ITV

Tag: Campaign

  • Zee TV offers free mobile recharge to audience in return for DID votes

    Zee TV offers free mobile recharge to audience in return for DID votes

    MUMBAI: Not very long ago, the television audience were charged when they voted for their favourite contestants on a reality show, then it was made free in order to get more audience in to voting, now the audience are set to get returns too when they vote.

     

    In an interesting campaign for its reality show Dance India Dance season 4 that is about to enter an exciting leg with the Top 10 contestants battling it out for the much coveted ‘sunehri taqdeer ki topi’, Zee TV has gone one step further and joined hands with FreeCharge.com and would be ‘freecharging’ the phones of all those who give a missed call to vote for their favorite contestants. Last year, the channel to make votes cost free had come up with the idea of “missed calls for vote”, this time its target seems to be to lure more viewers to the show.

     

    The voting phase will begin on Sunday, 22 December and audiences will have as much power to vote for their favorite contestants as the judges on the show.

     

    The mechanism for voting is simple – on placing a missed call to vote for their favorite contestant, the viewer will receive a promo code. The voter can then log on to www.freecharge.com and get free talk time worth Rs 10 on a minimum recharge of Rs 20 with the use of the promo code. The consumer will get only one promo code per week which means that they can vote only once per week for their favourite contestant. However, they can cast their vote for all contestants but receive only one promo code.

     

    Talking about the initiative, ZEEL marketing head national channels Akash Chawla said, “Voting is an integral part of any reality show. We made voting free last year by way of the ‘Missed-Call Voting’ mechanism. We received an overwhelming response in the form of record-breaking vote counts from our viewers. With this initiative of ‘Freecharging’ our voters’ phones, the idea was to take one step forward and gratify our viewers for sharing their valuable vote with us and helping us in our journey of identifying India’s biggest dancing star. The mechanism is effective as a consumer is allowed to vote only once for their favorite contestant each week through their registered number…thereby, not allowing any duplication of votes.  Freecharging will prove to be a fair mechanism to identify a winner based on public opinion as well as the judge’s scores.”

  • JWT wins the Grand Midas at Midas Awards 2013

    JWT wins the Grand Midas at Midas Awards 2013

    MUMBAI: JWT India has won the coveted Grand Midas award for its work, ‘Death Track’ for Aditya Birla Insurance at the Midas Awards.  JWT also picked up the Gold Midas for its campaign, ‘Even Gods Can Feel Insecure’ with Yuvraj Singh for Birla Sun Life Wealth with Protection Solutions.

    “A public service message from a brand which is relevant and compelling and today won us rich laurels worldwide. Immensely proud that JWT has partnered our client for such a worthy cause”, said JWT Mumbai NCD Tista Sen.

    The work for ‘Death Track’ was entered under the public service category for Birla Sun Life Insurance, the life insurance arm of the Aditya Birla Financial Services Group where it won the Grand Midas.

    JWT India’s work on ‘Even Gods Can Feel Insecure’ campaign with cricketer Yuvraj Singh, was one of the most talked and awarded campaigns of 2013. The integrated campaign, that traces the life of Yuvraj Singh who won a battle with cancer, tries to do justice to this remarkable bounce back story, which was almost scripted for an insurance company so that others can draw inspiration from it.

  • Himalaya launches campaign for its lip care product

    Himalaya launches campaign for its lip care product

    MUMBAI: Winters are here and cosmetic companies are leaving no stone unturned to make the most of the weather.

    Himalaya has launched a series of three television commercials for the natural intensive lip balm. With humour as a backdrop, the advertisement campaign highlights the brand message – ‘Healthy lips make great conversations.’

    The campaign is conceptualised by KarishmaLintas and directed by Rahul Sengupta. Team KarishmaLintas said, “Humour has been our primary ingredient in this advertisement to connect with the youth and share the message that soft and beautiful lips lead to healthy conversations. The idea came by asking “what do people do with healthy lips?” Is it just a healthy smile or a whole lot of talking! With this idea in mind we came with the message “use a Himalaya lip balm taaki baatein sookh na jaye (don’t let your conversations run dry).”

    In all the three commercials, the TVC takes a humorous angle where it shows two friends, one who tends to get into trouble a lot and the other who cannot stop her due to her dry lips. It conveys the product benefit in a witty manner.

    On the campaign, Himalaya consumer products division business head Rajesh Krishnamurthy said, “The new lip care TVC uses a humorous situation to bring out the functional benefit of using a lip balm regularly. Dry lips are a common problem and we all have faced it sometime or the other. We wanted to build on the fact that healthy conversions are the key to healthy relationships. The message our TVC conveys is ‘don’t let your conversations run dry because of chapped lips.”

  • Nokia launches flagship Lumia 1520 in India; campaign in the offing

    Nokia launches flagship Lumia 1520 in India; campaign in the offing

    BENGALURU: Nokia India (Nokia) announced the all India launch from the NCR region and Bengaluru of its new flagship Windows operated smart phone – the Nokia Lumia 1510 yesterday. The company has already launched this phone along with the Lumia 1320 in other markets a while ago. Plans are afoot to launch the Lumia 1320 in India also shortly.

    Nokia has had an aggressive campaign for its Lumia and Asha series of phones across multimedia including television in the country. A campaign for the Lumia 1520 is being planned by Nokia India along with its creative agency JWT revealed Nokia India Sales director of south markets T S Sridhar to www.indiantelevision.com.

    Nokia’s mass communication message is likely to focus on three key attributes of the Lumia 1520 – it’s the first six inch screen smart phone from the Nokia stable, the 20 MP PureView camera with RAW capability and optical image stabilisation and the phone’s long battery life with a 3400 mAh battery revealed Sridhar further.

    Nokia India, Middle East and Africa Director – Smart Phone Devices Vipul Mehrotra, said, “Large screens are increasingly becoming popular among smart phone users and imaging is one of the key factors that define a good smart phone. With the Nokia Lumia 1520, we have boosted the Lumia design to a large six-inch screen, with the clearest and sharpest display offering people a better way to tell their stories.”

  • Youth leader Anurag Singh Thakur launches national campaign to honour women

    Youth leader Anurag Singh Thakur launches national campaign to honour women

    NEW DELHI: National President of the Bharatiya Janta Yuva Morcha (BJYM), the youth wing of the BJP and Member of Parliament in the Lok Sabha Anurag Singh Thakur launched a nation-wide campaign, Honour Our Women (H.O.W.) Foundation that transcends all political barriers to unite on one platform the laudable individual efforts of various civil society groups, NGOs, student bodies, government representatives, politicians, media, corporates and individuals, and to work collectively and constructively towards charting out a concrete set of steps and future course of action for promising and securing empowerment, safety respect and honour for our women.

    The campaign will work on the streets and in schools and colleges in every state capital across India, to bring a change ground-up by sensitising men on respecting women.

    Thakur said, “The HOW initiative is a befitting tribute to one woman who lost her life, but awakened a million others. A year back, when thousands of men and women took to the streets in protest, they weren’t just demanding justice for Nirbhaya – they also wanted a guarantee that there will not be any more Nirbhaya cases ever again. But despite new laws and all the policing, cases of rape and crime against women only seem to be on the rise. In wake of the growing public pressure, the measures taken under the current system have put a heavy skew only on legislative and judicial interventions without looking at the social fabric of the society. This legislative approach needs to be complemented with a direct grassroots approach to get men to speak up and convince other men to join hands in Honouring Our Women through concrete action.”

    Eminent people from various walks of life including politics, journalism, government and cinema were witnessed at the launch of the initiative to pledge their commitment and to discuss effective measures of bringing this change in male mind set to honour women and on ways to spread the message across our personal and professional lives.

    Anurag Thakur, Arun Jaitley and Baijayant Panda at launch of Honour Our Women initiative (16 Dec)

    The speakers included Rajya Sabha leader of the opposition, Arun Jaitley; M P (Lok Sabha) from Biju Janata Dal Baijayant ‘Jay’ Panda; Times Now editor in chief Arnab Goswami; IBN7 Managing Editor Ashutosh; Headlines Today editor-at-large Rahul Kanwal; actor Vivek Oberoi; author Chetan Bhagat; and stand-up comic Kapil Sharma.

  • Kentaro Kimura joins Adfest 2014

    Kentaro Kimura joins Adfest 2014

    MUMBAI: Japan’s most acclaimed advertising executives, Kentaro Kimura, will head up next year’s direct lotus & promo lotus category as its jury president.

     

    Hakuhodo Kettle executive creative director and co-CEO Kimura joined the agency he founded in 2006 after joining Hakuhodo in 1992. “The more ways we have to communicate, the more important human nature becomes. What moves people? Why do people take action? It may be an activity for social good, moving content, or a platform for experiences. There are a lot of possibilities for activating people. It is these inventions to move people that make the Direct Lotus and Promo Lotus categories so exciting,” he said.

     

    Kimura says the theme of Adfest 2014, ‘Co-Create the Future’, gives him a positive, hopeful feeling.

     

    “In the next 10 years, we will face more change than we did in the last 10 years. Our industry will also change a great deal. We communication professionals will be able to do more than ever before. Today, a truly brilliant campaign can cross borders and influence millions of people. We cannot only adapt ourselves to a given future, but also create our own future,” said Kimura.

     

    Adfest president Jimmy Lam said, “Many of the campaigns created by Hakuhodo Kettle Inc. have changed the way people think about advertising. Kimura is a visionary when it comes to using technology to forge new ways of communicating with consumers, making him the perfect choice to lead the Direct Lotus and Promo Lotus jury next year.”

     

    Adfest 2014 will take place on 6-8 March at the Royal Cliff Hotels Group in Pattaya, Thailand.

  • EFFIES 2013 achieves an all time high, with 419 entries

    EFFIES 2013 achieves an all time high, with 419 entries

    MUMBAI: The EFFIE 2013 awards in its 13 year history, has received the highest number of entries ever this year.

    Last year the Ad Club received 357 entries – the highest then. This year it has surpassed the tally with an impressive figure of 419.

    On the escalation, EFFIE 2013 committee chairman Ajay Kakar said: “A growth of about 20 per cent in the number of entries and participation of over 50 agencies shows the growing importance of ‘effectiveness’ of a marketing campaign and its direct impact on a business. In recent years, this has also been one of the key requirements of businesses from marketers and agencies. I am sure that this year we will witness a wide range of ideas that has created a lasting impact on brands across diverse categories.”

    The award showcases the most effective in marketing and advertising and it’s the only award which celebrates the success of not only the agencies but also the clients.

    From 2011, the Ad Club has conducted the judging of EFFIEs and EMVIEs in Delhi, in addition to Mumbai. This has helped the Ad Club to engage with a large marketing fraternity from Delhi also.

    This year Colors is the presenting sponsor and Zee Media Corporation Limited is the associate sponsor. Lenovo has also come on board as the technology sponsor.
    The ceremony is scheduled for 15 January 2014 at the Royal Western India Turf Club, Enclosure II, Mahalaxmi in Mumbai at 6:30 pm.

  • Monster India shakes up passive jobseekers with new campaign

    Monster India shakes up passive jobseekers with new campaign

    MUMBAI: We wake up every morning; follow our usual routine, sleepwalk our way to work, complete our average jobs and then crib about not being happy. This is the situation with many people in the country and thus Monster India, one of the leading online career and recruitment solutions provider and flagship brand of Monster Worldwide, has launched a new campaign “Wake Up” with an aim to jiggle the passive jobseekers to take an action.

    Monster India has launched its new brand positioning of ‘Find Better’ with a tag line – ‘Get lucky. Get Active on Monster’. The campaign addresses a majority of jobseekers who become comfortable with their average jobs and are ignorant of the limitless opportunities that exist. The campaign urges them to rise above mediocrity, ‘Wake- up’ to their true potential and capitalise the opportunity.

    The company has put in a lot of creativity to grab the attention of jobseekers. “We had to come up with a creative idea that would not just make people sit up and notice but actually wake them up. So we thought of several ideas and ways to wake people up. Need we say, we put those many waking hours! We had a ball too, going from fiction to mythology to the jungles and almost everywhere. So while a shrilly opera singer, a bleating sheep and a goofy Tarzan try to wake up our protagonist, we had to go underwater to find the ideal one to wake our guy up – someone more dead than him!” said Dentsu Marcom National Creative Director Titus Upputuru.

    The new campaign has been launched after a recent global survey conducted by Monster and Gfk that revealed that “70 percent people have expressed that they are content with their current jobs but they are not”.

    “Their feedback made it evident that they would like to explore more. Hence, ‘Wake Up’ call is targeted at this vast majority of people who need to make the most out of the opportunity that exists out there,” said Monster.com managing director Sanjay Modi.

    ‘Wake Up’ is a unique proposition that uses interesting relatable characters to convey the core message strongly. The serious message of ‘wake up to the new opportunity’ is communicated in a unique and creative fashion with the use of animation that e-recruitment category in India has never seen. The campaign conveys the message in a direct, clean and humorous manner.
     

  • Monster India shakes up passive jobseekers with new campaign

    Monster India shakes up passive jobseekers with new campaign

    MUMBAI: We wake up every morning; follow our usual routine, sleepwalk our way to work, complete our average jobs and then crib about not being happy. This is the situation with many people in the country and thus Monster India, one of the leading online career and recruitment solutions provider and flagship brand of Monster Worldwide, has launched a new campaign “Wake Up” with an aim to jiggle the passive jobseekers to take an action.

    Monster India has launched its new brand positioning of ‘Find Better’ with a tag line – ‘Get lucky. Get Active on Monster’. The campaign addresses a majority of jobseekers who become comfortable with their average jobs and are ignorant of the limitless opportunities that exist. The campaign urges them to rise above mediocrity, ‘Wake- up’ to their true potential and capitalise the opportunity.

    The company has put in a lot of creativity to grab the attention of jobseekers. “We had to come up with a creative idea that would not just make people sit up and notice but actually wake them up. So we thought of several ideas and ways to wake people up. Need we say, we put those many waking hours! We had a ball too, going from fiction to mythology to the jungles and almost everywhere. So while a shrilly opera singer, a bleating sheep and a goofy Tarzan try to wake up our protagonist, we had to go underwater to find the ideal one to wake our guy up – someone more dead than him!” said Dentsu Marcom National Creative Director Titus Upputuru.

    The new campaign has been launched after a recent global survey conducted by Monster and Gfk that revealed that “70 percent people have expressed that they are content with their current jobs but they are not”.

    “Their feedback made it evident that they would like to explore more. Hence, ‘Wake Up’ call is targeted at this vast majority of people who need to make the most out of the opportunity that exists out there,” said Monster.com managing director Sanjay Modi.

    ‘Wake Up’ is a unique proposition that uses interesting relatable characters to convey the core message strongly. The serious message of ‘wake up to the new opportunity’ is communicated in a unique and creative fashion with the use of animation that e-recruitment category in India has never seen. The campaign conveys the message in a direct, clean and humorous manner.
     

  • Colgate launches new integrated marketing campaign

    Colgate launches new integrated marketing campaign

    MUMBAI: Colgate-Palmolive (India) has unveiled a new integrated marketing campaign for Colgate Sensitive Pro-Relief.

    According to the Colgate spokesperson, a survey was conducted by Colgate-Palmolive (India) Limited and Nielsen which revealed that sensitivity is one of the top oral care problems and is faced by 40 per cent Indians. The new campaign has been conceptualised on the core insight that consumers tend to believe that they can cope with tooth sensitivity by giving up hot/cold/sour food items or drinks.

    The campaign is executed by Red Fuse Communications, a Y&R agency dedicated to servicing Colgate-Palmolive (India). Red Fuse Communications national director planning Zubin Tatna says, “A nice, hot cup of tea adds freshness to our mornings and keeps us invigorated during the day. For Indians, tea is an integral part of our daily lives. Unfortunately, those who suffer from tooth sensitivity tend to quit tea and other food items that aggravate the problem. Based on this insight, the new integrated marketing campaign aims at communicating the message that Colgate Sensitive Pro-Relief provides instant relief from sensitivity while allowing you to continue enjoying your favourite food and beverages.”

    On the campaign, Colgate’s spokesperson says, “As market leaders, it is our constant endeavor to innovate and revolutionise the oral care category. Today, consumer trends are changing every day and the market is opening up to newer opportunities. Integrated marketing campaigns have to combine brand messages with newer ways of connecting with consumers.”

    Colgate Sensitive Pro Relief was launched in 2011 and then, the IMC campaign flagged off with a TVC featuring real-life consumers sharing their tooth sensitivity problems. The TVC captured their positive reactions after the use of the toothpaste on the spot, thereby highlighting the instant relief providing property of it.

    He adds, “Our newly launched integrated marketing campaign, this November, is centered on the significance of tea in our lives. Building on this facet of the consumer’s lifestyle, the campaign acknowledges the fact that sacrificing tea is not an option, even while dealing with sensitivity. Poor oral hygiene and eating habits are key reasons for sensitivity.”

    The integrated marketing campaign will be supported by a vibrant mix of communication and activation through various vehicles of mass media such as TV, print, digital, radio, retail and other professional channels.