ITV

Tag: Cannes Lions

  • Cannes Lions: DDB Mudra helps India get its second Gold

    MUMBAI: India got its second gold at the Cannes Lions 2012, DDB Mudra Group being the winner in the Design Lions category for its work on The Hinglish Project for the Ministry of Tourism’s Incredible India initiative.

    The entry scored a double whammy as it took home a bronze as well.

    As part of the Hinglish Project, the agency developed a typeface that would make Hindi less intimidating and more approachable and friendly so that tourists to the country find it easier to read road signs.

    The fusion-font design allows the reader to discern the phonetic sound of a Hindi character by looking at the corresponding English alphabet superimposed on it. This helped Incredible India create a typeface for foreigners to familiarise themselves with the native language.

    Great work from Germany won the Grand Prix in this category. This proved that a dull subject like an annual report can also be designed interestingly. Agency Service Plan, Munich designed the colourless annual report for Austria Solar, using the innovative photo chromatic colour technology to print it. This, in effect, meant that the annual report could be read only in the sunlight.

    A total of eight entries from India made it to the Design Lions shortlist of which six were from DDB Mudra Group. The other two agencies shortlisted were BBDO India and TBWA India.

    Compared to last year, this edition’s performance may be called bleak as India won five metals in the category in 2011.

  • Leo Burnett bags Silver in Press, bronze in Radio

    MUMBAI: India has taken its total metals tally to six at Cannes Lions 2012, four of which have come from the Press Lions category.

    Leo Burnett’s work for Bajaj Electricals won it a silver Lion in the category which has traditionally been a favourtite among Indian agencies.

    This year saw 31 indian entries being shortlisted in the Press Lions with DDB Mudra Group having the maximum entries (10), followed by Leo Burnett (8).

    This year’s Press Lions Grand Prix went to apparel brand United Colors of Benetton for the controversial ‘Unhate’ campaign by Italian agency Fabrica Treviso.

    Apart from Leo Burnett’s silver, Ogilvy won two Bronze Lions for its work on Perfetti Van Melle’s Mentos brand and Mattel Toys’ Hot Wheels. A third Lion was won by BBDO India for its work on White Collar Creatives.

    Of the two Indian entries shortlisted for the Radio Lions, Leo Burnett’s campaign titled ‘Punishment’ for Mumbai-based book store Strand won a Silver Lion. This was the solo win the category from India. The winning entry entails a conversation between Mahatma Gandhi and a little boy.

    India has scored a blank in the Cyber category.

  • Cannes Lions 2012: McCann takes home India’s first Gold

    MUMBAI: McCann Erickson takes home India’s first gold at Cannes Lion 2012, holding high the trophy for its Western Union Money Transfer campaign.

    The agency’s win after a long gap at Cannes comes in the Outdoor category.

    McCann’s was the solo win in a category where India enjoyed 22 shortlisted entries.

    McCann’s win was expected as it converted a static into an interactive medium, communicating images of Abraham Lincoln to Gandhi and Queen Elizabeth II on a billboard that represented the change from Dollar or Pound to Rupee and demonstrated the strength of Western Union in transferring the money of Indians working overseas to their folks in India.

    The Outdoor category had two Grand Prix winners this year. Ogilvy Shanghai won for the Coke poster, created by 19-year-old artist Jonathan Mak. The campaign used the traditional media, showing the Coca-Cola logo as the bootle of drink passed on to a couple of hands.

    The other Grand Prix victor was the Mercedes Benz campaign that used technology by showing the invisible car from Germany. LED tiles covered the car to make it appear invisible. The basic communication was to stress on the zero emission proposition of the car.

  • India’s 2 entries get shortlisted in Radio Lions

    MUMBAI: Two Indian entries have been shortlisted in the Radio Lions category at Cannes Lions 2012.

    McCann Worldgroup India has been shortlisted Lasky Herbal‘s Plusuer – Plus Condoms for Delay campaign in Pharmacy sub-category.

    The other shortlisted entry is from Leo Burnett India for Strand Book Stall‘s Book Store for Punishment campaign in Retail Stores sub-category.

    The work on Delay campaign is credited to the chief creative officer Prasoon Joshi, executive creative director Ashish Chakravarty, creative directors Nakul Sharma and Tirtha Ghosh, scriptwriter Gunjan Gaba, account supervisor Shourabh Verma, and producer and director Akash Gupta.

    Meanwhile, the work on Punishment campaign is credited to chief creative officer KV Sridhar, executive creative director and scriptwriter Nitesh Tiwari, creative director Ashwiny Iyer Tiwari, agency producer Kevin Affonso and advertiser‘s supervisor Vidya Virkar.

    Radio Lions in 2011 had three shortlisted entries from India and they all were from McCann Worldgroup.

    Launched in 2005, the Radio Lions competition honours the best international creative radio advertising.

  • Ogilvy’s bronze is India’s first Cannes metal of 2012

    MUMBAI: In the first list of winners announced at Cannes Lions 2012, India‘s claim to fame came in the form of a Bronze to Ogilvy in the Direct category for its iFold campaign for telecom provider Vodafone.

    The Grand Prix winner in this Direct Lions category is ‘The Small Business Day Campaign‘ started by American Express to help out the small shop owners by Crispin, Porters and Bogusky.

    However, there were no India wins in Promo and Activation and PR categories. There were four Indian entries in Promo and Activation and one in PR categories.

    Ogilvy‘s iFold campaign was aimed at spreading awareness about saving paper. The idea was to encourage people to fold their bills and other extra correspondence in order to use smaller envelopes, thus saving paper. The entry had been shortlisted in the Best Low Budget Campaign sub category.

    Commenting on the win, executive chairman and creative director Piyush Pandey said, “A little idea from a young team in Ogilvy Mumbai was supported and implemented by Vodafone India to its India customer base. This award belongs more to Vodafone than to Ogilvy India.”

    A total of seven Indian entries were shortlisted in the Direct Lions category involving six agencies – McCann World Group, BBDO India, Leo Burnett, DDB Mudra Group and Cheil Worldwide.

  • Cannes Lions: 31 Indian entries shortlisted in Press category

    Cannes Lions: 31 Indian entries shortlisted in Press category

    MUMBAI: 31 entries from India have made it to the final shortlist in the Cannes Lions 2012 for the Press Category.

    DDB Mudra Group has got maximum with 10 shortlisted entries, followed by Leo Burnett (eight entries), Ogilvy & Mather Mumbai (six), BBDO India (four), Publicis Communications (two) and BBH India Mumbai (one).

    DDB Mudra Group Mumbai has two shortlisted entries for Geebees Beverages’ Coffee Gold for Great Fire of London and New York Blackout campaign in Non-Alcoholic Drinks sub-category, and three for Armenian Internet Shutdown, New York Blackout and Great Fire of London campaign for the same client in Art Direction sub-category. It also has two entries for Volkswagen’s VW Touareg for Tree and Deer campaign in Cars sub-category, while three entries are for Stedfast’s Shredders for Roswell, JFK, Elvis campaigns in Business Equipment and Services category.

    Leo Burnett has eight shortlisted entries for Bajaj Electricals’ exhaust fans in three sub-categories – Photography, Art Direction, Home Appliances and Furnishings for its Fish, Socks, Eggs and Cigarette campaign.

    O&M Mumbai has three shortlisted entries for Perfetti Van Melle India’s Mentos Sour Marbels for Nails, Barbed Wire and Electric Shock campaign in Sweet Foods and Snacks sub-category and three for Mattel Toys’ Hotwheels for Drawers, Sofas and Refrigerator campaign Entertainment and Leisure sub-category.

    BBDO India Mumbai has two shortlisted entries for White Collar Hippies’ Corporate Campaign for AK-47 and Nuclear Reactor campaign in the Travel, Transport and Tourism sub-category and two for DHL’s Express for Box Triangle and Box Cuboid campaign in Business Equipment and Services sub-category.

    Publicis Communications has two shortlisted entries for Bookstalk Audiobooks’ Audiobooks for William Shakespeare and Arthur Conan Doyle campaign in the Retail Stores sub-category.

    BBH India Mumbai has one shortlisted entry for Hindustan Unilever’s Vaseline Petroleum Jelly for Vaseline Bat campaign in Cosmetics and Beauty sub-category.

  • Four Indian entries to contest in Cannes Lions Promo & Activation category

    Four Indian entries to contest in Cannes Lions Promo & Activation category

    MUMBAI: Four entries from India have made it to the shortlist of the Cannes Lions 2012 Promo and activations category.

    These include JWT‘s work for Times of India Kerala titled God‘ Own Delivery Boys, DDB Mudra Group‘s The Killing Stapler campaign for the Sanctuary Magazine, The Door Step School‘s Ink Pad initiative by Leo Burnett India and Percept/H‘s Anti Terror Bag campaign.

    JWT has been shortlisted in the ‘Publications and Media‘ sub category. The campaign was carried out when Times of India launched its Kerala edition. Kerala has been dominated by language dailies like Malayala Manorama and The Mathrubhumi.

    In order to grab eyeballs and enter with a bang, TOI needed a campaign that would relate to local tradition. Drawing upon ancient local folklore, the newspaper employed 108 elephant delivery boys across 10 cities from where the local editions were to be published, 126 boat delivery boys across 1,500 km of backwaters and 180 kalari warrior delivery boys across the hill country.

    The campaign used local loudspeakers, postcards, posters, press ads and radio spots to announce the phone number to call for home delivery anywhere in Kerala reaching out directly to urban and rural homes across the state. More than 100,000 newspapers were delivered on the launch day with a total of 500,000 plus newspapers delivered across seven days.

    The Killing Stapler campaign, which has been shortlisted in the sub category ‘Use of Guerilla Marketing in a Promotional Campaign‘, was aimed at creating awareness about the negative impact of paper wastage through printed copies on wildlife.

    To reach this objective, DDB Mudra Group designed a special stapler and discreetly placed around obvious sites as a part of the environment. This stapler, when used, printed a stamp at exactly the point the stapler held the paper intact, thus making the user realise how the printout harmed the environment. The agency planted 135 staplers over a span of nine days.

    Leo Burnett‘s Ink Pad campaign for Door Step School has been shortlisted in the sub category ‘Charities‘. The initiative was an effort towards increasing awareness and participation in the client‘s adult literacy drive. The objective of the promotion was to give uninterested adults the first taste of how much fun learning could be.

    In order to bring illiterate adults, Leo Burnett placed a transparent sheet with cut-outs of the alphabets of Hindi (devanagari script) on top of a regular ink pad which allowed illiterate individuals to print their name. A door to door activation was conducted with the help of local volunteers, using the ink pad and thus turning the symbol of illiteracy – the thumb imprint – into a tool to write and encouraged people to enroll for the adult literacy programme.

    In the Public Health and Safety, ‘Pubic Awareness Messages‘ sub category, Percept/H has been shortlisted for its anti terror awareness campaign titled the Anti-Terror Bag. With the aid of law enforcement agencies, Percept/H agency placed a special knapsack inside local trains that contained a device that would tick like a time bomb and then announce a safety message.

  • Balki and Shekar Kapoor to present Global Indian at Cannes Lions

    MUMBAI: This year at Cannes Lions Festival of Creativity, which kicks off on 17 June, creative agency Lowe Lintas will present ‘Global India‘ – a seminar dedicated to Indian creativity and its influence globally. This will be a first at the global ad fest.

    Lowe Lintas India chairman and chief creative officer R Balki will be joined on stage by Oscar nominated director, actor, producer and new media entrepreneur, Shehkar Kapur. The two will be interviewed on stage by the editor of Wired Magazine while Inter Public Group (IPG) chairman and CEO Michael Roth will introduce the seminar. IPG is the parent company to Lowe and Partners.

    Lowe and Partners global CEO Michael Wall said, “At Lowe and Partners we pride ourselves on our strong capability in emerging markets. We have great, talented leaders like Balki, who manage to successfully meet the challenges presented by the globalisation of India, while preserving the local culture. We can look forward to a thought provoking seminar from Balki and Shekhar at Cannes Lions, the first time the festival has dedicated a session to India. This seminar isn‘t just for the Indian Cannes delegates to attend, India‘s future will play a large role in our industry‘s future and should be of interest to all delegates.”

    Balki and Kapoor will be sharing their thoughts on a variety of topics like the creative heritage of India, the future of India on a world stage, Indian advertising, India in the digital age and the film and entertainment industry- and discuss their views on the impact of the nation around the world.

    Balki commented, “We are excited to bring India to Cannes Lions for the first time and to have Shekhar join us. He has been, of course, a leading Indian creative force, with a world profile, for some years now and is set to inspire the gathered creatives from all over the world, who attend the event. Cannes Lions is really the only truly global festival that celebrates our industry and looks to its future and India is at the forefront of that future. We plan to bring all the diversity, colour, creativity and passion that is modern India, on stage with us.”

    Kapur added, “I am happy for the opportunity to be on the same platform with creative leaders like Balki and Lowe and Partners and look forward to a great, in depth discussion. Social Media is a new force that is asking us to redefine Advertising‘s role in society – we have great challenges, but huge opportunities available to us too, by working within communities.”

  • Indians make presence felt on Cannes Lions 2012 jury

    Indians make presence felt on Cannes Lions 2012 jury

    MUMBAI: At least two creative brains from the Indian advertising fraternity will be seen on the jury at Cannes Lions International Festival of Creativity 2012. While DDB Mudra Group COO Pratap Bose will be representing India on the Promo & Activation Lions category, Scarecrow Communications founder director Manish Bhatt will be on the jury for the Direct Category.

    Apart from his position as the COO of DDB Mudra Group, Pratap Bose is also a member of the company‘s operating board. He drives the vision and growth strategy for the Group comprising DDB Mudra, DDB MudraMax and Mudra. He joined DDB Mudra Group from Ogilvy & Mather India where he had worked for 17 years in various capacities and went on to becoming its CEO in 2006.

    Meanwhile, In a career spanning 15 years, Bhatt has worked with agencies like Ogilvy & Mather, McCann Erickson, Ambience Publicis and handled brands like Tata Indicom, Aegon Religare, Cadbury, Asian Paints, HSBC, Hanes, Wonderbra, Vaseline, Johnson & Johnson, L‘Oreal, Nestle, Eristoff (Bacardi), Barclays, Anchor Panasonic, Viacom 18 and many more.

    His work has been recognised by award bodies like Cannes Lions, D&AD, One Show, Clio, Communication Arts, Asia Pacific Awards and many more.

    Colenso BBDO New Zealand creative chairman Nick Worthington is the Promo and Activation Lions Jury President this year. While, Shalmor Avnon Amichay / Y&R Interactive Tel Aviv former chief creative officer and joint managing partner Gideon Amichay will chair the Direct Lions Jury.

  • Cannes Lions honours Ikea with advertiser of the year award

    Cannes Lions honours Ikea with advertiser of the year award

    MUMBAI: Swedish home furnishing retail company, IKEA, will receive the prestigious Advertiser of the Year Award at the 58th Cannes Lions International Festival of Creativity, to be held on 19-25 June.

    The trophy will be presented to IKEA Group global retail manager and VP Noel Wijsmans, during the Film, Film Craft, Titanium and Integrated and Creative Effectiveness Lions on 25 June.

    “This important accolade is presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies,”an official statement from Cannes Lions said.

    Working with a number of different agencies, IKEA has encouraged creative, unconventional and humorous advertising to raise awareness of their brand and drive people to enter their stores.

    Maintaining their marketing strategy, which is based around their business idea of offering a wide range of home furnishing products, the company has been able to localise its global target market and create advertising campaigns that vary significantly across territories. IKEA aimed to adapt to unique marketing conditions and cultural sensibilities of each country.

    Cannes Lions CEO Philip Thomas added, “IKEA‘s approach to its marketing and communications, with its decentralised structure and strong relationships with many different kinds of agencies, has been hugely successful over many years. We congratulate both IKEA and its many agencies across many countries on this well-deserved honour.”

    Since winning their first Cannes Lion in 1991, IKEA ads have gone on to win 50 Lions across all categories, including the Film Grand Prix in 2003 for ‘Lamp‘ and a Titanium Lion in 2010 for ‘Facebook Showroom‘.

    Wijsmans commented, “I am honoured to receive this award on behalf of IKEA. It is a great recognition of IKEA advertising that speaks to all of us who want to have a functional and beautiful home. We want to inspire people to fulfill needs and dreams in their everyday life at home. And we want to do that with a smile.”

    IKEA is named as an acronym comprising the initials of the founder‘s name, the farm where he grew up (Elmtaryd), and his home parish (Agunnaryd, in Sm?land, South Sweden).