ITV

Tag: Campaign

  • Discovery channel to air ‘Racing Extinction’ globally; to aid the channel’s campaign

    Discovery channel to air ‘Racing Extinction’ globally; to aid the channel’s campaign

    MUMBAI: Discovery Channel will broadcast director Louie Psihoyos’ film Racing Extinction in India on 2 December at 9 pm. The channel will premiere the movie in 220 international markets across the world within a span of 24 hours.

     

    Racing Extinction is an ambitious mission to clearly and artfully put into focus the human impact on the planet, while inspiring humanity to embrace the solutions that will ensure a thriving, biodiverse world for future generations.

     

    The film will also serve as a catalyst for the ongoing campaign utilising the hash tag #StartWith1Thing to serve as Discovery’s call to action to create a global movement behind the television event. In partnership with Discovery and the Ocean Preservation Society (OPS), the co-executive producer of the film Paul G. Allen and his Vulcan Productions have launched an action campaign around Racing Extinction to empower audiences to join the fight to save these animals while there is still time. 

       

    Discovery Networks Asia-Pacific EVP & GM – South Asia Rahul Johri said, “Discovery Channel presents path-breaking and immersive programmes that serve a purpose beyond entertainment.  Racing Extinction is a gripping film that vividly demonstrates the serious threats our beautiful planet faces today. We believe that the film will invoke passion amongst Indian viewers and will inspire everyone to preserve it for a better tomorrow.”

     

    The director Louie Psihoyos added, “With the help of Discovery I believe we can create a tipping point to create the change we need to preserve a planet that can sustain life for all species.” He further adds, “There has never been a more important time in the world than to be alive now — the decisions we make in the next few years will impact the Earth and animal species for millions of years.”

     

    In the ground breaking film the director and his group assembles a team of artists and activists on a new undercover operation to expose the world of endangered species trafficking and the race to prevent mass extinction. The 90-minute film reveals few never-before seen images that will change the onlookers’ perception of the world.

  • HDFC Home Loans stirs childhood memories with #BackToBachpan

    HDFC Home Loans stirs childhood memories with #BackToBachpan

    MUMBAI: French philosopher Gaston Bachelard had rightly said, “Like a forgotten fire, a childhood can always flare up again within us.” We often find ourselves looking out for little instances that take us back to our childhood. Understanding this sentiment, HDFC Home Loans has hooked in their online patrons with a digital Children’s Day campaign that calls on everyone to go #backtobachpan.

    Through an online contest carried out on their Twitter page, the brand gave opportunity to everyone to relive their childhood by posting pictures, instances and messages that give a glimpse of what childhood means to them. No sooner did the post go live, then people poured in with tweets with #backtobachpan.

    From pictures of their younger self doing goofy things, rubber eraser names old black and whites, twitterati were seen enthusiastically sharing their #backtobachpan moments, making the hashtag trend throughout the day in India.

    Some of the responses are both funny as well as moving.

    “Take me #BackToBachpan where i used to write my name on bench to mark it as my bench,” tweets batman_baklol, while Kanchan Negi (coool_kashish) recalls how her childhood was checkered by memories of visit to her grandmother’s place during vacations.

    Not only were the replies engaging, the brand went a step ahead in engaging with those who posted for the contest by creating animated caricature pictures of the twitteratti, taking cue from their posts.

    This isn’t the first time a brand has played on our heart strings with an innovative campaign on Children’s Day. In fact, Shopperstop ran a similar contest titled #BringBackTheKid last year, while Paper Boat’s inspiring TVC ‘When I grow up..”by EmotionalFulls, still remains fresh in our memory.

    On that note, here’s hoping that we keep our inner child alive. Happy Children’s Day!

  • Tata Sky targets DAS Phase III areas with celebrity driven ad campaign

    Tata Sky targets DAS Phase III areas with celebrity driven ad campaign

    MUMBAI: In a bid to capture a chunk of analogue cable users in Phase III areas of Digital Addressable System (DAS), direct to home (DTH) platform Tata Sky has launched a celebrity driven ad campaign to generate awareness about digitisaton.

     

    The ‘Missed Call’ ad campaign, which features actors Kangana Ranaut and Dhanush, aims to bring on board customers who are still on analogue cable.

     

    With this campaign, Tata Sky is looking to target the 40 million households residing in 7,000 towns and cities, which will now witness the next phase of digitisation.

     

    Tata Sky CCO Malay Dikshit said, “When we asked new Tata Sky subscribers on what motivated them to come aboard our platform, they gave us some brilliant insights on why they saw great value in getting Tata Sky at home. This campaign presents these insights in simple and direct narratives delivered through rooted and relatable characters played by Kanagna and Dhanush, both fine actors. This is our initiative to drive digitisation in DAS III markets.”

     

    The series of three ad films with each actor, leaves viewers with a sense of realisation and a smile. It also highlights payment flexibility options such as daily recharge and various monthly subscription packs.

     

    The ‘Missed Call’ campaign launched in the South with Dhanush is targeting 1200 towns that have been identified under DAS III and have the least DTH penetration. Tata Sky offers a range of innovative offerings and has been expanding its bouquet of channels across regional languages.

     

    Commenting on the thought process behind the new communication, Ogilvy India ECD Sukesh Nayak said, “Tata Sky is the segment leader who is known for innovation and redefining the sector with its value propositions. The hard hitting, single take talkies are delivered by Kanagna and Dhanush, who play an average Indian consumer, who are delighted with a Tata Sky connection at home.”

     

    Ensuring its reach is extended to the hinterland, Tata Sky has launched the campaign in 11 languages namely Hindi, Marathi, Gujarati, Punjabi, Assamese, Odiya, Malayalam, Telugu, Tamil, Kannada and Bengali as well as in four dialects namely Manipuri, Bhojpuri, Marwadi and Tulu.

     

    The ‘Missed Call’ marketing campaign includes TV, print, outdoors, cinema halls and radio.

  • Prime Focus Technologies bags award for ‘Digital Next’ campaign

    Prime Focus Technologies bags award for ‘Digital Next’ campaign

    MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has bagged two Platinum Awards as part of the 2015 MarCom Awards competition.

     

    PFT was recognised for its sales collateral, part of a larger, ongoing campaign, Digital Next, launched in April 2015 at National Association of Broadcasters (NAB).

     

    MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs.

     

    The Digital Next offerings help address the challenges faced by the media and entertainment industry to meet the demands of the digital consumer, with a focus on building a connected enterprise and digital ecosystem, over-the-top (OTT) solutions and distribution.

     

    Designed in the shape of an iPhone that emulates various well-known Apple iOS interface menus, the collateral won Platinum Awards in both Brochure for Business to Business and Print Creativity for Brochure categories.

     

    “By utilising a nearly ubiquitous design interface, we are able to communicate the shift to Digital Next realities in a manner that resonates with these exact customers who are struggling to cater to the needs of hyper digital consumers. Receiving these MarCom Awards is an honour and further validation that we’re presenting our offerings in an effective way,” said Prime Focus Technologies vice president and head, global marketing & communications T. Shobhana. 

     

    At the forefront of PFT’s Digital Next offerings is the CLEAR Media ERP Suite, an enterprise software for virtualising the content supply chain.

  • Samsung plans multi-media campaign for new mass market phone Galaxy J2

    Samsung plans multi-media campaign for new mass market phone Galaxy J2

    BENGALURU: Samsung India Electronics has launched the Samsung Galaxy J2, a 4G LTE smartphone for the mass market in India. The phone will be available starting 21 September, 2015 in the country. Apart from being a 4G enabled phone, the J2 is tailor made to meet consumer needs.

     

    The company is in the process of chalking out a multi-media campaign with creative agency Cheil and media buying agency Lodestar.

     

    Speaking to Indiantelevision.com, Samsung India vice president of marketing, IT & mobile Asim Warsi said that BTL activities have commenced and the retail visibility leg of the campaign has already started. “Over the next few weeks, the campaign will roll out across various mediums, including television,” he said.

     

    The J2 is Samsung’s 17th LTE 4G device launch so far, a slate that includes high end Samsung smartphones in the price range of Rs 65,000+ to tablets to the lower end smartphones. The J2 is priced at Rs 8490 with the intent to take on players such as Xiaomi, Micromax, etc. that offer low cost smartphones in the country.

     

    The company’s research also reveals that of the 70 crore active mobile connections in India, about 25 crore have internet access capability, and of these about 17 crore are smartphones. Based on this insight, Samsung India sees a huge opportunity to bridge the gap between the total number of mobile connections and smartphones in India.

     

    Further, the company says that key features of the phone have been developed in Samsung’s Indian R&D facilities strengthening the company’s commitment to ‘Make in India.’ The phone has features ranging from the India centric user interface to the Ultra Data Saving mode.

  • Payback adopts new brand positioning with ‘Nothing is pointless’ campaign

    Payback adopts new brand positioning with ‘Nothing is pointless’ campaign

    MUMBAI: Indian multi-brand loyalty programme Payback has launched a series of strategic initiatives to up its game as a loyalty programme market.

     

    With its aim to revolutionise the way people shop in India, the programme has launched its new campaign with the tagline – Nothing is Pointless, through which shoppers will be rewarded for every transaction they make across categories.

     

    The campaign has been launched on the digital and radio platforms.

     

    Payback India CEO and MD Rahul Rana said, “With our new strategy and brand positioning we are aligning ourselves with the changing global marketplace and our customers’ evolving needs to drive payback program forward. We’re constantly making things better, faster, smarter and more rewarding.”

     

    In order to cater to growing trend of e-commerce and m-commerce, Payback’s new campaign highlights its revamped mobile app, which offers 24X7 marketing solutions to provide a hassle free shopping experience to its consumers at a click of a button.

     

    The brand has also revamped its portal by developing a more interactive interface. The portal enables easy shopping with over one lakh products to choose from. It gives an opportunity to its customers to browse through Payback Infinity, an extensive reward catalog and redeem points against products. It also gives an option to choose to partly pay by cash and points in case short of points.

     

    As part of their new brand position Payback Bingo, their price comparison engine enables its members to compare prices of the products of their choice across leading online shops and buy them at the best price while earning Payback points on every online purchase.

     

    “The new brand thought comes as a logical next step in Payback’s brand evolution journe,” said Payback India CMO Gaurav Khurana.

     

    “While we continue to be committed to making every customer interaction a rewarding experience; this brand thought marries the core Payback product proposition with the evolving customer need for getting more for every transaction. As a part of our strategy, social media has played and will continue to play a significant role for us. We unveiled this campaign with ‘Point Kya Hai’ as pre-launch and then transformed to Nothing is Pointless,” he added.

  • Lowe Lintas Mumbai creates inaugural brand campaign for Grofers

    Lowe Lintas Mumbai creates inaugural brand campaign for Grofers

    MUMBAI: Local e-commerce platform, Grofers has appointed Lowe Lintas Mumbai to launch its inaugural brand campaign in India and establish it as the one-stop destination for all things grocery and home needs, on the digital platform.

    Lowe Lintas Mumbai executive director Shantanu Sapre said, “I am happy that Grofers chose us to chart out their brand journey in India through the inaugural launch campaign. The excitement on this launch is high; in this I see an interesting challenge, as the category is as yet nascent. This provides Lowe Lintas Mumbai with the opportunity to create a unique brand voice in an unexplored category. Thus, what we present to the audience is a quirky, witty and playful communication that will help us make Grofers a household name.”

     

    As part of the launch exercise, Lowe Lintas Mumbai will unveil a series of four films of 45 seconds and three additional films of 30 seconds each that will highlight the service features of Grofers. The entire campaign will work towards promoting the USP of Grofers as an online on-demand delivery service expert. 

     

    The core theme around the campaign is based on the simple consumer understanding that most working people, especially young couples face — spend most of their time at work. They do not have enough time balancing work and the basic needs at home. 

     

    Lowe Lintas Mumbai chief creative officer Arun Iyer said, “The challenge was to give the brand meaning in the lives of these young working couples. It is a well-known fact that women have always found men who share domestic responsibility, more appealing. I’m certain this holds even truer for the young working women of today – given they are constantly trying to successfully juggle work and home. It is this insight that we played on for the Grofers campaign.” 

    Launched in December 2014 as an on-demand delivery service that connects consumers with local merchants in the neighbourhood, Grofers has offer a platform to those who wish to shop their wares via digital platforms.

     

    Grofers co-founder Albinder Dhindsa added, “We are now in 27 cities across India and offer a rich mix of everyday use products that consumers need. As such, we felt Lowe Lintas Mumbai was the right partner to help us communicate the value of our offering to consumers. We are building our brand on understanding our customer’s wants and needs – wanting to enjoy their time but needing to take care of daily chores as well. Hence, the proposition of ‘We get it’ bodes well for the brand.”

     

    The media coverage for this campaign is programmed for high visibility, which includes on and offline channels such as digital platforms, television, print and outdoor.

  • Swipe earmarks $3 million budget for marketing campaign with Priyanka Chopra

    Swipe earmarks $3 million budget for marketing campaign with Priyanka Chopra

    MUMBAI: Smartphone and tablet maker Swipe will soon launch a 360 degree marketing campaign ‘Live Your Faith’ featuring its brand ambassador Priyanka Chopra.

     

    The company has earmarked a budget of $3 million for the marketing blitzkrieg that has been launched in Mumbai through outdoor advertising and print advertisements in leading dailies.

     

    The campaign encompasses multiple forms and will have a presence on all mediums – traditional as well as non-traditional.

     

    The key message of the pan India campaign will be to show the journey of not just brand Swipe but also Chopra.

     

    Swipe’s campaign creative is a tribute to the performer and winner in Chopra. From being an army doctor’s daughter, to becoming the pride of a nation, Chopra has dared to dream big and has showed courage in every endeavour.

     

    The campaign will kick off with Chopra presenting ‘Live Your Faith’ as her personal philosophy.

     

    Swipe Technologies founder & CEO Shripal Gandhi said, “Our intent is to become India’s first social brand as we believe in combining the potential of human race with technology, making it human-tech. ‘Live your faith’ is in a way a reflection of this mindset. We redesigned the website, introduced a new packaging language and created internal and external communication campaign. Faith is a common attribute, be it a new product development, entering new segments, forging partnerships or exploring new markets. It has a very strong consumer connect.”

     

    Apart from featuring Chopra, the brand, through the campaign, would also capture stories of people from across the country who have lived their faith in its true spirit. These stories would be a part of Swipe’s digital campaign and find place on Swipe’s website and social media pages. Swipe’s focus is on the youth of India, especially the unsung heroes of everyday life, doing kind gestures just to benefit someone else.

     

    Tricycle CEO Yuvraaj Oberoi added, “We at Tricycle are excited to partner Swipe and create a distinct identity for the brand, ‘Live your faith’ takes a human approach to tech communication and I am sure it will connect well with our customers.”

     

    Chopra added, “Having faith in yourself and your abilities is your ticket to achieving the impossible. It is how I have lived my life and today I can attribute a huge part of my success to this thinking. I have seen a similar attitude with the team at Swipe, which is why I am excited to be a part of the ‘Live Your Faith’ campaign.  To me Swipe is a dynamic, young brand that also lives this mantra, channeling that faith and belief into breaking new boundaries every day. It’s also something that I believe will resonate with young India; supporting them with technology that will assist them as they chase their dreams. It’s a very real and synergistic association overall.”

  • Maxus spreads ‘everlasting love’ via Platinum Guild India campaign

    Maxus spreads ‘everlasting love’ via Platinum Guild India campaign

    MUMBAI: Maxus has created an exclusive microsite (www.oureverlastinglove.in) as part Platinum Guild India’s new ad campaign.

     

    The site allows couples to feature personalized videos of special moments of togetherness that make their journey extraordinary.

     

    Across the world, couples have been known for sharing their cherished moments over social networks. On the basis of this understanding, Maxus has launched a platform for couples where they can curate their most rejoiced memories and bring to life their special moments.

     

    “We found an innovative way of allowing people to use the content on their timeline to express their feelings to their partner and loved ones. Our Everlasting Love, is a way for everyone to look back on their special memories and celebrate their Platinum Day of Love, through a heartfelt visual representation of their unique love story,” said Maxus India national director – digital Vishal Jacob.

     

    Once a user logs in to the website and signs in via Facebook or email, all the images of the couple are collaged together to create a video montage. A feature to upload additional images is also available. Each of these videos can be shared on Facebook and Twitter and can be viewed by their friends.

     

    In addition to the unique video-making feature, the most romantic stories will receive special gifts and one lucky couple stands the chance to win Platinum Love Band. This unique initiative was part of Maxus’ campaign for the Platinum Guild, emphasizing on the Platinum Day of Love.

     

    Platinum Guild India managing director Vaishali Banerjee added, “Platinum Day of Love is about discovering true love and celebrating it with precious platinum. Building on the back of this campaign we wanted to give young couples the opportunity to celebrate not just their Platinum Day of Love but their entire journey of togetherness through a video. We feel social media is a perfect platform to interact with couples and their friends and encourage them to share their stories of everlasting love.”

  • Star Plus deploys YouTube 360 for ‘Dance+’ immersive campaign

    Star Plus deploys YouTube 360 for ‘Dance+’ immersive campaign

    MUMBAI: Keeping true to its promise of innovation, leader in the Hindi general entertainment channel (GEC) space, Star Plus launched its new show Dance+ with a difference. As part of the launch campaign, the channel gave viewers an immersive experience into the Dance+ stage and performances using the YouTube 360 feature.

     

    YouTube 360 serves up videos that give you a complete 360 view of the content simply by moving and rotating the device on which the video is being viewed. 

     

    With this, Star Plus has become the first brand in India to have used the YouTube 360 feature to showcase video content to connect with its audience. The one minute long video showcased some of the Dance+ performances in 360 giving viewers a chance to see the entire set, stage, audiences and super judge Remo D’Souza by a simple rotation of their mobile device. The video garnered more than half a million views within a few hours of launch prompting viewers to actively share it on social media. 

     

    The Dance+ 360 video also featured on YouTube’s 360° global channel for the most popular and compelling virtual reality videos among the likes of Star Wars and Nike.

     

    A Star spokesperson said, “At Star Plus, we take pride in being ahead of the curve in all our marketing endeavours. We felt this was a great innovation in the digital space and wanted to be the first to use this to bring alive the superlative experience of Dance + for our viewers.”