MUMBAI: In a world obsessed with filters and flawless feeds, Foxtale is switching off the ring light and turning up the realness. The home-grown skincare brand’s latest campaign film, You Glow Different is a heartfelt, head-turning tribute to the messy, marvellous, magical glow that comes from showing up just as you are, no edits required.
Launched on 3 September 2025, the film is a visual hug to women everywhere, capturing small yet powerful moments: a bold boardroom pitch, a sweaty-but-glowing post-workout break, bathroom mirror pep talks, and bursts of unfiltered laughter with friends. Each frame is soaked in sincerity and subtle strength: proof that beauty doesn’t need a spotlight, it needs a mirror.
“We wanted this film to feel like a mirror,” said Foxtale, founder & CEO, Romita Mazumdar. “Strong, soft, messy, radiant, unstoppable: women are all of it. You Glow Different is how we see our consumers.”
Narrated by Anasuya Sengupta, winner of best actress at Cannes 2024 for The Shameless. Uplifting without being preachy, the narration flows like a quiet anthem of encouragement: “You’re not glowing because you’re perfect. You glow because you keep showing up.”
This isn’t your typical skincare ad with flawless faces and glam close-ups. There are no airbrushed promises or celebrity plugs. Instead, Foxtale taps into something far more powerful: authenticity. The kind that stays with you long after the serum sinks in.
Foxtale’s approach is rooted in its brand philosophy: skincare made for the real you, not the ideal you. With its clean, effective formulations and growing fanbase, the brand continues to carve out a space where confidence is the currency, and real skin is always in.
By stepping away from traditional beauty tropes, You Glow Different positions Foxtale not just as a skincare brand, but as an ally: a quiet, consistent companion in every woman’s day, whether she’s killing deadlines or just taking five minutes to breathe.