ITV

Tag: Campaign

  • CNN-News18 campaign to highlight the plight of common man against fraud real estate developers

    CNN-News18 campaign to highlight the plight of common man against fraud real estate developers

    New Delhi: Buying a house is the biggest investment that most people make in their lifetime and although some dreams come true easily, some don’t. CNN-News18, through its special campaign ‘Where is my Home?’ is all set to highlight the cases of fraud real estate developers across the country and how they robbed the common man of their biggest dream, i.e., owning one’s own home.

    Through this campaign, the channel will highlight stories of families from all across the country, who are fighting to get their dream homes delivered by private builders. CNN-News18 will take up the cause of these helpless house owners. The aim is to question the real estate developers and raise the concern in front of the government with a hope that the system will deliver them justice this time.

  • Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu

    Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu

    MUMBAI: India’s premium streaming platform, Hotstar, which provides over 85,000 hours of entertainment content in 8 languages in India, is now reaching out to connect with its strong regional language audiences in Tamil Nadu. Hotstar, says it has more than 5600 hours of Tamil content including a large collection of the latest and classic Tamil movies, and popular TV shows, has also announced the uber cool, young rock star of Tamil cinema – Shruti Haasan, as its new brand ambassador.

    Expressing delight on her association with Hotstar, brand ambassador Shruti Haasan said, “I am delighted to be associated with Hotstar, the go-to place for people of my generation for entertainment. It is heartening to see that fans of Tamil entertainment too can watch their desired shows and films on Hotstar. I am proud of the fact that, because of Hotstar, India too is on-par with the global audiences in the way we watch our favourite shows, films and sports. It is also heartening to see that, through Hotstar, now my films will be able to reach a much wider audience which is digitally savvy.”

    Star India MD- south K Madhavan said, “We have witnessed a tremendous surge in demand for local language content in Tamil Nadu. People here are tech-savvy and in-tune with the most developed countries in the world when it comes to their appetite for entertainment content. While large sections of the audience is already aware of Hotstar’s regional language offerings, Shruti will help us reach out to far more audiences in Tamil Nadu who will be delighted to know that their favorites are available to them at a time of their convenience, and that too absolutely free of cost.”

    Hotstar CEO Ajit Mohan said, “Ever since the launch in February 2015, Hotstar has established itself as the primary screen for young India. We are the only platform that showcases and curates the best of Tamil movies and TV shows, all for free to our users. We are delighted to extend our offerings to the Tamil entertainment loving audiences, not only in India, but also across the world.”

    The launch will be followed by a six-week multi-media campaign featuring the young and bubbly Shruti Haasan across TV, print, outdoor and digital.

  • Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu

    Shruti Haasan enthralls netizens in new campaign for Hotstar Tamil Nadu

    MUMBAI: India’s premium streaming platform, Hotstar, which provides over 85,000 hours of entertainment content in 8 languages in India, is now reaching out to connect with its strong regional language audiences in Tamil Nadu. Hotstar, says it has more than 5600 hours of Tamil content including a large collection of the latest and classic Tamil movies, and popular TV shows, has also announced the uber cool, young rock star of Tamil cinema – Shruti Haasan, as its new brand ambassador.

    Expressing delight on her association with Hotstar, brand ambassador Shruti Haasan said, “I am delighted to be associated with Hotstar, the go-to place for people of my generation for entertainment. It is heartening to see that fans of Tamil entertainment too can watch their desired shows and films on Hotstar. I am proud of the fact that, because of Hotstar, India too is on-par with the global audiences in the way we watch our favourite shows, films and sports. It is also heartening to see that, through Hotstar, now my films will be able to reach a much wider audience which is digitally savvy.”

    Star India MD- south K Madhavan said, “We have witnessed a tremendous surge in demand for local language content in Tamil Nadu. People here are tech-savvy and in-tune with the most developed countries in the world when it comes to their appetite for entertainment content. While large sections of the audience is already aware of Hotstar’s regional language offerings, Shruti will help us reach out to far more audiences in Tamil Nadu who will be delighted to know that their favorites are available to them at a time of their convenience, and that too absolutely free of cost.”

    Hotstar CEO Ajit Mohan said, “Ever since the launch in February 2015, Hotstar has established itself as the primary screen for young India. We are the only platform that showcases and curates the best of Tamil movies and TV shows, all for free to our users. We are delighted to extend our offerings to the Tamil entertainment loving audiences, not only in India, but also across the world.”

    The launch will be followed by a six-week multi-media campaign featuring the young and bubbly Shruti Haasan across TV, print, outdoor and digital.

  • Banjara’s latest ad calls out on racist mindset in advertising

    Banjara’s latest ad calls out on racist mindset in advertising

    MUMBAI: Indian’s obsession with fairer skin dates back to immigrants, conquerors and rulers from the west with fairer skin lauding it over the `local’ or native Indians which later got defined into a caste system where dalits or ‘untouchables’ often had much darker skin than the upper castes. The innate implication is that if you have fair skin, you are somewhat superior to others around you. Most of the well-known FMCG companies are encashing upon this paranoia which is deep-rooted in our culture. Such advertisements encourage the notion that a fair girl is the definition of a beautiful girl, and that this skin color would ensure that she goes through a hassle free marriage and fulfill her every dream.

    To enhance it’s positioning of being known for its natural range of hair and skin care products, Banjara’s supports a movement against colour bias in India called ‘#proud of my colour.’

    Commenting on the communication objective behind the new campaign, Banjara’s  MD Ramesh Vishwanathan said, “We wanted to change the perception that fair skin does not mean beauty. A woman should feel gorgeous in her natural skin color. The focus of skin products should be on healthy skin and not skin lightening. The highlight of this short film will be to educate people to get over their unhealthy obsession about fairness.”

    The campaign comprises a film that focuses on how most often the pressure to be “fairer” really begins at home. It captures the concerns and apprehensions that older family members have about skin colour, especially when it comes to their daughters and marriage. Many things both desirable and not so desirable start at home says Prabhakar of India/2 who scripted and directed the film meant for a largely internet audience.

    A second film that captures the affinity of advertisers both large and small to only portray “fair girls” in their advertising is next on the cards. It will take on the need to look beyond colour at talent and achievement, and for that matter at the need to see beauty itself beyond color.

    Sharing his views on the creative thought process, Krishna Mohan, India/2 said, “We learnt a lot from the movement against colour bias that we launched #proudofmycolour. We built a community of almost 2 Lakhs in a period of just 4 months. And the support we got from our “mavens of colour” be it the girl next door (in their hundreds) or celebrities like Padma Lakshmi, Radhika Nair, Nidhi Sunil has been astonishing”. Many of the insights from the #proudofmycolor campaign went into making of the film for Banjara’s Skin +ive. Perhaps this explains why the Ad has resonated with audiences across the country and has recorded more than 3 million hits in under a week.

    The music composed by Dr. Divakar Subramaniam is built around the theme; you can’t judge beauty by colour, and specially created to enhance the desired message. The film has been shot by INDIA/2 Productions and will play on prominent online mediums and cinemas as part of its outreach plans. The strategic promotion of the film on the internet has been crafted by Manish Sinha and Arvind Jha of ParikshaLabs.

  • Banjara’s latest ad calls out on racist mindset in advertising

    Banjara’s latest ad calls out on racist mindset in advertising

    MUMBAI: Indian’s obsession with fairer skin dates back to immigrants, conquerors and rulers from the west with fairer skin lauding it over the `local’ or native Indians which later got defined into a caste system where dalits or ‘untouchables’ often had much darker skin than the upper castes. The innate implication is that if you have fair skin, you are somewhat superior to others around you. Most of the well-known FMCG companies are encashing upon this paranoia which is deep-rooted in our culture. Such advertisements encourage the notion that a fair girl is the definition of a beautiful girl, and that this skin color would ensure that she goes through a hassle free marriage and fulfill her every dream.

    To enhance it’s positioning of being known for its natural range of hair and skin care products, Banjara’s supports a movement against colour bias in India called ‘#proud of my colour.’

    Commenting on the communication objective behind the new campaign, Banjara’s  MD Ramesh Vishwanathan said, “We wanted to change the perception that fair skin does not mean beauty. A woman should feel gorgeous in her natural skin color. The focus of skin products should be on healthy skin and not skin lightening. The highlight of this short film will be to educate people to get over their unhealthy obsession about fairness.”

    The campaign comprises a film that focuses on how most often the pressure to be “fairer” really begins at home. It captures the concerns and apprehensions that older family members have about skin colour, especially when it comes to their daughters and marriage. Many things both desirable and not so desirable start at home says Prabhakar of India/2 who scripted and directed the film meant for a largely internet audience.

    A second film that captures the affinity of advertisers both large and small to only portray “fair girls” in their advertising is next on the cards. It will take on the need to look beyond colour at talent and achievement, and for that matter at the need to see beauty itself beyond color.

    Sharing his views on the creative thought process, Krishna Mohan, India/2 said, “We learnt a lot from the movement against colour bias that we launched #proudofmycolour. We built a community of almost 2 Lakhs in a period of just 4 months. And the support we got from our “mavens of colour” be it the girl next door (in their hundreds) or celebrities like Padma Lakshmi, Radhika Nair, Nidhi Sunil has been astonishing”. Many of the insights from the #proudofmycolor campaign went into making of the film for Banjara’s Skin +ive. Perhaps this explains why the Ad has resonated with audiences across the country and has recorded more than 3 million hits in under a week.

    The music composed by Dr. Divakar Subramaniam is built around the theme; you can’t judge beauty by colour, and specially created to enhance the desired message. The film has been shot by INDIA/2 Productions and will play on prominent online mediums and cinemas as part of its outreach plans. The strategic promotion of the film on the internet has been crafted by Manish Sinha and Arvind Jha of ParikshaLabs.

  • Don’t cover-up imperfections: says Grey’s new campaign for Kamdhenu Paints

    Don’t cover-up imperfections: says Grey’s new campaign for Kamdhenu Paints

    MUMBAI: Grey group India launched a new television commercial for the brand, Kamdhenu Paints.  The campaign comes with the objective of showcasing Kamdhenu as a brand of paints that doesn’t just hide or mask imperfections, but is a concrete solution for them.

    The campaign extends from an inherently Indian insight where most of us indulge in quick-fix cover ups rather than finding proper solutions. If there’s dirt on the floor, we often cover it with a rug. A mark on the wall is often hidden by a portrait. A stain on the couch is often accounted for by flipping the cushions. We’ve all at one point or the other indulged in something similar. Kamdhenu Paints offers customers to make an informed choice to beautify wall surfaces of their homes, offices and other premises through the attractive and wide range of color shades offered by them.

    “In a category obsessed with swirls, mosaics and textures, the campaign re-purposes paints in the minds of the consumers. Paints are not just meant for beautification. They are equally responsible for rectifying and improving the condition of the wall they’re used on,” shared Varun group India ECD Varun Goswami.

    The campaign line, ‘Chupao nahin sudharo’ propagates the message of finding solutions over a superficial cover-up. The campaign features a TVC, supported by press, radio and on-ground & digital activations.

    “In a category where the top three brands have huge ad spends, it is very easy to get drowned by sticking to the category codes. For a challenger brand, it is very important to have a perspective that is differentiated and manages to make its mark with a very limited spend. Chupao Nahin, Sudharo retains why paints are primarily used and links to the larger social context.” added Samir Datar, Vice President and Office Head, GREY group India, Delhi.

  • Don’t cover-up imperfections: says Grey’s new campaign for Kamdhenu Paints

    Don’t cover-up imperfections: says Grey’s new campaign for Kamdhenu Paints

    MUMBAI: Grey group India launched a new television commercial for the brand, Kamdhenu Paints.  The campaign comes with the objective of showcasing Kamdhenu as a brand of paints that doesn’t just hide or mask imperfections, but is a concrete solution for them.

    The campaign extends from an inherently Indian insight where most of us indulge in quick-fix cover ups rather than finding proper solutions. If there’s dirt on the floor, we often cover it with a rug. A mark on the wall is often hidden by a portrait. A stain on the couch is often accounted for by flipping the cushions. We’ve all at one point or the other indulged in something similar. Kamdhenu Paints offers customers to make an informed choice to beautify wall surfaces of their homes, offices and other premises through the attractive and wide range of color shades offered by them.

    “In a category obsessed with swirls, mosaics and textures, the campaign re-purposes paints in the minds of the consumers. Paints are not just meant for beautification. They are equally responsible for rectifying and improving the condition of the wall they’re used on,” shared Varun group India ECD Varun Goswami.

    The campaign line, ‘Chupao nahin sudharo’ propagates the message of finding solutions over a superficial cover-up. The campaign features a TVC, supported by press, radio and on-ground & digital activations.

    “In a category where the top three brands have huge ad spends, it is very easy to get drowned by sticking to the category codes. For a challenger brand, it is very important to have a perspective that is differentiated and manages to make its mark with a very limited spend. Chupao Nahin, Sudharo retains why paints are primarily used and links to the larger social context.” added Samir Datar, Vice President and Office Head, GREY group India, Delhi.

  • Del Monte trends on Twitter with disruptive campaign

    Del Monte trends on Twitter with disruptive campaign

    MUMBAI: Del Monte’s #DontbeaSucker campaign recently stood out with hashtag #DontBeaSucker #CanIt, with the digital campaign drawing attention of people towards Del Monte’s juices which are available in cans unlike tetra packs and are a safe and healthy option.

    Del Monte has created a stir by choosing to be different and has also taken a subtle dig at all the suckers (followers). It has sent out a message by doing away with the regular strategies. With quirky posts on Twitter and Facebook, the campaign has triggered thousands of conversations already.

    Going by the figures that the brand shared, Del Monte has reached out to nearly 3 million plus people in Delhi / NCR through this campaign and has already created quite a noise around this. Del Monte has also roped in the very famous and the Twitter savvy ‘Baba Sehgal’, who is all set to release his own anthem on YouTube for Del Monte juices. Using His whimsical posts and satirical way of expressing, the father of rap is all set to create a rage on YouTube around this campaign.

    Del Monte  is also taking a dig at the run of the mill mango and orange flavored juices which are normally bought by the consumers just for the sake of having juice. Del Monte’s new and unique flavors and packaging emerges to be the ultimate hero here that stand outs and steals the show, the campaign claims.

  • Del Monte trends on Twitter with disruptive campaign

    Del Monte trends on Twitter with disruptive campaign

    MUMBAI: Del Monte’s #DontbeaSucker campaign recently stood out with hashtag #DontBeaSucker #CanIt, with the digital campaign drawing attention of people towards Del Monte’s juices which are available in cans unlike tetra packs and are a safe and healthy option.

    Del Monte has created a stir by choosing to be different and has also taken a subtle dig at all the suckers (followers). It has sent out a message by doing away with the regular strategies. With quirky posts on Twitter and Facebook, the campaign has triggered thousands of conversations already.

    Going by the figures that the brand shared, Del Monte has reached out to nearly 3 million plus people in Delhi / NCR through this campaign and has already created quite a noise around this. Del Monte has also roped in the very famous and the Twitter savvy ‘Baba Sehgal’, who is all set to release his own anthem on YouTube for Del Monte juices. Using His whimsical posts and satirical way of expressing, the father of rap is all set to create a rage on YouTube around this campaign.

    Del Monte  is also taking a dig at the run of the mill mango and orange flavored juices which are normally bought by the consumers just for the sake of having juice. Del Monte’s new and unique flavors and packaging emerges to be the ultimate hero here that stand outs and steals the show, the campaign claims.

  • Fastrack’s new ‘Never Have I Ever Shoplifted’ campaign

    Fastrack’s new ‘Never Have I Ever Shoplifted’ campaign

    MUMBAI: Fastrack had undertaken a new campaign called Never Have I Ever Shoplifted in Mumbai inviting its fans to try their luck at shoplifting from its Viviana mall and Gokhale Road stores. This ground extension of the brand’s ‘Never Have A Never Have I Ever’ campaign urges the youth to embrace the lighter side of life. The activity in Mumbai is a part of a national drive which saw the campaign successfully rolling out in over 10 stores across the nation in the past month.

    The activity held at Mumbai saw a total footfall of over 230 customers. The participants were given an exciting 20 seconds to shoplift tagged products, with lucky winners walking away with priced Fastrack watches. 

    The campaign first went live on television on 20 February 2016 with three cheeky ad films and was complimented by a microsite.

    The microsite allows users to choose from a variety of causes and share personalized GIFs, making for free expression and fun conversations using the hashtag #NeverHaveANeverHaveIEver.