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MUMBAI; Viewers in India are tuning in and staying glued to fashion ads on connected TV, with a staggering ~97 per cent video completion rate, according...
MUMBAI: Let’s get one thing straight, not everyone with a camera and an audience is a creator. Over the past few years, brands have gone all-in...
Mumbai: Column Inches is the go-to PR and media relations agency, dedicated to amplifying brands and startups alike. Their tailored services encompass strategic PR campaigns, startup...
Mumbai: Research & Ranking, the equity investment advisory brand and a part of Equentis Wealth Advisory Services Ltd, this women’s day has announced the launch of...
Mumbai: At the heart of modern business success lies effective communication and strategic brand campaigns. Here enters BottleOpeners, the pioneering omnichannel communications commerce consultancy. With an...
Mumbai: Johnson Controls-Hitachi Air Conditioning India Ltd, India’s premium air-conditioner brand Hitachi, has appointed BBH India as its creative strategy and advertising agency partner. With this...
Mumbai: Stunt-based reality show, Khatron Ke Khiladi, has delivered yet another successful season with its action-packed content, breaking records across various mediums. The show was featured...
Mumbai: Historically, in India, during the three to four months of the festive season that stretches from August, starting with Raksha Bandhan, up until New Year’s...
Mumbai: Until recently, the concept of brand endorsements and the way brands reach their target audience has recreated the social media landscape. A newer concept of...
MUMBAI: Brand X “launches heart-warming video dedicated to all ‘Super Moms’” blares an accessories brand campaign…“Celebrating the superstar mothers”, says another. “Dedicated to mothers who like...
MUMBAI: Taproot Dentsu has been awarded the creative duties for the Indian ethnic brand, BIBA. The account was won by the dentsuMB company and creative agency...
Mumbai: How does one ensure that absolutely no one takes offense to content one posts online? Simple- add a disclaimer that denies any accountability or responsibility...
The only ed-tech “to have a ‘donkey’ as its brand ambassador”, upGrad has been hitting all the right notes, starting from its eye-grabbing ‘Don’t lick ass,...
Mumbai: Successful advertising campaigns cannot only power up the brand, but they can stir emotions, and leave a long-lasting impact on viewers, who remember them for...
Mumbai: Reeling under the aftermath of the pandemic, the Indian print industry began its road to recovery in 2021. According to the latest Magna Global Forecasting...
Mumbai: The pandemic has changed the way businesses function all around the world. As organisations start limping back to the new normal, they also had to...
Mumbai: The media industry and the economy saw an unprecedented level of disruption post-lockdown phase. As marketers went back to the drawing board to scrutinise their...
Mumbai: In the run-up to the year-ending holiday travel season, travel portals are looking to make the most of the opportunity. With the Covid cases on...
Mumbai: “Real men don’t cry. Real men are tough, real men don’t seek help, real men are self-sufficient. Be strong. Be a man.” When it comes...
New Delhi: 2021 saw a sea shift of people changing their lifestyles and adopting healthy life choices due to the ongoing pandemic. This gave birth to...
Mumbai: Musical instruments company Casio India has roped in noted Indian musicians for its latest campaign #CasioMakesMusicians celebrating the 25-year legacy of the brand. The campaign...
Mumbai: Indian cricket team captain Virat Kohli will continue his association with Audi India, the German luxury automobiles manufacturer announced on Saturday. Kohli has been associated with...
MUMBAI: Livspace, India’s most admired home interiors brand, has launched its maiden brand campaign #LivspaceYourSpace. The all-digital campaign went live in key metros – Delhi NCR,...
MUMBAI: Star Sports – India’s leading sports broadcaster is committed to bringing the best sporting action from around the world to its viewers. With the focus...
GOA: After several twists and turns, Telecom Regulatory Authority of India’s (TRAI) new tariff order crossed its last legal hurdle in the Supreme Court on 30 October....
MUMBAI: Remember the famous ‘‘Oh la la la la…Le O’’ jingle by Kingfisher for its calendar, the “No.1 Yaari” catchphrase by McDowell’s for its club soda...
MUMBAI: ‘HE’ , the popular deodorant brand from the house of Emami, has been for the past two years celebrating this day with lots of gusto...
MUMBAI: ‘HE’ , the popular deodorant brand from the house of Emami, has been for the past two years celebrating this day with lots of gusto...
MUMBAI: Zee Cafe is all geared up to premiere the new season of House Of Cards on 12 and 13 March 2016. The show will air...
MUMBAI: Zee Cafe is all geared up to premiere the new season of House Of Cards on 12 and 13 March 2016. The show will air...
MUMBAI: MindShift Interactive has won the digital mandate for Meru Cabs following a multi agency pitch. The mandate for MindShift Interactive is to manage the brand’s...
MUMBAI: MindShift Interactive has won the digital mandate for Meru Cabs following a multi agency pitch. The mandate for MindShift Interactive is to manage the brand’s...
NOIDA: “Indian news industry is as vibrant as the different cultures of India,” said GroupM south Asia CVL Srinivas as he presented the keynote on Innovations...
MUMBAI: With an aim to further strengthen its consumer practice in Mumbai, Avian Media has appointed Shalmana Tendulkar as Group Business Director, Consumer practice. Shalmana brings...
MUMBAI: A leader is said to be the one who takes criticism in his stride and recognition is the last thing on his mind. We wonder...
MUMBAI: At a time when the world is moving towards the digital medium, can advertising be far behind? Indeed, the last couple of years have...
KOLKATA: “Ticket kete na ki pass niye” (Did you buy a ticket or do you have a pass?) – this is what the Kolkata government has...
Mumbai: Everest has won the strategic and creative duties for Pantaloons. This is an additional account from the Aditya Birla Group for Everest that handles...
Testimonials by celebrities “are below average in their ability to change brand preference. Viewers guess the celebrity has been bought, and they are right…. Viewers have...
NEW DELHI: `Doordarshan means desh darshan (watching DD means watching the whole country). Yeh, main Amitabh Bchchan bol rahan hoon.’ Soon the Big B may be...
MUMBAI: Saddled with bad debts and a “dud” investment on conditional access system (CAS), leading multi system operator IndusInd Media & Communications (IMC) has done a...
MUMBAI: Private channels and public broadcasters will have to do their bit to create awareness about health related issues. Union health minister Sushma Swaraj asserts that...
Sports in India means cricket, cricket, and only cricket. To the world at large however there is far more to sport and that is what ESPN...
