Mumbai: Facing the skyrocketing costs of critical illnesses like cancer is tough, especially as medicine prices continue to rise and the availability of it is scarcely distributed. MrMed, a forward-thinking online super-speciality pharmacy, has launched its second digital campaign with the message: ‘Dava budget mein bhi hai, aur pahunch mein bhi’— medicines that are both affordable and accessible.
In collaboration with Filmy Fiction, MrMed has launched a visually captivating story, highlighting its commitment towards accessibility and affordable cancer medicines. With cancer treatment costs often delaying care for many, MrMed aims to bring affordability to the forefront by offering high-quality medicines at up to 85 per cent discount. Their advertising promotes reassuring customers about their financial security and the ease of obtaining cancer medications through their platform.
MrMed co-founder & CEO Devashish Singh commented on the inspiration behind the campaign: “At MrMed, we believe that access to quality cancer care should never be a privilege but a right. Our mission is to empower patients by providing affordable medications, ensuring that no one has to face the burden of cancer treatment alone. Together, we can change the narrative around cancer care.”
Filmy Fiction director Prasun Jindal said, “In developing the MrMed advertisement, we prioritised building a narrative around the actual experiences of their customers. This helped create a compelling story, fulfilling our intention of going beyond just product advertisement. Ultimately, the vision is not limited to traditional marketing. It’s about creating a community that supports and uplifts one another.”
With a 4.8-star rating on Google and a presence in nearly 3,000 cities, MrMed has helped patients save over ₹35 crores, establishing itself as a leader in transparent, affordable healthcare.
Mumbai: Alpino, a health-focused brand, has launched its #KhaaneWaaleOats campaign featuring Shilpa Shetty, promoting their protein-packed super oats as a tastier alternative to traditional powdered oats.
The campaign humorously highlights the contrast between Alpino’s rich, chocolate-flavored oats and the often bland powdered oats that have dominated the market for years. The ad, set around the theme of ‘Choona Laga,’ hilariously portrays powdered oats as a scam in terms of both texture and taste. Alpino challenges the long-held notion that healthy breakfasts have to be bland and unappetising, positioning its new chocolate super oats as the perfect alternative for those tired of the mundane options currently available.
We see the contrast when Shilpa Shetty humorously carries around a bowl of powdered oats, only to demonstrate how these oats are better suited for everything but eating. The message? “Powdered Oats se Choona Mat Lagao.” The ad showcases Shilpa in an avatar like never before – playful, witty, and fully committed to the cause of introducing a healthful alternative.
“Before we launched Alpino Super Oats, the market was filled with the same bland, powdery oats offered in different packaging. They weren’t enjoyable, and consumers had no real options for a tasty, nutritious breakfast,” said Alpino CMO Hiren Sheta. “Our campaign, ‘Powdered Oats se Choona Mat Lagao,’ was born from this insight. We aim to bring fun to healthy eating, and our Chocolate Super Oats do just that by offering a flavorful, protein-packed breakfast solution.”
Shilpa Shetty, a partner and fan of the brand, joins the campaign to encourage a shift in breakfast habits. The campaign humorously addresses the perception that healthy food lacks flavor. Made from 100 per cent real rolled oats, Alpino Chocolate Oats offers 22g of protein per serving without preservatives or additives. The goal is to show that healthy breakfasts can be both tasty and easy to prepare, balancing nutrition and flavor.
Mumbai: Pee Safe has launched a 360-degree campaign for its disposable period panty, which has sold nearly one million units since April 2024, with a 45 per cent repeat purchase rate on its website. The campaign highlights the product’s 360-degree coverage, soft material, panty-like fit, and easy disposal.
Sales on quick commerce platforms are growing at 20-25 per cent month-on-month. The marketing includes billboards in key areas like Cuffe Parade, Kamala Mills, and Powai, targeting 40,000-50,000 professionals, and radio ads on Radio City and Fever FM, reaching 1.8 million and 2 million listeners, respectively.
Join Pee Safe in celebrating the campaign and share your experiences with #PadWaliPanty!
“At Pee Safe, we believe in empowering every individual to embrace their menstrual cycles with confidence and comfort. Through our 360-degree campaign, we aim to normalise period care and celebrate the diverse choices available to menstruators today. Our period panties provide freedom and peace of mind, while our diverse range of period care products provide menstruators a range of choices that prioritize their comfort and lifestyle,” said Pee Safe founder Vikas Bagaria.
Co-founded by Srijana Bagaria and Vikas Bagaria in 2013 and officially launched in 2017 under Redcliffe Hygiene Pvt Ltd, Pee Safe provides hygiene solutions for women. The brand’s products, including toilet seat sanitiser spray, feminine and men’s hygiene products, grooming, and sexual wellness items, are available in over 25,000 retail counters across 100-plus Indian cities. Pee Safe also exports to 23 countries and is present on major e-commerce platforms.
Mumbai: E-commerce furniture and home décor company – Pepperfry has launched its new campaign, ‘Why Wait for Diwali.’ The campaign, built on the idea that Diwali shopping often becomes a last-minute rush, encourages customers to start shopping early. By showcasing common frustrations like out-of-stock items, missed deals, and the stress of rushing, Pepperfry connects with families preparing for the festive season. The campaign highlights the benefits of planning ahead, taking advantage of the ongoing sale, and enjoying a smoother shopping experience both online and in-store. ‘Why Wait for Diwali’ aims to help customers celebrate the festival without the pressure of unfinished shopping.
The message unfolds through a movie-style ad that depicts a family caught up in a frantic last-minute “mission planning” for their Diwali shopping. The family prepares for their shopping as if executing a military operation, using tactical lingo and serious expressions. As they start planning, they discover that an essential piece of furniture is out of stock, and their carpenter is unavailable for urgent repairs. Tensions rise as family members argue, capturing the stress of last-minute festival preparations. The ad concludes with a clear message: “Why wait for the last-minute chaos when you can shop peacefully now? Our ‘Why Wait for Diwali’ sale is already live! Avoid the rush, avoid the stress—shop early!”
Speaking about the latest campaign, Pepperfry’s lead – brand marketing Archana K said, “At Pepperfry, we understand the chaos and frustration that often comes with last-minute Diwali shopping. Through this campaign, we’re adding a touch of humour to remind people that the festive season doesn’t have to be stressful. By planning ahead and taking advantage of our ongoing sale, families can shop with ease, enjoying a wider range of choices and a more relaxed experience. Diwali is a time for joy and togetherness, and we’re here to help our customers celebrate with peace of mind, leaving the last-minute rush behind.”
The ‘Why Wait for Diwali’ campaign encourages customers to begin their festive shopping early, highlighting Pepperfry’s wide range of furniture, mattresses and home décor, both online and in over 150 stores across 100 plus cities.
Mumbai: The Pant Project, a menswear brand focused on custom-fit, high-quality pants, announces the launch of its latest ad campaigns, aiming to break away from traditional menswear advertising. Unlike the usual serious and formal tone, the new campaigns take a fresh approach, connecting with its male audience in a more relatable way.
In a shift from the seriousness of traditional ads, these campaigns use humour and engaging scenarios to highlight the versatility of the brand’s signature Power Stretch pants. They focus on how the pants effortlessly adapt to the dynamic lives of modern men. The campaigns are created in collaboration with Braindad.
Commenting on the launch of the campaigns, The Pant Project co-founder Dhruv Toshniwal said, “We’re excited to challenge the norms of menswear advertising with our latest campaigns. At The Pant Project, we believe in blending functionality with fun, and our power stretch pants are a testament to that. Through the campaigns we aim to showcase how our pants are built to keep up with every facet of a modern man’s life, all while adding a touch of humour and relatability.”
The first campaign, titled ‘Tug of War,’ takes a playful approach, moving away from the typical serious tone. Set in a park, two families compete in a tug-of-war using the dads’ pants, humorously showcasing the flexibility, stretch, and durability of The Pant Project’s power stretch smart casual pants. The film ends with the kids creatively using the pants, highlighting their stretch and playful interaction, reinforcing the pants’ versatility and durability.
The second campaign, ‘The Family Split Challenge,’ humorously features a split competition between a grandfather and father. As they exchange lighthearted banter about their youth and fitness, both attempt full splits. Meanwhile, their young son effortlessly performs a perfect split, stealing the spotlight. As the tension builds, the grandfather proudly reveals he’s not just stretching but doing a ‘power stretch’ in his pants from The Pant Project. The ad highlights the brand’s message that its power stretch pants offer durability, flexibility, and style for all generations.
The Pant Project co-founder & creative director Udit Toshniwal added, “As someone personally invested in every detail of our product development—right down to every stitch, fiber, and wear test. I believe in letting the pants speak for themselves. Our approach is all about ‘show, don’t tell,’ bringing our products to life through fun, engaging, and relatable stories that connect with our customers’ everyday lives. This campaign goes beyond showcasing our pants; it represents the values and craftsmanship that distinguish our brand in both comfort and quality.”
Through these campaigns, The Pant Project portrays how their pants “stretch more than your imagination” and “stretch more than your arguments.”
Mumbai: The Sleep Company (TSC) launched a landmark giveaway campaign to celebrate its 100th store, investing Rs 1.25 crores to distribute mattresses nationwide. This made TSC the first mattress brand in India to undertake such a significant giveaway, highlighting its commitment to improving sleep health.
The campaign began in Bengaluru and quickly expanded to Mumbai, Delhi, Hyderabad, and Chennai due to enthusiastic response. With careful planning and engagement of 100 influencers, the event on 31 August raised awareness about quality sleep while providing mattresses.
TSC’s patented SmartGRID technology underscored its mission to enhance well-being across the country. As TSC reflected on this success, it looked forward to innovative products and potential international expansion, continuing its journey toward a well-rested nation.
Indiantelevision’s Suman Baidh caught up with The Sleep Company CMO Ripal Chopda to discuss the innovative strategies behind their landmark giveaway campaign, the impact of customer trust on their growth, and the exciting plans for future product launches and international expansion.
On the planning process behind this massive giveaway, the key challenges and overcoming them
We initially rolled out our giveaway campaign in Bengaluru, as it was the city where we began our offline journey. The enthusiastic and overwhelming response from customers in Bengaluru motivated us to expand the campaign on a much larger scale. This inspired us to take on the ambitious task of executing a giveaway worth Rs 1 crore—one of the biggest giveaway initiatives across the country that was aimed at rewarding our customers and strengthening our brand presence.
To take this campaign to new heights, we selected the top four metro cities: Mumbai, Delhi, Hyderabad, and Chennai, ensuring we reached key markets where we had a growing customer base. In each city, we carefully chose four strategic locations to maximize engagement and outreach. Planning for such a large-scale campaign required a month of thorough preparation, coordination, and strategy to ensure every detail was executed flawlessly.
On 31 August, the giveaway was successfully conducted across all four cities, marking a significant milestone for us. To further enhance the campaign’s impact, we gave away pillows to customers as part of the giveaway. We also engaged 100 influencers across the four cities to amplify the campaign on social media, driving buzz and excitement among their followers. In addition to digital efforts, we leveraged traditional print media to directly reach city residents and create awareness about the giveaway in the lead-up to the event.
On the most surprising reaction that received during the campaign
The response in Bangalore was truly astounding, and the entire campaign was full of pleasant surprises. One of the most unexpected reactions was the overwhelming turnout—seeing over 1,200 people eagerly lining up outside the store since midnight was incredible. What surprised us even more was the sheer speed at which the giveaway unfolded. The entire offer was claimed within just 45 minutes! Given that this was our first giveaway campaign, every aspect, from the turnout to the energy, exceeded our expectations and left us thrilled.
On customer trust influencing the pace and direction of your brand’s growth and any stories or customer feedback that stand out in this journey
Our rapid expansion, achieving the milestone of 100 COCO stores in just two years, is a direct result of the trust our customers have placed in us. Their love for our brand and products has been truly remarkable. Our patented SmartGRID technology has made a lasting impact, and the positive response has inspired us to do even more for the people of India, helping them sleep and sit better. The greatest reward of our efforts comes from customer testimonials, with many sharing how our products have alleviated back pain, improved sleep quality, and even resolved health issues.
From the beginning, we’ve prioritised building strong relationships with our customers by delivering innovative, high-quality products paired with exceptional service. This deep customer confidence has not only driven our growth but also guided us in refining our offerings and expanding our reach. As we continue to grow, we remain committed to delivering on our promise of superior sleep solutions and enhancing the well-being of our customers across India.
On the factors that enable this campaign to go beyond selling mattresses and actively contributing to improving sleep health in India
Since its inception, our mission has been to help people sleep and sit better across the country. With this large-scale campaign, we continue to fulfil our mission. By giving away our mattresses to our customers we have created awareness about the importance of experiencing a world-class mattress. Given that, we spend two-thirds of our lives on mattresses it is crucial that customers experience our mattresses and use them and realise how our patented SmartGRID technology can create a difference in their lives, and improve the overall health of individuals. Through this initiative, we aim to raise awareness about the importance of quality sleep and the role our products play in enhancing sleep health.
On the next big dream for The Sleep Company and any hints on future campaigns or products
Expanding the love and trust of our customers continues to be our dream and motivation. Technology is at the heart of our company, and we will continue to launch innovative products that help people in India sleep and sit better. We have many exciting developments in the pipeline, including the introduction of AI-integrated products designed to enhance sleep quality. Additionally, we plan to expand beyond India, starting with the United Kingdom. We are investing in identifying the right product-market fit there, and if successful, this will open doors for further expansion into other European and North American markets.
Mumbai: LNJ Bhilwara Group’s flagship company RSWM recently unveiled its new digital campaign, “For All Reasons, For All Seasons,” celebrating over sixty years of enriching Indian lives through quality textiles. This initiative highlights the deep emotional connections woven into the fabric of everyday experiences, showcasing how RSWM’s yarns and fabrics have been a trusted companion through various life stages. The campaign features a poignant short film that captures the essence of these moments, from a baby’s first steps to a soldier’s bravery, emphasising the craftsmanship and dedication behind every thread.
Indiantelevision.com’s Arth Chakraborty caught up with RSWM’s joint managing director B.M. Sharma to discuss the primary objectives of the campaign, the creative process behind the film, the subtle promotion of RSWM’s products and more…
Edited Excerpts:
On the primary objectives behind launching the ‘For All Reasons, For All Seasons’ campaign, and its alignment with RSWM’s legacy and vision for the future
With this new campaign ‘For All Reasons, For All Seasons’, our aim was to celebrate RSWM’s 60-year journey and weave a stronger emotional tapestry with our customers. Our primary objective was to paint a vivid picture of how our brand has been a faithful companion through life’s myriad seasons, adapting to changing trends while staying true to our core values.
This campaign isn’t just about showcasing products; it’s about highlighting the human connections we’ve fostered over six decades. Picture a warm, familiar presence that’s been there for every milestone, every celebration, every quiet moment – that’s the RSWM story we’re telling. As we unfold this narrative, we’re also creating a sense of anticipation for what’s next to come. Our goal is to position RSWM not just as a manufacturer, but as a trusted companion on our customers’ journeys. This approach bridges our rich legacy with our vision for the future, reflecting our commitment to innovation and customer-centric values.
On the creative process behind the campaign’s film, and the significance of highlighting different stages of life through RSWM’s fabrics
The creative process behind our campaign’s film was truly a journey through emotions and time. We wanted to capture the essence of RSWM’s six-decade presence in people’s lives, showing how we’ve been there, like an invisible friend, through every stage and season. In a country where almost every festival is associated with clothing, as a manufacturer we have been part of every household witnessing their lives closely. Our film takes viewers on a journey through sixty years of moments – joys, sorrows, triumphs, and challenges. By featuring our fabrics in various life stages, from newborns to grandparents, we’re telling a story of resilience, innovation, and trust.
The significance of this approach is to show that RSWM is more than just a brand – we’re a companion and confidante. Our fabrics have been there for the first days at school, graduations, and countless other milestones. We’ve adapted to changing trends while remaining a constant presence in homes, hearts, and hopes.
This campaign isn’t just about our products; it’s about the stories woven into every thread. It’s our way of saying we’ve been there, unseen but ever-present, for all seasons and all reasons, and we’ll continue to be part of people’s life stories for generations to come.
On the subtle approach to promoting RSWM’s products in the campaign, and believing it enhances the viewer’s connection with the brand
In crafting our campaign, we made a deliberate choice to use thread as a ‘sutradhar’ or storyteller, rather than focusing on the product itself. This subtle approach was key to creating a deeper, more emotional connection with our audience. Instead of highlighting the features, functions, or USPs of our threads, we chose to showcase their applications and the emotional resonance they have with our target group. This strategy allows viewers to see beyond the physical product and connect with the role RSWM plays in their lives.
By weaving our threads into various life moments and stages, we’re demonstrating that these are threads you can trust for quality. They’re not just materials; they’re part of your life story. What’s interesting about this approach is its versatility. At first glance, many might perceive it as a B2C video. However, if you look closer, you’ll realize that it resonates at multiple levels – B2B, B2C, and even B2I.
We believe this approach creates a more lasting impression and stronger brand loyalty. It’s not just about what we sell, but about how we’ve been a part of people’s lives across generations. This emotional connection, we feel, is far more powerful than any product feature could be.
On the production process of the campaign film and the steps taken to ensure that the visuals and narratives effectively conveyed the campaign’s message
The production process for our campaign film was an exciting journey that began with a powerful script. The narrator’s voice instantly connected with our vision of telling an untold story. We presented this challenge to our production house, aiming to create something impactful without relying on celebrity endorsements. Casting was a crucial part of the process. We wanted to showcase the strength of our idea through talented, actors. It was a meticulous process – we filtered through 150 actors to find our final cast of 35, ensuring each could effectively convey the emotion and authenticity we needed. For shooting this video, we covered seven locations and 18 sequences in a hectic seven-day schedule, totaling over 80 hours of shoot time. Despite working with a conservative budget, everyone involved was so excited about the idea that they gave their 100 per cent. We paid attention to every detail to ensure our visuals and narratives effectively conveyed the campaign’s message.
To ensure our visuals and narratives effectively conveyed the campaign’s message, we paid attention to every detail. For instance, the music, which plays a crucial role in connecting with the audience, was originally composed in Rajasthani as a nod to our brand’s origins. However, we later re-recorded it in Punjabi for broader mass appeal. The music became an unseen hero of our campaign, instantly resonating with viewers. Throughout the production, our focus was on creating authentic, relatable scenes that would showcase how RSWM has been woven into the fabric of people’s lives across generations. By combining compelling visuals, emotive performances, and a carefully crafted narrative, we were able to effectively convey our campaign’s message of being there ‘For All Reasons, For All Seasons’.
On the digital marketing strategy for the campaign, and your plan to engage both long-time customers and a new generation of consumers through this approach
Our marketing strategy for this campaign was designed to be digital-first, aiming to engage both our long-time customers and a new generation of consumers. We focused on targeting only audience with relation to or with interest in the textile industry in our key cities across the nation. The objective of the campaign was creating high-quality, emotionally resonant content that could be shared across multiple digital platforms. Our main strategies included leveraging YouTube for video content, utilizing social media platforms for wider reach and engagement, and optimizing our website to handle increased traffic.
In terms of brand awareness, we’ve seen significant improvements. Our campaign reached three million people, garnered one million views on YouTube in just three weeks, and led to a 34 per cent increase in branded keyword searches. This increased visibility has helped us connect with a wider audience, including younger consumers who are primarily active on digital platforms. The engagement has been exceptional, with over three lakh engagements on social media. The campaign’s success is also reflected in our website traffic and overall brand sentiment. We experienced 190 per cent increase in users and sessions. This indicates that both our existing customers and new potential consumers are showing increased interest in our brand. Our engagement strategy focused on encouraging interaction across all platforms. For a brand doing this kind of campaign for the first time, these results are hugely encouraging and validate our digital-first approach.
Mumbai: This Daughter’s Day, menstrual hygiene brand – Stayfree launched its latest digital campaign which highlights the importance of healthy period conversations within families that help the girl to become comfortable about her periods. Normalising periods among young boys is a critical step within a family construct. Stayfree encourages parents to talk to their sons about periods from a young age. With this campaign, Stayfree has come up with a simple idea yet powerful idea for parents to initiate this conversation by asking them to buy a sanitary napkin.
Four years ago, Stayfree launched its ‘It’s Just a Period’ campaign champions healthy period conversations amongst people who matter most to a young girl- “her family”. The campaign aims to positively change the narrative of shame and silence often associated with periods and instead create a world where conversations about periods are normalized. In this journey, Stayfree first encouraged fathers to be a part of the period conversation with their daughters, which then extended to ‘Talk to your Sons’ campaign encouraging parents to tell their sons “it’s just a period”. This year, Stayfree with its latest film takes another bold step in this direction with a simple call to action #BetaStayfreeLeAana to end generations of taboo.
Conceptualised by DDB Mudra, the new digital film captures poignant everyday moments in families, and conversations between parents and their sons which are heartwarming and relatable. The film thoughtfully portrays various household scenarios that help boys feel at ease with the topic of periods. From a mother encouraging her young son not to feel embarrassed about purchasing sanitary napkins during a grocery run, to another mother explaining that menstruation is a normal and healthy process for every woman, and a father discussing with his son the importance of supporting women during their periods, each moment is handled with care. The film leaves us with a powerful yet very simple message, “When we make our sons comfortable with periods, we make our daughters comfortable with it too.”
Kenvue vice president – marketing and business unit head – essential health, Manoj Gadgil said, “Periods have traditionally been a hush-hush conversation limited to the women of the house with male members asked to look away creating a society where periods are seen as social stigma. When one half of the population is kept out this conversation true change in society is impossible. At Stayfree, we are committed to normalizing period conversations and to create a world where no girl feels shame, fear or discomfort about periods. In our fourth edition, we take a real actionable step by not only urging parents to tell their sons ‘It’s just a period’ but also perhaps to go buy a sanitary napkin for their mother or sister taking a decisive step to end generations of stigma associated with periods.”
DDB Mudra Group chief creative officer Rahul Mathew shared, “Over the years, Stayfree has been committed to normalizing the conversation around periods. And a big cohort in the normalization journey needs to be men. Women feel more uncomfortable because men are not comfortable around the topic of periods. So, a good place to start the conversation is with boys.”
As a part of the new campaign, Stayfree has collaborated with popular national and regional influencers to highlight the important of healthy period conversations in families sharing personal experience of how they have normalised period conversations with their sons. The digital campaign will be seen across Youtube, Meta and leading OTT channels.
Mumbai: RBL Bank, in partnership with IndianOil and powered by Mastercard, launched the IndianOil RBL Bank XTRA credit card, accompanied by the ground-breaking #FurtherAndBeyond campaign. This initiative is designed to position the card as a champion of mobility, addressing the challenges of rising fuel costs that impact daily commutes and occasional getaways. The card targets individuals who are constantly on the move and seeking new experiences, presenting itself as an enabler for worry-free travel.
What sets this launch apart within the BFSI (banking, financial services, and insurance) sector is its innovative approach to blending financial services with experiential marketing. The campaign’s theme, ‘Further & Beyond,’ embodies the spirit of exploration and pushing boundaries. To promote the card, social media influencers known for their passion for travel, embarked on a thrilling 750 km road trip from Chandigarh to Leh-Ladakh, documenting their journey and showcasing the card’s real-time benefits at various petrol stations and pit stops. The journey was extensively documented and shared on social media, showcasing the card’s real-time benefits and its role in enhancing the travel experience. So far, over 150 plus content pieces have been created, reaching an audience of 20 million as part of this campaign.
The one-of-its-kind launch event, set against the stunning backdrop of the Himalayas, embodied the theme of exploration and discovery. The celebration featured traditional Ladakhi performances that enriched the experience by immersing attendees in the region’s vibrant cultural heritage. Leaders from RBL Bank, IndianOil, and Mastercard elaborated on the card’s vision and inspiration. The grand unveiling of the card, inspired by the symbolic significance of Buddhist prayer wheels, underscored themes of prosperity and new beginnings.
This spectacular product launch serves as a reminder of how the card is always ready to fuel your next journey with significant cashbacks and benefits, turning each ride into an adventure. The #FurtherAndBeyond campaign reflects the bank’s dedication to unveiling new travel possibilities and rewards. This initiative reaffirms their commitment to innovation, inspiring the spirit of freedom and exploration to chase new horizons.
Mumbai: Viacom18 unveiled its new campaign film for the ongoing two-Test match series against Bangladesh. Titled, ‘The Neighbour’s Plea’, the film cheekily builds on the recent success that Bangladesh saw on their tour to Pakistan as they made history in clean sweeping the Test series against the hosts in their backyard, and uses it to set the tone for the current Test series.
Viacom18’s film takes off from the point where Pakistan is reeling from the after-effects of the loss and now backs India in a bid to see them defeat Bangladesh and avenge them. The dominant mood running across the nation is one of frustration and anger from the defeat of Bangladesh. Shot in ‘talking heads’ style, the film sees different Pakistani fans, Pakistani cricket experts, students, club cricketers, etc. pleading with India to win the ongoing series and unconditionally pledge their support.
