Tag: Cannes Lions 2016

Cannes Lions 2016: Rediffusion Y&R and PHD India grab metals for Media Lions

MUMBAI: Out of six shortlisted entries from India, Rediffusion Y&R Mumbai bagged a Silver Lion and PHD India Mumbai won a Bronze Lion.

Rediffusion Y&R won the Silver Lion for Tata Motors’ ‘Dipper Condoms’ campaign under the Public Health & Safety sub-category. The innovative campaign was to create awareness of use of condoms and prevention of AIDS among truck drivers. Using the colloquial nuances popular amongst the truck drivers, the agency helped the brand create the campaign.

In India, most trucks have the phrase ‘Use Dipper At Night’ written behind urging fellow drivers to use “Dip headlights at night.” Taking a queue from it, Rediffusion Y&R created a condom brand and named it ‘DIPPER’. It was then packaged inspired truck art that the truck drivers would immediately relate to.

This is the second award the campaign has grabbed this year at Cannes Lions. Earlier Rediffusion Y&R India had picked up a single Bronze for its entry ‘Dipper Condoms’ in the Health & Wellness Lions category.

“The campaign is a result of over two years of hard work on the program for Tata Motors. Given that it is different from putting up a TVC, the success of the program brings us joy and validates the work that went into shaping it. The awards are an icing on that cake,” informed a delighted Rediffusion Y&R India president Dhunji S Wadia.

Apart from this, Hindustan Unilever’s campaign for Active Wheel Detergent – ‘Lo Kar Lo Baat’ – also grabbed a Bronze in the media category created by PHD India (Mumbai) for its use of mobile.

June 23, 2016
Cannes Lions 2016: Rediffusion Y&R and PHD India grab metals for Media Lions

MUMBAI: Out of six shortlisted entries from India, Rediffusion Y&R Mumbai bagged a Silver Lion and PHD India Mumbai won a Bronze Lion.

Rediffusion Y&R won the Silver Lion for Tata Motors’ ‘Dipper Condoms’ campaign under the Public Health & Safety sub-category. The innovative campaign was to create awareness of use of condoms and prevention of AIDS among truck drivers. Using the colloquial nuances popular amongst the truck drivers, the agency helped the brand create the campaign.

In India, most trucks have the phrase ‘Use Dipper At Night’ written behind urging fellow drivers to use “Dip headlights at night.” Taking a queue from it, Rediffusion Y&R created a condom brand and named it ‘DIPPER’. It was then packaged inspired truck art that the truck drivers would immediately relate to.

This is the second award the campaign has grabbed this year at Cannes Lions. Earlier Rediffusion Y&R India had picked up a single Bronze for its entry ‘Dipper Condoms’ in the Health & Wellness Lions category.

“The campaign is a result of over two years of hard work on the program for Tata Motors. Given that it is different from putting up a TVC, the success of the program brings us joy and validates the work that went into shaping it. The awards are an icing on that cake,” informed a delighted Rediffusion Y&R India president Dhunji S Wadia.

Apart from this, Hindustan Unilever’s campaign for Active Wheel Detergent – ‘Lo Kar Lo Baat’ – also grabbed a Bronze in the media category created by PHD India (Mumbai) for its use of mobile.

June 23, 2016
MEC and Holition to reveal the creative DNA of Cannes Lions 2016

MUMBAI: MEC unveiled its installation at Cannes Lions Innovation — the visual art piece, which unlocks the data behind game-changing creativity, has been created and built in partnership with digital creative studio Holition.

The installation, The DNA of Creativity, is presented in a mirror lined chamber that projects an LED video wall display into a seemingly endless space. This dazzling digital artwork uses an entirely bespoke hardware and software solution to generate a user’s individual creative profile in real-time, by drawing on the rich and varied archive of Cannes winners. The DNA of Creativity is thus both a tribute to the creative history of Cannes Lions and a glimpse into each individual’s creative future.

The DNA of Creativity represents MEC’s capability to take vast amounts of data, uncover real-time insights and turn them into intuitive, forward thinking visualizations.

MEC Global chief Analytics and Insight officer Stephan Bruneau said, “In today’s always on environment, data is everywhere. But without careful curation and interpretation it is useless. At MEC we aim to make data accessible and meaningful by taking it out of the computer and turning it into more intuitive and interactive visual representations. We have partnered with Holition to create something truly special for Cannes, using technology and data to determine and visualise creativity.”

Holition CEO Jonathan Chippindale said,”With MEC we were inspired by the vast Cannes archive and the structure of the DNA double helix. This naturally led us to see how we could craft an algorithm to simplify the data into an immersive visualisation which could define a person’s creative DNA.”

June 22, 2016
MEC and Holition to reveal the creative DNA of Cannes Lions 2016

MUMBAI: MEC unveiled its installation at Cannes Lions Innovation — the visual art piece, which unlocks the data behind game-changing creativity, has been created and built in partnership with digital creative studio Holition.

The installation, The DNA of Creativity, is presented in a mirror lined chamber that projects an LED video wall display into a seemingly endless space. This dazzling digital artwork uses an entirely bespoke hardware and software solution to generate a user’s individual creative profile in real-time, by drawing on the rich and varied archive of Cannes winners. The DNA of Creativity is thus both a tribute to the creative history of Cannes Lions and a glimpse into each individual’s creative future.

The DNA of Creativity represents MEC’s capability to take vast amounts of data, uncover real-time insights and turn them into intuitive, forward thinking visualizations.

MEC Global chief Analytics and Insight officer Stephan Bruneau said, “In today’s always on environment, data is everywhere. But without careful curation and interpretation it is useless. At MEC we aim to make data accessible and meaningful by taking it out of the computer and turning it into more intuitive and interactive visual representations. We have partnered with Holition to create something truly special for Cannes, using technology and data to determine and visualise creativity.”

Holition CEO Jonathan Chippindale said,”With MEC we were inspired by the vast Cannes archive and the structure of the DNA double helix. This naturally led us to see how we could craft an algorithm to simplify the data into an immersive visualisation which could define a person’s creative DNA.”

June 22, 2016