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Tag: Canara HSBC

  • Canara HSBC OBC TVC uses interactive storytelling to highlight online term plan

    MUMBAI: Private life insurance company Canara HSBC Oriental Bank of Commerce Life Insurance has launched a new television commercial (TVC) for its flagship online offering – iSelect Term Plan. The humorous yet informative TV commercial aims at informing people about the attractive premiums offered by the plan along with the imperatives of taking a life cover. iSelect Term plan is not only a flagship offering of the Company but currently is also one of the most lucrative online term plan available in the market across various age brackets.

    Designed and conceptualised by Leo Burnett, the commercial opens with a camera zooming into the sparkling eyes of a juggler who is shown flipping knives.

    Based on a situational comedy, the juggler is performing inside a cafe where the audience is seen overwhelmed by his performance. As part of the balancing stunt, he takes out his phone from his pocket and displays screen towards the crowd, while continuously juggling the knives with other hand. The crowd is stunned not by the act but by the premium rates offered by iSelect Term Plan which appears on the phone’ screen. Seeing the audience’s reaction the juggler turns the phone screen towards him and he is also amazed to see the offer. Shocked by the offer, he loses his concentration and the knife falls directly on his feet making him yell comically “Mummy”.

    The TVC ends unveiling the benefits and the message ending with “…..ye nahi lega toh beta bahut bada katega”.

    Canara HSBC OBC Life Insurance COO Shalabh Saxena said “Life insurance is an emotional decision as it is an effort by an individual to keep his family protected from uncertain risks of life. So an informed decision is a must. In line with this, our latest commercial aims to inform consumers about the significance of term insurance plan apart from the lower rates the iSelect Term Plan offers. The tone of advertisement is educative in a very entertaining way while still conveying the affordable premium rates offered by iSelect Term Plan”.

  • Canara HSBC OBC & WWF raise ‘Earth Hour’ awareness

    MUMBAI: WWF-India, in association with Canara HSBC Oriental Bank of Commerce Life Insurance hosted Pedal for the Planet 2017, a Cyclothon and Walkathon to celebrate the world’s largest grassroots environmental campaign – Earth Hour 2017.

    Earth Hour 2017 celebrates a decade of climate action with people from more than 7000 cities across the globe set to take a stand against climate change by celebrating Earth Hour 2017. In the last ten years, Earth Hour has gone from being a token switch-off event to becoming the largest voluntary movement ever witnessed in history. As the planet continues to witness climate records being broken and the need for greater ambition and commitment accelerates, Earth Hour is mobilizing individuals, communities and organizations globally to do their part to help change climate change.

    The exhilarating 21 kilometer cyclothon, covered over two rounds and the 3.5km walkathon. The residents of Delhi NCR enthusiastically participated to promote the cause of Earth Hour and ask people to switch off their lights during the hour later that night. Pedal for the Planet is a WWF-India initiative that aims to raise awareness about Earth Hour and promote a healthier, greener and more sustainable lifestyle at an individual level. Every year, since 2009, hundreds of citizens of Delhi NCR have been gathering in an enormous show of support for Earth Hour at the Pedal for the Planet Cyclothon and Walkathon. In the past decade, as global efforts to control climate change gained momentum, Earth Hour has helped bridge the gap between the grassroots and the corridors of power, taking climate action from conference rooms to living rooms in over 172 countries.

    Canara HSBC Oriental Bank of Commerce Life Insurance CEO Anuj Mathur said, “It is heartening to see the increasing awareness around the world on the need to preserve the environment and within our organization we are taking all steps to contribute to this cause.”

    WWF-India secretary-general & CEO Ravi Singh said, “Earth Hour is our attempt to inspire and empower individuals and help them fight against the complex issue of climate change. The enormous enthusiasm and support that we’ve witnessed for Earth Hour at the Pedal for the Planet Cyclothon is very humbling, it is great to see people coming together and committing to fight for a common cause that threatens the world as we know it.”