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Tag: Canon India

  • Canon India celebrated Father’s Day with#MemoriesRecaptured campaign

    Canon India celebrated Father’s Day with#MemoriesRecaptured campaign

    MUMBAI: Celebrating the occasion of Father’s Day, Canon India brought alive the magic of missed memories and milestone events for fathers by giving them an opportunity to recreate those special moments. Understanding the sentiment of father being the first superhero to their children, Canon India took the initiative to recreate the magical moments from their lives where he was dearly missed, and gift them back a joyous moment that would have been lost in the pages of time.

    The campaign, created by Dentsu Webchutney, was launched a week prior to Father’s Day, and ran across Facebook, Twitter and Instagram for a span of eight days, featured teaser videos that showed the audience how Canon India would make it possible to recreate the missed magical memories for the users.

    The campaign also featured a digital video titled ‘Memories Recaptured’ which took audiences through the story of a 10-year-old who missed her father’s presence on one of her birthdays. The recreation of the daughter's birthday with the presence of the father took viewers back in time to experience the precious moments shared between the father and daughter.

    LINK: https://www.facebook.com/canonindia/videos/341376799886782/

    The video was well received by the users, garnering over a million views. The main phase of the campaign went live on 13 June 2019 with the online contest receiving 500 entries, across the aforementioned social media platforms. The campaign successfully achieved an engagement of 0.9 million across Facebook, Twitter and Instagram reaching out to 7.5 million users.

    Speaking about Father’s Day celebrations, Canon India president and CEO Kazutada Kobayashi said, “With an intent to ensure customer delight, I am optimistic that our Father’s Day campaign was successful in delivering smiles to our consumers, through our efforts to celebrate a momentous and special day in every individual’s life. Through ‘Memories Recaptured’ campaign, we have taken yet another step to propagate the concept of ‘Click and Print’, thereby enhancing the imaging culture in the country. I appreciate the users for their hearty participation and hope that our fans and followers will continue to keep the spirit of clicking and preserving memories alive.”

    Highlighting the campaign, Canon India vice president, consumer imaging and information centre Eddie Udagawa said, “We at Canon India believe that the relationship between a father and a child are an integral part of every family. We also firmly believe that memories are best captured by cameras and relived by printing and keeping them alive. Through this campaign, we wanted to highlight the importance of this emotional bond by bringing alive the magic of missed memories and milestone events for fathers and recreating those special moments.”

    Furthermore, Canon encouraged the audience to share some prized moments from their lives which their father missed, on their social media platforms and tagging Canon India. Canon presented 5 lucky individuals with the most interesting stories, the opportunity to recreate those missed moments and bringing back to life the magical experience of the occasion with their father.

  • Canon India launches pan-India campaign for its new camera

    Canon India launches pan-India campaign for its new camera

    NEW DELHI: Canon has rolled out an extensive multimedia campaign for its entry level DSLR camera, EOS 1300D. The tagline is ‘Get ready with EOS 1300D’

    The campaign adopts a strategy of capturing simple moments of life with the Canon EOS 1300D camera making them cherishable forever through Wi-Fi sharing. The new campaign emotes special occasions and moments in life like weddings, birthdays, travel/adventure where the Canon EOS 1300D camera becomes a natural fit.

    This pan India campaign kick-started on 8 April and is designed to appeal to a multifarious set of buyers who are explorers, photography enthusiasts, first time buyers and fence sitters who are considering to buy their first DSLR.

    To garner maximized consumer attention and build a brand recall towards the product, this campaign will run up to six weeks, and will engage prospective customers across print, television, digital, outdoor and cinema. To add on to the campaign Canon has a consumer interaction and engagement  campaign through “Ready with EOS 1300D” contest and build sustainability through re-targeting.

    Canon India vice president of Consumer Imaging and Information Centre Andrew Koh, said, “Canon for years now has been promoting photography culture in India and these campaigns are our way to connect with our existing customers and potential users, in an engaging way. The current campaign, “Ready with EOS 1300D” captures the grandiosity of the simple moments of life captured through EOS 1300D DSLR camera. The pan India 360 degree media campaign is set to pick up the momentum, whether it’s social media, print, TV, outdoor and indoor environs, we have left no stone unturned in reaching out to the potential users.”

    The EOS 1300D promotions kicked-off with a day- long bloggers meet in the capital city on 30 March 2016. This event was a felicitous platform that highlighted social media friendly features of the camera like Wi-Fi and built-in NFC for users who are looking to shoot to mobile devices and sharing quickly across social media platforms, simultaneously.

    The EOS 1300D, is a high performance entry level DSLR priced at an accessible level, to help beginners and photo hobbyists discover greater possibilities in photography. Equipped with an 18.0 megapixel APS-C CMOS sensor and ISO speed expandable up to 12,800, the new EOS 1300D is capable of capturing high quality images and full HD video recording.

    The EOS 1300D is available at a price point of INR 29 995.00/U (incl., of all taxes) with EF-S 18-55mm IS II lens and the double zoom kit with EF-S 18-55mm IS II and EF-S 55-250mm IS II lenses is priced at INR 38 995.00/U (incl., of all taxes)

     

  • Canon India launches pan-India campaign for its new camera

    Canon India launches pan-India campaign for its new camera

    NEW DELHI: Canon has rolled out an extensive multimedia campaign for its entry level DSLR camera, EOS 1300D. The tagline is ‘Get ready with EOS 1300D’

    The campaign adopts a strategy of capturing simple moments of life with the Canon EOS 1300D camera making them cherishable forever through Wi-Fi sharing. The new campaign emotes special occasions and moments in life like weddings, birthdays, travel/adventure where the Canon EOS 1300D camera becomes a natural fit.

    This pan India campaign kick-started on 8 April and is designed to appeal to a multifarious set of buyers who are explorers, photography enthusiasts, first time buyers and fence sitters who are considering to buy their first DSLR.

    To garner maximized consumer attention and build a brand recall towards the product, this campaign will run up to six weeks, and will engage prospective customers across print, television, digital, outdoor and cinema. To add on to the campaign Canon has a consumer interaction and engagement  campaign through “Ready with EOS 1300D” contest and build sustainability through re-targeting.

    Canon India vice president of Consumer Imaging and Information Centre Andrew Koh, said, “Canon for years now has been promoting photography culture in India and these campaigns are our way to connect with our existing customers and potential users, in an engaging way. The current campaign, “Ready with EOS 1300D” captures the grandiosity of the simple moments of life captured through EOS 1300D DSLR camera. The pan India 360 degree media campaign is set to pick up the momentum, whether it’s social media, print, TV, outdoor and indoor environs, we have left no stone unturned in reaching out to the potential users.”

    The EOS 1300D promotions kicked-off with a day- long bloggers meet in the capital city on 30 March 2016. This event was a felicitous platform that highlighted social media friendly features of the camera like Wi-Fi and built-in NFC for users who are looking to shoot to mobile devices and sharing quickly across social media platforms, simultaneously.

    The EOS 1300D, is a high performance entry level DSLR priced at an accessible level, to help beginners and photo hobbyists discover greater possibilities in photography. Equipped with an 18.0 megapixel APS-C CMOS sensor and ISO speed expandable up to 12,800, the new EOS 1300D is capable of capturing high quality images and full HD video recording.

    The EOS 1300D is available at a price point of INR 29 995.00/U (incl., of all taxes) with EF-S 18-55mm IS II lens and the double zoom kit with EF-S 18-55mm IS II and EF-S 55-250mm IS II lenses is priced at INR 38 995.00/U (incl., of all taxes)

     

  • Canon India elevates K. Bhaskhar

    Canon India elevates K. Bhaskhar

    MUMBAI: Digital imaging company Canon India has elevated K. Bhaskhar to vice president – office imaging solution (OIS) division.

     

    In his new role, Bhaskhar will front head the entire gamut of sales and marketing for the OIS group with a special focus on growing the Canon projector business, which will be re-launched for the Indian customers. He will also be taking care of growing the print room services business, a part of CBS and will help his team aggressively tap the medium and large printing segments.

     

    With aggressive growth plans, he will lead the OIS division and work towards making Canon the industry leader in the various businesses that comprise the division. He will be reporting directly to Canon India president and CEO Kazutada Kobayashi.

     

    Bhaskhar has been associated with Canon for over 17 years, working at different profiles in the enterprise domain of business solutions.

  • Canon India’s EVP Alok Bharadwaj moves to Singapore

    Canon India’s EVP Alok Bharadwaj moves to Singapore

    NEW DELHI: Canon India’s EVP Alok Bharadwaj will be moving on an international assignment to Canon Singapore, which is the headquarters of its south east & south Asia business operations effective 1 January 2015.

     

    Canon India will have no direct successor to the position of EVP. The president and CEO of the company will continue to head India business operations.

     

    Bharadwaj will be heading the Corporate Strategy Group and will be responsible for strategic business planning and execution as well as corporate communications for Canon’s south east & south Asian regional operations.

     

    He will also be overseeing business development in emerging Asian markets in this region. In his new role, he will be reporting to Canon’s south east & south Asia Operations president and CEO Kensaku Konishi.

     

    Canon India president and CEO Kazutada Kobayashi said, “I wish to take this opportunity to express my deep appreciation for the significant contribution made by Bharadwaj for Canon India. His indomitable spirit has helped shape Canon’s image in India and improved our market leadership, while setting industry benchmarks at the same time. We are a global company and believe strongly in leadership development with international roles. We wish him the very best for his new assignment in Singapore.” 

     

    Bharadwaj commented, “It has been an incredible journey for me at Canon India which I joined in 2001. Canon has an extra ordinary magnetic culture. I have had the opportunity to build and work with an excellent team that supported me overcome numerous business challenges and in recording massive growth for Canon in India. I am truly thrilled to have been a part of this success story and am grateful to my staff, partners and customers. India experience has opened the doors for my international assignment which I am quite excited to take. I look forward to tackling newer challenges in other emerging Asian markets.  It is a promising new role and I am eager to start.”

  • Canon India jumps into festive fray

    Canon India jumps into festive fray

    KOLKATA: For any Bengali worth his rosogulla, there can be no greater festival than Durga Puja. And so, not just the people in the country’s east but also major companies located there are gearing up for the festivities. 

    In keeping with the celebratory mood, digital imaging company Canon India is going all out with a comprehensive ad campaign comprising print and radio as well as placement of point-of-sale material featuring brand icon Anushka Sharma at all Canon retail outlets. 

    The campaign, a mix of above-the-line (ATL) and below-the-line (BTL), focuses on Canon’s digital compact and DSLR camera range. The company has kicked-off a new TV commercial featuring its digital SLR EOS 70D being rolled out from this month. New models too have been launched ahead of Durga Puja.

    But, it doesn’t end there. For Canon, it is more about strengthening its connect with consumers in the most effective way, a Kolkata-based brand analyst pointed out. 
    Speaking about business in the eastern region, Canon India executive vice president Alok Bharadwaj said that despite the economic slowdown, the company has achieved 27 per cent growth in the DSLR business in the eastern region and has maintained a steady growth rate of 10 per cent across India.

    “The current DSLR India market with 2.5 lakh units is expected to grow to 5 lakh units in three years. By expanding offerings with variants of combos and discounts between 10 and 40 per cent, we are preparing for a strong foothold in this segment,” he said.

  • From Here On to handle communication duties of Canon Pixma Pro series

    MUMBAI: Delhi-based integrated advertising agency From Here On has won the full service communication duties of Canon India‘s recently launched printer series Canon Pixma Pro Series.

    The agency won the account against Dentsu that had also participated in the pitch.

    From Here On managing partner Rajesh Aggarwal said, “Yes, we have won the account. We have already started working on the account. The first communication campaign of the brand will roll out in February.”

    Targeted at professionals, Canon Pixma Pro series include three ranges Pixma Pro-1, Pixma Pro-10 and the Pixma Pro-100. Pixma Pro-1 is the flagship of the series and is priced at Rs 94,860 while Pixma Pro-10 and Pixma Pro-100 are priced at Rs 65,995 and Rs 47,995 respectively.