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Tag: Cannes Lions 2014

  • Cannes Lions 2014: 20 Indian entries qualify for Outdoor Lions finals

    Cannes Lions 2014: 20 Indian entries qualify for Outdoor Lions finals

    MUMBAI: Outdoor campaigns by McCann, Grey, Ogilvy & Mather and Havas Worldwide have made it to the final round of Outdoor Lions this year.

     

    McCann’s campaign for Prefetti Van Melle and Premier Tissues have been shortlisted in the ‘Food’ and ‘Household’ subcategories respectively. On the other hand, Grey’s campaign titled ‘Traffic’ for Killer Jeans has been shortlisted under the ‘Clothing, Footwear and Accessories’ subcategory.

     

    The agency’s campaign for Duracell Batteries called ‘Choo-Choo’ and ‘Remote Control’ qualified for the finals under the subcategory ‘Household.’ O&M’s three entries for Hot Wheels (Mattel Toys) has got shortlisted in the ‘Entertainment & Leisure’ subcategory.

     

    Havas Worldwide India’s ‘Arm’ and ‘Cleavage’ campaigns for Durex Condoms (Reckitt Benckiser) have also been shortlisted in the ‘Cosmetics & Beauty, Toiletries & Pharmacy’ subcategory. It can be noted that last year 43 entries were shortlisted in this category and the number this time has gone down to almost half.

     

    While the Outdoor Lions category was introduced in 1992, it was in 2002, that Cannes Lions recognised Press and Outdoor as separate advertising media categories, awarding each their own Grand Prix. Since 2006 Outdoor is judged by a separate and dedicated jury.

  • Cannes Lions 2014: McCann & Ogilvy in Direct Lions shortlist from India

    Cannes Lions 2014: McCann & Ogilvy in Direct Lions shortlist from India

    MUMBAI: Day one of Cannes Lions has given the Indian advertising fraternity a reason to rejoice. In the Direct Lions category, India has been shortlisted in three subcategories.

     

    While McCann World Group’s campaign titled ‘Share My Dabba’ qualified in the ‘Ambient Media: Small Scale’ and ‘Charities’ subcategories, Ogilvy & Mather’s ‘Cleft to Smile’ campaign for Operation Smile under the subcategory ‘Best Low Budget Campaign’ too has made it to the finals.

     

    The Direct Lions, dedicated to all forms of direct marketing, was launched in 2002 to showcase and honour the most creative and innovative direct marketing solutions. It will be interesting to see which of these entries bring home the glory.

  • Cannes Lions 2014: Havas, O&M, Gometry make it to Promo & Activation shortlist

    Cannes Lions 2014: Havas, O&M, Gometry make it to Promo & Activation shortlist

    MUMBAI: Looks like India has got to a good start at Cannes Lions 2014. In the Promo & Activation Lions category: Havas Worldwide, Ogilvy&Mather India and Gometry Global have made it to the shortlist.

     

    It can be noted that last year only one entry had qualified to the shortlist for this category.  Havas Worldwide India’s ‘No Child Brides’ campaign for Child Survival India has been shortlisted under the sub category ‘Exhibitions and Digital Installations.’ Production house Uncommonsense helped execute the campaign.

     

    Ogilvy&Mather’s ‘Barter’ campaign for The Akanksha Foundation (Akanksha Foundation Schools) has also been shortlisted under the sub category ‘Use of Social Platform(s) in a Promotional Campaign.’

     

    Gometry Global’s ‘Jump Pump’ campaign for HUL is the third India entry that has qualified for the final round of judging.

     

    Launched in 2006, the definition of Promo & Activation for the purpose of Cannes Lions encompasses activity which is designed to create immediate activation and/or offer for the sales of a product or service. This may be made effective by using sampling, tie-ins, competitions, events, in-store advertising, exhibitions and other promotional vehicles, such as digital media.