Tag: Canon

  • Dentsu Webchutney promotes Tanvi Jain to SVP

    Dentsu Webchutney promotes Tanvi Jain to SVP

    MUMBAI: Dentsu Webchutney, the full-service digital agency from Dentsu Aegis Network, has announced the promotion of TanviJain to senior vice president and branch head in Delhi. Prior to this, Jain was vice president at Dentsu Digital.

    As part of her new mandate, Jain will be responsible for acquiring new clients apart from taking the lead in servicing the existing clients. She will also be responsible for revenue growth from the region and will continue to report to m Dentsu Webchutney, chief executive officer and co-founder Sidharth Rao .

    Speaking on the promotion, Rao says, “Jain is one of the finest talents that we currently have on board. I have previously worked with Jain in the early years of Dentsu Webchutney and I am extremely glad to have her back. Delhi is our largest office and we are looking forward to scaling new heights in 2016 under Jain’s leadership.”

    Jain adds, “As part of the Dentsu Aegis Network with almost 700 digital professionals, we have the opportunity to reshape the digital industry and partner our clients in their transformational journey across the new digital native consumer landscape. I am honoured to lead the Dentsu Webchutney brand in Delhi which has over 100 people and some of the best clients in the business.”

    Jain began her career with event management in 2003 and went on to work for agencies such as Dentsu Webchutney, Isobar and Sapient Nitro.

    Some of the clients that Jain has worked on include Microsoft, ICICI, Adidas, MasterCard ME, Canon, Hitachi, Frito Lays, Coca Cola.

  • Witness yet another technological revolution at the Broadcast India show 2014

    Witness yet another technological revolution at the Broadcast India show 2014

    MUMBAI: Saicom Trade Fairs & Exhibitions Pvt. Ltd. is pleased to announce that the Broadcast India Show 2014 will be held at Bombay Exhibition Centre, Goregaon (E) in Mumbai, India on 15-17 October, 2014.

     

    Along with the grand exhibition, Broadcast India Show 2014 will also be holding a Conference on 15-16 October, 2014 at the same venue.

     

    The Broadcast India Show 2014 will once again be the platform from which the latest broadcast and film, pro-audio, video and radio, 3D and digital cinema, IPTV and Mobile TV, in their most futuristic shapes and forms will be on display. Technological mammoths from all corners of the world will return to the exhibition floor to demonstrate and discuss their creations, share their widened perspectives, and light fires underneath the trends that will come to define the future of technology as we wait to see it.

     

    Some of the world’s leading manufacturers like Panasonic, Sony, Blackmagic Design, Imagine Communications, RED, Avid, Adobe, Canon, Grass Valley, ARRI, AJA, GoPro, Atomos, Datavideo, Boston, Wasp3D, Carl Zeiss, Shure, RCS, Harman and many more will be present at Broadcast India Show 2014.

     

    One of the main highlights of the show this year is the REDucation Theatre, back for its second year after a successful stint last year. This time around, RED Digital Cinema has partnered with The New York Film Academy to offer an on-going series of workshop exploring the RED DRAGON 6K.

     

    AJA Video Systems will showcase the groundbreaking CION camera. Panasonic will launch the much anticipated Varicam, the star of a wide range of products and innovations that will make Film and TV production significantly easier. 

     

    The other attractions are the Great Britain Pavilion and the Production Village. The line-up of international exhibitors will be showcasing the state-of-the-art equipment and the cutting edge technology.

     

    The show will be host to 35 participating countries and to over 550 companies, many of them exhibiting at the show for the very first time.

     

    This is your once-in-a-year chance to visit Broadcast India show, so don’t miss out.

  • Canon earmarks Rs 18 crore for advertising

    Canon earmarks Rs 18 crore for advertising

    MUMBAI: Targeting school going kids in the age-group of nine to 19 years with a new campaign, ‘Super Student’, Canon plans to take student creativity to the next level.

     

    In a bid to reposition itself, it has launched an aggressive marketing drive for its Pixma range of inkjet printers. The company’s new campaign focuses on the ink efficient Canon Pixma Inkjet printers, which inspire students to think out of the box and helps bring out the best in them, always.

     

    Canon executive vice president Alok Bharadwaj said, “We want to connect with school going kids who have high desire to accomplish high merit and recognitions. Engaging with them on technology is a great conversation which can help us become most desirable brand on their mind radar. These techie students of today are comfortable using smart devices including cloud and wi-fi printing. The new Pixma Ink efficient range is designed to combine creative printing with incredible cost-per-print savings. These models offer brilliant functionality and super affordable printing as low as 99 paisa per print. We want to show the students that realising their true creative potential is now possible and that too in a fun way!”

     

    “We plan to capture 25 per cent market share in the printer category by end of 2014 and become the market leader by 2016. Our printers are currently sold at 1000 retail outlets and we aim to double it by end of 2016. With 300 million students in India, building our brand in their mind is a big business of tomorrow for us,” added Bharadwaj.

     

    Canon plans to invest Rs 18 crore in advertising and promotions, this year, for its range of printers. The Super Student TVC will be on air from 22 August 2014 on kids, news and entertainment channels.

     

    Canon India CSP group head Gautam Paul emphasised about the Canon technology. “The heart of any printer is the ability to print high quality documents and photos, and Canon Pixma printers excel in this fundamental area. FINE (Full-photolithography Inkjet Nozzle Engineering) technology achieves high-quality and high-speed printing. User experience is further enhanced with exclusive access to Creative Park Premium website which includes printable 3D paper craft, greeting cards, scrapbook and works by famous artists. This fun resource helps students create fun projects and enhances their creativity.”

  • 4K technology touted to transform ‘onscreen’ viewing in Asia

    4K technology touted to transform ‘onscreen’ viewing in Asia

    MUMBAI: HD (high definition) viewing will soon be a technology of the past, with the proliferation of 4K coming Asia’s way.  4K, also commonly known as ultra-high definition (UHD), is an evolved standard that greatly surpasses HD, bearing a minimum pixel count of 3840 x 2160 compared to the latter’s standard of 1920 x 1080 pixels. Naturally, 4K brings to viewers sharper, higher clarity images and videos.

    BroadcastAsia2014 – Offering a preview of cutting-edge 4K technology

    Come June at  BroadcastAsia2014, players from Asia’s TV and broadcasting industries will be able to feast their eyes on the most avant-garde 4K technology available globally, presented by some of the world’s foremost companies in the TV viewing playing field. Leading international exhibitors such as  Canon,  EVS, Grass Valley,  Quantel, Orad,  Red Digital Cinema,  Village Island,  Sony and many more will be showcasing their cutting edge 4K/UHD products.

    Orad, a world-leading provider of real-time 3D broadcast graphic, video server, and media asset management solutions, will be highlighting at BroadcastAsia2014, its new tapeless broadcast graphic and video server workflow technology – Blend 4K Channel and Morpho 4K, to help companies streamline productions and maximise productivity and broadcast workflows.

    Click here for full report

  • Canon India targets digitising Rs 3000 crore photo print market with DreamLabo 5000

    Canon India targets digitising Rs 3000 crore photo print market with DreamLabo 5000

    BENGALURU: Canon India (Canon) announced its entry into the Rs 3000 crore photo printing market in India, and more specifically the Rs 300 crore digital printing market with the introduction of the USD 500,000 (About Rs 3.2 crores) priced DreamLabo 5000 commercial inkjet printer equipment, with the intent of targeting the retail photo and album printing industry. This launch makes India the first country in South Asia where the DreamLabo 5000 machine is being installed says the company.

    Canon India President and CEO Kazutada Kobayashi, said, “Canon has always been at the forefront of bringing innovative products to customers. With this latest business entry, we are hoping to strengthen our ability to meet the printing needs of professional and wedding photographers. With the DreamLabo 5000, we clearly want to establish innovation leadership in India. For us at Canon India, this is not just a new machine, but the technology that can revitalise the entire industry and open up substantial new business opportunities. Canon is setting a new benchmark for the production printing of high quality photos with this launch.”

    Globally, DreamLabo merchandise has been positioned as premium item. The company is following a systematic approach with DreamLabo 5000. It started with a leading photolab in each region and then expanded the presence in that country or region. Its first customer for the DreamLabo 5000 in India is Bangalore-based 100 year old, 22 photo lab store chain G K Vale. G K Vale clocks revenues of about Rs 50 crore annually.

    GK Vale Managing director Anand Sukumar said to  www.indiantelevision.com, “DreamLabo 5000 will help our bottom line, and will not make a very major impact to our bottom line. We have received a good response and may even buy a second machine.”

    A campaign is being planned by both Canon India and G K Vale to attract commercial clients. Some of the ideas being mulled at Canon are including a small flyer or a booklet with each of the 20,000 digital SLRs’ that it sells monthly, in-store promotions at Canon Image Squares, among others. Industry sources reveal that Canon India is likely to spend around Rs 0.75 crore to Rs1 crore during the next calendar year towards above the line (ATL) and below the line (BTL) activities for promotion of its partners such as G K Vale. Canon India spends around Rs100 crore towards brand building, marketing, ATL and BTL activities. Dentsu handles the creative duties for Canon India.

    GK Vale spends about Rs 1 crore annually, but with the installation of the DreamLabo 5000, it will double its advertising spends on social media, print and outdoor and local radio.

    Commercial printing business contributes just about Rs 95 crores or 5 per cent to Canon India’s top line, revealed Canon India executive vice president Alok Bhardawaj. Canon expects revenue of just Rs15 crore during the next calendar year and is targeting revenue of Rs100 crore from this stream over a five year period.

  • Canon India to expand Office Imaging Solutions

    Canon India to expand Office Imaging Solutions

    BENGALURU: Canon India Office Imaging Solutions division (OIS) announced plans for deeper penetration in C, D and E towns and expansion of service location from 546 to 700+ locations currently to support developments in smaller cities.

     

    The division is aggressively tapping the SME market specially the manufacturing units in C, D and E class where the print volume is around one-two lakh a month. Canon is working with its channel partners in these cities who will be focusing on SMEs and PSU segments. Canon plans to enable the SME community by introducing cost effective workflow solutions and Managed Document Services offering.

     

    With this SMEs will get access to enterprise class technology which will help them streamline their printing infrastructure, save cost and be eco-friendly. The division is also targeting cities like Ahmedabad, Chandigarh, Cochin, Patna and Bhubaneswar. The division is targeting revenues of Rs 25 crore from its Managed Document Services during the next fiscal.

     

    Canon’s OIS division uses select print publications that make their way to a CIO’s table and online digital for focused mass media communications. To that extent, it spends around Rs 1 to 2 crore per quarter revealed a company source. Dentsu and Percept manage creative and media buying duties for Canon India.

  • neoteric to participate at InfoComm India 2013

    neoteric to participate at InfoComm India 2013

    September 10, 2013: neoteric infomatique ltd., one of India’s leading value-added IT distribution companies is all set to debut at InfoComm India 2013 with its complete gamut of AV solutions and services under its own brand-property, neoteric Technology Solutions (nTS). InfoComm India 2013, scheduled for 16-18 September 20013 is one of the most coveted events for the Indian AV industry and more so this year as it has assumed larger proportions starting this time, in keeping with its increasing demand in the all- thriving AV industry. Infocomm India is a part of InfoComm, the largest annual conference and exhibition for AV buyers and sellers worldwide and it has conducted roadshows in India earlier in 2008, 2010, 2011 and 2012. AV is one of neoteric’s primary focus areas of business currently and neoteric’s decision to participate at Infocomm complements its larger objective to enhance its contribution to the Indian AV industry and enrich its AV portfolio.

     

    Speaking on the occasion, Anup Nair, Head- neoteric technology solutions (NTS), neoteric infomatique ltd. said, “We are thrilled and honoured to announce our debut-participation at InfoComm India at a time when InfoComm India has broadened its horizons of reach in India to engage more actively with the India market. Our participation at the event will definitely provide us with an excellent platform to showcase our extensive portfolio of state-of-the-art AV products and solutions that include leading brands like Alcatel-Lucent, AJA, Canon, Cybernetyx, Kramer, Wallflower, LG, Matrox, NEC, Panasonic, Polycom, Promise, Harman and AMX. We seek to leverage this opportunity to support, train and enable our trade and end-user visitors at the event to understand and implement our comprehensive range of AV solutions and satiate their appetite for new technologies.”

     

    He further added, “Infocomm has been the pioneer in developing and educating AV business technology worldwide and in India as well, by addressing opportunities and challenges faced by the AV industry while putting technology into practice and thereby, presenting live demonstrations to the largest audience of enterprise buyers, SMB buyers, channel buyers, press, analysts, partners and end-users -all in one place. Through our participation at Infocomm, we strive to join them in their efforts to develop the India market for AV technology and drive a deeper engagement with the Indian market and industry end-users in India. We look forward to meet our customers, partners and other visitors at INFOCOMM Booth # A7 to generate awareness and knowledge about products and solutions currently available to the AV consumers in India and help them understand latest trends in AV technology.

     

    InfoComm India 2013 will certainly play a vital role in bridging the information and communication technology gap in India and take AV technology distribution and consumption to the next level.”

  • Canon launches OOH initiative in India

    NEW DELHI: Canon India has launched a first-of-its kind Out-of-Home (OOH) initiative in India by setting up unique Neon Signs at International Airports in New Delhi, Bengaluru and Mumbai.

    This is the first such initiative by any Japanese company in India. Designed by advertising giant Dentsu India, the concept lies in the growing popularity of Neon Signs in the country that surround consumers with unique and ubiquitous visual impact.

    Expressing his views on the launch, Kazutada Kobayashi, President and CEO, Canon India, said, “Canon is a powerful brand, both in India and worldwide. Today, we have pioneered the ‘Out of Home Media’ initiative by launching the Canon Neon sign at specific locations in three major cities of India becoming the first Japanese Company to create such a major launch in India. This is part of our growth strategy for 2013 to create a powerful brand recall for our customers. This would be the first strategic step to create a positive image for the Brand as well as the Company. As part of our Vision and Mission, we want people to be proud of associating themselves with the Canon Brand; this initiative would pave the way for creating that association together with our state-of-the-art technology and quality service network.”

    Dr. Alok Bharadwaj, Executive Vice President, Canon India, said, “As part of the company’s commitment to India and its growth, we, at Canon India, are delighted to launch the Neon signs at prominent international airports in India today. An example of innovation and digital expertise, the Neon signs will help Canon stand out as a company which drives innovation in every aspect of its business – be it product or marketing. Initiatives like these also help improve the brand awareness and are an assurance of the long term commitments.”

    In 2012, the company rolled out a new marketing campaign by roping in young Bollywood actress Anushka Sharma as the brand ambassador for Canon’s cameras. After it’s successful ‘What Makes Us Click’ campaign, Canon is determined to extend its marketing initiatives to reach out to a niche target audience and retain the exuberance, energy and appearance of the brand. In the past decade, Canon has undertaken several pioneering advertising and marketing campaigns with renowned brand ambassadors from the field of sports and Bollywood.

    Canon Hong Kong was also recognised for delivering the first revolving neon sign in Asia and LED lighting wall as part of the Symphony of Light Show in Hong Kong.

  • Percept/H CEO Prabhakar Mundkur now also on the board of directors

    MUMBAI: Percept/H has appointed its chief executive officer Prabhakar Mundkur as a member of its board of directors.

    Percept/H is the flagship advertising agency of Percept Limited. It is a 50:50 joint venture between Percept (entertainment, media and communications group) and Hakuhodo Inc. (Japanese advertising agency). The agency‘s Key clientele includes- Hero Honda, DLF, Bharti, Beetel, MTNL and Canon.

    Mundkur could not be a member of the board earlier despite being the CEO because of some provisions of the joint venture agreement.

    Mundkur had joined Percept/H in January 2005 and was spearheading the agency‘s growth over the last eight years. He is credited for business wins like Canon, Toyota, Fedex, Ditto TV from Zee Digital, Sahara Force India F1 team.

    He will continue to lead the agency‘s initiatives on key national businesses such as Toyota, Hero, Canon, Fedex and Sahara while he continues to oversee the company from a board perspective and steer the organisation to the next level, the agency said in a statement.

    Mundkur has over two decades of experience in the industry. Prior to joining Percept/H, he had also worked with JWT, Euro RSCG and Everest Advertising.

  • Percept/H bags Jetking Infotrain’s creative biz

    MUMBAI: Percept/H has won the creative mandate of Jetking Infotrain following a multi-agency pitch.

    Confirming the development to Indiantelevision.com, Percept/H CEO Prabhakar Mundkur said, “Jetking is an old and much respected brand in IT education. They wanted somebody who understood their business and we will be restaging the brand for them.”

    For the record, Percept/H is the flagship advertising agency of Percept Limited, that services Indian and multinational brands in India. It is a 50:50 joint venture between Percept (entertainment, media and communications group) and Hakuhodo Inc. (Japanese advertising agency). The agency‘s Key clientele includes- Hero Honda, DLF, Bharti, Beetel, MTNL and Canon.

    Established in 1990 Jetking Infotrain is a Computer Hardware and Networking Institute, which trains technical and non-technical students.