ITV

Tag: Campus Shoes

  • Campus launches mixed-reality print ad, merging innovation & style

    Campus launches mixed-reality print ad, merging innovation & style

    MUMBAI: In a bustling Delhi café, a group of friends are sharing stories of their favourite sneakers, but one conversation takes an unexpected turn when a QR code on a magazine cover transforms their discussion into an interactive experience.

    Welcome to world of interactive marketing as defined by Campus Shoes, The company recently launched its first-ever mixed-reality print advertisement, inviting shoppers to step into a digital realm where their beloved sneakers come alive, showcasing the future of athleisure marketing.

    As part of the Move Your Way campaign, sports and athleisure brand  Campus unveiled this innovative initiative, marking a leap in marketing technology. 

    The ad launched in eight major cities—Delhi, Bangalore, Mumbai, Kolkata, Chennai, Hyderabad, Ahmedabad, and Pune—inviting readers to scan a QR code to unlock an immersive experience. Once scanned, the sneakers appeared on the screen, followed by brand ambassador Vicky Kaushal, who shared insights about his favourite pair of Campus shoes. This interactive moment culminated in a direct link to the Campus Shoes website, allowing consumers to browse and shop easily, transforming the journey from discovery to purchase.

    Campus Activewear chief innovation officer Prerna Aggarwal said, “Our first-ever mixed reality print ad reflects Campus Shoes’ commitment to embracing technology to enhance consumer experiences. By integrating mixed reality with traditional print, we are creating immersive and meaningful interactions for consumers who are truly phygital, tech-driven, and looking to explore footwear that helps define their unique, authentic selves. It’s a step forward in connecting with our audience in innovative and impactful ways.”

    With Campus putting its best foot forward, hopefully GenZ will too. 

  • Brand Visage Communications bags digital mandate for Campus Shoes

    Brand Visage Communications bags digital mandate for Campus Shoes

    NEW DELHI: Brand Visage Communications has won the digital marketing mandate for Campus Shoes. The mandate includes – digital marketing strategy, influencer outreach, performance marketing, and overall social media requirements. 

    Brand Visage will strategize, plan, and execute a comprehensive digital media strategy for the brand, elevating its brand awareness. The agency will be in charge of developing effective digital engagement strategies, develop creative assets and managing their online reputation management (ORM). 

    With decades of experience, Campus Shoes from the founders of action have become one of the most reliable brands in the Indian market. Their casual, lightweight shoes are designed to suit the carefree look of the youth and millennials. Campus shoes are manufactured through the latest process by using Anti–Skid and Phylon soles which provide cushion and shock absorption.

     Camus Shoes director Nikhil Aggarwal said, “We are glad to announce Brand Visage Communications as our digital communication partner who will be sharing our brand vision and thereby, will be helping us in elevating our brand presence and positioning among the millennials. We loved their strategic & creative approach and are confident that it will help the brand gain more momentum in the times to come. Happy to have Brand Visage on board.”

    Brand Visage Communications co-founder and CEO Siddharth Khanna added, “We are glad to be on board with Campus Shoes. We look forward to working with the brand closely to strengthen its digital presence & engagement and help them achieve greater ROI through our media strategies.”

    “With increased social media usage, and the average time spent on a platform being longer, we are confident to take Campus, a 37-year-old, homegrown brand to newer heights. Emphasizing on VocalForLocal, we are extremely excited to have Campus Shoes on board and look forward to implementing the strategies we presented to them,” said Brand Visage Communications co-founder and COO Anuj Khanna.

  • Promodome bags Campus Shoes account; appoints Varun Dhawan as brand ambassador

    Promodome bags Campus Shoes account; appoints Varun Dhawan as brand ambassador

    MUMBAI: Promodome Communciations has bagged the account of Campus Shoes, the casual footwear brand from the Action Shoes group. 

     

    The group was looking to bolster Campus, and was looking for an agency to inject freshness into the brand through a new campaign led by a young brand ambassador. The client zeroed in on Promodome, which managed to sign on actor Varun Dhawan as brand ambassador.

     

    The print campaign with Dhawan has been released, and the TVC shall soon be seen on various channels as well in cinema halls and various activations/events planned all over India.

     

    The new line for the brand is – ‘We live in a campus called life’. 

     

    Promodome CEO Rajshekhar Malaviya said, “The intent behind this new line is the rising aspirations of youth, who believes that the limitations of yesterday can and will be challenged.”

     

    The agency has had a long association with the Action Shoes group, having done another celebrity led campaign for the brand a couple of years ago, with Emran Hashmi and Neha Dhupia as brand ambassadors.