Aurora Collection lies in its transformative ability, making it a true game-changer in the world of fashion accessories.

    Caprese business head Pushpita Gaur highlights the brand’s commitment to pushing the boundaries of style and functionality, saying, “At Caprese, we are inspired by the ever-changing beauty of the natural world. The Aurora Collection is an experience, a reflection of that beauty.”

    While the color-changing feature is dazzling, these bags don’t compromise on functionality. Meticulously crafted to meet the demands of modern women, the collection includes medium satchels, large totes, medium totes, and slings, offering a variety of options for different occasions. However, the star of the collection is the ‘Fashion Backpack’ and the ‘Laptop Tote.’ Aurora Bags were also showcased in Lakmé Fashion Week x FDCI October 2023 X Caprese.

    Fashion backpack: This bag blends the style of a backpack with the elegance of a handbag, offering both fashion-forward design and functionality. The innovative color-changing feature extends to the ‘Fashion Backpack,’ making it a must-have for trendsetters who demand style and practicality.

    Laptop Tote: Designed for the modern woman on the move, the ‘Laptop Tote’ seamlessly integrates color-changing technology with the convenience of a laptop bag. It’s not just a bag; it’s a statement of contemporary fashion and versatility.

    The Aurora Collection is available at an attractive price range of Rs 3299 to Rs 4999/-. You can find these captivating bags in Caprese’s retail stores, on their website, and through various e-commerce platforms, including Myntra, Nykaa, and more.

  • Sony Liv forays into original digital programming with ‘#LoveBytes’

    Sony Liv forays into original digital programming with ‘#LoveBytes’

    MUMBAI: Multi Screen Media’s (MSM) OTT platform Sony Liv has set its foot into original web programming with the launch of its signature series #LoveBytes. Going online from 7 September, the web series has been exclusively made for the digital platform and is centred on an urban Indian romance, which is relatable for the digital destination’s millennial audience.

     

    The web series is unlike regular television soaps as it deals with the real life situations between a young couple. The digital platform through this offering invites viewers to take a sneak peek into their daily lives. Sony Liv has created a 360 degree marketing campaign with video blogs and social connect with the protagonists to market the show.

     

    Multi Screen Media EVP and head – digital entertainment Uday Sodhi says, “From launching digital premieres of the world’s best entertainment properties to becoming the country’s first digital VOD platform to produce a song, Sony Liv has been at the forefront of innovation. With our signature series #LoveBytes, we offer consumers a digital-first experience like never before. The fact that the show has been made as an independent, exclusive series for Sony Liv also bolsters the widespread popularity of the digital destination. With this, Sony Liv becomes the first digital OTT platform to foray into original production. Setting a benchmark in the video entertainment space, we plan to further invest in original content with new concepts and ideas.”

     

    Sodi informs Indiantelevision.com that the show will have 26 episodes, wherein two episodes will be released per week. “This is just the beginning. Liv will come up with a series of original shows, which will be exclusively produced for the digital platform,” he adds.

     

    Sony Liv has been seeing a year on year growth of 35 per cent on mobile advertising, which, according to Sodhi is indeed encouraging. “The ecosystem will also be enhanced with technical upgradations like 4G,” he says.

     

    While currently Sony Liv follows the advertising based revenue model, Sodhi says that depending on the scenario and market insights going forward, the company may evaluate the possibility of a subscription based platform.

     

    Directed by Vishal Mull, #LoveBytes stars Kushal Punjabi and Sukhmani Sadana. Each episode of the show plays out the trials and tribulations of the leading characters Ananya’s and Abhishek’s romantic relationship.

     

    Ananya Singh is a 26-year old girl from Lucknow who has been working in Mumbai for the last six years. Simple, not very social and rather homely, Ananya is possessive and doesn’t quite understand or appreciate all the female attention her boyfriend gets. Abhishek on the other hand, is a 28 year-old copywriter in a media firm. A party animal, he is best described as driven, ambitious and affable all at once.

     

    With a deliciously urban and youthful flavor, the series underlines what makes these two very different individuals click and sometimes clash, the show also elucidates all those things that are necessary for an urban Indian relationship to sustain itself and the daily challenges that come in the way.

     

    The theme of the show has been specifically crafted keeping Sony Liv’s cosmopolitan viewership in mind. Viewers can delve into this entertaining and delightful world of squabbles, love and drama on the Sony Liv website or mobile app, anytime anywhere.

     

    While the presenting sponsor for the show is Integriti, the associate sponsor is Caprese. The radio partner for #LoveBytes is Fever 104 FM, beverage partner is Café Coffee Day and outdoor partner is Bright Advertising.

  • Caprese announces its 360 degree campaign with Alia Bhatt

    Caprese announces its 360 degree campaign with Alia Bhatt

    MUMBAI: Caprese, woman’s accessories brand, a symbol of international fashion, now unveils its 2015 Spring Summer Collection with its recently appointed brand ambassador-the bubbly Alia Bhatt. The TVC features the gorgeous brand ambassador Alia Bhatt romancing the stunning Spring Summer 15 collection of Caprese. This April 2015 the brand promises to woo its audience with a fresh campaign and collection of products which will be seen on TV screens, billboards, social networking sites, retail malls, etc.

     

    The new campaign is a creative piece of work by the curative minds of KB Vinod and Bhupal Ramnathkar, Managing Partners for Company. Filmed at enthralling and spellbinding locations of Europe, the gorgeous Alia Bhatt is seen flaunting the new 2015 spring summer collection.

     

    Expressing her views on the campaign, Radhika Piramal, Managing Director, VIP Industries says, “This campaign is a reflection of pure fashion with elegance and contemporary style which is aptly represented by the glamourous Alia Bhatt. We are hoping that through this campaign we are able to get every stylish woman to bring out her true sense of style.”

     

    Speaking about their marketing objective, Sudip Ghose, Vice President-Marketing, VIP Industries says, “We believe that this campaign truly expresses the real meaning of Caprese, which is international fashion. Alia Bhatt through her charm enhances the uber style that we plan to communicate to every woman. Our campaign will be successful if we are able to make one out of five women identify with Caprese.”

     

    Detailing his experience of shooting the TVC, KB Vinod, Managing Partner, Company says, “The Caprese girl is back. She explores the new Caprese spring summer collection in the magnificent Mediterranean. She continues to define style and good life for the girl next door. Our attempt was to strengthen Caprese’s European heritage and International fashion credentials.”

    The on-going campaign will witness a 360 degree marketing approach across all the mediums of print, radio, television and social media.