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Tag: Cannes

  • Three metals for India in Media Lions

    MUMBAI: In the Media Lions category, day three at Cannes brought India good news as Leo Burnett bagged the Silver metal for its Ink Pad campaign for Door Step School along with Cheil Worldwide for Samsung Printers’ Minus One Project.

    Joining the metals bandwagon, BBDO and Mediacom secured a Bronze for Gillete’s You Shave. I Shave. campaign.

    India‘s performance in the Mobile category was bleak as it had no shortlisted entries. In the Creative Effectiveness category, it also scored a blank. Being the only shortlisted entry, Creativeland Asia failed to pick up any metal in the category.

    BBH London’s work for Axe titled ‘Even Angels will Fall’ won the Grand Prix in Creative Effectiveness category. Manning Gottlieb OMD (Google Voice Search) and Grow Interactive (Google) won the Media and Mobile Grand Prix respectively.

    Of a total 3,200 entries, 303 were shortlisted and in the end 113 campaigns were awarded with only 12 receiving Gold. The art of storytelling and use of technology were some of the criteria used for adjudging the winners.

    Leo Burnett’s Ink Pad campaign for Door Step School was an effort towards increasing awareness and participation in the client’s adult literacy drive. The objective of the promotion was to give uninterested adults the first taste of how much fun learning could be.

    In order to bring illiterate adults, Leo Burnett placed a transparent sheet with cut-outs of the alphabets of Hindi (Devanagari script) on top of a regular ink pad which allowed illiterate individuals to print their name. A door to door activation was conducted with the help of local volunteers using the ink pad and thus turning the symbol of illiteracy – the thumb imprint – into a tool to write and encourage people to enroll for the adult literacy programme.

    The target of Cheil Worldwide’s campaign for Samsung Printers, titled Minus One Project, was to encourage sustainable printing practices and was targeted at existing and new customers.

    The Minus One Project encouraged people to print documents after reducing the font size by just one unit. This reduced the number of pages required to print the document by up to 50 per cent and people could save trees even while taking printouts. Hence they found a solution relevant for the brand as well as nature. Minus One was adopted by many corporate organisations, schools, colleges and other institutes and presented Samsung Printers as a brand that comes up with smart solutions for complex problems.

    As a part of the campaign Hindi author Premchand’s classic ‘Gaban‘ re-printed in one size less than in the original copy, having around 25,000 copies in the first print run saving more than 3,50,000 paper sheets. In all, a total of 73 organisations, schools and colleges adopted the idea and took the ‘Minus One Pledge‘.

    BBDO’s campaign for Gillete took the unconventional route and showed women shave their legs in public to egg on their male counterparts to shave as well. Thus the name ‘You Shave. I Shave‘. The campaign roped in actors Neha Dhupia and Arbaaz Khan for the exercise where the former shaved her legs in public to get Khan to do so as well.

  • Isabelle Adjani in Mumbai to shoot for Preity Zinta film

    Isabelle Adjani in Mumbai to shoot for Preity Zinta film

    MUMBAI: Two-time Academy award nominee and winner of best actress at the Cannes and Berlin film festivals, Isabelle Adjani, is in Mumbai to shoot her first Hindi film, Preity Zinta‘s Ishkq in Paris.

    It is said that it wasn‘t easy getting an actress of such international repute on board. However, with Zinta around, director Prem Raj‘s international connections came in handy. It took him a few visits to France to convince Adjani, who was eventually impressed with the script and characterisation.

    Adjani, it is said, doesn‘t really have an extended cameo but there are quite a few powerful scenes where Adjani and Zinta share the same frame.

    Ishkq in Paris, a passionate love story set against the backdrop of Paris‘ high-flying fashion world, is scheduled for a September release.

  • Panda’s Jalpari-The Desert Mermaid screens at Cannes

    Panda’s Jalpari-The Desert Mermaid screens at Cannes

    MUMBAI: After the international success of his I Am Kalam that won over 20 international awards and one national award, NilaMadhab Panda‘s second feature film Jalpari – The Desert Mermaid, produced by Sushilkumar Agrawal of Ultra Distributors, started its international journey with a screening at the ongoing Cannes Film Festival.

    Though the story of Jalpari… is largely based on the issue of female foeticide, it has been treated as an adventure thriller and journey film.

    The film‘s story revolves around the adventures and misadventures of brother-sister duo Shreya and Sam from the city, who visit their father‘s village which is bereft of water and women. The film takes an interesting turn when the children turn the dull village into a land of enchantment and mischief.

    To a query as to why his film was not part of the official section, Panda observed, “My new film is ready. As the film was not complete earlier, I could not send it for official selection in Cannes, but we brought it to the market and got a fantastic response here. We have got invites from many festivals already.”

    The first market screening of the film, which will have its theatrical release shortly, got a fantastic response from buyers and other participants of the festival. Both Panda and Agrawal are busy meeting prospective buyers and film festival curators at Cannes. The film will soon start its journey in the festival circuit.

    Jalpari – The Desert Mermaid stars Tannishtha Chatterjee, Varun Badola, Parvin Dabas, Lehar Khan, Krishang Trivedi, Suhasini Mulay and others.

  • Two Marathi short films on way to Cannes

    Two Marathi short films on way to Cannes

    MUMBAI: Kedar Jape‘s Baangdya (Bangles) and Reema Amrapurkar‘s Janani are the two Marathi short films that will be screened at the Cannes Film Festival that begins on 15 May.

    While Janani would be screened in the short film corner and Indian pavilion sections, Baangdya would be screened in the short film corner only.

    The story of Baangdya revolves around a small village girl Chingi who loves to play with bangles. She finds out that her father has committed suicide and her mother is also on her way to do the same. The film of 16 minutes duration is about her struggle to save her only parent and in the process an explosive truth, about the brutal farming reality is revealed.

    Jape decided to make the film to highlight the aimless and colourless life of farmer widows in India.

    “The concept was very close to my heart, but organising funds was an issue. I emailed the story to many people across the globe, and many of them responded to the call positively with small amounts. This success is an acknowledgment to their faith reposed in me and the cause,” he has reportedly said.

    The second film Janani dwells on the issue of female foeticide and sex determination. The film was adjudged the best short film at the IFFI in Goa last year.

  • Anurag Kashyap’s Gangs of Wasseypur to premiere at Cannes

    Anurag Kashyap’s Gangs of Wasseypur to premiere at Cannes

    MUMBAI: Anurag Kashyap’s latest directorial project Gangs of Wasseypur will premiere in the Directors’ Fortnight section of the 65th Cannes Film Festival.

    Touted as a family drama, spread across three generations and six decades, the film is a tale of revenge, crime and love, set against the backdrop of Wasseypur, a small town near Dhanbad. The film has been reported to be inspired from the story of Jharkhand politician Suryadev Singh, Binod Singh, Sakeldeo Singh, and Birendra Pratap Singh, who was convicted of murder.

    Directors Fortnight is a non-competitive section at the Cannes Film Festival. Since its inception, it has showcased the first films of Werner Herzog, Rainer Werner Fassbinder, Nagisa Oshima, George Lucas, Martin Scorsese, Ken Loach among others.

    Indo-France co-production Chhatrak (Mushrooms), directed by Sri Lankan filmmaker Vimukthi Jayasundara, was part of the official lineup of Cannes Directors Fortnight last year.

  • Miss Lovely to represent India at Cannes

    Miss Lovely to represent India at Cannes

    MUMBAI: Ashim Ahluwalia‘s ‘Miss Lovely‘ will represent India in the non-competitive section of the 65th Cannes Film Festival this year.

    The film will be showcased along with 16 others from different countries in the ‘Un Certain Regard‘ section.

    The film is set in the lower depths of Mumbai‘s ‘C‘ grade film industry and follows the story of two brothers who are producers of sleazy horror films in the mid-1980s.

    However, there are no Indian films that feature in the competition section of the festival which has as many as 22 movies including ‘Moonrise Kingdom‘, ‘Cosmopolis‘, ‘The Paperboy‘ and ‘Reality‘ from across the globe.

    The festival will be held from 16 to 27 May.

  • Mumbai fest lines up award-winning films from Cannes

    Mumbai fest lines up award-winning films from Cannes

    MUMBAI: A few award-winning films from the Cannes Critics week and the National Film Awards spanning the last 50 years are to be screened at the 13th Mumbai Film Festival.

    The organisers of the Film Festival have created a special section to celebrate 50 years of Cannes Critics week along with National Award winning debut features.

    A few of the international classics that are to be screened in this section include Valeria Gaii Guermanika‘s Everybody Dies But Me, Ken Loach‘s Kes, Jerzy Skolimowski‘s Walkover amongst others. The films that have won the Indian National Film Awards including Adoor Gopalakirshnan‘s Swayamvaram, Shyam Benegal‘s Ankur‘ and Girish Kasaravalli‘s Ghatasraddha will also be screened.
     
    Mumbai Film Festival, Director Srinivasan Naryanan said, "By juxtaposing the Cannes Critics Week award winning films along with the Indian debut features which won National Film Awards, we are trying to create an analytical study of the films that have created trends abroad and in India, the narrative structure and the technical aspects which went into the making of these path breaking films."

    The Mumbai Film Festival has also decided to invite the directors of the selected films. "We will be inviting the filmmakers. It will be a treat for cinema connoisseurs to be able to interact with these cinema legends. We are only happy to be paying tribute to these masters," observed Narayanan.

  • Cannes 2011: BBDO’s ‘W.A.L.S’ shortlisted

    Cannes 2011: BBDO’s ‘W.A.L.S’ shortlisted

    MUMBAI: BBDO India has made it to the shortlist of the newly introduced Creative Effectiveness Lions category at the 58th Cannes Lions International Festival of Creativity currently taking place in Cannes, France.

    The agency’s campaign — ‘W.A.L.S‘ Women Against Lazy Stubble — executed for Procter & Gamble’s Gillette Mach3 brand has been recommended.

    According to an official statement, only entries that were either shortlisted or Lion winners, across all categories, at Cannes Lions 2010 were eligible to enter, since these were already been judged and established as being creatively world-class by last year’s juries.

    Hence, ‘W.A.L.S‘ could enter, because it had won the prestigious Silver Cannes Lion in the category ‘PR Led Integrated Campaign‘ at the 57th Cannes International Advertising Festival. It was the first PR medal for India at Cannes and was won amidst over 500 other path-breaking global entries.

    BBDO‘s campaign for Gillette was concieved around an AC Nielsen India survey, which claimed that 85 per cent of Indian women preferred clean-shaven men. This prompmted the launched of Shave India Movement (SIM), encouraging men to shave, simultaneously unveiling the Gillette Mach3 razor.

    Tapping women and celebrities, a Women Against Lazy Stubble (W.A.L.S) group was formed to carry the message to men. Culminating in a mass Shaveathon, SIM brought together 1,858 men making history by breaking both Indian and world shaving records and resulting in Gillette achieving its quarter sales target in just 15 days of the campaign.

    The other communication agencies were Mediacom and Encompass. ROI was recorded as 22 times the marketing spend, according to Gillette.

    The campaign ran from November – December 2009, and concentrated on urban Indian cities including Mumbai, Delhi, Chennai, Bangalore, Hyderabad and smaller towns such as Ahmedabad and Lucknow.

    Meanwhile, in its inaugural year, the Creative Effectiveness Lions category, has received 142 entries from 33 countries, of which seven entries were from India.

    TBWAWorldwide Chairman Jean-Marie Dru is the president of the 20-strong member jury, who will award Creative Effectiveness Lions to entries which have shown measurable and proven impact on a client’s business.

    The judging process is based on Strategy (25 per cent), Idea (25 per cent) and Results (50 per cent).

  • Cannes Lions 2011: JWT gets its first nomination

    Cannes Lions 2011: JWT gets its first nomination

    MUMBAI: Two Indian campaigns have been shortlisted in the Film Lions category.

    JWT India has got its first nomination at the 58th International festival of Creativity.

    The agency has managed to get a recommendation in the Film Lions category for its campaign — ‘Endless Good bye‘ — executed for Bharti Airtel.

    The 90-second spot was created to launch Bharti Airtel‘s 3G video calling facility. The television commercial was shot in Prague and showed that a man and a woman are never apart, even after they say their goodbyes.

    Also, breaking in was the omnipresent ‘Silent Anthem‘ by Mudra Communications. This campaign has already won a Silver in the PR category and picked two Bronze in the Promo & Activation group.

    Furthermore, JWT was nominated in the Commercial Public Services subcategory, Mudra has got its recommendation in the Corporate Image subcategory.

    The Film Lions Jury is presided over by Young & Rubicam global chief creative officer Tony Granger. Grey India NCD Malvika Mehra is also part of the Jury.

  • Cannes 2011: Indians begin winning, wait for gold

    Cannes 2011: Indians begin winning, wait for gold

    MUMBAI: India begins it winning account in Cannes, but is yet to reap a gold metal. Among the first bag of winners in three categories at the Cannes Lions Festival 2011, BBDO has won two silver, followed by Mudra Communications with 1 silver and two bronze.

    Celebrating the 58th International festival of Creativity, BBDO bagged two silver metals in the PR Lions category for its Shave Sutra campaign. The two minute long viral video was a spoof of Kama Sutra — created for Procter & Gamble’s men skincare brand, Gillette. The video’s relativity with the ancient Indian art, with a punch of aesthetic wit, has done the trick.

    Mudra Communications’ Silent National Anthem won silver in the PR category and picked two bronze in the Promo & Activation group. The Indian national anthem was shot in sign language and enacted by children with hearing/speech impairment.

    Interestingly, both the campaigns had very strong Indian culture influence.

    No awards were won by the six finalists in the Direct Lions category.