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Tag: Cannes Lions ’22

  • Cannes Lions ’22: India’s best ever haul of 47 Lions; Dentsu Creative India bags ‘Agency Of the Year’

    Cannes Lions ’22: India’s best ever haul of 47 Lions; Dentsu Creative India bags ‘Agency Of the Year’

    Mumbai: India concluded its Cannes Lions campaign on a historic high with its best ever haul of 47 metals, which includes five Grand Prix and two Titanium Lions, in another first for the country. Dentsu Creative walked away with ‘Agency Of the Year’ trophy with an unprecedented three Grand Prix wins in a stunning performance by the agency at this year’s International Festival of Creativity.

    It is also the first time that India has bagged five Grand Prix in one year at the annual Fest. The award-winning campaigns are ‘The Unfiltered History Tour’ by Dentsu Creative which clinched three, and ‘The Killer Pack’ by VMLY&R, and ‘The Missing Chapter’ by Leo Burnett, which won one each. 

    India’s first-ever Titanium Lion wins came for Dentsu Creative’s ‘The Unfiltered History Tour’ and Ogilvy’s ‘Shah Rukh Khan – My Ad’ campaigns. 

    A total of sixteen campaigns won at the prestigious fest this year. The top three award-winning campaigns were Dentsu Creative’s ‘The Unfiltered History Tour’ with a total of 12 metals, FCB’s ‘Chatpat’ with eight metals, and Ogilvy’s ‘Shah Rukh Khan – My Ad’ with five metals.  

    India’s previous best at Cannes Lions was in 2017, when it took home 40 metals. 

    Here’s the lowdown on the country’s overall performance at Cannes Level Festival of Creativity 2022:

    The maximum metals were grabbed by FCB including three gold, five silver, and 6 bronze. It was followed by Dentsu Creative with three Grand Prix-haul along with one Gold, four Silver, three Bronze, and one Titanium Lions. On the third spot was VMLY&R + VMLY&R Commerce with seven metals including one Grand Prix, one Gold, four Silver, and one Bronze metal. 

    The most number of Lions came under the Radio & Audio (6), Media (5), and Brand Experience & Activation, Direct, and Radio & Audio (4 each) categories.  

    There were 121 shortlists this year from a total of 921 entries sent.

    Reacting to the agency’s historic performance, Dentsu Creative CEO India Amit Wadhwa said, “Honestly, I am speechless right now, so it is a challenge to find words and new adjectives to express how I feel. To say this is historic almost seems like an understatement. When you start the week with a Grand Prix, then add two more along the week besides a Gold, four Silvers and three Bronze, you feel it’s a dream run. Then you end with a Titanium and it is that ‘top of the world’ feeling. But guess what this is not where it ends, we are ‘The Agency of the Year!!’ 

    He further added, “While we have won what we have, it is also amazing to see all the other agencies from India win big. What a lovely feeling!! We are undeniably proud to be associated with a campaign that takes top honours on a global platform. This indeed fuels the fire of passion and commitment in the team that has relentlessly worked on it. The entire credit goes to each one of them who has been involved, to all our present and ex-colleagues who have worked so hard on the campaign. They are the real winners.”  

    Dentsu Creative group chief creative officer India Ajay Gahlaut added, “Winning the “Agency of the Year” is an emotion I cannot even begin to describe. When I used to watch other agencies win the title I often wondered if I ever would get that same honour. What they say is true. Dreams DO come true! I’m over the moon with the Titanium win along with the hat trick of Grand Prix and a whole lot of other metals. Not just me I think no one in the entire Indian ad industry has been part of such a huge haul of Lions ever before. And I do believe we are the first full-service Indian agency to win the title of “Agency of the Year”. I doff my hat to the entire team responsible for the Unfiltered History Tours. Those who are with us now and those who have moved on. Congratulations all. For now, it’s party time!”

    Ogilvy India, which got India one of the elusive Titanium Lions for  its ‘Shah Rukh Khan – My Ad’ campaign created for Mondelez India also shared its elation. 

    Ogilvy chairman global creative & executive chairman India Piyush Pandey said: “I am delighted that the people’s choice is also the jury’s choice. I am very proud of the team that worked on it.”

    Ogilvy India chief creative officers Sukesh Nayak, Harshad Rajadhyaksha & Kainaz Karmakar said: “This is a piece of work that has found love with the masses in India and we are grateful that the idea has also found love with the hugely accomplished Titanium Jury at Cannes.  This is a salute to our brave Ogilvy Team, Mondelez India Team, Tech partner – Rephrase, Content partner – Pack Films and Media partner – Wavemaker.”

    The work also won the agency a Gold Lion in the Creative Data category, and another Gold Lion and a Bronze Lion in the Direct category as well. 

    Furthermore, the same campaign also won a Silver Lion in the Tech-led Brand Experiences category.  

  • Cannes Lions Day 4: India wins 19 more Lions, Dentsu Creative scores third Grand Prix

    Cannes Lions Day 4: India wins 19 more Lions, Dentsu Creative scores third Grand Prix

    MUMBAI: India continued its winning spree  at the ongoing Cannes Lions Festival of Creativity, earning 19 more Lions that took its total tally to 39- including four Grand Prix- in one of the country’s best performances at the fest yet. The Lions were won across Creative Data, Direct, Media, PR, Social & Influencer categories.

    Dentsu Creative scripted history, bagging its third Grand Prix at the Cannes Lions, for its star campaign ‘The Unfiltered History Tour’ under the ‘Social and Influencer’ category. It also bagged a silver lion and a bronze lion for the same campaign.

    Reacting to the agency’s momentous performance, Dentsu Creative CEO India Amit Wadhwa exulted, “And it’s a Hat-Trick. Three Grand Prix in four days!! I still have to come to terms with this.”

    “Not a single day here can be equated to another. Each day has been unique. And thriving. Today, we add yet another Grand Prix, one Silver and one Bronze to our wins. And yet again, kudos to each and every one of our present and ex-teammates for the dedication, brilliance, and excellence that they have put in and into this journey to get us here. This belongs to them. All of them. We have one more day to go and we are getting a bit greedy now!” he added.

    Dentsu Creative group chief creative officer India Ajay Gahlaut added, “Here we are almost towards the end of this Grand Festival, and we win a third Grand Prix today along with a Silver and Bronze. We are definitely writing history here. I am extremely proud of how we have fared so far. And there’s still a day to go. We’re not done yet!”

    FCB India also scored 11 metals on the fourth day of the Cannes Lions. The award-winning campaigns included its popular campaign ‘Chatpat’ in partnership with Kinnect + FCB Chicago,  ‘The Nominate Me Selfie’ campaign  and the Unaids’ ‘Unbox Me’ campaigns.

    The Indian contingent also added 14 more shortlists: 8 in Film Lions and 6 in Sustainable Development Goals Lions to round up its final shortlists tally at 121.

    Here’s the breakdown of the day four’s wins under various categories:

    Creative Data Winners

    Ogilvy India won a Gold Lion for Cadbury Celebrations’ ‘Shah Rukh Khan My Ad’ campaign under Data-enhanced Creativity subcategory.

    Direct Winners

    Ogilvy bagged one more Gold and one Bronze Lion for Cadbury Celebrations’ ‘Shah Rukh Khan My Ad’ campaign in Data-driven Targeting and Use of Digital Platforms subcategories, respectively.

    A Gold Lion came for FCB India + FCB Chicago for ‘The Nominate Me Selfie’ under Cultural Insight subcategory.

    The agency, in partnership with Kinnect, won one more Bronze Lion for SOS Childern’s Villages India’s young brand mascot Chatpat in Breakthrough On A Budget subcategory.

    Media Winners

    ‘Chatpat’ got Kinnect + FCB India + FCB Chicago, one Gold Lion (Not-for-Profit/Charity/Government) and one Silver Lion (Use of Stunts), as well.

    FCB India + FCB Chicago picked another Silver Lion for ‘The Nominate Me Selfie’ in the Cultural Insight Section.

    Additionally, Ogilvy and BBDO won one Silver and one Bronze metal, respectively. 

    Ogilvy won the Silver for ‘Cadbury Perk Disclaimers’ (Food & Drink) – a campaign that asked people who tend to take offence quickly, to ‘take it light’. 

    BBDO won it for its much popular ‘Ariel See Equal #ShareTheLoad (Integrated) campaign in Corporate Purpose & Social Responsibility subcategory.

    PR Winners

    FCB India + FCB Chicago won two Bronze Lions in Social Engagement and Cultural Insight subcategories for ‘Unbox Me’ – a campaign for Unaids that advocates for the rights of transgender children via a heartwarming film.

    Conceptualised by Denstu Creative, Vice Media’s ‘The Unfiltered History Tour’ won one Bronze Lion in content creation & production.

    The campaign via an interactive Instagram filter tells the story of some of the most disputed artefacts in the British Museum through the perspective of communities that they have been stolen from.

    Social & Influencer Winners

    Denstu Creative picked up its third Grand Prix for ‘The Unfiltered History Tour’ under the Media/Entertainment subcategory. The campaign also picked a Silver Lion under the Social Purpose category.

    Kinnect + FCB India + FCB Chicago’s work ‘Chatpat’ won one Gold, one Silver, and Bronze Lion in Not-for-Profit/Charity/Government, Innovative Use of Influencers, and Social Film Series subcategories.

    FCB India + FCB Chicago picked a Bronze Lion for Unaids’ ‘Unbox Me’ campaign in the Cultural Insight section.

    Shortlists

    The final set of shortlists for the Cannes Lions Festival of Creativity 2022 was announced on day 04 and India got 14 shortlists.

    ‘Chatpat’ by Kinnect + FCB India + FCB Chicago that got three shortlists : two in Fim Lions (Online & Viral Fim, Breakthrough on a Budget and one in SDG Lions (Poverty).

    Another campaign to get three shortlists was ‘Machine Gun Mouth’, created by DDB Mudra for Battlegrounds Mobile India. The campaign was shortlisted in Media/Entertainment, Viral Fim, and Social Behaviour subcategories in Film Lions.

     ‘The Missing Chapter’ by Leo Burnett for P&G Whisper got two shortlists in SDG Lions under Good Health & Well-Being and Quality Education Subcategories.

    Enormous Brands got one shortlist in Film Lions (Consumer Goods) for its very popular ‘Jaquar Bath & Lights – Office’ campaign. 

    ‘Pure As Love’, a beautiful campaign by Animal for Bhima Jewellery got one shortlist in Film Lions under Consumer Goods.

    BYJU’s ‘Master Ji’, which has already won a Silver Entertainment Lion, got one shortlist in Film Lions in Consumer Service/Business to Business section.

    Global Esports’ campaign  ‘The Protest Match – The Final That Could Have Happened’ got Isobar one shortlist in SDG Lions under Gender Equality. 

    Unipads’ ‘Adeli’ got VMLY&R a shortlist in SDG Lions, while VMLY&R Commerce got another shortlist for Unilever’s ‘Smart Fill’ in SDG Lions (Responsible Consumption & Production). 

  • Cannes Lions Day 4: India continues its strong performance, scores 14 shortlists

    Cannes Lions Day 4: India continues its strong performance, scores 14 shortlists

    Mumbai: India scored 14 more shortlists- 8 in ‘film category’ and 6 under ‘Sustainable Development Goals’ category on day four of the Cannes Lions Festival of Creativity 2022, rounding off its total shortlists tally to a stunning 121.

    In film lions, Battlegrounds Mobile India ‘Machine Gun Mouth’ crafted by DDB Mudra secured three shortlists. ‘Jaquar Bath & Lights – Office’ created by Enormous Brands and Bhima Jewellery’s ‘Pure as Love’ by Animal scored one shortlist each in the category.

    SOS Children’s Villages India’s young brand ambassador ‘Chatpat’ created by Kinnect + FCB India + FCB Chicago also earned two shortlists. The campaign earned one shortlist in Sustainable Development Goals Lions as well.

    The other shortlists under the Sustainable Development Goals Lions category include P&G Whisper’s ‘The Missing Chapter’ conceptualised by Leo Burnett Mumbai which earned two shortlists.

    VMLY&R Commerce’s ‘Smart Fill’ campaign for Unilever gained one shortlist, while another shortlist was scored by the Adeli campaign for Unipads’ crafted by VMLY&R Mumbai.

    Isobar’s ‘The Protest Match – The Finals That Could Have Happened’ for Global ESports’ also picked up a single shortlist.

  • Cannes Lions 2022 Day 3: India earns 50 shortlists, ups its shortlists tally to 107

    Cannes Lions 2022 Day 3: India earns 50 shortlists, ups its shortlists tally to 107

    Mumbai: Continuing its good run at the Cannes Lions 2022 festival, India on day three saw a record 50 shortlists across six categories – Direct, Creative Data, Media, PR, Social & Influencer and Creative B2B. This takes the country’s total tally to 107 shortlists currently.

    Social and Influencer

    Under this category, the Indian contingent earned 14 shortlists. Dentsu Creative India’s star campaign ‘The Unfiltered History Tour’ campaign done for Vice Media clinched five shortlists.

    Ogilvy gained one shortlist for the ‘Shahrukh Khan – My Ad’ campaign.

    FCB India and Kinnect’s ‘Chatpat’ campaign got four shortlists. The agency’s ‘Unbox Me’ campaign, created for Unaids, got another three shortlists. It also received another shortlist for the ‘Nominate Me Selfie’ campaign.

    PR Lions

    There are 13 shortlists for India in the PR category.

    FCB India leads this category as well with 6 shortlists. The agency’s campaign in association with Kinnect India titled ‘Chatpat’ secured three shortlists. The other three shortlists are for FCB India’s ‘Unbox Me’ campaign done for Unaids.

    VMLY&R clinched three shortlists in the PR category- all three were for the agency’s campaign ‘Adeli’ done for Unipads.

    BBDO India’s ‘See Equal Share The Load (Integrated)’ campaign done for Ariel secured two shortlists.

    Dentsu Creative’s ‘The Unfiltered History Tour’ received a single shortlist. Ogilvy India’s ‘NothingCoin’ created for Cadbury 5 Star gained a shortlist in the PR category.

    Media

    In the Media category, Indian agencies secured 12 shortlists, of which six were garnered by FCB India along with FCB Chicago. The agency got three shortlists for the ‘Nominate me Selfie’ campaign done for the Times of India and three for SOS Children’s Village India’s campaign ‘Chatpat’. The latter campaign was co-created by the agency along with Kinnect.

    The category also saw Ogilvy India getting three shortlists – Two for Cadbury Perk’s ‘Perk Disclaimer’ campaign and the third one for Cadbury Celebrations’ ‘Shahrukh Khan – My Ad’ campaign.

    BBDO India scored two shortlists for P&G’s ‘Name Change Pack ‘#ShareTheLoad’ and ‘See Equal #ShareTheLoad’ campaigns.

    Mindshare’s ‘Bring Colors Back in the Lives of the Weavers’ campaign created for Sunlight Detergent fetched it one shortlist.

    Direct

    In the Direct category, Indian agencies scored nine shortlists.

    FCB India gained six shortlists- three for its ‘Chatpat’ campaign done for SOS Children’s Villages India and jointly executed by FCB India and Kinnect India. FCB India’s ‘The Nominate Me Selfie’ done for Public Pressure Group earned two shortlists. ‘Unbox me’ for Unaids done by the agency secured one shortlist in the Direct category.

    Ogilvy India secured two shortlists while McCann Worldgroup India has one shortlist in the Direct Lions.

    ‘Shah Rukh Khan – My Ad’ campaign done by Ogilvy India has been shortlisted under two subcategories in Direct Lions.

    McCann’s ‘Shagun Ka Lifafa’ done for Ujjivan Small Finance Bank got shortlisted in Direct Lions.

    Creative Data

    ‘Shah Rukh Khan – My Ad’ campaign done by Ogilvy India has secured two shortlists in Creative Data Lions category.

  • Cannes Lions Day 1: Dentsu Webchutney, VMLY&R shine with Grand Prix each

    Cannes Lions Day 1: Dentsu Webchutney, VMLY&R shine with Grand Prix each

    MUMBAI: The Indian contingent opened its innings grandly on day one of the Cannes Lions Festival of Creativity 2022 with a seven-metal haul, which includes two Grand Prix, three Silvers and two Bronzes. It also clinched 20 shortlists across five more categories, taking the total shortlists to 37.

    The first Grand Prix was won in the Radio & Audio Lions by Dentsu Creative for the ‘The Unfiltered History Tour’ campaign for Vice Media. The campaign was the only shortlist from India and the category, and had got seven nominations. The Grand Prix came under the branded content and podcasts subcategory.

    The campaign also won a silver in the media & entertainment subcategory and two bronze lions in the audio-led creativity and cultural insight subcategories, respectively.

    The second Grand Prix was bagged by VMLY&R in the Health & Wellness Lions (OTC Products/Devices) for ‘The Killer Pack’ – an innovative 100 percent biodegradeble packaging for the mosquito repellent, which was lined with 5 percent active probiotic bacillus thuringiensis to kill mosquito larvae when disposed of in garbage dumps, dustbins and stagnant water – for Maxx Flash.

    The agency also won one Silver Health & Wellness Lion for ‘Adeli’, a unique campaign by Unipads that put menstruating women, colloquially known as adelis in certain parts of the country, into kitchens. The win came in the Brand-led Education & Awareness subcategory.

    Reacting to the win, VMLY&R global chief creative officer Debbi Vandeven said, “I am grateful that we get to work with brands impacting the world positively and clients who are passionate about building purpose-driven businesses. And I am very proud that work from around the world is getting the recognition it deserves.”

    Dentsu Creative CEO India Amit Wadhwa said, “This is a humongous win. A Grand Prix, 1 Silver and 2 Bronze on Day 1 itself indeed make for a perfect fairytale. The Unfiltered History Tour has won several laurels in the past but this one gets us positioned at the very top in terms of creativity. Kudos to each one from our army of artistic folks, both ex and current, who have invested their blood and sweat to build the masterpiece. This victory completely belongs to you and it deserves to be cherished for times to come.”

    Dentsu Creative group chief creative officer india Ajay Gahlaut added, “Winning four metals, including the coveted Grand Prix, on the first day at Cannes is a fantastic feeling. We have great hopes for this campaign and I’m sure it will win a few more metals by the end of Cannes Lions. Meanwhile we’re enjoying the feeling!”

  • Cannes Lions ’22: India scores 20 more shortlists, takes its tally to 37

    Cannes Lions ’22: India scores 20 more shortlists, takes its tally to 37

    MUMBAI: The Indian contingent added a dazzling 20 more shortlists to its tally on Day One of the Cannes Lions Festival of Creativity 2022 being held from 20 June to 24 June 2022. This is in addition to the 17 shortlists the contingent garnered earlier, taking the country’s total score to 37 shortlists so far.

    Here is the breakdown of the latest shortlisted works:

    Dentsu Creative’s ‘The Unfiltered History Tour’ for Vice Media bagged four more shortlists in the Digital Craft Lions.

    In Entertainment Lions, ‘Master Ji’ for BYJUS by BYJUS Bengaluru and Dora Digs Mumbai got one shortlist.  

    In Film Craft Lions, ‘The Missing Chapter’ for P&G’s Whisper by Off Road Films Mumbai & Leo Burnett received three shortlists, while Care Lives On #Touch0fCare for Vicks by Memesys Culture Lab Bambolim and ‘Master Ji’ for BYJUS by BYJUS Bengaluru and Dora Digs Mumbai got two shortlists each. Machine Gun Mouth for Battlegrounds Mobile India by Early Man Films picked one shortlist.

    In Industry Craft, ‘A Silent Frown’ created by DDB Mudra Mumbai for Charlie Chaplin Foundation scored one shortlist. 

    In Design Lions, Unaids’ ‘Unbox Me’ by FCB India and FCB Chicago, , ‘A Silent Frown’ created by DDB Mudra Mumbai for Charlie Chaplin Foundation got a shortlist each.

    ‘Polly the Polar Bear’ for Montessori Schools India, created by Landor & Fitch Mumbai & Paris, ‘The Missing Chapter’ for P&G’s Whisper by Leo Burnett got two shortlists each.

    However, it was a no-show for the contingent in the Entertainment Lions for Music and Entertainment Lions for Sports categories.

    In the earlier announcements made on Sunday, the Indian contingent picked up 12 shortlists in the categories Health and Wellness and Radio and Audio Lions. Dentsu Webchutney, DDB Mudra, Leo Burnett, and VMLY&R scored the shortlists, with the former’s The Unfiltered Historical past Tour for Vice Media harvesting upto seven shortlists. There were no Indian shortlists in the Pharma, Print and Publishing, and Out-of-home categories.

    In the Health and Wellness Lions, Killer Pack for Maxx Flash and The Adeli Motion for Unipads- both by VMLY&R, and DBB Mudra’s Machine Gun Mouth for BattleGrounds Cell India got a shortlist each, even as Leo Burnett’s The Lacking Chapter for P&G India’s Whisper picked up two Shortlists.

    In the Radio and Audio Lions category, Dentsu Webchutney’s The Unfiltered Historical past Tour for Vice Media picked up seven Shortlists.

    Before that, VMLY&R had gained two shortlists for the Killer Pack for Maxx Flash in the Innovation Lions and the Adeli for Unipads in the Glass: Lion for Change.

    BBDO India too scored a shortlist in the Glass Lions for the When we #SeeEqual, we #ShareTheLoad (Integrated) campaign it did for P&G India’s Ariel.

    The Titanium Lions garnered shortlists for Ogilvy India’s Shahrukh-My ad for Cadbury Celebrations and Dentsu Webchutney’s The Unfiltered History Tour for Vice Media.