ITV

Tag: Campaign

  • DDB MudraMax launches OOH campaign for Pan Vilas

    DDB MudraMax launches OOH campaign for Pan Vilas

    MUMBAI: Godfrey Phillips India’s pan masala brand, Pan Vilas has launched an OOH campaign in tandem with radio and television spots. The campaign has been planned and executed by DDB MudraMax team and was launched across key markets of Gujarat UP, MP and Delhi.  

    The campaign aims to build upon the brand imagery of Pan Vilas and also communicate the message of the new price point of the product. The key challenge faced by DDB MudraMax in creating the campaign was to craft the communication that is eye-catching, helps maximise awareness levels and also add to the brand recall value.

    The creative that is endorsed by Manoj Bajpai is restricted to sites that have large display area and are situated in high footfall regions with heavy traffic coverage so as to maximise viewership numbers. The campaign will be run across cities for 45-60 days.

    Godfrey Philips general manager marketing Arnab Ghosh said, “The OOH campaign was mounted to build salience for Pan Vilas across key markets and to create a buzz prior to the intended price change on the brand. Initial indication on the acceptance of the new price point in most markets is positive. The entire 360 degree approach of which the OOH campaign was a key element seems to have worked in achieving the intended results, thus leaving the brand in a better state of health. DDB MudraMax as a partner has been instrumental in working to a brief of providing the most optimised OOH plan for the key markets, which in the current situation of budgetary constraints was the need of the hour.”

    DDB MudraMax , senior vice president Subhashish Sarkar added, “The Pan Vilas campaign has been taking steady and sure strides across a variety of media in recent years, to entrench itself as the most recalled in category with clear communication, memorable brand endorsement and strategic message locations. For OOH, DDB MudraMax has strived to work closely with the brand team in delivering mileage in tandem with the rest of the brand delivery in all markets. Selection of media, astute buying and a slew of eye-catching innovations gain the Pan Vilas campaign a foothold above budgetary allowances.  We take pride and pleasure in our association with the brand.”

    DDB Mudramax deputy general manager Jagriti Kohli further said, “Good work always happens when the client and agency work as partners, with a clear focus to turn the brand challenge into an advantage. Pan Vilas OOH campaign is testimony to this fact. The campaign in all cities stands out for its outdoor friendly creative as well as the large format, selected media. A thorough understanding of markets, strategic and relevant OOH media planning backed by flawless execution by a team which owns the brand completely has made the Pan Vilas campaign a visual delight across markets.”

  • Unlock desire with Supercars season-3

    Unlock desire with Supercars season-3

    MUMBAI: Get ready to drool over the most envied cars as Supercars season three kicks off tonight at 10 pm. The show will be aired every Monday-Friday at National Geographic channel.

     

    Nat Geo’s Supercars is a series, based on the world’s most gorgeous and lust-worthy machines that are aesthetically stunning and boast of sheer engineering genius. In an all new season, the show will give viewers exclusive access into the awe-inspiring world of the most envied cars from the Aston Martin to the Ferrari FF, and what goes into making these marvels tick.

     

    For the first time ever, Supercars will also feature special episodes from Speedmakers – a series that takes a look at what happens off the track and roads, with people who build, innovate and accomplish feats in engineering.

     

    Commenting on the series, motorsport and moto-tech enthusiast, and face of the campaign, John Abraham said, “The way I see it, a supercar can be defined as this contraption consisting of wheels and metal, carved as if by the ‘Hand of God’, to inspire at least one out of the seven cardinal sins: envy! The head-rush that you experience when you get behind the wheel of a powerful machine, the revving of the engine, the surge in speed – it’s almost a spiritual experience for me. And with the third season of the show, the channel has ensured that despite all the restraint that you might impose on yourself, Supercars will have you drooling on these beauties of the 4-wheeled variety. I am thrilled to be associated with the show.”

     

    National Geographic and FOX International Channels vice-president, marketing Debarpita Banerjee asserted, “From the word go, the popularity of Supercars has been palpable. There is a reason why we strive to bring a new season of Supercars each year. Apart from the fact that every episode brilliantly showcases the manufacturing details of these engineering marvels, it is also a great opportunity that we offer our advertisers to associate with the world’s most classy and exclusive line-up of machines, ranging from the Maserati to the Lamborghini Aventador.”

  • CNBC, Philips join hands for branded content campaign

    CNBC, Philips join hands for branded content campaign

    MUMBAI: Leading global broadcaster of live business and financial news CNBC and Philips have come together for a branded content commercial campaign based around CNBC’s new video series, Innovation Cities.

    The series was launched worldwide across CNBC TV and digital platforms and on innovationcities.cnbc.com today. It will feature innovations that can improve the way people live and work. Each two-and-a-half-minute episode will focus on one facet of city life and will explore innovations that can provide dynamic change.

    The nine-week video series will air once a week after the network’s flagship morning show, Squawk Box in the EMEA and Asia Pacific regions, and on the Al Bousaiah programme on CNBC Arabiya in the Middle East.

    Highlights of the video series will also air on CNBC in the United States, and CNBC World, while full episodes will be immediately available across all CNBC’s online video and mobile platforms.

  • Brandmovers launch new Puma digital campaign with Chitrangada

    Brandmovers launch new Puma digital campaign with Chitrangada

    MUMBAI: Brandmovers, the global digital creative agency today unveiled its first fitness centric campaign titled ‘Chitrangada Singh’s Gear Up buddies for Puma and Jabong.com’. The campaign can be seen at http://www.jabong.com/gearupbuddy.

    Brandmovers conceptualised, produced and developed this campaign in the form of an interactive video on fitness routines, for all fitness lovers. The video is live on the website of Jabong.com and would enable online users to experience interesting exercises such as running, zumba and crossfit.
    Watch the Video: Chitrangda Singh’s Fitness Workout #GearUpBuddy

     Brandmovers’ new Puma campaign includes three instructors along with Chitrangada who are known as Chitrangda Singh’s ‘Gear Up’ buddies and will train the viewers in zumba, crossfit and running. This video gives users the ability to change between exercises, while the people on screen switch into different Puma fitness gear. The most annotated YouTube video in history with over 1700 annotations, this exclusive video also gives users an option to know more about the particular fitness gear by clicking on it, and directing them to Jabong.com if they want to purchase.

    “With Puma’s first of its kind digital fitness campaign, we are trying to create online engagement by making people a part of the video experience rather than witness it. The concept of Chitrangda’s ‘Gear Up’ buddies is designed for people who like to stay fit. The campaign will attract and involve people, making them shop online at the same time”, said Brandmovers India co-founder and CEO Suvajyoti Ghosh.

    “The trend of e-commerce players partnering with retail brands is yet to evolve. We wanted to create an edgyimmersive brand experience that is shareable and linked to online sales on an e-Commerce website.” he added.

    Brandmovers has also brought in additional User-Generated Content (UGC) in this campaign by beginning a hunt for the fourth fitness expert, reaching out to bloggers and fitness-holics, who will get a chance to feature in the next edition of the interactive video as Chitrangada’s ‘Gear Up’ buddy.

  • adam&eveDDB creates new John Lewis Christmas campaign

    adam&eveDDB creates new John Lewis Christmas campaign

    MUMBAI: This Christmas, adam&eveDDB will pay tribute to the most memorable childhood Christmas celebration. The agency has created a new John Lewis Christmas campaign that takes the form of an animated woodland tale.
     

    In the campaign ‘The Bear & The Hare’ tells a classic story of friendship at Christmas – building on the longstanding John Lewis theme of finding the perfect gift for those you care about. It features the strap line ‘Give someone a Christmas they’ll never forget.’

    The beautifully handcrafted ad was written by adam&eveDDB creative directors Aidan McClure and Laurent Simon and directed by Blinkink’s Elliot Dear and Yves Geleyn. It has been created using hand-drawn animation combined with 3D sets – the first time this technique has been used in an advert in the UK.

    Continuing the brand’s support of home-grown music talent, the ad is set to a cover of Keane’s 2004 hit ‘Somewhere Only We Know’ sung by Lily Allen.

    Following a series of teasers on ITV that use the #sleeping bear, the ad was aired on 9 November in a special two minute spot during the X Factor. The campaign is John Lewis’s most integrated yet with the TV ad supported by a host of multichannel activity including a book, Christmas card maker, social media, in-store and windows, a digital outdoor projection and soundtrack single.

    adam&eveDDB founding partner and chief executive James Murphy said: “It’s a privilege to create the advertising for the nation’s best loved department store at Christmas and this year is no exception. Not only have we been able to push the campaign into new territory creatively, we’ve also been able to deliver a truly multi faceted campaign that offers an in-depth take on thoughtful gifting that we hope will appeal to the child in all of us.”

  • France 24 readies itself for Indian audiences

    France 24 readies itself for Indian audiences

    MUMBAI: This week, France 24, the international English news channel has lined up a number of shows that are focused on India, as part of its campaign to boost viewership in the country.

     

     The channel launched on two DTH platforms earlier this month – DD Direct+ and Dish TV making it available to an additional 31 million households in the country. Seven million homes already receive it through cable.

     

    A cultural show depicting the Rajasthan International Folk Festival, 100 years of Indian cinema and Indian gastronomy along with three personalities speaking – fashion designer Ritu Beri, actress Nandita Das, Impresario restaurant CEO Gresham Fernandes – was telecasted yesterday with repeats throughout today.

     

    A debate on ‘at the heart of the next world power’ will see the likes of HRD minister Shashi Tharoor, BJP spokesperson Nirmala Sitaraman, founder of Kali Urvashi Butalia and Sunstone Business school co-founder Rajul Garg on the show tonight. Interviews with Godrej group chairman Adi Godrej, screenwriter Anand Gandhi, JSW Steel chairman Sajjan Jindal and Future Group CEO Kishore Biyani will be shown this week.

     

    Reports on the rollout of the UIDAI (Unique Identification Authority of India) in the country and an online platform called Digital Green will also be a part of their upcoming FCP (Fixed Chart Point).

     

    The channel wants to make a space for itself in the heart of Indian audiences. The channel was officially launched in Delhi yesterday.

  • Zee News targets Gen Y

    Zee News targets Gen Y

    MUMBAI: ZMCL’s (ZEE Media Corporation Ltd) main Hindi news channel Zee News is targeting the youth demographic.

     

    For starters, the management has given the channel and programming packaging a total makeover with bright and peppy colours being added. Fresh, zingy promos have been hitting the airwaves as part of a campaign titled ‘Khabrein apke rangon mein’ which tries to drive home the point “that news is never black and white, there are several hues to it.”

     

    For some time now, the channel has been pitching that the Indian youth need to change their thinking to change the nation (soch badlo desh badlo). And this new campaign is another effort on the part of Zee News to lure the fickle but curious youth to tune in to its daily bulletins.

     

    Says ZMCL CEO Alok Agrawal: “The aim is to be their eyes, ears, and conscience. The channel will be in tandem with their world, in sync with their energy. With ‘Khabrein Apke Rangon Mein’, we will interact with them, touch their life and wear their pride. We aim to empower, influence and impact the opinion of this youthful and vibrant India.”

     

    “In today’s scenario the youth is interested in what is happening nationally and globally,” says ZMCL editor Sudhir Chaudhary.  “Our efforts will be to reach and connect with the viewers, especially youth and provide them with news that is contemporary, vibrant and topical.”

     

    Many have tried but few have succeeded in hooking the quickly evolving young viewer – for too long. Will Zee News’ fresh push yield results?

  • Old Spice deo ‘Smell Mantastic’ campaign for another 8 weeks

    Old Spice deo ‘Smell Mantastic’ campaign for another 8 weeks

    BENGALURU: Old Spice is one of the few brands that most Indians have grown up with. Procter and Gamble India (P&G) recently added a line of deodorants to the brand that has essentially been associated with shaving until now.  

    An online campaign ‘Smell Mantastic’, starting with what P&G calls the ‘North video’ created by Old Spice’s global creative agency Wieden+Kenedy starring model and marathoner and Old Spice’s Indian face Milind Soman, that was launched on 15 October has already garnered 20 lakh (2 million) views on YouTube.  

    Subsequently, an ‘East Video’ was launched in Kolkata that has been followed by a ‘South Video’ in Bengaluru today. P&G says that both the East and South videos have had over nine lakh views already. Another video – the ‘West Video’ is slated for launch somewhere around 19 November. In the Old Spice videos, Soman has donned different avatars of an Indian man across geographies.

    “This campaign will continue for the next two months,” revealed a source at P&G
    A fifteen second TVC is also being aired on niche channels such as HBO and the Star Network’s movie channels amongst others. Tomorrow, a radio chat with Soman will be aired in Mumbai on Radio One informed the source.

    Sonman with Vidyut Jammwal unveiled the Old Spice deo range in New Delhi, in Kolkata the range was unveiled by Soman and Rahul Bose and in Bengaluru, P&G had Soman and Diganth on the stage for the unveiling. “We have not yet decided on the person who will be unveiling the range with Soman in Mumbai on 19 November as yet,” revealed the source further.
    MediaCom handles the conventional media buying duties, while Interface Business Solutions (IBS) handles the online media duties for P&G’s Old Spice brand.

  • Dell launches campaign to inspire youth

    Dell launches campaign to inspire youth

    MUMBAI: Dell India has kicked off a new ‘Celebrate Dell Se’ campaign for the festive season with the ‘Hint a Gift’ television commercial for its Inspiron series of Notebooks.

     

    It aims to inspire youth to do kuch bhi to get a Dell Inspiron. The New Dell Inspiron TVC promotes its latest range of touchscreen laptops as the ultimate machine to fulfill the creative aspirations of the youth.

     

    Dell India marketing director Ritu Gupta says: “Inspiring customers by providing them with technology that gives them “the power to do more” has always been one of Dell’s biggest goals. Building an emotional connection between our customers and technology is integral to Dell’s branding strategy. In line with our on-going Achievement “I can do kuch bhi” Campaign, we decided this festive season to inspire the youth with the idea that they have the power to get what they want by hinting to their loved ones on their preferred gift for Diwali, which in this case is the Dell Inspiron range of touch laptops.”

     

    Grey Worldwide has conceptulaised the campaign and the creative team has tried to connect with the consumer on a much deeper and emotive level.

     

     “When we looked at Dell’s core TG – the youth, and their changing dynamics, we had our task cut out. Today’s youth does not humbly accept whatever gift they get. They are willing to ask for a gift of their own choice, one that they believe will help them further their dreams and ambitions and achieve all they set out to do. Openly dropping hints to their loved ones about gifts they would prefer has become a common practice. It is this insight that inspired our communication idea. The result is our latest campaign – This Festive season, do kuch bhi to get a Dell Inspiron,” said Grey Bangalore group creative director Ram Jayaraman.

     

  • ‘Blow The Whistle’ for road safety campaign

    ‘Blow The Whistle’ for road safety campaign

    MUMBAI: SABMiller India’s ‘Respect the Road’- Don’t drink and drive campaign, launched ‘Blow The Whistle’ initiative on digital media to promote the message of responsible drinking and overall road safety.

    As a part of this initiative, people would be given whistles to blow against all kinds of road and traffic offenders e.g. signal jumpers, rash drivers, people indulging in drinking and driving etc.

    Respect the Road is India’s biggest Don’t drink and drive campaign on digital platform. Going beyond highlight the perils of drunk driving, the Facebook page of the campaign will now also highlight dangerous and risky road behavior leading to road accidents and fatalities.

    SABMiller India VP sustainability and communications Meenakshi Sharma said: “Promoting responsible drinking is one of the core sustainable priorities for SABMiller worldwide.  Through ‘Respect the Road’- Don’t drink and drive campaign, we promote responsible drinking encouraging people to use alternatives to drinking and driving such as calling a cab, hiring a chauffeur or designating a buddy to drive. Blow The Whistle initiative is an extension of our campaign and goes a step further to involve people giving them the responsibility to take action and spread the word about road safety. We are confident that people will step out of their comfort zones and blow the whistle against road offenders.”

    The page will showcase whistle creatives and images of people blowing whistles at traffic offenders. The objective is to involve people and encourage them to participate in this campaign to address the issue of road safety. People can post pictures of road offenders, share their experiences and testimonials of blowing whistles at offenders and send in pictures and videos of what/who would they blow the whistle against. The campaign would also urge people to help the victims in a road mishap and respond when they hear a whistle on the street.

    Geek Creative CEO Mayank Agarwal said: “Blow The Whistle was conceptualized as an initiative to involve people on ground and encourage them to take up the issue of road safety. Through social media, we will engage with people through pictorial representations, participation through quizzes, contests and encourage people to use a whistle against traffic and road offenders. Our strategy involves a 360 degree integration of the top digital platforms to connect with our audience and spread awareness about road safety.”

    The campaign will be taken on ground during the festive season this year where people can come and share their thoughts on making the roads safer. Whistles will be distributed to people for them to blow it against the road offenders and rule breakers. Other engaging activities like quizzes, street plays will be organised to create awareness about the campaign and the issue of road safety.

    The campaign has staged interactive street plays on responsible drinking, tied up with radio station urging listeners to pledge for responsible drinking and associated with cab services to spread the message of responsible drinking and road safety.

    The Facebook page of the campaign (https://www.facebook.com/respecttheroad) is highly interactive with more than 30,000 followers. Recently a safety shayari contest was organised where twitteratis tweeted Road Safety slogans in form of Shayari along with the hashtag # Blow the Whistle. Within hours both Blow the Whistle and Safety Shayari hashtags # were trending all over India and the campaign reached to over one lakh people.

    SABMiller India’s ‘Respect the Road’- Don’t drink and drive campaign has partnered with Home Safe, Delhi NCR’s first chauffeur service, popular radio taxi providers Mega Cabs and radio station Radio City 91.1 FM.