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Tag: Cannes Lions 2019

  • Cannes Lions 2019: Vicks ‘One In A Million’ #TouchOfCare only Indian campaign to win 4 metals

    Cannes Lions 2019: Vicks ‘One In A Million’ #TouchOfCare only Indian campaign to win 4 metals

    MUMBAI: Vicks ‘One in a Million’ #TouchOfCare continued its winning spree at Cannes Lions 2019, bringing home 4 metals for the campaign. With one Silver Lion in the Film for Single-market Campaign category, and three Bronze Lions for Creative Strategy, Film Craft, and Film Healthcare category, this campaign notched up the highest wins for a single campaign from India.

    This film is the second issue of the award-winning Vicks #TouchOfCare campaign in India and focuses on a young girl who has a rare skin condition, Ichthyosis.

    While India is a modern nation, the majority of it is still uncomfortable around people who are born with a disability. The disabled generally find themselves excluded from society, which reflects in attitude towards adoption of disabled children. In the past year, out of 29.6 million orphans in India, only 42 with disabilities found a home.

    Talking about this issue meant taking an entire system head-on. However, as a brand that believes ‘Every child deserves the touch of care’, Vicks took action with an emotional viral film and campaign featuring Nisha, an adopted girl filled with dreams and aspirations and an unconventional face.

    The unconventional campaign captures her journey of transformation through the love and care of her adoptive mother, Aloma. Propagating the idea of giving unconditional love and care to people beyond biological relationships, Vicks ‘One in a Million’ #TouchOfCare is deeply rooted in ethos that ‘Every child deserves the touch of care’.

    While last year Vicks #TouchOfCare broke the internet and went on to win several prestigious awards, including the top five best Global Campaigns of the World Sabre, this year’s Cannes wins only go to demonstrate the power of brand communication that is rested in genuine purpose.

    Speaking on the win, Ritu Mittal, Country Marketing Manager, Vicks India said, "#TouchOfCare campaign is very close to my heart and it has been a pleasure to be a part of the campaign since its inception. Vicks ‘One in a million’, like its predecessor Vicks Generations of Care, is part of the larger #TouchOfCare campaign, which chronicles extraordinary, real-life stories of people providing unconditional care. Both the #TouchOfCare campaigns do not stop at being an example of evocative storytelling, but aim at influencing a positive change in the audience mind set. The campaign's continued recognition at Cannes and other global award platforms, only goes to reinforce that P&G’s ethos of brands being a force for good and a force for growth, have been in the right direction."

  • FCB bags the only gold for India on final day of Cannes Lions 2019

    FCB bags the only gold for India on final day of Cannes Lions 2019

    MUMBAI: The final day of the Cannes Lions 2019 witnessed India grabbing its only gold metal for the year. FCB won the Gold Lion in the Sustainable Development Goals category for ‘Open Door Project’, which it did for The Millennium School. The campaign had earlier won a bronze in the Brand Experience and Activation category.

    Another win for India came in the form of DDB Mudra picking up the Bronze Lion for Stayfree’s Project Free Period, also in the Sustainable Development Goals category.

    After a 5-day long awards gala, Indian metal count stood at 22 for this year with Dentsu Aegis Network becoming the most awarded. It had won 1 Silver and 5 Bronze Lions.

    Other agencies that won big at the international festival are TBWA Mumbai (2 Bronze), Grey India (1 Silver), Wunderman Thompson (5 Bronze), Offroad Films (1 Bronze), Mindshare (1 Silver, 1 Bronze), Leo Burnette (1 Silver), and Lowe Lintas (1 Silver). 

  • Dentsu Webchutney emerges as India’s most awarded agency at Cannes Lions 2019

    Dentsu Webchutney emerges as India’s most awarded agency at Cannes Lions 2019

    Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network, has taken a lion’s share in India’s awards tally at Cannes Lions 2019. With 17 shortlists, 1 Silver and 5 Bronze Lions in its kitty, the agency has scored 33 points and has become the most successful agency from India at the international festival of creativity.

    Dentsu Webchutney’s winning trinity at Cannes was led by its rib-tickling innovation campaign for Swiggy- ‘Voice of Hunger’ that ruled Instagram for an entire fortnight (1 Silver and 2 Bronzes across Direct, Social & Influencer and Mobile). It was ably backed by Flipkart’s Hagglebot: a technology breakthrough launched during 2018’s Big Billion Days (2 Bronzes in Brand Activation and Creative E-Commerce), and ‘URI: Code Name URI’, an unexpected hack to fight piracy for the film, which went on to become a runaway hit (1 bronze in PR).

    It is pertinent to mention here that all three campaigns, unlike the trend we usually see at Cannes Lions from an Indian perspective, are far from ‘Causevertising’. On the contrary, they were real, effective pieces backed by real client budgets that produced the core marketing metrics needed before having any award behind its name.

    Sidharth Rao, co-founder and chief executive, Dentsu Webchutney said, “It’s been a fantastic week to put it mildly. Advertising has been too focused on changing its sub-brands, ‘digital’, ‘mainline’, rather than expanding the scope of what’s possible with what we do. We’re front and centre with marketing teams, and we collectively define charters in the same room with their advertising agencies, both are going to be under pressure to grow their brands. Keeping advertising as one part of the marketing function and finding its most effective, creative outlet is our core takeaway as an ad agency here today.”

    Ashish Bhasin, CEO Greater South and chairman and CEO India, Dentsu Aegis Network, said, “What a remarkable performance we have had at Cannes this year! I am absolutely overjoyed with our 19 shortlists and 6 Lion wins and I congratulate Dentsu Webchutney and Dentsu Impact for this extraordinary performance. DAN is going to stay digitally ahead and be creatively led and this is only the beginning. Having built our business leadership and Digital leadership and then leading at Goafest for Abby’s and at Kyoorius, it feels great that our Digital Agency led India at Cannes Lion 2019. This is a new benchmark and perhaps also signals the beginning of the end of legacy creative agencies that are struggling to adapt to the changing environment. Dentsu Webchutney has really made me proud of their achievements particularly because their awards were won on real work, for large new age clients like Flipkart, Swiggy and Uri.” The success at Cannes Lions for Dentsu Webchutney comes barely a fortnight after their stellar performance at the recently concluded Kyoorius Creative Awards, where it had once again triumphed over India’s legacy creative agencies, and the ABBYs where it had emerged as the lead agency too.

    For the record, with 19 shortlists for Dentsu Webchutney and Dentsu Impact, Dentsu Aegis Network India has secured the top position in India tally at Cannes Lions 2019.

  • Dentsu Webchutney, FCB Ulka add 4 more metals to Indian laurels at Cannes Lions 2019

    Dentsu Webchutney, FCB Ulka add 4 more metals to Indian laurels at Cannes Lions 2019

    MUMBAI: Day 4 of the Cannes Lion 2019 brought four more broze metals for the Indian contingent across three categories. Dentsu Webchutney, that has won big on day 3 as well, bagged three more bronze metals. FCB Ulka Delhi also added to its laurels one Bronze Lion.

    Dentsu Webchutney won bronzes in Brand Experience & Activation and Creative eCommerce categories for its campaign Hagglebot for Flipkart. Its Voice Of Hunger campaign for Swiggy won one more metal in the Mobile category.

    FCB Ulka Delhi won the Bronze Lion for ‘The open door project’ in Brand Experience & Activation category.

  • Indian agencies win 7 metals on day 3 of Cannes Lions 2019

    Indian agencies win 7 metals on day 3 of Cannes Lions 2019

    MUMBAI: The third day at Cannes Lions 2019 turned out to be even better than the previous two for the Indian contingent as it packed home four silver and three bronze metals. The big wins came for Dentsu Webchutney, which won one silver and two bronze lions, Mindshare, which one silver and one bronze lions, and Lowe Lintas and Leo Burnett collecting one silver lion each.

    Dentsu Webchutney won the silver lion for its Swiggy's 'Voice of Hunger' challenge in the Direct Lions category. The same campaign got it one bronze lion in the social & influencer Lions category. The second bronze lion for Dentsu Webchutney came in the PR Lions category for its anti-piracy campaign for the film ‘Uri: The Surgical Strike’.

    India got another metal in the PR Lions category with Leo Burnett picking up a silver lion for its #STOPMITHANI campaign for HDFC Bank.

    Mindshare’s ‘Infection Alert System’ campaign for Lifebuoy got it a silver metal in the media Lions category. The same campaign bagged Mindshare a bronze lion in the creative data Lions category.

    Lowe Lintas Mumbai along with Mullen Lowe Singapore and Mullen Lowe SSP3 Bogota won a silver lion for 'Lifebuoy #HelpAChildReach5’ campaign.

  • Grey India wins India’s 1st Silver Lion at Cannes 2019 day 2

    Grey India wins India’s 1st Silver Lion at Cannes 2019 day 2

    MUMBAI: The day 2  of Cannes Lions 2019 awards witnessed Indian agencies grabbing on to several laurels as compared to just two bronze metals scored by TBWA Mumbai on the previous day.

    Grey India won the first Silver Lion for India for P&G’s Gillette ‘The Barber Shop Girls – Shaving Stereotypes’ campaign, in the Entertainment Lions for Music category. Wunderman Thompson India won five Bronze Lions in the Industry Craft category for Jimmy Nelson Foundation’s ‘Blink Test’ and ‘Blink Off’ campaign.

    Offroad Films won a Bronze Lion for Vicks’ ‘One in a million #TouchOfCare’ spot.

    India also got shortlisted for a bunch of campaigns across Creative Data, Creative Strategy, Direct, Media, PR and Social and Influencer categories.

    The shortlisted campaigns include Dentsu Webchutney’s campaigns for Swiggy. It has got 8 shortlists.  It’s also the only Indian agency shortlisted in the Social & Influencer category. Dentsu Webchutney’s ‘Code Name: URI – The Surgical Strike’ for the film is shortlisted in PR Lions. The campaign was also shortlisted for Lion in the Entertainment category but couldn’t win any metals.

    Mindshare got two shortlists in Creative Data with its ‘The Inflection Alert System’ for Hindustan Unilever qualified for the final round. It’s also shortlisted in Media Lions. Lowe Lintas, Grey India, Google India, Mindshare, Ogilvy, Leo Burnett, and Cheil are the other companies that bagged shortlists for India. Publicis Singapore’s ‘Touch Of Care’ campaign for P&G’s Vicks has two shortlists in the Creative Strategy category.

  • TBWA Mumbai wins 2 bronze metals at Cannes Lions 2019 day 1

    TBWA Mumbai wins 2 bronze metals at Cannes Lions 2019 day 1

    MUMBAI: TBWA India (Mumbai) won two bronze metals, in the print and publishing category at the ongoing Cannes Lions 2019, for its campaign ‘One Mindful Mind campaign’ for Neurogen Brain And Spine Institute. It became the only Indian agency to bag the laurels on day 1 of the festival despite several campaigns being shortlisted across categories.

    The metals were secured under the Commercial Publications sub-category and in the Health & Wellness category under the Brand-led Education & Awareness sub-category.

    Other Indian shortlists in the print and publishing category were McCann Mumbai and DDB Mudra Mumbai.

    Concurrently, a total of 5 Grand Prix were awarded on Day 1 to Nike’s Dream Crazy campaign in Outdoor, Google’s Creatability in Design, BBDO’s Blank Newspaper in Print & Publishing, GSK’s Breath of Life in Disease Awareness and IKEA’s ThisAbles in Health & Awareness.

  • Manoti Jain to be only Indian woman at Cannes Lions 2019 ‘See It Be It’ programme

    Manoti Jain to be only Indian woman at Cannes Lions 2019 ‘See It Be It’ programme

    MUMBAI: Supari Studios chief operating officer Manoti Jain , is the only Indian to be selected for the Cannes Lions 2019 ‘See It Be It’ programme.  15 women from across the globe were chosen for the programme this year, all of whom will benefit from a curated learning experience at the Cannes Lions festival.

    Jain and the 14 other women were selected from over 760 global applicants across the globe. The programme supports the next generation of female creative directors and takes an active role in shaping the industry to become more representative of the world we live in.

    At the age of 22, Jain, along with co-founders Advait and Akshat Gupt set up Supari Studios in late 2012, after sensing a gap in the country’s digital media landscape. Since then she has helped the company grow into one of the leading content studios in India, winning international awards and building a global audience for brands such as Red Bull, Estee Lauder, Google and Twitter. She strives to create content at the intersection of film, design and technology that is empowering and relevant to audiences.

    Through its ‘See It Be It’ initiative, launched in 2014, Cannes Lions has fully funded over 70 women to attend the festival, providing them with an exclusive learning opportunity and exposure to the global creative community.

    Speaking on the selection, Jain says, “I am extremely honoured and fortunate to share the See It Be It platform with this cohort of resilient and diverse creative minds, at what promises to be a unique week of learning. I hope to bring back lots of learnings and experiences from the programme to both my company and my country in the most effective way possible, by approaching content through a more sensitive, impactful and empowering lens. Attending the festival is an exciting prospect in itself, and I am all geared up to embrace what awaits me at Cannes this year.”

    Supari Studios' Advait Gupt says, “We are absolutely thrilled that Manoti has been selected for the See It Be It programme this year. She has been instrumental in our journey as a content studio from day one. We’re extremely proud that she has been given the opportunity to represent not only the Supari Studios family, but also the many talented, creative women from India at this global platform. We can’t wait for her return to inspire us with her learnings, experiences and stories.”