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Tag: Canon India

  • Canon India launches campaign to empower women and accelerate change

    Canon India launches campaign to empower women and accelerate change

    MUMBAI: In celebration of International Women’s Day, Canon India has launched its ‘She Canwithcanon’ campaign, focusing on the need to accelerate meaningful, sustainable change for women. Aligned with this year’s theme of ‘Accelerate Action’, the campaign underscores that empowering women should be an ongoing commitment, creating long-term opportunities for both personal and professional growth.

    The campaign is highlighted by a poignant video that illustrates the daily challenges women face and reinforces Canon India’s dedication to gender equality and inclusive progress. It positions women as key pillars of success, emphasising that inclusivity is more than just a policy—it’s a practice. Canon India’s progressive initiatives, such as mentorship programmes, pair experienced women with newcomers to foster professional development. Additionally, the De-Light initiative promotes work-life balance by ensuring office lights are turned off at 5:30 pm, while dedicated cab services provide safe commutes for women employees.

    Canon India has long championed flexible work practices, with hybrid options and flexible hours in place since 2002. With its ‘Health 1st’ philosophy, the company has cultivated an environment where women can thrive professionally without sacrificing personal well-being. A new two-month walkathon has been introduced, encouraging a lifelong commitment to well-being while symbolising collective steps towards lasting change.

    Canon India senior director of product & communication, C. Sukumaran stated, “At Canon, empowering women goes beyond celebrating achievements—it’s about creating an environment where everyone can succeed, personally and professionally. Through ‘She Canwithcanon’, we are emphasising real change, ensuring that equality is not just an aspiration but a lived reality. By mentoring, supporting, and investing in women daily, we are building a future of stronger, more diverse leadership.”

    Building on the success of its previous ‘I Canwithcanon’ campaign, which showcased the impact of Canon’s solutions on individuals and businesses, the ‘She Canwithcanon’ campaign reaffirms the company’s commitment to fostering a culture where women are empowered to succeed. By continuing to promote equality and positive change, Canon India aims to inspire a future where every woman can confidently say, “I Can.”

  • Canon India rolls out I #CANwithCanon campaign empowering positive attitude

    Canon India rolls out I #CANwithCanon campaign empowering positive attitude

    MUMBAI: Canon India has just given storytelling a powerful new lens with the launch of its latest campaign, ‘I #CANwithCanon’, proving that when it comes to real impact, technology isn’t just about pixels and prints—it’s about possibilities. This campaign doesn’t just celebrate Canon’s products; it highlights how its solutions empower individuals, businesses, and communities to achieve the extraordinary. And yes, it’s all based on real-life stories—not just glossy advertisements.

    Canon, which has been a household name in India for nearly three decades, is using this campaign to underscore its role not just as a tech leader, but as a partner in progress for its consumers, businesses, and society. With six compelling videos spanning consumer, SME, enterprise, government, and social sectors, I #CANwithCanon delivers proof that innovation is not just about gadgets—it’s about making lives better.

    Kicking off the campaign, Canon India president & CEO Toshiaki Nomura remarked, “For over two decades, Canon India has been at the heart of countless success stories across the nation. I #CANwithCanon is our tribute to these partnerships and milestones, showcasing how Canon’s solutions have empowered individuals and businesses to unlock their full potential.”

    Adding to this, Canon India senior director- product & communication, C Sukumaran stated, “This campaign brings alive Canon’s philosophy of enabling excellence in business and everyday life. These stories demonstrate how our solutions address real business challenges and creative aspirations.”

    Canon’s technology has turned businesses into powerhouses. Just ask Wee Prints, a major player in digital printing. Before Canon stepped in, their print volume was 1.5 lakh pages—impressive, but not enough. With Canon’s cutting-edge solutions, they’ve now ramped up to 2.5 lakh pages, meeting increasing client demands with ease and efficiency. Their business performance? Sharper than ever.

    Printers and copiers are great, but what’s even better? A trusted partner. That’s what Wheelzy Spot (an authorised JK Tyre dealer) discovered when they sought Canon’s help. More than just technology, they needed efficiency, reliability, and—most importantly—support. Canon delivered all three. With a dedicated service team ensuring smooth operations, Wheelzy Spot’s business is running smoother than a newly paved highway.

    Beyond business, Canon’s skill development & livelihood program is changing lives. Tanu and Karina, two individuals who were once struggling to find stable employment, are now thriving professionals, thanks to Canon’s initiatives. Their stories are a testament to the company’s commitment to real progress and meaningful change.

    Canon India has built its brand not just on its technology, but on its customer-first approach and social commitment. As this campaign rolls out, more real stories of growth, success, and transformation will be unveiled in the coming weeks.

    Because at the heart of every great achievement, there’s someone who once said, “I CAN.”

  • Canon India launches #CaptureWithCare campaign

    Canon India launches #CaptureWithCare campaign

    Mumbai: “Don’t Let That Breathtaking Shot Get Literal” — this line led Canon India’s latest initiative, sparking curiosity. To mark World Photography Day, Canon India launched the ‘#CaptureWithCare’ digital campaign. This effort aims to remind photographers that safety should always come first. Through the campaign, Canon India emphasises the importance of responsible practices to keep photography both beautiful and safe.

    In an era where social media drives trends, the pursuit of attention-grabbing content has led to a rise in dangerous photography practices. Reports indicate many incidents involving young social media users and influencers risking their lives for the perfect shot in hopes of gaining followers. India’s large population of 1.4 billion, combined with a growing affinity for social media, exacerbates this trend. Notably, Uttarakhand has seen a 63 per cent increase in train track accidents over the past two years due to the craze for selfies and Instagram reels, highlighting the urgent need for responsible photography.

    On the sidelines of such startling facts, the #CaptureWithCare campaign was devised and rolled out in two stages. The first phase featured teaser posts on Canon India’s social media handles with witty one-liners, aimed at creating buzz and drawing attention to the campaign.

    For the second phase, a powerful video was released on World Photography Day across social media platforms—including Instagram, Facebook, LinkedIn, X, and YouTube—highlighting the stark contrast between the beauty of photography and the potential dangers of unsafe practices. The video, anchored by the message #CapturewithCare, emphasizes that photography should be a celebration of life, not a cause for mourning.

    As a brand deeply committed to the art of photography, Canon India remains dedicated to fostering a culture of safety alongside creativity. This campaign aligns with Canon’s philosophy of ‘Delighting You Always,’ ensuring that photographers can continue to capture moments of beauty without compromising their safety or that of others.

  • Renowned cinematographer Ravi K. Chandran joins Canon India as Cinema EOS ambassador

    Renowned cinematographer Ravi K. Chandran joins Canon India as Cinema EOS ambassador

    Mumbai: Building on its legacy of fuelling creativity and innovation, Canon India has announced the onboarding of acclaimed cinematographer and director, Ravi K. Chandran as a Canon Cinema EOS Ambassador. This initiative is part of Canon’s commitment to spread the culture of videography and nurture talent in the realm of filmmaking through its ambassador program. Chandran, a celebrated figure with an illustrious three-decade career spanning Hindi, Malayalam, and Tamil cinema, is known for his pivotal role in redefining Indian cinematography.

    A beloved figure in Indian cinema, Chandran’s journey began in 1984 and quickly ascended after his breakthrough with the Malayalam film “Kilukkampetti.” His masterful work in “Virasat” earned him widespread acclaim, setting a high standard early in his career. Over the years, Chandran has garnered multiple reputed awards, including two Filmfare Awards and a Southern Filmfare Award. His international recognition peaked with a nomination for the prestigious Camerimage Golden Frog Award, marking him as the only Indian cinematographer to achieve this honour.

    Canon India, assistant director, imaging communication business centre, Vishesh Magoo expressed his enthusiasm about Chandran’s inclusion, “We are thrilled to welcome Ravi K. Chandran to the Canon family! His exceptional talent and innovative spirit align perfectly with Canon’s mission to empower visual storytellers. At Canon India, we are not only committed to pioneering new technology but also forging new partnerships, so that together, we can spread the culture of filmmaking further and nurture a culture of creativity in India. With Chandran’s expertise coupled with our cutting-edge cinematography solutions, I am confident that India’s visual storytelling landscape will reach unprecedented heights, inspiring generations to come.”

    Ravi K. Chandran expressed his excitement about the collaboration, stating, “Joining the Canon EOS Ambassador Program is an exciting moment for me. Canon’s continuous innovation has always intrigued me, pushing me to explore new possibilities in cinematography. With this collaboration, I not only look forward to infusing new energies amidst bright young minds of the world of cinema but I’m also all geared up to unlock new horizons that I have envisioned throughout my career. Together with Canon, I am eager to push the boundaries of filmmaking and pave the way for exciting advancements in the field.”

    Chandran’s innovative approach is exemplified in iconic Bollywood films such as “Dil Chahta Hai,” “Yuva,” “Koi Mil Gaya,” “Paheli,” “Fanaa,” “Saawariya,” “Ghajini,” “Rab Ne Bana Di Jodi,” “My Name is Khan,” and “Agneepath” amongst others. In the South, he has significantly influenced visual storytelling with masterpieces such as “Minsaara Kanavu,” “Kandukondain Kandukondain,” “Citizen,” “Boys,” “Aayitha Ezhuthu,” and “Kannathil Muthamittal.”

    The Canon EOS Ambassador Program brings together creative professionals and industry experts who are influential leaders in the photo and video community, both offline and online. They help the community by providing trusted product validation, assurance, and consultation, reaching a diverse audience across different genres, demographics, and languages. The program nurtures a community dedicated to advancing the art of visual storytelling. 

  • Canon India launches 4K remote PTZ camera controller & 4K indoor remote PTZ camera CR-N100

    Canon India launches 4K remote PTZ camera controller & 4K indoor remote PTZ camera CR-N100

    Mumbai: Canon India, a leading company in digital imaging solutions, further solidifies its market leadership in India’s video production and broadcasting sector by introducing two advanced products, RC-IP1000 and CR-N100 in India. The RC-IP1000 is a top-of-the-line remote camera system controller for remote video production workflows to meet the needs of broadcast stations and event live streaming. Whereas the CR-N100 is an indoor remote PTZ camera featuring a compact body and pan-tilt-zoom (PTZ) catering to India’s rising need for advanced streaming and video recording technology in spaces like meeting rooms and classrooms.

    Commenting on the newest additions to the brand’s portfolio, Canon India president and CEO Manabu Yamazaki said, “As the volume of video content continues to rise in India, the RC-IP1000 remote controller has been much awaited by the industry as it exemplifies seamless control of remote PTZ cameras and contributes to efficient labor-saving workflows. In fact, the remote controller can easily manage as many as 200 individual camera units at one time. Complementing this, our CR-N100 indoor remote PTZ camera promises superior quality and connectivity, tailored to the diverse needs of educational institutions, corporate settings, and coaching centers. Through such cutting-edge offerings, we strive to redefine remote production, making it more intuitive and accessible than ever before.”

    RC-IP1000 remote camera controller: Enhance ease-of-use for remote production workflows

    The RC-IP1000 is a dedicated controller that provides many functions and easy operation required by remote video production workflows, which will meet the needs of content producers at various work environments including video production at broadcast stations and event livestreaming. The multi-camera management application enables users to batch-configure initial camera settings as well as manage cameras, making it ideal for events that require multi-camera controllers, such as live streaming of university lectures and live broadcasting of concerts.

    Designed for ease of use, the RC-IP1000 features strategically positioned functional buttons and dials, along with a prominent 17.78 cm touch panel, facilitating simple operation. The device supports both IP2 and serial control, enabling remote Pan, Tilt, and Zoom (PTZ) movements. Users can effortlessly configure settings such as focus, exposure, and white balance. Moreover, the RC-IP1000 is compatible with popular broadcast industry standards, offering 12G-SDI input/output for 4K/60P, as well as visual input via IP and HDMI video output. Its touch panel can display feeds from up to nine video inputs sent from cameras via IP, allowing for simultaneous operation of multiple camera units. Additionally, it seamlessly integrates with selected Canon camera models, enabling control of large-scale systems.

    With the multi-camera management application, up to 200 individual camera units can be managed, depending on users’ needs. Conventionally, the registration of usernames, passwords and IP addresses to a camera, and registration of a camera to the controller had to be executed individually for each of the multiple cameras used. With this app, however, these procedures can be executed from a single application system, thus enabling initial configuration of large-scale systems with minimal workload. In addition, the status of all connected cameras can be viewed in a convenient list that enables easier execution of operations such as updating firmware, restarting and initialization.

    CR-N100 indoor 4K remote camera: Versatile partner for visual production, online meetings and live streaming of lectures

    The CR-N100 is an indoor remote camera with a compact body and pan-tilt-zoom (PTZ) capabilities, making it easily installable in spaces like meeting rooms and classrooms. As online meetings, lectures, coaching centers, events, and seminars become increasingly common, there is a growing need for live streaming and video recording technology. With the addition of the CR-N100 to Canon’s lineup of remote cameras, customers now have a greater choice of products that support a wide range of uses, from professional video production to video content usage by enterprises, local governments, and educational institutions.

    The CR-N100 features key devices that leverage Canon’s history of professional camera technology development, including a 1/2.3  type CMOS sensor and a DIGIC DV6 image processing platform that enables 4K/30P high-quality video capture. Additionally, the camera is equipped with a 20x optical zoom lens with a focal length ranging from 29.3 mm to 601 mm, supporting image capture from wide-angle to telephoto for various scenarios. The camera also includes four “scene modes” — portrait, sports, low-light, and spotlight — from which users can choose to create the best possible visual expression based on their subject.

    Users can construct a complete, versatile production environment thanks to the CR-N100’s support for XC Protocol, Canon’s proprietary extended IP designed to control Canon’s video production devices, RTMP for live streaming, NDI®|HX for live visual production, and the SRT Protocol, which is widely used for its high image quality, low latency, and secure video transmission.

    The video interface of the CR-N100 supports IP, HDMI, and the USB Video Class (UVC) transmission standard. This allows the CR-N100 to be used as a camera for web conference systems simply by connecting it to a PC via USB. The camera also supports Canon’s free-of-charge Multi-camera Management Application, enabling batch setting configuration and control of up to 200 cameras, facilitating the efficient operation of large-scale systems in environments such as enterprises, local governments, and educational institutions.

  • Canon India introduces a new entity ‘Canon NorthStar’

    Canon India introduces a new entity ‘Canon NorthStar’

    Mumbai: Canon India takes a giant leap forward in the imaging industry with the launch of ‘Canon NorthStar’, an innovative one-stop solution platform inclusive of end-to-end advisory, equipment and associated services, by bringing together the finest technology companies and industry experts, to enable customers in setting up complete studio operations.

    Derived from its namesake, ‘NorthStar’ embodies the guiding role in providing direction to aspiring studio owners by becoming the one-stop solution to address the burgeoning demand across diverse sectors such as production studios, broadcasting, OTT, podcasting studios, educational institutions, virtual production environments, YouTube channels, VR shoots and CGI shoots. Spanning across content creation, post-production solutions, light & audio solution, color grading, storage solution and more, the project aims to consolidate all these services under one holistic platform, catering to end-to-end needs of imaging workflow.

    The initiative was launched in a grand ceremony held in Mumbai spearheaded by Canon India president & CEO Manabu Yamazaki along with Canon management, in the presence of platform partners, panel experts and eminent industry stalwarts.

    Canon NorthStar service is structured into two tiers, firstly, the advisory layer, drawing on the expertise of esteemed panels featuring industry luminaries in cinematography, post-production, data storage, and more, offering invaluable insights and guidance on setup, equipment selection, and operational strategies tailored to individual needs. Some of the key panelists include Kavita Bahl (cinematographer/documentary), Nandan Saxena (cinematographer/documentary), Sapan Narula (DOP/ CG visual effects and post-production), Neil Sadwelkar (data storage/post-production), Vijay Bedi & Ajay Bedi(wildlife filmmaker/documentary), Simran Gill (cinematographer/documentary), Goutham Shankar (post-production/data storage), and Ratan Sil Sarma (director of photography & colorist).

    The second layer includes delivering seamless integration of cutting-edge technology for a complete ecosystem setup by leveraging strategic partnerships with leading technology brands. These include Adobe (post-production solution), Western Digital (data storage solution), Dell (infrastructure solution) Sennheiser (audio solution), Aputure (light solution), SanDisk (flash storage solution), and Atomos (monitor solution), to offer best in class services in the field of imaging. The initiative successfully creates a single touchpoint for customers to access services from various brands, creating an efficient and seamless studio/production platform.

    Speaking on the occasion, Canon India president and CEO Manabu Yamazaki said, “As the imaging industry continues to evolve, Canon India remains committed to driving innovation and empowering our customers. With ‘Canon North Star,’ we are not merely setting a new standard; we are redefining what it means to embark on the journey of production setup in the digital age. During COVID we realised the growing potential and upcoming demand of this sector and seized the opportunity to pioneer a first-of-its-kind, one-stop solution. As the industry continues to grow with rapid advancements in technology and emerging trends such as digital streaming platforms, 4K and 8K resolution, virtual reality (VR), and augmented reality (AR), there is a need for a unified platform to cater to these requirements by providing adequate solutions and services under one roof, ensuring convenience and efficiency. Building onto our legacy of imaging technology, we are taking a big leap by setting up an end to end imaging ecosystem, bringing together leading brands and industry experts, thereby providing a catalyst for propelling industry growth.”

    Use cases of ‘NorthStar’

    From cameras and lighting to audio and storage solutions, ‘Canon NorthStar’ ensures clients receive a comprehensive solution advisory for unleashing their creative potential. The service is designed to address the unique needs of each use case, offering tailored solutions for:

    •    Production studios: NorthStar will offer expertise and advice from industry experts in complete studio set-up solutions for all levels of productions including AD films, Fashion, Lifestyle, and Jewellery designs
    •    Podcast studios: With the burgeoning trend of podcasting, ‘Canon NorthStar’ provides comprehensive setup solutions tailored to the specific requirements of podcast creators, ensuring seamless production and broadcast.
    •    Educational institutes: In the age of online education, universities and academies require sophisticated studio setups for virtual classes and pre-recorded educational sessions. ‘Canon NorthStar’ offers end-to-end solutions to facilitate seamless content creation and delivery
    •    Virtual production setups: From news and broadcast to VFX and CGI workflows, Canon ‘NorthStar’ offers cutting-edge technology solutions to facilitate immersive virtual production experiences.
    •    Colour grading studios: For professionals in the realm of colour grading, ‘Canon NorthStar’ provides the essential tools and expertise to achieve unparalleled visual quality and consistency
    •    OTT channels: With the rise of OTT platforms ‘Canon NorthStar’ empowers content creators to produce high-quality original content with precision and efficiency

    Canon ‘NorthStar’ is a collaborative effort to empower consumers and businesses with the resources and guidance needed to build future-ready studios.

  • Canon marks 21st year as global leader in interchangeable lens cameras

    Canon marks 21st year as global leader in interchangeable lens cameras

    Mumbai: Canon Inc has announced that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the number one share of the global market for 21 consecutive years from 2003 to 2023.

    Canon’s EOS series of interchangeable lens digital cameras are imaging systems based on the basic concept of “Speed, Comfort, and High Image Quality,” for which the company has developed proprietary key components, including CMOS image sensors, the DIGIC image processors, and interchangeable lenses. Putting together a wide-ranging product lineup—from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy full-scale shooting with easy operation, as well as a rich selection of over 115 RF and EF series lenses that make possible a wealth of creative expression—Canon continues to support the diverse needs of customers.

    During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Kiss Digital (EOS Digital Rebel or EOS 300D in other regions) in September 2003. By launching this groundbreaking camera, which was competitively priced and featured a compact, lightweight design, Canon spurred growth in the digital SLR market, capturing the top share of the global market and heralding the age of digital SLR cameras. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. Canon’s desire to further expand the boundaries of visual expression led to its next-generation EOS R System, launched in October 2018, which includes the full-frame mirrorless camera EOS R5—the first camera to feature 8K video recording—released in July 2020 and the EOS R3 in November 2021, which features tracking of fast-moving subjects and continuous shooting performance. In addition, Canon launched the EOS VR System, designed to record video for virtual reality content, in December 2021.

    In 2023, Canon led the demand for mirrorless cameras and lenses by further expanding its lineup of EOS R series cameras and lenses. This expanded lineup included the EOS R50 (released in March 2023), an APS-C size mirrorless camera complete with easy-to-use and convenient functions, the EOS R8 (released in April 2023), a full-frame camera that is both small and lightweight while demonstrating high performance and the EOS R100 (released in June 2023), an APS-C size mirrorless camera that even beginner photographers can use to enjoy full-fledged shooting, and 9 RF lenses.

    Additionally, Canon-brand cameras comprised the number one share of Rugby World Cup France 2023, demonstrating that they have earned the deep trust of professional photographers. Based on the support of this wide range of customers, Canon managed to secure the number one share of the global market for the 21st consecutive year.

    Canon will continue to refine its proprietary imaging technologies while bringing fulfillment and excitement to people’s daily lives as well as promoting the spread of photo and video culture by providing products, services, and solutions that meet its customers’ diverse needs.

  • Canon introduces the revolutionary imagePROGRAF TM Series

    Canon introduces the revolutionary imagePROGRAF TM Series

    Mumbai: Canon, one of the leading digital imaging solutions companies, announced the launch of the new imagePROGRAF TM Series in India, comprising of imagePROGRAF TM-5240, TM-5340, TM-5250, TM-5255, TM-5350, and TM-5355 models. The new line-up offers an extensive array of single-function and multifunction printers tailored to meet a wide spectrum of large-format printing requirements delivering high-speed and vibrant prints, making it an ideal choice for copy shops, photo studio segment, corporate offices, site engineering offices and print shops.

    The all-new TM Series effectively addresses the ‘speed v/s quality’ paradox often faced by copy shops and the photo studio segment by delivering on both fronts. The printers are engineered to be #FastandFlawless ensuring quick turnarounds on prints with uncompromised quality.

    Sharing his thoughts on the launch, Canon India president and CEO Manabu Yamazaki said, “In light of the swift transformation and digitization being witnessed in the professional printing industry, Canon India is pivoting its cutting-edge technology towards developing specialized products tailored to contemporary needs of users. We are proud to expand our portfolio with the all-new imagePROGRAF TM, a series high on performance and innovation, enabling users to experience a new dimension in creativity, precision and streamline their printing processes. Along with continuing our strides in product innovation, we as a brand are taking a new step towards environmental responsibility as the new TM series is Canon’s first large format inkjet printer packaged in eco-friendly cardboard rather than Styrofoam. We are confident that the new products will help users immensely in their daily workflows, setting new standards in the industry.”

    Along with an impressive performance, the series also boasts of an elegant sleek design with a flat top that makes roll paper setup convenient, enhancing both user convenience and aesthetics.

    Commenting on the lineup, Canon India Sr director, products & communication C Sukumaran said, “As we launch a new lineup of TM series today, we at Canon India are proud to be enabling businesses to unlock new levels of productivity and efficiency. This versatile and innovative lineup encompasses printers in both single and multifunction categories, effectively addressing the diverse printing requirements of copy shops and businesses. With an unparalleled combination of precision, print quality and speed, along with a breathtaking spectrum of colours, users can now have the best of both worlds making their print experience #FastandFlawless. Our endeavor of best-in-class innovation and customer satisfaction remains unwavering, and we look forward to helping businesses achieve greater heights with our latest offering.”

    Superior Print Speed with Efficient Print Applications

    Boasting the all-new ‘L-COA PRO II’ image processing engine, the TM series is designed for rapid activation from sleep mode, ensuring remarkable productivity when producing drawings and posters. It speeds up data processing time for continuous printing. For TM-5350/5355, this engine significantly expedites data processing for continuous printing and  it achieves a remarkable printing rate of approximately 3.2 sheets1 of drawing prints per minute – an outstanding 28% improvement compared to its predecessors.

    Powered by free print application “Direct Print Plus”, urgent print jobs can be sent in batches using different file formats with simple drag and drop functionality to the printers easily. Posters and flyers can be created using “PosterArtist”, a free web application, where new designs can be customised from a wide selection of templates.

    High Quality Vivid Prints

    The newly designed image processing reproduces the colour of the print in deep and vivid manner. Equipped with newly developed magenta ink for excellent red colour development, it helps to reproduce important details highlighted in lines and texts for CAD drawings and good quality posters even on plain paper. In addition, all-colour pigment ink is used to print posters and other layouts, which ensure that they do not fade easily over a long period of time. Borderless posters using roll papers can also be produced without the hassle of cutting the margins after printing. With colour calibration function enabled, variations in output colour will be corrected, leading to stable colour reproduction for optimum print quality.

    Ease of Use with New Printer Design

    All models come with new flat top design for easy daily operation in loading media by placing roll paper on top of the printer, attaching roll holders, and sliding along a guide, thus enabling smaller operational space without using another table. Added features such as paper type detection shortens operation time during loading of paper and reduces labor costs. Enhanced with wider printer panel, paper type with remaining roll paper estimation and ink levels are visible at one glance. There is a significant reduction in the operating noise during printing, especially for TM-5240/5340. With operating noise of about 39dB, it is about 1/3 of the conventional model.

    Environmentally Friendly in Product Packaging

    In reduction of environmental impact, this is the first Canon large format inkjet printer with cardboard product packaging instead of Styrofoam.

  • Canon India launches EOS R series marvel ‘EOS R6 Mark II’

    Canon India launches EOS R series marvel ‘EOS R6 Mark II’

    Mumbai: Canon India has launched its latest marvel in the EOS R line-up, ‘EOS R6 Mark II’. To announce the launch of this new product, Canon India presents a new digital film titled Make It Dramagic.

    The film beautifully weaves together the soul of photography and filmmaking, which is that of capturing raw emotions and depicting the story in every moment. The central concept of the digital film depicts how a creative professional recognises the drama and how the right camera ignites the visual magic to create an ideal capture. It is a celebration of creativity across genres and the creator’s magical vision that comes alive with a camera that is best suited for diverse needs.

    Rolled out across Canon India’s social media handles, the film takes one through many visually appealing scenarios, from a dramatic slow motion of the horse jumping on land to a pre-wedding shoot of a couple underwater to capturing the mesmerising aerial dancer in the air that demonstrates the superiority of the ‘EOS R6 Mark II’ in stills and movies.

    It also sheds light on the game-changing features of the camera, including a resolution of 24.2 megapixels, 4K 60p, and full HD 180p. As the film progresses from one visual to the next, the “EOS R6 Mark II” promises ‘100 per cent Dramagic’ with 6K RAW movie external recording with an electronic shutter at 40 fps, HDR model for moving objects, and normal ISO 102400 + IS for both indoor-outdoor and day-night shoots.

    On the launch of the film, Canon India senior director of consumer system products and imaging communication business C. Sukumaran said, “At Canon, we believe in creating imaging solutions that push creative boundaries for photographers and filmmakers to capture the extraordinary. The digital film celebrates the spirit of Dramagic that can be brought to reality with our latest marvel, the ‘EOS R6 Mark II.’ The futuristic build and advanced features of the ‘EOS R6 Mark II’ with respect to image quality and post-production speed, make it an effortless fit across genres. We are of the utmost belief that India will be in as much awe of this new marvel and what it can do as we at Canon are.”

  • Canon India launches new TVC through the lens of a wedding photographer

    MUMBAI: Canon India has launched a new regional TVC titled ‘Weddings by Canon’ that captures the emotions and grandeur behind every Indian wedding through the eyes of a photographer.

    The creative conceptualised by Lights On Production House was unveiled by South Film industry superstar Mammootty and aims to strengthen the brand’s commitment towards the wedding photography segment. In the first phase, the commercial will be aired in Kerala, Tamil Nadu, Andhra Pradesh, and Telangana.

    Through this creative, the imaging brand hopes to connect with the couples who are planning one of the most unforgettable days of their new life together. The ad showcases the special moments leading up to the altar through the lens of the wedding photographer while highlighting the key role of the person behind the camera in chronicling those moments. The film depicts how the right camera can empower wedding photographers and filmmakers to seize such memorable moments in all the glory.

    The film is directed by South Indian filmmaker Jis Joy, who has several box office successes to his credit in Malayalam, and stars actors Mahima Nambiar and Govind Padmasuriya, recognised for their work in Malayalam and Tamil cinema.

    Canon India president & CEO Manabu Yamasaki said, “Our ecosystem of cameras and lenses are equipped to capture the finer details of such special occasions and become the trusted partner for to-be-married couples in their wedding planning. As one of the leading imaging brands, we have always strived to bring forth products and technological innovations that have strengthened the wedding photography industry. We shall continue to delight our customers by encouraging them to capture their milestone moments – even in the times to come.”

    Canon consumer systems- products & imaging communication products director, C Sukumaran said, “As weddings become a combination of modernity and traditions, today’s consumers too are very clear about every detail they want for their big day – this includes choosing the equipment that goes behind capturing memories of that special day. This is what our latest campaign depicts, and we hope to spread knowledge about wedding photography gear among soon-to-wed couples.”

    South India is one of the critical markets for Canon Business. The brand anticipates excellent growth potential in this sector. About 35 to 40 per cent of Canon India’s business comes from this sector. South India maintains the number one position in market share, Sukumaran further added.

    The ad film was shot in Kerala- one of the most sought-after wedding destinations in the country with its pristine hill stations, beautiful beaches, and scenic backwaters.