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Tag: Canon

  • Canon to spend Rs 400 million on marketing this festive season

    Canon to spend Rs 400 million on marketing this festive season

    MUMBAI: Canon India, a digital imaging company, will spend Rs 400 million on marketing during this festive season, 34 per cent more than a year earlier.

    Canon India‘s camera division marketing spends comprise almost 72 per cent of Canon India‘s overall marketing budget of Rs 1.42 billion for 2012. This year, the camera division also has increased its marketing budget from Rs 760 million in 2011 to Rs 1.02 billion in 2012, which is also an increase of over 34 per cent.

    Canon has registered a 32 per cent growth in the first six months of 2012 driven by a strong 60 per cent growth in its camera business. The growth drivers were “aggressive” marketing, new product launches, “attractive” pricing, retail expansion and portfolio expansion. Canon has also entered into the cinematography domain with the launch of its Cinema EOS C300 camera.

    The company has rolled out a new marketing campaign for Onam, featuring its brand ambassador Anushka Sharma. The Onam campaign is an extension of Canon‘s ‘What Makes Us Click‘ campaign. The company is also pushing its in-shop and retail visibility by placing Ground Standing Boards (GSBs) and point of sale material at all Canon retail outlets in the region.

    Canon India SVP Alok Bharadwaj said, “We are reconfiguring our photography business in India with youth-centric propositions using a three-pronged strategy of celebrity endorsement, imaging brand stores expansion and strong product lineup.”

    To kick-start its festival sales plan, Cannon has announced price reduction for 11 camera models. We are also expanding imaging brand stores to 100 by end this year. All this will help us to reach revenues of Rs 21 billion in 2012 with a market share of 25 per cent in cameras and 45 per cent in DSLR.

    Last year, Cannon held the No. 1 position in the DSLR cameras category and were among the top two digital cameras brands in Kerala during Onam and it aims to replicate that performance or go a step further. “We would like to announce signing of three new brand stores in Kerala to be opened before Christmas this year.”

    Canon India assistant director and head of ICP division Seiji Hamanishi added, “Canon has a substantial market share in Kerala and plans to further its leadership during the current festive season. To consolidate this lead, Canon has recently launched a new range of 21 camera models and nine new lenses.”

    The models where Canon slashed the prices are – 5 models of Canon PowerShot Series – A1200, A2300, A2400, A3400 and A4000; 4 models of Canon IXUS series – IXUS 125, IXUS 240, IXUS 500 and IXUS 510; 2 models of Canon PowerShot SX series – SX 240 and SX 260. As part of the Onam festive offer, Canon is also offering a 4GB SD card and a carry case to each customer on the purchase of a digital camera.

  • Possible Worldwide buys majority stake in Fortune Cookie

    MUMBAI: In furtherance of its strategy of expand its digital footprint, media communications group WPP‘s interactive marketing agency Possible Worldwide has acquired a majority stake in full service digital marketing services agency Fortune Cookie (UK) Limited.

    Fortune Cookie will combine its business with that of Possible Worldwide Limited in the UK to provide an enhanced service offering to its global clients.

    Fortune Cookie‘s consolidated revenues for the year ended 31 August 2011 were approximately ?9.4 million with gross assets as at the same date of approximately ?2.8 million.

    The agency was founded in 1997 by Justin Cooke who is currently the chair of the British Interactive Media Association (BIMA). Fortune Cookie is headquartered in London with operations in Poland, the Netherlands, US and Australia. Employing over 190 people, its clients include Canon, AEGON, NetJets, BP and Legal & General. The agency specialises in providing design and build, mobile and tablet apps and site development, online marketing services and digital strategy.

    WPP‘s digital revenues totalled $4.8 billion in 2011, about 30% of the group‘s total revenues of over $16 billion. WPP has set a target of 35-40% of revenue to be derived from digital in the next five years.

  • Canon signs Anushka Sharma for PowerShot Digital Cameras

    Canon signs Anushka Sharma for PowerShot Digital Cameras

    MUMBAI: Digital imaging company, Canon India, has signed up Anushka Sharma as the youth icon to mark the re-positioning of the PowerShot sub-brand.

    The company is introducing the new series of PowerShot Digital Cameras which target youth between the age group of 18-30 years of age.

    The new PowerShot range enters the lifestyle offerings and the existing IXUS range of lifestyle cameras. It is now focused on the distinctly ‘premium’ consumers whose accessories define their luxury statement to differentiate from others.

    Canon India SVP Alok Bharadwaj said, “Canon is an aspirational brand and so is the attractiveness and energetic persona of Anushka Sharma who the audience looks up to as the youth icon. Canon has evolved significantly and securing a youth icon is a conscious step in the natural progression to take our brand to the next level in an increasingly competitive market.”

    The company is rolling out a campaign with Sharma called ‘What makes us Click’. Through the campaign, PowerShot aims at connecting the whole new concept of image capturing with the youth. The company is not focusing on any specific feature or product in the category, but on the brand PowerShot as a whole.

    The campaign is supported by a national print campaign as well as TV commercials during the peak travel season of April and May.

    Additionally, Canon is also launching a new IXUS series campaign featuring the Indian model – Indrani Dasgupta on the theme ‘Live It Up with IXUS’. The aim of this print campaign is to enhance the style and luxury quotient of the existing IXUS range, making it a strong premium range for segment that demands efficiency, portability, easy usability and luxury.

    Both the campaigns are targeted at the young working population with differing buying drivers.

    Canon India assistant director- ICP division Seiji Hamanishi said “Throwing light on the kind of life the youth leads, the TVC will enable us to reach out to the youth even better and strengthen our connect as well. Anushkha’s young and energetic face and her spirited demeanor made her the best choice for us and we are sure the TVC will help the brand connect with the audiences better along with a boost in sales. We aim to target all untapped potential in the Indian market and make Canon an active part of the lives of the youth!”

    Canon also recently announced a new range of consumer digital imaging products to embrace next generation technologies and be the first to revolutionize in terms of product innovation and technology. The launch included IXUS 510 HS, IXUS 240 HS incorporated with Wi-Fi sharing.

    The new line-up includes 10 new models – 6 PowerShot A series, 2 PowerShot SX series and 2 IXUS series models. This is in addition to three models ( 2 IXUS AND 1 G series ) already announced earlier this year. Some of the advanced features include HS System with new DIGIC 5 image processor, Advanced Face ID – the smartest Smart Auto yet, New Canon lenses – giving the sensor new eyes, Advanced Movie Shooting Functions and Intelligent IS and Optical IS.

  • Canon unveils new movie camera for filmmakers

    Canon unveils new movie camera for filmmakers

    MUMBAI: Four decades after it won Academy Awards for its cinema lenses, Canon Inc. recently unveiled a new high-end digital video camera called Cinema EOS.

    Fujio Mitarai, chief executive of the Japanese camera and office equipment giant, took the wraps of the movie camera in a packed theater in the Paramount Pictures movie studio.

    Mitarai said the camera‘s digital images had the warmth of film and brought out skin tones well. The company showed a number of short films that used the camera to show off how it functioned in action sequences, especially in tight areas that made use of its compact size.

    At $20,000 for the body alone, the Cinema EOS is not cheap by consumer standards but is on the low end of what professional digital film cameras cost, which can reach into the six figures. Two zoom lenses intended for movie making will go for $45,000 and $47,000.

    Making such costly cameras for professional users is somewhat of a departure for Canon, which makes up more than a third of its revenue from consumer electronics, and more than half from office equipment like all-in-one printer-copier-fax machines.

    The camera draws on the popularity of the Canon EOS 5D Mark II, a single-lens reflex still camera that the company introduced in 2008 and which became widely embraced by independent filmmakers because of its ability to take full high-definition video at the 1920-by-1080 pixel resolution known as 1080p.