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Tag: Campus Activewear Ltd

  • Vicky Kaushal becomes the face of Campus Activewear

    Vicky Kaushal becomes the face of Campus Activewear

    Mumbai: Campus Activewear Ltd, a sports and athleisure footwear brand, is to announce Bollywood sensation Vicky Kaushal as their new brand ambassador. This collaboration represents a seamless union of Vicky’s distinct style and persona with Campus Activewear’s commitment to empowering self-expression through trend-setting, comfortable, and fashion-forward footwear.

    Vicky Kaushal, known for redefining the norm and making unconventional choices, mirrors the spirit of today’s youth, who are forging their paths while staying true to their identity, values, and aspirations. His effortless style embodies confidence and a fashion-forward attitude that resonates deeply with the bold, expressive choices of today’s generation.

    For years, Campus Activewear has been at the forefront of fashion, merging individuality with personal flair and incorporating a unique attitude into every pair of shoes. This collaboration between Vicky’s distinct style and Campus Activewear’s fashion-forward approach is tailored to India’s youth, who defy norms while proudly embracing their uniqueness.

    Speaking on the collaboration, Campus Activewear Ltd CEO Nikhil Aggarwal commented “We are excited to announce Vicky Kaushal as the new face of Campus Activewear. His effortless blend of style, confidence, and authenticity makes him the perfect ambassador for our brand, which is all about empowering the youth to embrace their individuality. Vicky’s stand-out sense of fashion and his bold personality align impeccably with Campus’s ethos of self-expression and innovation. As we continue redefining casual yet trendy footwear, we aim to inspire young people to make fearless choices, express themselves with confidence, and walk their own path in style.”

    “Campus Activewear has redefined everyday fashion by seamlessly blending comfort with style, making it accessible to all. I am excited to be a part of the Campus family and fully embrace their vision of empowering individuals to feel confident and comfortable in their own skin. It’s all about having fun with personal style and making bold, unique fashion choices with Campus.” said the Bollywood actor Vicky Kaushal.

    For those who value self-expression and individuality, Campus Activewear offers the ultimate fashion accessory that augments personal style and confidence. It’s time to step into a world where comfort meets creativity, and fashion becomes a fitting statement of who you are. Express yourself like never before with Campus footwear, and let your shoes do the talking.

  • Campus unveils new brand campaign ‘You Go Girl’

    Campus unveils new brand campaign ‘You Go Girl’

    Mumbai: In an era where fashion-conscious individuals face scrutiny and trolling for their style choices on social media platforms, Campus Activewear unveils its latest brand campaign ‘You GO Girl’ featuring Sonam Bajwa. The campaign aims to redefine narratives and encourage women to boldly embrace their personal style and take charge of their fashion journey.

    Beginning with a strong sentiment, “LOG TOH KEHTE RAHENGE, LOGON KA KAAM HAIN KEHNA. DON’T STOP FOR THE WORLD, DO YOUR THING…YOU GO, GIRL!”, Campus sends a message to revolutionize fashion culture for women by breaking the old stereotypes associated with traditional footwear choices, and accepting their unique fashion statement. Therefore, Campus Activewear’s ‘You GO Girl’ campaign aims to boost the confidence of Indian women and motivate them to create their own style with the new women’s sneaker collection. Furthermore, the brand firmly upholds the belief that ideal footwear should seamlessly combine ease and style, ensuring no discomfort.

    Speaking of the campaign, Campus Activewear Ltd CMO Prerna Aggarwal said “Campus is on a mission to transform the way women perceive footwear in India. By combining Sonam Bajwa’s vibrant personality with our women’s sneaker collection, we aim to empower women and encourage them to embrace their individuality and stride confidently in stylish yet comfortable footwear. The essence of the ‘You GO Girl’ campaign lies in motivating women to let go of unnecessary worries and focus on feeling confident and empowered in every step they take. This initiative marks a significant cultural shift in the realm of fashion, making it more inclusive, accessible, and enjoyable for women across the country.”

    Moreover, recent industry reports state that the women’s footwear segment in India is expected to grow rapidly at a CAGR of 20 per net until 2027. Millennials and Gen Z, in particular, prefer highly comfortable footwear, and accessorising sneakers with almost every outfit has become a significant trend. Hence, the women’s sneaker collection offers versatile designs suitable for various occasions, allowing customers to create their own fashion statements. From campus activities to office settings and social gatherings, the sneaker collection redefines the narrative around fashion.

    Speaking about the association and the campaign, Sonam Bajwa said, “Gone are the days when women’s footwear was limited to traditional collections. Today, sneakers have become an essential accessory in every woman’s closet, suitable for any theme and occasion. The ‘You Go Girl’ campaign aims to further strengthen the fast-changing fashion narrative and motivate women to make their own fashion choices. I am glad to be a part of this campaign, empowering women to embrace their bold fashion statements. Fashion that defines you; style that brings out your authenticity and unique self.”

    To match the different occasions and settings, the sneaker collection features lifestyle shoes with chunky soles, classic court sneakers, and athleisure shoes with Nitrofly soles. Featuring Yasmin, OGL-06, Savvy, and other styles, the women’s sneaker collection, is now available at Campus Exclusive Brand Outlets (EBOs), Multi-Brand Outlets (MBOs), and exclusively on Myntra, with prices starting at Rs 799.

  • Campus Activewear launches chunky sneaker collection with Sonam Bajwa

    Campus Activewear launches chunky sneaker collection with Sonam Bajwa

    Mumbai: Campus Activewear, one of India’s largest sports and athleisure footwear brands, has consistently delivered products that merge functionality with fashion, and now, with Sonam Bajwa’s influence, the brand aims to set new pathways with the launch of the chunky sneaker collection.

    Campus Activewear aims to revolutionise the fashion, style and comfort quotient for women in their daily lives. By welcoming Sonam Bajwa into the fold, Campus aims to heighten the aspirational appeal, catering to a fashion-forward audience. According to Statista, a global data and business intelligence platform, the sneaker culture in India is forecasted to generate a revenue of Rs 21,000 cr by the end of 2023. This clearly states that the sneaker culture in India is here to stay; it’s not just a trend but a cultural shift. This is because sneakers are now perceived as more than just shoes; they embody a lifestyle, a statement, and a commitment to both comfort and style.

    Speaking on the association, Campus Activewear Ltd CEO Nikhil Aggarwal said “With a charismatic personality and an impeccable sense of style, Sonam Bajwa is a name that resonates across India, particularly in our key markets of Haryana, Punjab, and Uttar Pradesh. Known as a fashion icon among diverse strata of society, Sonam effortlessly connects with the youth of India, making her a perfect face for Campus Activewear.”

    Campus Activewear believes that sneakers effortlessly blend style and comfort, making a unique fashion statement. The Chunky sneaker collection embodies fashion, comfort, and style, tailored to meet the demands of the contemporary Indian lifestyle.

    A versatile actress celebrated for her outstanding performances in the Indian film industry, Sonam Bajwa expresses her excitement about this collaboration. She said, “I am thrilled to be associated with Campus Activewear, a brand that values comfort and style just as much as I do. Together, we aim to establish new fashion paradigms and inspire the youth to embrace an active lifestyle without compromising their fashion statement.”

    This collection will introduce stylish designs and colours in the athleisure market that can be worn in almost any occasion. The collection starts at a price range of Rs 1500 onwards and is available across Campus touch points and website www.campusshoes.com.