ITV

Tag: Campaign

  • Fastrack’s new ‘Never Have I Ever Shoplifted’ campaign

    Fastrack’s new ‘Never Have I Ever Shoplifted’ campaign

    MUMBAI: Fastrack had undertaken a new campaign called Never Have I Ever Shoplifted in Mumbai inviting its fans to try their luck at shoplifting from its Viviana mall and Gokhale Road stores. This ground extension of the brand’s ‘Never Have A Never Have I Ever’ campaign urges the youth to embrace the lighter side of life. The activity in Mumbai is a part of a national drive which saw the campaign successfully rolling out in over 10 stores across the nation in the past month.

    The activity held at Mumbai saw a total footfall of over 230 customers. The participants were given an exciting 20 seconds to shoplift tagged products, with lucky winners walking away with priced Fastrack watches. 

    The campaign first went live on television on 20 February 2016 with three cheeky ad films and was complimented by a microsite.

    The microsite allows users to choose from a variety of causes and share personalized GIFs, making for free expression and fun conversations using the hashtag #NeverHaveANeverHaveIEver.

  • LAVA launches its new brand campaign with Mahendra Singh Dhoni

    LAVA launches its new brand campaign with Mahendra Singh Dhoni

    MUMBAI:  Lava International Limited, one of the leading players in the Indian mobile handset industry, launched its latest multi-channel marketing campaign featuring its brand ambassador and India’s most successful national ODI cricket team captain, Mahendra Singh Dhoni. With this campaign, Lava aims to strengthen its brand identity as the most trusted and reliable mobile handset brand in the mobile handset industry. The integrated 12-week long, 360 degree marketing campaign comprises three different television commercials along with out-of-home, retail and digital marketing initiatives.

    Thrilled with the launch of Lava’s new brand campaign, Lava International Limited  vice president  & head – Marketing & Communications Solomon Wheeler said, “We are very excited to launch this campaign with Mahendra Singh Dhoni on board as our brand ambassador. We, at Lava, believe that to build a truly endearing brand one cannot rely on just tactical differentiators; it has to be based on core values which in our case are – Integrity, passion for excellence and adaptability. Put together these values create a culture that ensures we deliver reliable products and services to our customers every time. Also, various industry reports bear testimony to our excellent product quality and after sales service which are unmatched amongst Indian mobile handset brands.”

    Lava recently brought on board Soho Square, part of the WPP group, to take on Lava’s creative mandate. This is their first campaign for the brand.

    On conceptualizing the campaign for Lava, Soho Square  SVP & head of Advertising  Dip Sengupta said, “The story of Lava is the story of reliability. It is something that is hardwired in the DNA of the organization and the great products that come out of its R&D facilities and manufacturing centers. When we delved deep into the products, we realized that the rigour and the drive for excellence that goes into each Lava phone was a story waiting to be told. The campaign with MS  Dhoni was therefore a natural next step. We wanted the code of reliability to come across in an endearing manner and MS Dhoni’s interactions with the Lava representative does that effortlessly.”

  • LAVA launches its new brand campaign with Mahendra Singh Dhoni

    LAVA launches its new brand campaign with Mahendra Singh Dhoni

    MUMBAI:  Lava International Limited, one of the leading players in the Indian mobile handset industry, launched its latest multi-channel marketing campaign featuring its brand ambassador and India’s most successful national ODI cricket team captain, Mahendra Singh Dhoni. With this campaign, Lava aims to strengthen its brand identity as the most trusted and reliable mobile handset brand in the mobile handset industry. The integrated 12-week long, 360 degree marketing campaign comprises three different television commercials along with out-of-home, retail and digital marketing initiatives.

    Thrilled with the launch of Lava’s new brand campaign, Lava International Limited  vice president  & head – Marketing & Communications Solomon Wheeler said, “We are very excited to launch this campaign with Mahendra Singh Dhoni on board as our brand ambassador. We, at Lava, believe that to build a truly endearing brand one cannot rely on just tactical differentiators; it has to be based on core values which in our case are – Integrity, passion for excellence and adaptability. Put together these values create a culture that ensures we deliver reliable products and services to our customers every time. Also, various industry reports bear testimony to our excellent product quality and after sales service which are unmatched amongst Indian mobile handset brands.”

    Lava recently brought on board Soho Square, part of the WPP group, to take on Lava’s creative mandate. This is their first campaign for the brand.

    On conceptualizing the campaign for Lava, Soho Square  SVP & head of Advertising  Dip Sengupta said, “The story of Lava is the story of reliability. It is something that is hardwired in the DNA of the organization and the great products that come out of its R&D facilities and manufacturing centers. When we delved deep into the products, we realized that the rigour and the drive for excellence that goes into each Lava phone was a story waiting to be told. The campaign with MS  Dhoni was therefore a natural next step. We wanted the code of reliability to come across in an endearing manner and MS Dhoni’s interactions with the Lava representative does that effortlessly.”

  • YatraGenie to kickstart ‘Walk for public transport’ campaign

    YatraGenie to kickstart ‘Walk for public transport’ campaign

    MUMBAI: YatraGenie, a hyper market for bus, cab and hotel bookings is organizing ‘Walk for public transport,’ a unique initiative to encourage the use of public transportation. The walkathon will commence from Mysore on 1 May and will cover 60 cities across Karnataka, Telangana and Andhra Pradesh in 30 days.

    As a part of this campaign, the YatraGenie team will closely interact with the citizens at each city and understand the problems pertaining to the local transport sector. Flyers will be distributed and events will be organized for the public to interact and understand the importance of using public transport.

    Speaking on the occasion, YatraGenie  CEO Renil Komitla said,  “The traffic situation in our cities and towns is becoming increasingly congested because of the number of privately owned vehicles.  Today, only a minor chunk of the population is interested in using buses and trains. Public transport facilities have been associated with lack of ease and discomfort.  To ensure that the congestion in our cities does not get more critical, it is imperative to create awareness among public for the usage of existing public transportation. Through this initiative, we want to understand the problems that exist in this sector and suggest measures that can be implemented to improve the facilities”

    Towards the end of the 30-day campaign, a report will be submitted to the respective State Urban Development Ministry and Central Urban Development Ministry highlighting the problems and the improvements that can be made in the public transport sectors. 

  • YatraGenie to kickstart ‘Walk for public transport’ campaign

    YatraGenie to kickstart ‘Walk for public transport’ campaign

    MUMBAI: YatraGenie, a hyper market for bus, cab and hotel bookings is organizing ‘Walk for public transport,’ a unique initiative to encourage the use of public transportation. The walkathon will commence from Mysore on 1 May and will cover 60 cities across Karnataka, Telangana and Andhra Pradesh in 30 days.

    As a part of this campaign, the YatraGenie team will closely interact with the citizens at each city and understand the problems pertaining to the local transport sector. Flyers will be distributed and events will be organized for the public to interact and understand the importance of using public transport.

    Speaking on the occasion, YatraGenie  CEO Renil Komitla said,  “The traffic situation in our cities and towns is becoming increasingly congested because of the number of privately owned vehicles.  Today, only a minor chunk of the population is interested in using buses and trains. Public transport facilities have been associated with lack of ease and discomfort.  To ensure that the congestion in our cities does not get more critical, it is imperative to create awareness among public for the usage of existing public transportation. Through this initiative, we want to understand the problems that exist in this sector and suggest measures that can be implemented to improve the facilities”

    Towards the end of the 30-day campaign, a report will be submitted to the respective State Urban Development Ministry and Central Urban Development Ministry highlighting the problems and the improvements that can be made in the public transport sectors. 

  • Thomas Cook India bullish on India’s e-holiday market with ‘Bachat ka Baadshah’ campaign

    Thomas Cook India bullish on India’s e-holiday market with ‘Bachat ka Baadshah’ campaign

    MUMBAI  Thomas Cook (India) Ltd.(Thomas Cook)  is witnessing strong delivery of its e-commerce strategy with focus on leveraging the rapidly growing digital native Indian consumer. Today, the company’s e-commerce (led by its portalthomascook.in) accounts for over 11 per cent  of its overall travel business.

    This season, to tap into the innate value seeker Indian psyche and inspire bookings, Thomas Cook India has unveiled a new campaign ‘Bachat Ka Baadshah’, with a range of great value holiday packages easily bookable onthomascook.in.

    The campaign introduces a character called Bachat Ka Baadshah, with quirky, humour to drive home the benefits of being a ‘Smart Saver’ or Bachat Ka Badshah. The month–long campaign incorporates a healthy mix of, outdoor radio and digital focus, across Mumbai, Delhi and Bangalore. The campaign is also being promoted aggressively on social media via Twitter and Facebook contests.

    Thomas Cook  Technology & Shared Services  president and group head  Amit Madhan said, “Indian consumers today are looking at multiple options when planning their holiday, and our hybrid omni-channel ‘clicks n bricks’ strategy is hence working very well in our favour. As market leaders, Thomas Cook India’s objective is to give consumers what they truly want – a great value experience. Our ‘Bachat ka Baadshah’ campaign hence aims to optimise on the strong growth in traffic to our one-stop-shop portalthomascook.in and inspire demand by offering savings.

    He added, “The special air inclusive packages that have been launched as part of the campaign, are simple and easy to book online via thomascook.in, and the special offers only serve to sweeten the deal!”

  • Thomas Cook India bullish on India’s e-holiday market with ‘Bachat ka Baadshah’ campaign

    Thomas Cook India bullish on India’s e-holiday market with ‘Bachat ka Baadshah’ campaign

    MUMBAI  Thomas Cook (India) Ltd.(Thomas Cook)  is witnessing strong delivery of its e-commerce strategy with focus on leveraging the rapidly growing digital native Indian consumer. Today, the company’s e-commerce (led by its portalthomascook.in) accounts for over 11 per cent  of its overall travel business.

    This season, to tap into the innate value seeker Indian psyche and inspire bookings, Thomas Cook India has unveiled a new campaign ‘Bachat Ka Baadshah’, with a range of great value holiday packages easily bookable onthomascook.in.

    The campaign introduces a character called Bachat Ka Baadshah, with quirky, humour to drive home the benefits of being a ‘Smart Saver’ or Bachat Ka Badshah. The month–long campaign incorporates a healthy mix of, outdoor radio and digital focus, across Mumbai, Delhi and Bangalore. The campaign is also being promoted aggressively on social media via Twitter and Facebook contests.

    Thomas Cook  Technology & Shared Services  president and group head  Amit Madhan said, “Indian consumers today are looking at multiple options when planning their holiday, and our hybrid omni-channel ‘clicks n bricks’ strategy is hence working very well in our favour. As market leaders, Thomas Cook India’s objective is to give consumers what they truly want – a great value experience. Our ‘Bachat ka Baadshah’ campaign hence aims to optimise on the strong growth in traffic to our one-stop-shop portalthomascook.in and inspire demand by offering savings.

    He added, “The special air inclusive packages that have been launched as part of the campaign, are simple and easy to book online via thomascook.in, and the special offers only serve to sweeten the deal!”

  • 612 League unveils its Summer 2016 Campaign

    612 League unveils its Summer 2016 Campaign

    MUMBAI: Taking the brand’s innovative offerings forward, 612 League, pioneers in “tweens” apparel in India, recently launched its Spring Summer 2016 collection supported by an exciting marketing campaign. The range of denims, shorts, tees, collared tees, shirts, skirts, party wear and casual dresses embraces the season’s favourites and enriches them with an international twist on design. The new collection is now available across e-stores and retail outfits.

    The concept of the campaign drives from the brand’s belief that children are the ambassadors for a better future. So, through a series of slice-of-life incidences, it follows a vibrant and cheerful feel that has come to be synonymous with the spirit of childhood. Each visual and even the accompanying background score is intended at paying a tribute to a child’s imaginative world in a simple yet emotive manner be it through a girl who’s innocently trying on lipstick, a child coming down a slide and kids revelling in their make-belief airplane.

    Highlighting the key messaging from the brand’s perspective, Manu Indrayan, CEO & CO- Founder, 612 League said, “We believe that all kids have a right to enjoy a happy, carefree and active childhood. The campaign effectively brings out our core philosophy in a way that’s not only visually appealing but also completely in sync with our positioning.”

    The brand’s key message of “celebrating the journey of childhood” finds the perfect expression in creative agency, From Here On’s storytelling abilities. Talking about developing the brand campaign, From Here On, said, “Childhood is undeniably one of the best phases of life. It’s the time to explore, discover and be curious without a cause; children aren’t limited by the realities of the physical world. To bring out this thought, we created a campaign that spoke about the child’s unbridled imagination and the zeal to discover – sometimes, this holds the cue to what the child is going to be and achieve. Our communication is really an ode to a kid’s innate inquisitiveness and we are sure that a lot of parents will be able to see a reflection of their own children in our campaign.”

    612 League’s distinct and well-defined brand image is uniquely captured through an anthem that reinforces the ‘ready for tomorrow’ thought. “The campaign finds the best possible way to convey our ideology that children are indeed the torchbearers for a bright future,” added Manu.

  • 612 League unveils its Summer 2016 Campaign

    612 League unveils its Summer 2016 Campaign

    MUMBAI: Taking the brand’s innovative offerings forward, 612 League, pioneers in “tweens” apparel in India, recently launched its Spring Summer 2016 collection supported by an exciting marketing campaign. The range of denims, shorts, tees, collared tees, shirts, skirts, party wear and casual dresses embraces the season’s favourites and enriches them with an international twist on design. The new collection is now available across e-stores and retail outfits.

    The concept of the campaign drives from the brand’s belief that children are the ambassadors for a better future. So, through a series of slice-of-life incidences, it follows a vibrant and cheerful feel that has come to be synonymous with the spirit of childhood. Each visual and even the accompanying background score is intended at paying a tribute to a child’s imaginative world in a simple yet emotive manner be it through a girl who’s innocently trying on lipstick, a child coming down a slide and kids revelling in their make-belief airplane.

    Highlighting the key messaging from the brand’s perspective, Manu Indrayan, CEO & CO- Founder, 612 League said, “We believe that all kids have a right to enjoy a happy, carefree and active childhood. The campaign effectively brings out our core philosophy in a way that’s not only visually appealing but also completely in sync with our positioning.”

    The brand’s key message of “celebrating the journey of childhood” finds the perfect expression in creative agency, From Here On’s storytelling abilities. Talking about developing the brand campaign, From Here On, said, “Childhood is undeniably one of the best phases of life. It’s the time to explore, discover and be curious without a cause; children aren’t limited by the realities of the physical world. To bring out this thought, we created a campaign that spoke about the child’s unbridled imagination and the zeal to discover – sometimes, this holds the cue to what the child is going to be and achieve. Our communication is really an ode to a kid’s innate inquisitiveness and we are sure that a lot of parents will be able to see a reflection of their own children in our campaign.”

    612 League’s distinct and well-defined brand image is uniquely captured through an anthem that reinforces the ‘ready for tomorrow’ thought. “The campaign finds the best possible way to convey our ideology that children are indeed the torchbearers for a bright future,” added Manu.

  • Lowe Lintas Delhi gets Ranveer Singh ‘Faster Than Faster’ for Vivo India

    Lowe Lintas Delhi gets Ranveer Singh ‘Faster Than Faster’ for Vivo India

    MUMBAI: With the much-awaited VIVOIPL 2016 ready to take off, title sponsor VIVO has rolled out a brand campaign promoting its latest product offering – VIVO V series smartphones-V3 and V3Max Series. The new campaign is themed around “Faster than Faster” and highlights multiple features of the newest offering from the leading smartphone player including its breakthrough faster fingerprint unlocking technology.

    Vivo India has roped in Bollywood heartthrob and youth icon Ranveer Singh as its brand ambassador. With his ability to instantly connect with the youth, Ranveer Singh will be exhorting users on the benefits of the new smartphone in a quirky and unabashed manner.

    Commenting on the new campaign, Vivo India CEO Alex Feng said, “It gives me immense pleasure to announce the launch of our innovation, the V3 and V3 Max for the Indian market. The V series designed with creativity and equipped with state of art technology will be a landmark for Vivo India. And we are truly delighted to have Ranveer Singh as the face of Vivo in India. Ranveer enjoys a huge fan following amongst the young Indian audience and Vivo being the brand for the youth, this lethal combination is all set to create magic in the Indian market. The campaign also looks young and fresh and we are confident that it will help the brand grow to the next level.”

    Lowe Lintas Delhi president Naveen Gaur said, “The task was to establish Vivo in an incredibly competitive landscape of mobile handsets and launch the new V3 and V3Max with a campaign that brings alive the product proposition of ‘fastest phone’ in the market. For that, we chose Ranveer Singh as the brand ambassador as he truly symbolizes ‘fast’ both in terms of his success and growth in the film industry and his immense energy. His association has ensured a strong youth connect and he has beautifully demonstrated the key features of Faster RAM, faster fingerprint unlocking and faster processor in the campaign.”

    Sharing his views on the creative thought-process behind the campaign, Lowe Lintas CCO Arun Iyer said, “The features that make VIVO V3 and V3Max exceptional were many, but the ones that particularly stood out and provided the brand its ethos were fast speed, huge memory and being an able ally of the youth. The campaign shows Ranveer Singh encapsulating these attributes in his unusual style and manages to establish a strong brand connect. Filmmaker Dibakar Banerjee has done a wonderful job in bringing these moments to life in a manner befitting the brand.”