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Tag: Canvas

  • Facebook introduces immersive product for advertisers

    Facebook introduces immersive product for advertisers

    MUMBAI: Facebook has launched a new product called Canvas for advertisers, which allows them to combine video, photographs and copy in an ad.

    Canvas was originally announced in September last year. These immersive advertisements aim to draw more attention of the user into their ads, by blocking out all other content. When users click a Facebook News Feed ad connected to Canvas, it opens a full-screen, rich media page inside of Facebook rather than forcing users to wait for a mobile website to load.

    In a blog post, Facebook said, “We’re committed to building great mobile experiences for people and doing so also opens up new creative possibilities for advertisers. We’ve invested in engaging experiences like video and the carousel format to empower advertisers with more creative space to share their brand and products on mobile.”

    Said to load 10 times faster than other ads would otherwise, Facebook also stated that in their research 53 per cent of people viewed more than half of the ad and average view time was 31 seconds. Currently, these ads are available for Android and iOS, while the social media giant evaluates how to expand this option to other versions and apps such as Instagram.

    “This space was designed and invented and inspired by our relationship with the creative community,” Facebook CCO Mark D’Arcy said at a press event.

    Canvas is an evolution of the earlier Carousel ads, which allowed users to swipe through multiple product or brand photos if they were interested in more information.

  • Facebook introduces immersive product for advertisers

    Facebook introduces immersive product for advertisers

    MUMBAI: Facebook has launched a new product called Canvas for advertisers, which allows them to combine video, photographs and copy in an ad.

    Canvas was originally announced in September last year. These immersive advertisements aim to draw more attention of the user into their ads, by blocking out all other content. When users click a Facebook News Feed ad connected to Canvas, it opens a full-screen, rich media page inside of Facebook rather than forcing users to wait for a mobile website to load.

    In a blog post, Facebook said, “We’re committed to building great mobile experiences for people and doing so also opens up new creative possibilities for advertisers. We’ve invested in engaging experiences like video and the carousel format to empower advertisers with more creative space to share their brand and products on mobile.”

    Said to load 10 times faster than other ads would otherwise, Facebook also stated that in their research 53 per cent of people viewed more than half of the ad and average view time was 31 seconds. Currently, these ads are available for Android and iOS, while the social media giant evaluates how to expand this option to other versions and apps such as Instagram.

    “This space was designed and invented and inspired by our relationship with the creative community,” Facebook CCO Mark D’Arcy said at a press event.

    Canvas is an evolution of the earlier Carousel ads, which allowed users to swipe through multiple product or brand photos if they were interested in more information.

  • Micromax rolls out TVC for its Canvas HD

    MUMBAI: Micromax has unveiled a new television campaign for its A116 Canvas HD.

    According to the company, this second TVC for the Canvas range takes forward the “Can” story established with the Canvas 2 campaign. However it largely showcases the main USP of the product – True HD screen the Canvas HD will bring colours to life with the superior True HD IPS screen is based on this.

    The TVC opens with soldiers assembling captives in a row to be fired. To capture the incident, the photographer is shown on the side. At the “shoot” command the bullets hit the captives and they fall on the ground. However, instead of dying, the soldiers are relieved to realize that the bullets were actually colour pellets. The next shot shows the soldiers repeated trials of shooting the prisoners thereby drenching the prisoners and the surroundings in colours. The TVC ends showing the relief and happiness on the captive’s faces as they rejoice their coming alive with colours. The astonished photographer quickly captures the colourful moment on his Canvas HD using the burst shot mode.

    Summing up the story of the TVC is the final voiceover that says ‘colours can come alive with Micromax Canvas HD’, annunciating the ‘nothing like anything experience’.

  • Inkfruit unveils new brand identity

    Inkfruit unveils new brand identity

    MUMBAI: Consumer co-creation lifestyle brand, Inkfruit, has designed a new brand identity and tossed a new tagline, “be interesting”.

    The new logo has been designed by White Canvas and aims to capture the essence of the tagline. 

    The company will spread the new brand through a complete digital communications campaign and has also roped in Mavcomm Consulting as Public Relations partner to communicate the changing facets of Inkfrui.

    White Canvas head-business Ameet Joshi stated, “The brief was simple and clear – the logo has to reflect Inkfruit’s core – Fun, Creative and Aware. We have given a form, a shape to these values. We have tried to define a unique space that would do justice to the attitude of the brand and get reflected in all the design elements that form an integral part of the brand‘s identity.”

    Inkruit has simultaneously unveiled the new homepage look.

    Inkfruit co-founder and CEO Kashyap Dalal says, “After a lot of thought, we believe the two words “be interesting” perfectly echo the kind of people who are a part of the Inkfruit community and the kind of work we do. We felt that the visual identity of the brand should capture the energy, passion and creative thought behind it.”