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Tag: Cannes Lions

  • Cannes Lions announces major changes in Cyber Lions category

    Cannes Lions announces major changes in Cyber Lions category

    MUMBAI: The Cannes Lions International Festival of Creativity has announced significant changes that will be made to the Cyber Lions category ahead of the 2014 awards, in line with current digital trends.

     

    Three new sub categories; Social, Branded Technology and Branded Games, have been introduced to better reflect the industry and in turn spark a renaissance of the Cyber Lions category.

     

    Social will reward focused executions with social thinking at the core of the work. The jury will consider levels of engagement, social reach and the creative use of social networks and activity to successful commercial effect. Branded Technology will honour executions that utilise or harness technology in order to enhance or complement the brand, and Branded Games will recognise creative executions that have been specifically produced for a client in order to enhance overall brand experience.

     

    Commenting on the changes, Lions Festivals CEO Philip Thomas said, “The Cyber Lions have seen many changes since their launch back in 1998. More recently, with the ever-changing digital landscape and the introduction of the Mobile Lions category in 2012, it has become increasingly important to revise the structure and purpose of the category. We thank the many industry leaders who have helped shape the new-look Cyber Lions, and adapt them to the ever-changing world of creative communications.”

     

    Speaking about the changes to Cyber Lions, industry professionals say:

     

    Studio Heiss founder Flo Heiss who was in 2013 Cyber Lions Jury said: “At a time when the nature of digital marketing and advertising is changing by the day, the minute, the second, Cyber Lions are not playing catch-up, but leading the charge in modern awards categories.”

     

    Iris creative director Clarence Chiew said: “It’s clear, comprehensive and definitely sets the Cyber Lions apart not only for Cannes, but against other award shows.”

     

     “Both the breadth and specificity of the new Cyber Lions are equally impressive, and feel like a true reflection of the range of great creative work being done around the world,” sais CAA Marketing co-chief creative officer and co-head Jae Goodman.

     

    AKQA chief creative officer Rei Inamoto said: “Cannes Lions is introducing a newly revamped Cyber Lions category and it shows how vibrant Cyber is in our industry. I’m convinced that this is where the next big thing will come from.”

     

    Further endorsements have been captured in a video that pulls together some of the current industry leaders’ thoughts on the direction of Cyber Lions. The video is now online and available to view at http://youtu.be/S7K2h8pceK8.  

     

    Entries for the 61st Cannes Lions Awards open on 23 January 2014. 

  • Razorfish Germany bolsters creative muscle with ECD from TBWA

    Razorfish Germany bolsters creative muscle with ECD from TBWA

    MUMBAI: Razorfish Germany has appointed Preethi Mariappan as executive creative director. Her appointment further strengthens the creative department of 50 people across two offices located in Frankfurt and Berlin. One of Preethi’s most notable pieces of work is the Red Tomato Pizza Fridge Magnet, which picked up four Cannes Lions in 2012. Additionally she has received global recognition at One Show, Sabre, Dubai Lynx and Effies.

     

    Preethi’s appointment is effective immediately. She brings to the role an industry wide reputation and award-winning expertise across multiple sectors. Preethi will partner with all Razorfish clients helping navigate the unknown, drive change and enabling business transformation.

     

    Sascha Martini, CEO Razorfish Germany commented: “To be able to attract such amazing talent demonstrates the stellar industry reputation held by Razorfish. We are thrilled to have Preethi onboard, confident that she brings a complimentary set of skills and experience to the team.”

     

    Preethi Mariappan said: “With a focus on driving creative solutions that go beyond campaigns and deliver real business value, Razorfish has created one of the most exciting spaces to work in digital today. I look forward to joining the team and taking this vision further.”

     

    Daniel Bonner, Global Chief Creative Officer, added: “Our company is in the talent business as much as we are in the advertising and marketing business and Preethi’s appointment in Germany is one more significant step forward towards our goal – a world class talent pool across the entire Razorfish network. This announcement follows a number of key hires we made of award winning Executive Creative Directors in the US, UK and Asia/Pac in the last 12 months.”

     

    Preethi’s last role was with Digital ECD TBWA, heading up the Digital Arts Network by bringing together storytelling, people and products. Her tenure at TBWA commenced in 2010 when she joined as Head of Digital, working on clients including GE, Nissan, Standard Chartered Bank and GSK.

     

    She is founder of Adwomen Middle East, an advertising community for women.

  • Rahul Mathew quits McCann

    Rahul Mathew quits McCann

    MUMBAI: Rahul Mathew, the executive creative director at McCann Erickson has put in his papers.

     

    Speaking about his association with the company, Mathew says, “McCann is more than just another agency for me. My two stints here account for eight years of my advertising career. It has also helped me shape a lot of my craft. It has not been an easy move to make. It became even more difficult because of the fact that I will also have to leave behind a great art partner in Akshay Kapnadak.”

     

    Mathew has been in the advertising industry for about 15 years. He has been a part of many award winning campaigns that have received acclaim at both domestic and international levels. At McCann, he along with his team has won three Cannes Lions, four One Show pencils, over a dozen Adfest metals and many metals and honours at International award shows.

     

    “But the pride of place on the very crowded mantelpiece belongs to the Grand Prix that the Mumbai office won at the recently concluded Spikes. Even at Goafest 2013, McCann Mumbai was one of the most awarded offices, accounting for a lion’s share of McCann’s metals including a Grand Prix. We also tasted similar success at effectiveness awards, both nationally and internationally,” he says proudly.

     

    Talking about his work at the agency, he adds, “We’ve had great fun creating work on brands like Parachute, ACC, Pears, Western Union and many others. And have managed to fill the creative pool with some rare talent. And thus, there is reassurance that I’m leaving after making a positive impact at the place. And that I leave it in a good place.”

     

    Prior to joining McCann, Mathew was with Rediffusion, Young & Rubicam, Ogilvy (Healthcare), Leo Burnett, JWT, Enterprise Nexus. He has been ranked among the top five creative professionals in India in 2009 by Campaign Brief Asia and was ranked the 8th most awarded copywriter in Asia (as per Haymarket Publications and Campaign Asia) in 2012.

     

    Rahul finds the building and reinventing process a lot more exciting and challenging. And thus, he will look for an opportunity that allows him to do that all over again.

  • Srinivasan Swamy & Pradeep Guha get VP positions on IAA board

    Srinivasan Swamy & Pradeep Guha get VP positions on IAA board

    MUMBAI: Two senior India media and advertising professionals have got themselves Asia-Pacific veep positions on the prestigious International Advertising Association (IAA) board. Pradeep Guha has been re-elected as VP area director Asia Pacific while Srinivasan Swamy has been appointed as VP Development Asia Pacific. The duo will be in these positions till May 2016.

    The IAA annual board meeting was held on 18 June in Cannes during the on-going Cannes Lions, where the elections and appointments took place. IAA world chairman and president Faris Abouhamad, who took office in January 2013, stated “Our association, in its 75th Anniversary year will benefit from the energy and talents of IAA leadership drawn from virtually every part of the world. I am especially pleased and excited to have such able colleagues as the IAA charts its future. I cannot imagine a better or more capable team to embrace and deliver on the IAA‘s plans and initiatives.”

    Among other appointments that were announced include:

    IAA senior vice president- Felix Tataru COO at GMP (Romania)
    IAA Treasurer – Glenn Hansen President and CEO of BPA Worldwide (USA)
    IAAA Secretary – Erich Buxbaum Managing Director of EHB Consulting GmbH (Austria)
    IAA vice-president area director US/Canada – Jill Cohen
    IAA vice-president area director – Middle East/Africa Saad El Zein
    IAA vice-president area director – Asia/Pacific Pradeep Guha
    IAA vice-president area director – Europe V, Pawel Kowalewski
    IAA managing director – Michael Lee
    IAA vice resident corporate members and government affairs – Carla Michelotti
    IAA vice president government relations Middle East/North Africa – Naji Boulos
    IAA vice president development – Africa, Norkor Duah
    IAA vice president development Middle East/North Africa – Hani Ghorayeb
    IAA vice president 75th Anniversary and special events – Heather Leembruggen
    IAA vice president Learning – Diane Slade
    IAA vice president Development Asia/Pacific – Srinivasan Swamy

    As is already known Srinivasan Swamy, popularly known as Sundar Swamy, chairman RK Swamy BBDO was unanimously elected president of IAA’s India Chapter for 2012-13 at its AGM on 2 November 2012.

    The International Advertising Association, the world‘s only globally integrated advertising trade association, is split into five worldwide regions: Middle East and Africa, Europe, Asia Pacific, Latin America, USA and Canada; and each of these regions has several chapters within it. Within its structure, the Association comprises of three constituencies: Individual Members, Chapters and Corporate Members.

    The IAA‘s activity worldwide actively works to strengthen the position of the marketing communications business in the market place by acting as a central hub and respected go-to for industry professionals. The IAA promotes the role and benefits of advertising in all healthy economies and the foundation of diverse, independent media. It provides a forum for industry debate, promotes brand building and protection and advancement of freedom of commercial speech and consumer choice. IAA encourages greater practice and acceptance of advertising self-regulation and takes the lead in state-of-the-art professional development through education and training.

  • Nine projects selected in second Cannes Lions and Gates Foundation competition for social good

    Nine projects selected in second Cannes Lions and Gates Foundation competition for social good

    MUMBAI: The Cannes Lions International Festival of Creativity and the Bill and Melinda Gates Foundation have announced nine projects that have been selected as part of the second Grand Challenges Explorations initiative.

    Each project will develop a communication approach to changing the global conversation about the impact of development aid.

    The creators of the nine projects will each be awarded up to $100,000 to work on their communications idea and will be mentored by a Cannes Chimera panel made up of representatives of each of the 2012 Cannes Lions Grand Prix winners. The Cannes Chimera will work with the grantees to help develop and hone their initiatives. Grantees are then invited to apply for up to US$ 1 million of additional funding from the Gates Foundation to implement their ideas.

    The nine projects from agency and non-profit organisations from around the world are:

    • BeHere-BeThere Project by Serviceplan, Hamburg, Germany: Using location-based network applications in collaboration with local retail partners, Serviceplan will connect consumers to charity projects in the developing world to raise awareness of development issues and trigger donations from retail locations to specific projects.
    • Cause Generation: a Platform to Define a Generation‘s Cause by OgilvyEarth, San Francisco, USA: OgilvyEarth will develop and launch an online platform for university student teams to use to campaign for a single global development cause for their generation, convince their peers to support that cause, and execute an awareness raising project around the winning cause.
    • Hactivating Development Aid by Coxswain Social Investment Plus, Tunis, Tunisia: The organization will develop an online crowdsourcing program that engages young people around the world and enables them to learn about global development challenges through first-person narratives as well as provide solutions to real-life challenges identified by their peers.
    • HMKD by Leo Burnett, Chicago, US: Leo Burnett will develop a plan to create a working stock ticker on the New York Stock Exchange that will track the daily return on investment from development aid to raise awareness that investments in humankind are working.
    • House Parties: Experiential Marketing for Global Aid by Plan International, Washington, USA: Plan International USA will test a proven marketing model – the House Party – as an engagement tool to build support among the public for international development programs.
    • Global 360 by Media Trust, London, UK: Building on its existing programming, Media Trust will produce the first television, online and mobile channel run by young people, which will create and distribute stories about global development.
    • Mobile-izing the United Voices of Aid Recipients by Environics Trust, Ghaziabad, India: Environics Trust will use an Interactive Voice Response system to collect 10,000 personal narratives about the impact of aid programs in rural India, will disseminate them online and through social media, and then measure how the information changes perceptions among a youth audience.
    • Radio8 by Digital Kitchen, Seattle, US: Digital Kitchen will create a worldwide radio channel for eight-year-old children to provide knowledge, insights and perspectives on the impact of aid through first-person stories, music, and cultural exchanges, with a goal of promoting connections between the developing and the developed world.
    • Smart Cities: An Interactive Multi-Media and Mapping Platform by Spatial Collective, Nairobi, Kenya: Spatial Collective will create an interactive community platform, accessible via SMS, for citizens to present local development challenges and suggest possible solutions, with a goal of promoting better communication between citizens, service providers, local governments, and members of the international community and improving living conditions for people in developing countries.

    Lions Festivals CEO Philip Thomas said, “Once again we are seeing some truly inspirational and creative ideas being brought to the table for the better good of the world. I‘m particularly proud to see that the global communications industry is rising to the challenge and increasingly engaging with this unique and fantastic initiative. Having had the privilege to see the first Cannes Chimera in action during the mentorship workshop in Seattle last year, I have no doubt that when these nine grantees convene in Seattle in October, they will be blown away by the experience of working first hand with the most skilled and passionate creative communicators in the business”

    The creative challenge ‘Aid is Working, Tell the World‘ solicited communications ideas that can help change the global conversation about the impact of investments in foreign aid. Answering to a competitive creative brief for ideas in four specific submission categories: Mobile, Data, Young Audiences and The Progress of Development, the nine new projects were selected from entries submitted from around the world. They were chosen solely on merit – applicants‘ details are kept confidential – by a review panel comprised of experts from the first Cannes Chimera, winners of the 2011 Cannes Lions Grand Prix, and representatives from the Bill & Melinda Gates Foundation. These grants are awarded as part of the foundation‘s Grand Challenges Explorations initiative which fosters innovations that can help overcome the most persistent challenges in global health and development.

    Bill and Melinda Gates Foundation director of Global Brand and Innovation Tom Scott said, “Innovative communications are going to be an important part of solving the world‘s biggest challenges. We‘re thrilled to be partnering with Cannes Lions, which enables us to collaborate directly with the global creative community to find ways to build awareness and support for critical global development problems”

    Some of the nine grantees will also be honoured on stage during the four awards ceremonies that take place during the Cannes Lions festival week from 16-22 June 2013.

    A new global creative challenge will be announced on 17 June at the 60th Cannes Lions International Festival of Creativity during the Cannes Chimera Initiative seminar. An all-star cast, including Chimera Members and previous grantees, will take to the stage to discuss the Cannes Chimera Initiative and launch the next challenge.

    The Cannes Chimera Initiative, in partnership with the Bill & Melinda Gates Foundation, exists to harness great ideas for the good of the world. It is open to anyone from any discipline, from students to communications executives, and from any organisation. Applications are submitted online to Cannes Lions, and initial grants of $100,000 are awarded for the finalists. Successful projects have the opportunity to apply for a grant of up to $1 million to implement their idea.

  • Cannes Lions 2013: YouTube CEO Salar Kamangar named Media Person of the Year

    Cannes Lions 2013: YouTube CEO Salar Kamangar named Media Person of the Year

    MUMBAI: The previous three recipients of the Cannes Lions International Festival of Creativity Media Person of the Year award have all been from the digital space: Twitter creator, founder & executive chairman Jack Dorsey, Google executive chairman Eric Schmidt and Facebook founder & CEO Mark Zuckerberg. Hence, it is no surprise that the world‘s premier ad fest has named YouTube CEO Salar Kamangar its Media Person of the Year.

    Every year, the Festival organisers present The Media Person of the Year Award to a prominent personality who is an influential figure in the development of today‘s media landscape, ultimately playing an integral part in shaping the future of the industry.

    “YouTube has become a global phenomenon under Salar‘s leadership. The statistics say it all: more than one billion unique users a month watch more than six billion hours of video. In 2011, YouTube had more than one trillion views – a simply staggering statistic,” says Cannes Lions CEO Phillip Glass. “YouTube is enabling the next generation of great channels, similar to how cable systems enabled the emergence of modern TV programming and advertising. In the coming years, YouTube will surely become ever-more important to content-creators and advertisers the world over.”

    Kamangar, who also holds the title of senior vice president, video at Google, has been leading YouTube since 2009. Born in Tehran, Iran, he was Google‘s ninth employee. His early roles at Google included drafting its first business plan, starting its early legal and finance functions, and helping to found Google‘s product team. He helped create AdWords, which has turned over billions of dollars per year in ad revenue for Google. Kamangar also led product management teams for Google‘s web applications, including Gmail and Docs.

    An honours biological sciences bachelors graduate from Stanford University, he replaced YouTube cofounder Chad Hurley in 2009. Under his leadership, YouTube has launched TrueView, the advertising format whereby advertisers only pay for ads watched, and has doubled the number of advertisers using it in the past year.

    “Content creators and advertisers alike are building successful YouTube channels that tap into a global community of fans, with more than one million of these channels now earning revenue,” says a beaming Kamangar. “I‘m delighted to accept this award not just on behalf of YouTube, but on behalf of the artists and producers across the world whose creativity has established YouTube as the global destination for video.”

    Salar Kamangar will be presented with the Media Person of the Year honour on Wednesday 19 June in the Palais des Festivals, Cannes, France.

  • Cannes Lions 2013 launches special app, online game

    Cannes Lions 2013 launches special app, online game

    Mumbai: The 60th Cannes Lions International Festival of Creativity- 2013 is here and with full fan fare. One of the most prestigious advertising festivals of the world, Cannes Lion has launched a special pre-festival app for iPhone and Android users.

    The international festival is also launching an online contest which will be PHD’s multi-player online game. The lucky winner stands a chance to return to Cannes 2014 as a VIP delegate.

    Each year, around 11,000 members of the global creative communications industries come together to be inspired and educated at Cannes Lions. Cannes Lion 2013 can be downloaded for free on the iPhone or any 4.0 and up Android phones and will take 16 mb of space. What’s more? The app has a high rating of 4.6 on the Android platform.

    This is where you can find out everything about attending the festival as a delegate, from the registration packages available and where you can stay, to the latest news about the world-class seven day learning programme. This year’s festival will be held during 16 – 22 June in Cannes, France.

    Some of the key features of this app are listed below:

       *Full Festival programme with calendar and sharing options
       * Social feeds, news, photos and videos
       * Insider tips on locating ‘the best place in Cannes to…’
       * The last 60 years of the Film Lions Grand Prix winners
       * A massively multi-player online game
       * iPad version coming soon

    Social media and digital platforms are increasingly becoming an indispensable aspect of marketing. How could Cannes 2013 be left untouched by this phenomenon.

  • Cannes Lions entries invited

    MUMBAI: Cannes Lions International Festival of Creativity has started accepting entries for all the 16 award categories.

    The categories are: Branded Content & Entertainment Lions, Creative Effectiveness Lions, Cyber Lions, Design Lions, Direct Lions, Film Craft Lions, Film Lions, Press Lions, Media Lions, Mobile Lions, Outdoor Lions, Promo & Activation Lions, PR Lions, Radio Lions, Titanium & Integrated Lions, and the brand new Innovation Lions from today.

    The deadline for Creative Effectiveness Lions entries is 1 March and for all other categories is 28 March. The Cannes festival this year will take place from 16 to 22 June.

    This year will see the launch of the Innovation Lions category which has been designed to reward technologies and innovations. Lions will be awarded to such things as the most innovative platforms, apps, tools, programs, hardware, products, and radical software which allow brands and creatives to communicate with their customers in a new way, or which stand alone as significant innovations in their own right. The Innovation Lion will honour more than a campaign or communications idea. It could be SaaS (software as a service), a new mobile platform, or a revolutionary piece of software that enables a new kind of customer engagement.

    The innovations that enter must have a proof of concept. Pre-development ideas/concepts are not eligible; entrants must clearly demonstrate the technology. “We are looking for technology that has already been developed, and is ready to be used as part of a creative execution or launched as a new product or service,” said Lions Festivals CEO Philip Thomas. Shortlisted entrants will explain and present their technology to the dedicated jury in Cannes, with all sessions being open for delegates to watch.

    The Media Agency of the Year Award has been realigned so that only a media agency or media department of a full service ad agency will be eligible to win the award in the future.

    Advertising agencies, clients, media owners and others can continue to enter and win a Media Lion but the involvement of the media agency or media department will become a mandatory field on the entry form. “The reality is that Media Lions should reward tactical media planning and placement and these changes will reflect that,” said Lions Festivals chairman Terry Savage.

    From this year, the Palme d‘Or Award, presented to the best Production Company, will also take into account points accumulated for shortlisted and winning entries in the Branded Content & Entertainment category in addition to those earned in the Film and Craft Categories.

    All of the winners will be revealed and announced across four Awards Ceremonies which will happen throughout the festival week:

    • Monday 17 June – Creative Effectiveness, Direct, PR and Promo & Activation Lions Awards
    • Tuesday 18 June – Innovation, Media, Mobile and Outdoor Lions Awards
    • Wednesday 19 June – Cyber, Design, Press and Radio Lions Awards
    • Saturday 22 June – Branded Content & Entertainment, Film, Film Craft, and Titanium & Integrated Lions Awards

    All entries, across all categories, will be available to view in the Palais des Festivals at screenings and in interactive kiosks, providing delegates with an unbeatable opportunity to see over 30,000 pieces of creative advertising and communication from across the globe. All of the shortlisted and winning work will also be exhibited and screened throughout the festival offering an abundance of inspiration to all delegates.

  • Cannes Lions 60th festival opens for delegate registration

    MUMBAI: The 60th edition of Cannes Lions International Festival of Creativity has opened for delegate registrations.

    Delegates can choose from a range of packages, including 7-day, 4-day and 3-day registrations, all providing access to content and stimulating exhibitions showcasing the best of global creativity in communications.

    For the younger Lions, special discounted packages are available for young creatives, young account executives, young marketers and students, helping to provide the next generation with invaluable learning opportunities.

    All Festival attendees are eligible for preferential rates on accommodation. The online accommodation guide offers possibilities for all budgets and preferences and can be viewed on Cannes‘ official website.

    Launching this year, the Cannes Lions Premier Package is the Festival‘s new VIP package.

    Lions Festivals CEO Philip Thomas said, “What Cannes Lions offers is a unique environment in which delegates can truly immerse themselves in creativity. Delegates can find inspiration, learning and networking opportunities throughout the week, and it is they who make the Festival the special event that it is. The 60th Festival is set to be an exceptional seven days and a true celebration of the industry‘s achievements. We look forward to bringing the global creative communities together in June.”

    The 2013 Festival will run from 16- 22 June and will see a packed week of over 50 seminars delivered by world renowned speakers, more than 20 hands-on learning workshops, the return of The Forum with themed sessions offering insights, dedicated technology content with TechTalk, exhibitions of the global work, four awards ceremonies and two galas.

    Alongside this, multiple academies and Young Lions competitions will run throughout the seven days helping to nurture and drive fresh talent.

    The Berlin School of Creative Leadership will team up with Cannes Lions for the Cannes Creative Leaders Programme, a two week training initiative that takes place in Berlin and Cannes giving participants the tools, insights and actionable ideas to help them lead with more creative excellence in their organisations.
    Founded in 1954, Cannes Lions International Festival takes place every June in Cannes, France.

    The festival gives awards in categories like Film, Print, Outdoor, Interactive, Radio, Design, Promo and Activation, Film Craft, Mobile, Branded Content and Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas.

  • Taproot is India’s only entry in the Titanium and Integrated Lions shortlist

    MUMBAI: It is a small-sized creative agency from India that has made it to the elite list of entries for the Titanium prize. Taproot is the sole Indian shortlisted entry at Cannes Lions 2012 in the Titanium and Integrated category.

    The agency got shortlisted for its campaign ‘A Day in Life of India‘ for The Times of India newspaper.

    The brief was to capture the unusual, the irreverent, the bizarre, the inspiring, the sense-boggling side of this crazy contrast in cultures, religion, food, language and more that goes by the name of India. It targeted every single Indian from across the length and breadth of the second most populated country in the world.

    The strategy was to start the largest crowd-sourcing initiative this country has ever seen to amass the sights, smells and sounds that capture what is perhaps the most maverick, eccentric nation on earth and park them all at one place: www.day.in.

    Thus, simply logging on would give the visitor a glimpse into A Day in the Life of India – the slogan of the English newspaper which, at over 175 years old, has been a fly on the wall of the largest democracy in the world. Not to mention, the most chaotic.

    www.day.in, the main campaign website, received over 150,000 video, audio and audio-visual entries at the time of going to press. The contests had to result in the world‘s longest shortlist – over 5,000 nominations and by the time all the winners were chosen, the site became the go to place for everything that‘s quirkily yet quintessentially Indian.

    The agency began a nationwide call to action – through a launch film to upload pictures, videos, cartoons, slogans, songs and more that best captured the chaotic reality of modern day India. The film captured the dramatic impact on social, political, moral, religious and civic life wreaked by an escaped circus elephant. Over the next few months, many campaigns targeted amateur and professional photographers and movie makers, cartoonists, musicians, poets, advertising agencies and most of all, the common man. It ended with the world‘s longest shortlist and prize winners that went on to win contests all over the world.