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Tag: Cannes Lions

  • Cannes Lions launches Cannes Chimera competition

    Cannes Lions launches Cannes Chimera competition

    MUMBAI: The Cannes Lions International Festival of Creativity has launched the fifth Cannes Chimera Competition, an initiative to engage the global creative industry in building public awareness and support for solutions to critical global development problems.

     

    This year, the brief for the Cannes Chimera Competition calls for the development of a one-time brand activation that will attract massive public attention to the growing Global Citizen platform, and result in a surge of sign ups to the campaign, through email capture and Facebook.

     

    Global Citizen, which recently launched its “Unlock your power” campaign to expand its global community, will create the largest, most effective platform in the world for people to share, communicate and take action on issues affecting the world’s poorest. Supported by major NGOs in the development space and a diverse group of corporate partners, it provides new ways for people to understand and follow issues they care about – from gender equality or health to water and sanitation.

     

    Through content, campaigns, and events such as concerts and rallies, Global Citizen gives people a simple and easy way to use their voice to support global change. It builds on people’s desire for connection and their passion to do good, and shows them how their actions make a difference for people around the world.

     

    “Being able to engage the global communications industry to lend their creativity to a campaign as worthwhile as Global Citizen is very special for us. It’s an innovative and large-scale project with an incredible ambition: to turn millions of us into global citizens that are willing to take action to help people living in the world’s poorest countries build a better life for themselves,” said Lions Festivals CEO Philip Thomas.

     

    “We know there are millions of people out there who are willing to support global development issues, but they don’t know how to, or where to start. Global Citizen provides a forum where people can unlock their social power to take action on these critical issues, but we need creative ways to build awareness of the platform. We’re thrilled by the opportunity to partner with the Cannes Lions community to share this opportunity with the world,” added The Global Poverty Project CEO Hugh Evans.

     

    The competition is free to enter and consists of filling out a one-page submission form. Open from 30 April, it closes on 27 May. A maximum of three winners will be chosen from the pool of entries, each receiving a contract for a maximum of $150,000 to make their winning activation a reality. All activations must then be executed between July and September 2015.

  • JWT India’s Tista Sen on Cannes Lions’ Glass Lion Jury

    JWT India’s Tista Sen on Cannes Lions’ Glass Lion Jury

    MUMBAI: J. Walter Thompson India national creative director & senior vice president Tista Sen is one of the nine members of the first Glass Lion: The Lion for Change jury that were announced by Cannes Lions.

     

    The award, launched with the support of Leanin.Org, recognises work that breaks through unconscious gender bias and shatters stereotypical portrayals of men and women. It will be judged by an accomplished, diverse group who will bring a broad cross-section of cultural perspectives, insights and experience to the table.

     

    IfWeRanTheWorld/MakeLoveNotPorn founder and CEO Cindy Gallop will be the president of the jury.

     

    The jury members are:

     

    USA: IfWeRanTheWorld/MakeLoveNotPorn founder and CEO Cindy Gallop

     

    Brazil: AlmapBBDO partner and co-president of the board Marcello Serpa

     

    France: BETC managing director Catherine Emprin

     

    UK: Mr President creative partner Laura Jordan Bambach

     

    India: J. Walter Thompson national creative director & senior vice president Tista Sen

     

    UK: Isobar chief executive officer and executive creative director Nick Bailey

     

    USA: Leo Burnett chief creative officer Susan Credle

     

    USA: Weber Shandwick president Gail Heimann

     

    USA: The Representation Project founder & CEO Jennifer Siebel Newsom

     

    USA: Head @HeForShe Campaign senior advisor to Under Secretary-General UN Women Elizabeth Nyamayaro

     

    Lions Festivals CEO Philip Thomas said that they would be instrumental in helping to shape the future of the award, and, in turn, the industry. “We believe that marketing actively shapes culture, and the Glass Lion is part of our commitment to having a positive impact on this. The introduction of a new Lion is an opportunity to define both the category and what we hope the communications landscape might look like,” he said.

     

    Stressing on the importance of the award in actively shaping industry change, Gallop said, “I want every single creative in every country around the world to desperately want to win the Glass Lion – because the work that wins this award represents The New Creativity: the gold standard for creative and sociocultural change in our industry.”

     

    Bailey agreed, adding that the global, multi-disciplinary perspective of the jury would also play a role in how the work is judged. “It’s no secret that one gender and one viewpoint is over-represented in our industry, which means inevitably a certain viewpoint is over-represented. The Glass Lion seeks to redress that by recognising work that holds a mirror up to the world as it really is, rather than just as a minority of people see it. That’s why it’s particularly exciting to see not just a truly international mix in the jury, but also a mix of viewpoints from both within and from outside our industry,” he said.

     

    The introduction of the Glass Lion: The Lion for Change follows on from the 2014 launch of the See It Be It initiative, created to address the industry’s gender imbalance by accelerating creative women’s careers in advertising. The three-day programme for 12 creative women is returning to Cannes Lions this year and nominations are now open. Successful candidates will receive airfares to Nice, a Classic Pass to the Festival and accommodation for the duration of the programme, which is being held from 21 – 24 June 2015.

  • Cannes Lions programme adds new speakers & sessions

    Cannes Lions programme adds new speakers & sessions

    MUMBAI: More and more speakers have been confirmed for Cannes Lions this year, as the Festival’s programme continues to take shape. In the last week alone, nearly 50 new sessions have been added to the schedule of what’s on.

     

    Renowned scientist and broadcaster Professor Brian Cox will explore the key scientific principles that help unlock the mysteries around us before ZenithOptimedia will show how advertising is also a world underpinned by laws akin to scientific principles.

     

    Martha Stewart has been confirmed as a speaker this year, joining artist Emilie Baltz and wearable tech guru Billie Whitehouse as part of the Barbarian Group talk examining how creatives push themselves outside of their comfort zones to create new things in new mediums.

     

    Next up, AOL is bringing its “Digital Prophet” to Cannes Lions this year, with David Shing ready to argue that the power of creative storytelling is now more important than ever.

     

    Tencent’s SY Lau has already been named as Cannes Lions Media Person of the Year. He will also speak at a session covering exactly what’s happening right now in China’s digital landscape.

     

    Musician Pharrell is joining iHeartMedia for a conversation about how he’s been able to create hyper-successful constellations across media, entertainment and fashion by blending, art, science and instinct to redefine culture and commerce.

     

    Finally, SapientNitro has revealed that it will bring the founder of dating app Tinder to Cannes Lions. Sean Rad will take to the stage to tell the audience exactly how Tinder overturned the established order and radically changed the dating game. 

  • Give a missed call and join HUL’s fight against corruption

    Give a missed call and join HUL’s fight against corruption

    MUMBAI: In 2011, when Anna Hazare led the anti-corruption movement along with the likes of Kiran Bedi, Arvind Kejriwal, the country fed up of the ailment joined in the momentum as well.

     

    People, especially youngsters, wanting a better India, didn’t hesitate to step out of their comfort zone and take the matter in their hands.

     

    Be it a metro or a small village, corruption can be seen everywhere. This anti-social element is not only killing India’s value system, ethical codes and moral chains but also the economy. To counter it, many including brands are doing their bit to change the system.

     

    Hindustan Unilever’s (HUL) Cannes Lions winner, Kan Khajura Tesan, has undertaken an initiative that will take the fight against corruption to every Indian’s doorstep. Since the issue strikes a chord with every Indian, the anticipated response might go on to create a world record.

     

    This independence day week, Kan Khajura Tesan aims to set a world record by getting as many missed calls as possible in 120 hours from the people of India on its toll free number 1800-30-000-123. To pledge against corruption, the audience has to give a missed call on the number from their mobile phones. In return, Kan Khajura Tesan will donate Re 1 for every 100 missed calls received between 13 August and 17 August to the National Anti Corruption Investigation Bureau. Once the consumer gives a missed call to Kan Khajura Tesan, in a few seconds the consumer will receive a call back from the channel to confirm their participation in the endeavour to set a world record along with 20 minutes of free entertainment.

     

    Hindustan Unilever vice president Priya Nair said, “Kan Khajura Tesan is one of India’s biggest, free and on-demand radio channels with over 1.4 crore subscribers and more than 25 crore minutes of radio engagement. With this initiative, we want to use this powerful platform to drive a social change. The initiative of pledging against corruption has never been attempted at this level anywhere in the world yet, and with the support of Indians we want to create a record of which every Indian can be proud.”

     

    Kan Khajura Tesan, the country’s first free and on-demand entertainment mobile radio channel owned by HUL was launched in October 2013 in Bihar and Jharkhand and the service was expanded in August 2014 across Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Himachal Pradesh, Haryana, Punjab, Rajasthan, Gujarat and Maharashtra.

  • Sunil Lulla will bring in a new dimension in our offering to clients: Nirvik Singh

    Sunil Lulla will bring in a new dimension in our offering to clients: Nirvik Singh

    When indiantelevision.com wrote about Sunil Lulla taking up a leadership position in Grey India, it did surprise many in the industry. Very few knew or recollected that Lulla’s roots have been in advertising: he was an account director at HTA (now JWT India) and had also taken the role of regional client servicing director on the Colgate Palmolive business with Y&R New York.

     

    The announcement of his joining saw the departure of president & CEO Jishnu Sen. Lulla is taking over at Grey India at a time when it is in the midst of a grow-grow phase. On the global front, Grey was ranked as the agency of the year by adage.com for its revenue growth, client retention and the fact that it won almost all of the client pitches it made in 2013.

     

    In India, Grey, the advertising network of the Grey Group, acquired a majority stake in rural and marketing communications services provider RC&M just as the year was drawing to a close.

     

    It has done well on the awards front too, both in traditional and digital advertising.  It can be noted that Grey India picked up a Gold Lion at the Cannes this year in the Press category for the work done for P&G’s Duracell Batteries.

     

    Indiantelevision.com’s Priyanka Nair got in touch with Grey Group Asia Pacific CEO Nirvik Singh to chat with him about the leadership change in India, and what he expects going forward.

     

    Excerpts: 

     

    With Sunil Lulla coming on board, what are the areas in which Grey India is looking at expanding?

     

    We have been investing in India continually and with RC&M coming under our fold, I believe we have the right expertise and capabilities currently across the full marketing spectrum. Sunil Lulla would play a critical role in integrating and strengthening our offering.

     

    In the 30 years of experience that Sunil Lulla has, he has been associated with the broadcast side of the business most. How do you think his expertise will help in the growth of Grey India?

     

    With his 30 years of working experience, Sunil brings with him a wealth of knowledge from the media side of the business, not just broadcast. From our conversations, he has shown that he knows the heavily fragmented media landscape in South Asia in depth. By having him leading our operations in India, he is able to add a new dimension in our offering to our clients.

     

    How has the year 2014 been so far for Grey India?

     

    2014 has been really good for Grey Group, not just in India but across Asia Pacific as well. We are seeing clients in the market increasing their marketing spend with us, both regional and local clients. All in all, I expect India to be a really strong performer at year end. Malvika Mehra (National Creative Director) and team have been performing consistently as well – they have brought home yet another Gold Lion from the Cannes Lions International Festival of Creativity. This is their second year in a row they are doing so.

     

    What are the plans lined up for the digital side of your business?

     

    Sudhir Nair (Senior Vice President, Head of Grey Digital India) will be working closely with Sunil on this, but I must say our digital team has been stellar in their creative solutions and output (using Twitter to launch a car and YouTube for a test drive). Digital is definitely a big part of the picture and the continued investment in talent and capabilities is top of our priorities.

     

    What is at top of your wish list for Grey India?

     

    Win more Cannes Lions next year!

     

    Till when will Jishnu Sen be with Grey India? Could you elaborate on the experience of working with him? 

     

    It has been a truly great journey – I have seen him grow into the CEO’s role and he is a great chap to work with.

  • Leo Burnett forecasts 2014 Cannes Lion winners

    Leo Burnett forecasts 2014 Cannes Lion winners

    MUMBAI: With a day left for the biggest event of the advertising industry to commence, the industry is keeping its fingers crossed to pick up the coveted Lion.

     

    Like every year, Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions anticipating the results of this year’s 61st Cannes Lions International Festival of Creativity..

     

    With more than 84 per cent accuracy, the agency’s predictions have an unparalleled track record, year over year, recognizing Cannes contenders most likely to win. Leo Burnett Worldwide’s chief creative officer Mark Tutssel curated the list to encompass the most forward thinking, compelling creative products across channels.

     

    “We sifted and sieved through hundreds of the most brilliant pieces of work from every cranny of the world, spanning Lions award categories,” said Tutssel. “This year’s work is full of humanity, imagination and pure creativity, and remarkable for finding fresh and innovative ways to connect emotionally with people.”

     

    Top 25 Contenders

     

    1. Guinness “Sapeurs” by AMV BBDO / London, UK

     

    2. Not Impossible Labs + Intel “Project Daniel: 3D Printing Prosthetic Arms” The Ebeling Group / Not Impossible Labs / Venables Bell & Partners / Venice, USA

     

    3. Skype “The Born Friends Family Portrait” Pereira & O’Dell / San Francisco, USA

     

    4. British Airways “The Magic of Flying” OgilvyOne / London, UK

     

    5. New Zealand Transport Agency “Blazed” Clemenger BBDO / Wellington, New Zealand

     

    6. Colombian Ministry of Defense “You Are My Son” Lowe SSP3 / Bogota, Colombia

     

    7. Harvey Nichols “Sorry I Spent It On Myself” Adam&EveDDB / London, UK

     

    8. Mimi Foundation “If Only For A Second” Leo Burnett / Paris, France

     

    9. Volkswagen – Side Assist “Living Room” / “Bathroom” / “Bedroom” AlmapBBDO / Sao Paulo, Brasil

     

    10. Terre des Hommes “Sweetie” Lemz / Amsterdam, Netherlands

     

    11. HBO GO “Awkward Family Viewing” SS+K / New York City, USA

     

    12. P&G – Old Spice “Smellcome to Manhood” Wieden + Kennedy / Portland, USA

     

    13. Chipotle “The Scarecrow” Creative Artists Agency + Moonbot Studios / Los Angeles, USA

     

    14. Google + Warner Brothers “A Journey Through Middle Earth” North Kingdom / Skellefte?, Sweden

     

    15. Inakadate Village “Rice-Code” Hakuhodo / Tokyo, Japan

     

    16. Brazilian Association of Organ Transplantation “Bentley Burial” Leo Burnett Tailor Made / Sao Paulo, Brazil

     

    17. 350 Action “Climate Name Change” Barton F. Graf 9000 / New York City, USA

     

    18. Honda “Hands” Wieden + Kennedy / London, UK

     

    19. Samsung “Maestro’s Academy – Smart Bike” Leo Burnett / Milan, Italy

     

    20. Honda – Internavi “Sound of Honda / Ayrton Senna 1989” Dentsu / Tokyo, Japan

     

    21. Nike “The Nike SB App” R/GA / New York City, USA

     

    22. Adidas “D Rose Jump Store” TBWA / London, UK

     

    23. Southern Comfort “Karate” Wieden + Kennedy / New York, USA

     

    24. Newcastle Brown Ale “If We Made It” Droga5 / New York City, USA

     

    25. Volvo Trucks “Live Test Series: The Epic Split” Forsman & Bodenfors, Sweden

     

    “Our annual Cannes Predictions offer not only Leo Burnett Worldwide’s take on the leading creative work likely to earn Lion trophies, but a magnified view of the bravest ideas and boldest thinking that jolts our craft boldly forward,” said Tutssel who will present “Why Borderless Creativity is the Future of Communications” master class at Cannes. “These are the stimuli that fuel imagination and ignite us to change human bahaviour in vigorous, disruptive bounds.”

  • “Our effort has been to get everyone involved”: Srinivasan Swamy

    “Our effort has been to get everyone involved”: Srinivasan Swamy

    MUMBAI: With big names dropped out, entry numbers has changed the shape of the event, which is now set to go indoors. The much talked about ninth edition of Goafest is expected to have a low turnout. While much is talked about this, here is a look at what the managing committee has to say.

     

    In conversation with indiantelevision.com Goafest Organising Committee chairman Srinivasan Swamy, speaks at length about entry numbers, what to expect from the event this year and much more…

     

    What are efforts being taking from the Goafest committee for those who are not participating in the fest this year?

     

    Goafest is an industry initiative. It is not a private enterprise. So we want all members of the industry to be a part of it. While some of them have not sent their entries for the awards this year, they are all expected to be part of the event. Our effort has been on to get everyone involved.

     

    Considering that Cannes Lions will follow Goafest, do you think agencies are therefore giving Goafest a miss to focus more on much prestigious global event?

     

    Cannes is two weeks away. While a few people go to Cannes, many come to Goa.

     

    How are you planning to promote the fest this year?

     

    Our promotion has started by emailers. All web media is supporting us by sending these mailers out.

     

    How has the response from SAARC region been this year?

     

    We don’t expect entries or delegates in hundreds. We will have the same number as we had in the past, which is on expected lines.

     

    Do you think shifting the dates of the event has affected the participation?

     

    It does appear so. Some of the people will be out on family holidays. And some speakers find this too close to Cannes and therefore can’t travel to India and later to France. But overall, the plusses and minuses always even out. The inconvenience of having this clash with the general elections was the major concern.

     

    While a few big creative agencies have opted out of the fest, we have understood that digital agencies are really looking forward to it this year. Could you give us an idea about the entry numbers?

     

    We have decent level of participation from digital agencies, about 400. This also tells you about the raise of the importance of this medium.

     

    How has the response been for the new categories that were introduced this year?

     

    I would say these are very good. We should close these with about 200 in number.

     

    What are five things that agencies and delegates can expect from Goafest 2014?

     

    To my mind the five things are:

     

    • Goafest is a nice platform for delegates to network and have a great time.

     

    • There will be something for everyone at Goafest. While some can enjoy the knowledge seminars, advertising conclave or the leadership summit, a few can enjoy the fun activities like aqua zorbing, foam and rain dance etc or take part in beach sports competitions. Participants can also come to just party and dance till late into the night. While seniors can meet at comfort in the CEO lounge and see what should be done for the industry or in which direction it should go.

     

    • The display zones where the shortlisted work can be reviewed, will be quite engaging for those interested in awards and what could win.

     

    • The opening and closing ceremonies and the award nights will be entertaining as well as celebratory in nature.

     

    • Opportunities to learn many new things through various eclectic lectures and at kiosks ­ things that will surprise the regulars to Goafest.
  • KV Sridhar quits Leo Burnett India

    KV Sridhar quits Leo Burnett India

    MUMBAI:  KV Sridhar (Pops) has finally decided to move on. Leo Burnett India and subcontinent chief creative officer will be hanging his boots on 4 May, after spending 17 years in the agency.  

     

    Pops has over 30 years of working experience in advertising and has now decided to take the leap to reinvent himself and pursue other interests.

     

    “Pops has always been a young man at heart and once again his nomadic spirit has led him to look at things afresh and follow his heart to pursue new adventures. We want to thank him for his tremendous contribution over the years, building Leo Burnett India into the creative powerhouse it is today. The agency and I will continue to build on the creative trajectory he has set,” said Leo Burnett Group India CEO Saurabh Varma.

     

    He started as a Bollywood film billboard painter and became the CCO  India  sub continent  of  Leo Burnett.  Over  the  years,  he helped the agency gain recognition at international awards shows including Cannes  Lions,  New  York  Festival,  and  local  Indian  awards.  Under his creative leadership, Leo Burnett India went on to win agency of the year in the Leo Burnett global network, twice. He also led the agency to be ranked by Creativity magazine to be among the top 20 creative  agencies  in the world.   Sridhar   has   also represented   the agency   on  many  Indian  and International award juries.

     

    “It  has  been  a  purposeful  journey  for  me  at  Leo  Burnett, growing with and having a chance to play a key role in shaping the agency’s creative  prowess.  I have had the opportunity to work  with and get to be friends with some of the brightest creative minds in the world, worked on some of the most exciting campaigns with some of the most amazing clients.

     

    For now, I would like to take a break to reinvent, rediscover and rededicate myself. I wish Saurabh and Leo Burnett great success,” said Sridhar

  • AAAI announces the winners of Young Lions Competitions

    AAAI announces the winners of Young Lions Competitions

    MUMBAI: Advertising Agencies Association of India (AAAI) announced the winners of its Young Lions Competitions in creative (print), media and marketers categories.

     

    The winning teams are:

     

    Young Lions Creative Competition

    Gaurav Joshi & Siddharth Joglekar from Publicis India, Mumbai

    Theme: “Come forward and help crime and accident victims”

     

    Young Lions Media Competition

    Chinmay Kelkar & Rohan Sood from MediaCom, Mumbai

    Theme: “Don’t bribe and kill the nation”

     

    Young Lions Marketers Competition

    Samyukta Iyer & Janvi Parekh from Hindustan Unilever, Mumbai

    Theme: “A premium brand enters a traditional Indian category of hair oil but Indians are not willing to pay the premium. What Ad strategy should they use?”

     

    The jury for Creative Competition comprised Josy Paul (Chairman and National Creative Director, BBDO India chairman and national creative director), K S Chakravarthy (FCB Ulka national creative director), Bobby Pawar (Publicis India director chief creative officer south Asia) in Phase-I and Haresh Moorjani (FCB Ulka creative director), Bobby Pawar, Nandan Srinath (BCCL Response director) and Vinod Nair (Network Advertising MD) in Phase-II.

     

    For Media, the jury comprised Dinesh Vyas (MEC India planning general manager), Anand Chakravarthy (Maxus head West), Sujata Dwibedy (Starcom India vice president), Deepak Netram (Lodestar UM vice president) in the Phase-I  and Sam Balsara (Madison Communications chairman & MD), Jasmin Sohrabji (Radeus Advertising MD) in the final phase.

     

    The jury of Marketers Competition comprised Ajay Kakar (Aditya Birla Group financial services CMO), Deepali Naair (Mahindra Holidays & Resorts CMO), Rohit Srivastava (Contract Advertising core consulting & national head of strategic planning), Nandan Srinath, Vinod Nair and the Marketers competition was conducted under the leadership of FCB Ulka advisor Dr M G Parameswaran.

     

    Announcing the result of Young Lions Competitions, convener of these Competitions, Vinod Nair stated, “The Times Group and Advertising Agencies Association of India are giving rare opportunity to young professionals in India to participate in Cannes Lions and compete with the best young professionals in the world.”

     

    The winning teams will be flying off to France in the month of June this year to participate in the prestigious Young Lions Competitions in Cannes Lions.

  • MSLGroup’s Renee Wilson to lead PR jury at Cannes Lions

    MSLGroup’s Renee Wilson to lead PR jury at Cannes Lions

    MUMBAI: The final names that will make up a collection of outstanding jury presidents at this years’ Cannes Lions International Festival of Creativity, were yesterday announced by the Festival organizers.  Renee Wilson, President of MSLGROUP’s North America operations will be one of four female Jury heads this year, and will lead the PR awards selection.

    “Never before in the history of the public relations industry, has there been more of an opportunity for the PR function to demonstrate leadership, and the many multi-faceted contributions it can make to the broad world of communications and engagement. I’m thrilled to serve as PR jury president for Cannes Lions at this transformational moment in time,” said Wilson.

    Commenting on the Jury heads announced in the last two weeks by the festival, Terry Savage, Chairman of the Lions Festivals added, “Cannes Lions sets precedents and benchmarks in creative communications the world over. This is only made possible by pulling together the greatest and most respected minds from across the industry. 2014 sees a collection of leading names coming together in Cannes to preside over their respective juries and it’s a real privilege to have them working alongside us.”