ITV

Tag: Campaign

  • This wedding season, Manyavar celebrates with Virat Kohli

    This wedding season, Manyavar celebrates with Virat Kohli

    MUMBAI: As the wedding season dawns on the nation, Manyavar is all geared up to make the most of it. Its recent campaign ‘New Beginnings’ with Virat Kohli, the brand ambassador for Manyavar is in line with the same thought and inspires to celebrate life.

    The campaign has been conceptualised by Shreyansh Innovations with its honcho, Shreyansh Baid helping the creative work. Elements is the production house.

    Through this campaign, Manyavar aims to bring back the charm of good old days when every new occasion brimmed with excitement, little moments left us speechless. The brand attempts to keep tradition alive and re-stablish connect with Indian culture by initiating the concept of a new beginning in a kurta.

    Looking dashing in a red kurta, Virat talks about wearing a kurta to make his moments special, like making a cup of tea for the first time. Though the first tea may not be up to the mark, wearing a kurta definitely makes the occasion memorable.

    Targeted at youth, the campaign brings about a feeling of positivity and celebration – a kurta will make you look good, feel great and the moment special! Kohli is the most relatable figure for the audience that Manyavar is targeting.

    Manyavar is one of the best retail brands when it comes to celebrations, the ethnic way. They have evolved as per the fashion trends and offer customers ethnic wear for every occasion in their lives.

  • Happydent: Smile Please, kids

    Happydent: Smile Please, kids

    MUMBAI: Leveraging the fact that ‘smiles are contagious’, Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign called ‘Happydent Smile Please.’

    The campaign will be promoted on social media inviting the audience to participate by sharing a smiling selfie or a message on the website happydentsmileplease.com. Happydent will be contributing Rs 5 to the Smile Foundation for every valid entry received, and hopes to add up to Rs 5 lakh through the initiative.

    The funds will be used by Smile Foundation for its ‘Mission Education’ which is committed to providing basic education and healthcare to underprivileged children. The Smile Foundation believes that whether you are addressing healthcare, poverty, population control, unemployment or human rights, there’s no better place to start than in the corridors of education.

    This campaign is part of Perfetti Van Melle India’s commitment to engage with the communities it operates in and give back to them. On this Associate Category Director Munir Lamba said, “The noble cause is completely in sync with the benefit offering of Happydent which is Sparkling Smiles. We look forward to enthusiastic participation from across the country.”

  • Happydent: Smile Please, kids

    Happydent: Smile Please, kids

    MUMBAI: Leveraging the fact that ‘smiles are contagious’, Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign called ‘Happydent Smile Please.’

    The campaign will be promoted on social media inviting the audience to participate by sharing a smiling selfie or a message on the website happydentsmileplease.com. Happydent will be contributing Rs 5 to the Smile Foundation for every valid entry received, and hopes to add up to Rs 5 lakh through the initiative.

    The funds will be used by Smile Foundation for its ‘Mission Education’ which is committed to providing basic education and healthcare to underprivileged children. The Smile Foundation believes that whether you are addressing healthcare, poverty, population control, unemployment or human rights, there’s no better place to start than in the corridors of education.

    This campaign is part of Perfetti Van Melle India’s commitment to engage with the communities it operates in and give back to them. On this Associate Category Director Munir Lamba said, “The noble cause is completely in sync with the benefit offering of Happydent which is Sparkling Smiles. We look forward to enthusiastic participation from across the country.”

  • Tata Communications celebrates ‘spirit of India’

    Tata Communications celebrates ‘spirit of India’

    MUMBAI: Tata Communications, a leading provider of A New World of Communications™, today announced the launch of a major multi-channel brand campaign in India.

    Designed to highlight the company’s diverse services portfolio that enables digital transformation for businesses and its contribution to the ‘Make in India’ narrative, the campaign will roll out in December 2016 through to the end of June 2017.

    Tata Communications partnered with global agencies Initiative (media agency) and Brilliant Noise (marketing & communications agency) for the Indian campaign.

    Unfolding across India’s busiest airports of Mumbai, Delhi, Bangalore and Pune, and reaching over 100 million travelers, this campaign also includes the sponsorship of major industry and technology events in India as well as an extensive online advertising campaign with leading business publications, generating over 100 million impressions on all its digital channels.

    The roll-out of this campaign coincides with Tata Communications’ 15th year anniversary of a successful public-private partnership, which has seen the company evolve into the country’s business transformation leader, with services across network, mobility, cloud enablement and security.

    Tata Communications CMO Julie Woods-Moss said: “India continues to ascend the global competitiveness index. We are committed to playing a role in nurturing the country’s business potential and enabling outstanding customer value by simplifying digital transformation across industries. Our new brand campaign celebrates the spirit of India and showcases our innovative portfolio of products and services across network, cloud, mobility and security.”

    Tata Communications’ portfolio of services is underpinned by the company’s leading global network infrastructure. The company owns and operates the world’s largest and most advanced subsea fibre cable network, including the only wholly-owned fibre ring around the world. This network enables customers and partners to reach 99.7% of the world’s GDP, with connectivity to over 240 countries and territories.

    This campaign builds on the successful campaign in Silicon Valley (2014) and Tata Communications’ ongoing sponsorship of the Heathrow Express in London that started in 2015.

  • Tata Communications celebrates ‘spirit of India’

    Tata Communications celebrates ‘spirit of India’

    MUMBAI: Tata Communications, a leading provider of A New World of Communications™, today announced the launch of a major multi-channel brand campaign in India.

    Designed to highlight the company’s diverse services portfolio that enables digital transformation for businesses and its contribution to the ‘Make in India’ narrative, the campaign will roll out in December 2016 through to the end of June 2017.

    Tata Communications partnered with global agencies Initiative (media agency) and Brilliant Noise (marketing & communications agency) for the Indian campaign.

    Unfolding across India’s busiest airports of Mumbai, Delhi, Bangalore and Pune, and reaching over 100 million travelers, this campaign also includes the sponsorship of major industry and technology events in India as well as an extensive online advertising campaign with leading business publications, generating over 100 million impressions on all its digital channels.

    The roll-out of this campaign coincides with Tata Communications’ 15th year anniversary of a successful public-private partnership, which has seen the company evolve into the country’s business transformation leader, with services across network, mobility, cloud enablement and security.

    Tata Communications CMO Julie Woods-Moss said: “India continues to ascend the global competitiveness index. We are committed to playing a role in nurturing the country’s business potential and enabling outstanding customer value by simplifying digital transformation across industries. Our new brand campaign celebrates the spirit of India and showcases our innovative portfolio of products and services across network, cloud, mobility and security.”

    Tata Communications’ portfolio of services is underpinned by the company’s leading global network infrastructure. The company owns and operates the world’s largest and most advanced subsea fibre cable network, including the only wholly-owned fibre ring around the world. This network enables customers and partners to reach 99.7% of the world’s GDP, with connectivity to over 240 countries and territories.

    This campaign builds on the successful campaign in Silicon Valley (2014) and Tata Communications’ ongoing sponsorship of the Heathrow Express in London that started in 2015.

  • Dont wait to look great: Quikr’s AtHomeDiva

    Dont wait to look great: Quikr’s AtHomeDiva

    MUMBAI: AtHomeDiva, Quikr’s on-demand at-home beauty services brand, has rolled out a campaign encouraging women not to wait to look great.

    Created by Dentsu Aegis Network’s digital agency Dentsu Webchutney, it consists of a series of videos showing the stories of three women who are at different stages of life, sharing a variety of reasons on why they tend to postpone their salon time. Never-ending household tasks, pregnancy related fatigue and the unwillingness to step out after a hectic week are some of the reasons. Through the series, Webchutney precisely highlights the times when going to a salon for women isn’t as easy as it sounds and successfully positions AtHomeDiva as an easy and convenient option.

    AtHomeDiva currently offers services for consumers in Bangalore, Chennai, Delhi, NCR and Hyderabad with a team of certified and reliable stylists that have undergone stringent quality and background checks. The services can be booked through the app or website and first-time users can also avail a discount of Rs. 500.

  • Dont wait to look great: Quikr’s AtHomeDiva

    Dont wait to look great: Quikr’s AtHomeDiva

    MUMBAI: AtHomeDiva, Quikr’s on-demand at-home beauty services brand, has rolled out a campaign encouraging women not to wait to look great.

    Created by Dentsu Aegis Network’s digital agency Dentsu Webchutney, it consists of a series of videos showing the stories of three women who are at different stages of life, sharing a variety of reasons on why they tend to postpone their salon time. Never-ending household tasks, pregnancy related fatigue and the unwillingness to step out after a hectic week are some of the reasons. Through the series, Webchutney precisely highlights the times when going to a salon for women isn’t as easy as it sounds and successfully positions AtHomeDiva as an easy and convenient option.

    AtHomeDiva currently offers services for consumers in Bangalore, Chennai, Delhi, NCR and Hyderabad with a team of certified and reliable stylists that have undergone stringent quality and background checks. The services can be booked through the app or website and first-time users can also avail a discount of Rs. 500.

  • William Penn encourages you to ‘write a letter…’

    William Penn encourages you to ‘write a letter…’

    MUMBAI: ‘Write a letter and say it better’ a campaign introduced by William Penn helps to enhance the joy of posting letters for someone special. Writing to someone has always been mysterious and surprising. Though digitalisation has made it easier to communicate but this campaign has brought again the idea of curiosity to read closed ones letter in a traditional way.

    To drop your letter you can visit your nearby William Penn stores. A box will be placed to drop your letters. Volunteers of William Penn will be the mediators to convey your messages. You don’t have to worry about the stationery; you will be provided with the required material from the store to write your letter. Well, not only stationery but there are exclusive products specially designed for the customers which can be purchased.

    The campaign will be initiated on 24 November, 2016. In this cold weather it is an immense delight to share your warm emotions to your pals. By writing to someone you are not only sharing your message but you are also celebrating National Letter Writing Day which is on 7 December. So connect with your friends, loved ones and everyone who is close to you and let them know your affections with your words in the letter.

  • William Penn encourages you to ‘write a letter…’

    William Penn encourages you to ‘write a letter…’

    MUMBAI: ‘Write a letter and say it better’ a campaign introduced by William Penn helps to enhance the joy of posting letters for someone special. Writing to someone has always been mysterious and surprising. Though digitalisation has made it easier to communicate but this campaign has brought again the idea of curiosity to read closed ones letter in a traditional way.

    To drop your letter you can visit your nearby William Penn stores. A box will be placed to drop your letters. Volunteers of William Penn will be the mediators to convey your messages. You don’t have to worry about the stationery; you will be provided with the required material from the store to write your letter. Well, not only stationery but there are exclusive products specially designed for the customers which can be purchased.

    The campaign will be initiated on 24 November, 2016. In this cold weather it is an immense delight to share your warm emotions to your pals. By writing to someone you are not only sharing your message but you are also celebrating National Letter Writing Day which is on 7 December. So connect with your friends, loved ones and everyone who is close to you and let them know your affections with your words in the letter.

  • ISL: DHL unveils campaign; to engage 450 million

    ISL: DHL unveils campaign; to engage 450 million

    MUMBAI: DHL Express, the world’s leading international services provider, and the ‘Official Logistics Partner’ of the Hero Indian Super League’s (ISL) has announced its launch of an interactive 360 degree brand campaign – “We know, great is in the detail”.

    The campaign is poised to reach over 450 million people across the country, and will leverage an array of engaging touch-points. These include a four-part television commercial series aired on national television, DHL-ISL branded fleets across four cities -Mumbai, Pune, Cochin and Chennai, social media contest across the eight match venues and in-stadia branding throughout the duration of the ISL. Additionally, the campaign will roll out OOH hoardings, tie-ups with online ticketing partners as well as BTL activations to increase engagement with ISL fans.

    “The brand campaign – We know, great is in the detail – has been shaped around DHL’s ability to achieve success through its devotion to detail. As Official Logistics Partner to several prestigious events across the globe, we know that it is the little details that come together to bring the moment alive. Be it in art, music, sport or business – the attention to detail is critical to success,” says DHL Express SVP & Country Manager, India, RS Subramanian,  “This year, the campaign’s mainstay is the four-part TVC that engages football fans by creating that ‘wow’ factor and surprises them with details about the sport that they might not yet know about.”

    Williams Lea Tag India, managing director Amit Chandra said, “We took the creative route of presenting “Unknown Facts”: highlighting little-known aspects about the sport that would amaze and enthuse football fans. At the same time, the TVCs were developed to deliver the message that DHL knows that great is in the detail – in a tone and manner relevant to the target audience. I wish them and the campaign huge success in garnering eyeballs.”

    https://www.youtube.com/channel/UC1EC6mvTp8iIaPNB_AX5IXg