ITV

Tag: Campaign

  • MOM launches its latest campaign featuring Kiara Powar

    MOM launches its latest campaign featuring Kiara Powar

    Mumbai: Meal of the Moment (MOM), a brand specializing in reimagining familiar foods in convenient formats, announced its latest campaign executed by marketing agency BackBenchers Digital. The brand has collaborated with Kiara Powar, India’s youngest sportscaster and ‘voice of diabetes’, to raise awareness about healthy snacking among teens and young adults.

    This collaboration highlights Kiara’s influence among young audiences and diabetics, prompting BackBenchers to enlist her for the campaign. As a type one diabetic diagnosed at two, Kiara understands the role of nutrition in managing her condition. She advocates for mindful lifestyle choices to prevent lifestyle diseases and educates her audience about healthful alternatives.

    Speaking about her participation in the campaign, Kiara said: “For many youngsters, mindless snacking on extremely processed foods has almost become a way of life. This paves the way for numerous lifestyle diseases including diabetes. Growing up with diabetes, I have had to be especially careful about what I eat and how it affects my health. The ethos underlying Meal of the Moment (MOM) products resonated perfectly with me, as the brand encourages healthy snacking. I hope this collaboration helps to bring the necessary awareness to India’s youth and encourages them to be more conscious about their nutrition.”

    “Kiara’s inclusion in this campaign is symbolic of our brand’s commitment to creating and popularising products for those who are in dire need of mindful, healthful food choices. Her educational and relatable content was perfectly aligned with our own approach, while her growing popularity with youngsters is a step towards helping us to reach out to Generation Next, and make a tangible difference,” said MOM’s head of marketing & e-commerce Siddharth Agarwal.

    “When we were ideating this campaign, Kiara Powar was a natural choice. Her content is being well-received by her audience and she stands out to many as a role model, who is forging her career as India’s youngest sportscaster, even as she is emerging as a fierce diabetes educator. Her dynamic presence and mindful approach to content make her the right fit for this brand and our campaign. We are eagerly awaiting the audience’s response to seeing Kiara in this avatar,” said BackBenchers Digital co-founder Aditya Singh.

  • Pizza Hut launches ‘Troll Karo but Try Karo’ campaign

    Pizza Hut launches ‘Troll Karo but Try Karo’ campaign

    Mumbai: Indian pizza brand – Pizza Hut has launched a new promotional campaign for its Momo Mia pizza, a pizza that’s topped with juicy momos. The Momo Mia pizza brings together two fan favourites, resulting in a product that is both unconventional and intriguing. While some might find its appearance unusual, Pizza Hut invites customers to troll its look but urges them to give it a try, assuring them that the delicious taste will win them over.

    As part of the campaign, Pizza Hut has released a humorous TV ad that playfully pokes fun at the Momo Mia pizza. In the ad, the protagonist compares the pizza’s appearance to six sumo wrestlers sitting around a table. In a funny twist, six actual sumo wrestlers appear, taste the pizza, and give it their approval, delivering the message: ‘Troll karo, but Try Karo’. The ad concludes by highlighting that despite its unconventional look, the Momo Mia pizza is undeniably delicious.

    Commenting on the campaign, Pizza Hut India CMO Aanandita Datta said, “Momo Mia pizza is truly a disruptive product which was a huge hit with consumers and infact went viral on the internet when we earlier introduced it for a limited period. Taking the troll route is certainly a very bold decision for us but we wanted an approach that captured candid customer reactions in a humorous way and yet gives the core message that Momo Mia pizza is worth trying and drooling over. We are confident of the product’s taste and certain that this campaign will fuel not just massive chatter, but also high product trials.”

    The campaign has been conceptualised and shot by CreativeLand Asia and will be promoted through digital films in major Indian languages. The campaign includes a 360-degree marketing strategy with PR, influencer partnerships, outdoor ads, and in-store branding.

    The Momo Mia pizza combines Pizza Hut’s signature cheesy pan pizza with spicy Schezwan sauce and street-style momo in its crust. The vegetarian version includes capsicum, onion, sweet corn, and vegetable momo, while the non-vegetarian option has Schezwan chicken meatballs, capsicum, onion, and chicken momo. Available at 890-plus Pizza Hut outlets across India for dine-in, delivery, and takeaway, the brand offers deals like the Momo Mia meal for one starting at Rs 299, including a pizza and a Pepsi PET bottle.

  • Mudrex launches ‘Secure Your Crypto’ campaign

    Mudrex launches ‘Secure Your Crypto’ campaign

    Mumbai: Mudrex, a global crypto investing platform, has launched its ‘Secure Your Crypto’ campaign aimed at educating investors on protecting their digital assets. In recognition of national cybersecurity awareness month, Mudrex will host weekly panel discussions and educational initiatives throughout October. These sessions will be streamed across its social media platforms, focusing on safeguarding crypto investments amid rising security breaches, frauds, and hacking attempts.

    The campaign, designed to equip investors with essential knowledge, will include collaborations with crypto and cybersecurity experts. Topics like wallet security, two-factor authentication, and avoiding phishing scams will be discussed. Investors will have the chance to interact directly with cybersecurity experts in live Q&A sessions, addressing concerns about protecting their assets.

    Mudrex will also release blog posts, videos, and infographics to simplify complex cybersecurity concepts for everyday investors. The initiative is part of Mudrex’s larger commitment to fostering trust and building a secure ecosystem for crypto investors worldwide.

    Mudrex’s CEO and co-founder, Edul Patel emphasised, “As digital assets gain prominence, securing these investments becomes paramount. Through this campaign, we aim to educate our community and the broader crypto audience on how to adopt best practices and avoid the growing risks associated with cyber threats.”

    In a continued effort to protect its users, Mudrex recently won a Delhi High Court order against fraudulent websites using its trademarks to deceive investors. By standing firm against scams, Mudrex reinforces its commitment to safeguarding users from malicious schemes.

  • Movado retains Sidharth Malhotra as ambassador

    Movado retains Sidharth Malhotra as ambassador

    Mumbai: Movado, the Swiss watchmaker known for its modern design since 1881, has launched a new campaign featuring brand ambassador Sidharth Malhotra. He showcases designs from Movado’s recognised collections: Bold Quest, Bold Fusion, and Heritage Series.

    The campaign is inspired by movement, a key element of the brand’s identity, as Movado means ‘always in motion’ in Esperanto, a language created in 1887 to bridge communication gaps. The visuals depict Malhotra in various dynamic settings, emphasizing the versatility and sophistication of Movado watches.

    “We wanted to ensure movement and motion was portrayed in the creative concept – a key element that defines Movado, while featuring designs from some of our most globally recognized collections,” said Movado Group Inc president international Xavier Gauderlot. “Sidharth Malhotra continues to be an exemplary ambassador, and we are proud to continue our partnership with him.”

    The watches highlighted in the campaign epitomize the fusion of timelessness and innovation, represented by Sidharth Malhotra’s blend of classic charm and modern appeal.

    “Continuing my journey with Movado has been truly special,” said Malhotra, “The brand’s unique ability to blend timeless elegance with a modern flair truly resonates with me. The featured collections, especially the Bold Quest and Bold Fusion, are remarkable for their contemporary designs and exceptional craftsmanship. I am excited to collaborate with a brand that embodies such a distinctive blend of heritage, modernity, and innovation.”

  • MS Dhoni stars in Lay’s ‘So Light, So Good’ campaign

    MS Dhoni stars in Lay’s ‘So Light, So Good’ campaign

    Mumbai: Lay’s has introduced a new flavor, red chilli as part of its ‘So Light, So Good’ campaign. The launch includes a TV commercial featuring cricket legend Mahendra Singh Dhoni, emphasizing the light texture of Lay’s wafer chips. Available in salt & pepper and red chilli, these chips aim to appeal to snack lovers across India.

    The TVC shows Dhoni catching and eating the floating chips, playfully highlighting their lightness. The tagline ‘So Light, So Good’ effectively promotes the product.

    Speaking about the campaign, PepsiCo India category lead – potato chips, Saumya Rathor said, “We’re deeply committed to delivering top-quality products and unique experiences to our consumers. Our new Lay’s Wafer Chips flavour is a game-changer, featuring innovative packaging and a superior product. Moreover, coming together with MS Dhoni for this campaign has been an incredible experience. This collaboration has enabled us to create a campaign that truly stands out, perfectly complementing a product that leads the way in quality. We’re confident that people will love it”

    Brand ambassador and cricket legend, MS Dhoni, expressed, “Being part of the new Lay’s wafer chips campaign was a real treat. It was a fun shoot and I think people will enjoy watching it. And with exciting new Lay’s flavors on the horizon, there’s always something new to discover.”

    With the launch of the new red chilli flavor, Lay’s pushes the boundaries of snacking innovation. Lay’s wafer chips offer lightness, bold flavors, and a satisfying crunch, reinforcing the brand’s leadership in the Indian snack market. As Lay’s expands its thin-cut chip portfolio, this new flavor aims to delight taste buds nationwide, making every snacking moment ‘So Light, So Good.’

  • Dream11 launches ‘Poora Fan Bano’ campaign

    Dream11 launches ‘Poora Fan Bano’ campaign

    Mumbai: Fantasy sports platform – Dream11 has launched a new advertising campaign, ‘Poora Fan Bano’, ahead of the women’s cricket world cup 2024. The campaign encourages cricket fans to support the Indian women’s cricket team, emphasising that true fans of the sport support all versions of the game,  regardless of who’s playing.

    In a tongue-in-cheek series of ads, Rohit Sharma, the Indian men’s cricket team’s Captain, is seen along with Harmanpreet Kaur, captain of the Indian women’s cricket team, and star batters Smriti  Mandhana and Jemimah Rodrigues. The ads humorously highlight how aadha (half) fans focus only on men’s cricket, while a true blue cricket (poora) fan also supports the women’s team. The fans in the campaign are played by digital content creators Aakash Gupta, Ravi Gupta & RJ Kisna, Rohit Sharma provides the clarion call for viewers to cheer for the Indian women’s team in the upcoming T20 World Cup.

    Speaking about the campaign, Dream Sports & Dream11 CMO Vikrant Mudaliar said, “With Poora Fan Bano, we’re encouraging fans to embrace the full spectrum of  Indian cricket. As the world’s premier fantasy sports platform, Dream11 is committed to growing multiple sports across men’s and women’s competitions. We strongly believe that the talent and dedication of both our men’s and women’s teams deserve equal support. We hope this campaign inspires cricket lovers nationwide to cheer for the Women’s Cricket Team, reinforcing our belief  that sports truly is for everyone.”

    Dream11 remains a key player in the cricket ecosystem, serving as a co-presenting sponsor on Star Sports and an associate sponsor on Disney+Hotstar for the T20 World Cup live broadcast.

    Since 2023, Dream11 has been the Team India lead sponsor for both the women’s and men’s national cricket teams, maintaining a long-standing association with the BCCI.

    The campaign film has been conceptualised and produced by Tilt Brand Solutions & Studio Q.

  • China Gate launches ‘Ladka Nikal Gaya Hai!’ campaign

    China Gate launches ‘Ladka Nikal Gaya Hai!’ campaign

    Mumbai: China Gate, a well-known Chinese restaurant since 1993, has launched the new campaign “Ladka Nikal Gaya Hai,” offering customers a flat 25 per cent discount when ordering directly through the China Gate app. Additionally, orders over ₹1249 and ₹2500 come with complimentary in-house cookies and chef’s special schezwan sauce, respectively. This campaign invites patrons to reminisce about the past when calling restaurants for delivery updates. The phrase indicates that the delivery boy is on the way, ensuring timely delivery of authentic Chinese cuisine.

    Recognized for its authentic cuisine and exceptional service, China Gate has locations in Worli, Bandra, Juhu, Andheri, MIDC, and Chembur, making it a popular destination for those seeking genuine Chinese food. Its home delivery service has gained popularity, allowing customers to enjoy meals at home. This initiative provides a convenient option for home delivery at significant savings compared to the maximum ₹120 discount offered by other online aggregators. 

    Over the years, China Gate has earned numerous awards including the prestigious Times Food and Nightlife Award, the esteemed Burmawala Awards, and recognition as the Best Chinese Restaurant. Additionally, it has been a favorite among diners, securing the Zomato User’s Choice Award.

    Under Krishna Tamang’s leadership, founder of China Gate, the brand has expanded its presence, maintaining a consistent commitment to excellence and customer satisfaction. As part of the China Gate Group of Restaurants, which operates nine distinct restaurant brands in Mumbai, China Gate has established itself as a go-to destination for authentic Chinese cuisine with Kung Pao Chicken, sizzling Schezwan Noodles, crispy Manchurian and Thread Paneer as their best sellers. With a loyal following and a rich history, it has become an integral part of Mumbai’s culinary hub.

    Speaking about the brand and its newly launched campaign, China Gate Group director Ankit Tamang shared, “Our new campaign ‘Ladka Nikal Gaya Hai’, reflects more than just a catchy phrase–it’s a promise of quality and speed. In today’s fast-paced world, we understand that our customers value not only the taste of our authentic Chinese cuisine but also the convenience and reliability of quick delivery.”

    He further added, “The thought behind this campaign is simple: when you hear ‘Ladka Nikal Gaya Hai’, you can be rest assured that your food is on its way, prepared fresh and delivered with care. We launched this campaign because we believe that a great meal should come with great service. We promise that from the moment our delivery boy steps out, you’re moments away from enjoying the flavors of China, right in the comfort of your home.”

  • Akvo launches ‘Magnifying Eggs’ campaign

    Akvo launches ‘Magnifying Eggs’ campaign

    Mumbai: Akvo Atmospheric Water Systems announced the release of their creative campaign titled ’Magnifying Eggs’. This short film humorously highlights the inefficiency of using unconventional methods to solve critical problems, ultimately emphasising the need for smart, innovative solutions like Akvo’s atmospheric water generators.

    The 50-second video, conceptualised by Akvo’s creative team, follows a young man’s futile attempts to cook eggs using a magnifying glass and sunlight. Despite his best efforts, the eggs remain largely uncooked, mirroring the struggles faced when inadequate or outdated methods are employed in addressing real-world challenges.

    “At Akvo, we believe in offering solutions that actually work, not just ideas that look good on paper,” said Akvo Atmospheric Water Systems CEO and founder Navkaran Singh Bagga. “This film is a playful reminder that when it comes to solving water scarcity, it’s essential to use technology that’s effective, reliable, and sustainable.”

    As the protagonist in the film watches clouds cover the sun just as his eggs start to cook, the message is clear: without the right approach, efforts can be wasted. The film concludes with the tagline, “Common sense solutions for a changing world – Akvo,” encapsulating the brand’s commitment to delivering tangible results through innovative technology.

     

  • Everlite By Senco unveils its latest narrative – ‘Har Jazbaat Ko Karein Celebrate’

    Everlite By Senco unveils its latest narrative – ‘Har Jazbaat Ko Karein Celebrate’

    Mumbai: In a poignant reflection of emotional connections, Everlite By Senco has unveiled its latest narrative, ‘Har Jazbaat Ko Karein Celebrate’, that beautifully encapsulates the essence of unspoken bonds between two women. This festive season, this story serves as a powerful testament to the strength found in understanding and support beyond words.

    The story encapsulates intimate moments shared between characters – applying a bindi, helping with earrings, and bonding over mutual excitement for the Navaratri festivities. Each act of silent support reflects the essence of feminine power and resilience, perfectly aligning with the themes celebrated during this vibrant festival.

    This unexpected twist not only enriches the storytelling but also emphasises the beauty of understanding and connection that exists beyond verbal communication. At the heart of this narrative lies the jewellery itself, serving as a mute symbol of the subtle yet powerful bond shared between the characters. Each piece enhances its appearance while embodying the true spirit of Shakti – the inner strength that shines brightly from within.

    As Everlite acts as a catalyst, it bears witness to these precious moments, reminding us that beauty is often found in what’s unsaid, which when shared, is heartfelt! Such ankahee bond flowers in the absence of any reliance on words.

    As we honour the festival of Navratri, let us embrace the treasures of unspoken connections and the power of emotional understanding that unite us all.

    Senco Gold & Diamonds director and head of marketing and designs Joita Sen shared, “We had a wonderful time filming this campaign and believe our audience will connect with it deeply, especially now. This Navratri, through our Shakti Edit and Lotus Collection, we’re unveiling designs that honor the divine feminine and evoke a sense of inner strength. With Everlite by Senco, we continue to celebrate Devi Puja alongside our other campaigns like Aparupa and Sajilo Rey.” 
     

  • Parnika India launches menstrual hygiene awareness drive

    Parnika India launches menstrual hygiene awareness drive

    Mumbai: Parnika India, a prominent manufacturer and exporter of women’s ethnic wear, has launched a menstrual hygiene awareness drive to support women’s health and empowerment. This initiative addresses the challenges of menstrual hygiene in rural and underprivileged communities, where access to affordable and hygienic sanitary products is a critical issue.

    As part of this campaign, Parnika India is offering customers who make purchases of ₹20,000 or more a unique opportunity to directly contribute to this cause. With every such purchase, customers receive 15 sustainable sanitary pads, which they are encouraged to distribute to women and girls from underserved areas. This initiative not only provides much-needed sanitary products but also empowers Parnika’s customers to become advocates for menstrual hygiene and break down the taboos associated with menstruation.

    Reflecting on the motivation behind the campaign, Parnika India director Vishal Pacheriwal stated, “At Parnika India, we have always believed that businesses have a responsibility to create meaningful, lasting change in society. The issue of menstrual hygiene, particularly in rural and underprivileged areas, is one that affects not just the health but also the dignity and opportunities available to women. With this awareness drive, we are stepping up to address this critical challenge by providing sustainable sanitary products and raising awareness about menstrual hygiene.”

    The initiative has already made a considerable impact, with nearly 500,000 sanitary napkins distributed so far. By engaging both their customers and communities, Parnika India hopes to spark a larger movement toward improving menstrual health and reducing the stigma surrounding it.

    Though the drive is currently an in-house effort with no external partnerships, Parnika India is committed to continuing this initiative and expanding it in the future, reflecting the brand’s broader mission of empowering women and giving back to the community.

    Parnika India’s dedication to empowering women goes beyond the scope of its sanitary pad initiative. The company has been actively supporting women by creating entrepreneurial opportunities and providing guidance to those aspiring to start their own small businesses. Parnika India understands the challenges that women, particularly those working from home or in rural areas, face. Through its programs, the company offers mentorship on starting and running businesses, helping women navigate their local markets, and guiding them in becoming financially independent.