ITV

Tag: Campaign

  • Glucon-D campaign joins forces with water

    MUMBAI: Glucon-D, the instant energy power brand from the Kraft Heinz Company unveils its new campaign ‘Sirf Paan Nahi, Glucon-D wala Paani.’

    The new campaign communicates Glucon-D superiority in providing instant relief from exhaustion compared to plain water. The ad film created by McCann shows a group of kids playing Kabaddi in the scorching heat. After winning the match, the protagonist of the film, a school kid, returns home after the game and approaches the refrigerator to fetch a bottle of water. The mother stops him saying “Don’t just drink water, add Glucon-D to the water” to get instant energy. The film ends with a refreshing reminder “Sirf Paani Nahi, Glucon-D wala Paani” to reinforce the importance of consuming Glucon-D with water to beat exhaustion caused due to harsh summer.

    Kraft Heinz India CMO Vikramjeet Singh said, “In summers, heat and high humidity lead to exhaustion. Glucon-D aims to educate the consumers about the benefits of adding Glucon-D to water to quickly restore the lost glucose, minerals and vitamin levels in the body after spending long hours in the sun.”

    McCann national planning head Suraja Kishore added, “Being the market leader, Glucon-D’s task is to grow the category and we went single-mindedly towards that end to chase ‘only water’ consumption occasions in summers. Through the campaign ‘Sirf Paani Nahi, Glucon-D wala Paani’, we wanted to highlight the superiority of Glucon-D in recharging the body and providing instant energy.”

  • Nomarks for guessing who’s self-reliant

    Nomarks for guessing who’s self-reliant

    MUMBAI: Bajaj Nomarks has come out with its latest brand campaign that highlights the advantages of the skincare cream. The campaign, led primarily by a video film, touches upon the core point of the cream being a companion to women who often face multiple skin complaints, especially on the face.

    Conceptualised by Mullen Lintas Mumbai, the film traverses the journey of a woman who decides to test her husband’s attention by attempting changes to herself.

    Bajaj Corp head of marketing Ameya Dangi said that Nomarks was a cream completely Ayurvedic, and clinically tested for its efficacy quotient which makes it a unique product in the anti-marks category. They wanted to encourage people not to be bothered by small things like skin marks but to focus on realising their bigger ambitions irrespective of what others might think of them.

    The film has been developed based on the insight that in today’s day and age, wives have a common complaint – husbands are so engrossed in doing their own thing that they fail to notice some obvious changes, especially about them. For example the husband will not notice any change in the appearance of the wife or for that matter even miss the new dress that she is wearing and so on and so forth. It was this insight that gave birth to the campaign idea of “Men Don’t Notice.”

    Mullen Lintas EVP Ayyappan Raj said that the mark removal skincare category was seeing a visible growth in the number of players and it was imperative that each one differentiate their offering from the others. With Nomarks, the plus point was its reliance on herbal remedies along with the guarantee of delivering visible results in the quickest possible time.

    The film has been launched offline on all popular channels and will also be rolled out extensively across Print and Outdoor. The film is being launched online as well and will play on major social channels.

  • Nomarks for guessing who’s self-reliant

    Nomarks for guessing who’s self-reliant

    MUMBAI: Bajaj Nomarks has come out with its latest brand campaign that highlights the advantages of the skincare cream. The campaign, led primarily by a video film, touches upon the core point of the cream being a companion to women who often face multiple skin complaints, especially on the face.

    Conceptualised by Mullen Lintas Mumbai, the film traverses the journey of a woman who decides to test her husband’s attention by attempting changes to herself.

    Bajaj Corp head of marketing Ameya Dangi said that Nomarks was a cream completely Ayurvedic, and clinically tested for its efficacy quotient which makes it a unique product in the anti-marks category. They wanted to encourage people not to be bothered by small things like skin marks but to focus on realising their bigger ambitions irrespective of what others might think of them.

    The film has been developed based on the insight that in today’s day and age, wives have a common complaint – husbands are so engrossed in doing their own thing that they fail to notice some obvious changes, especially about them. For example the husband will not notice any change in the appearance of the wife or for that matter even miss the new dress that she is wearing and so on and so forth. It was this insight that gave birth to the campaign idea of “Men Don’t Notice.”

    Mullen Lintas EVP Ayyappan Raj said that the mark removal skincare category was seeing a visible growth in the number of players and it was imperative that each one differentiate their offering from the others. With Nomarks, the plus point was its reliance on herbal remedies along with the guarantee of delivering visible results in the quickest possible time.

    The film has been launched offline on all popular channels and will also be rolled out extensively across Print and Outdoor. The film is being launched online as well and will play on major social channels.

  • Pepperfry launches b’day campaign

    Pepperfry launches b’day campaign

    MUMBAI: Pepperfry.com has come up with a new marketing campaign to celebrate its fifth anniversary. It is giving discount of up to 50 per cent plus 10 per cent cashback to consumers.

    The campaign is being aired across entertainment, English infotainment, movies, and lifestyle channels and select Hindi GEC HD channels/properties and regional channels. The total outlay for the campaign is Rs 5 crore. The campaign is also being run across digital and social platforms.

    Pepperfry CMO Kashyap Vadapalli said that they were proud to be one of the few start-ups that had gone from strength to strength.

  • Pepperfry launches b’day campaign

    Pepperfry launches b’day campaign

    MUMBAI: Pepperfry.com has come up with a new marketing campaign to celebrate its fifth anniversary. It is giving discount of up to 50 per cent plus 10 per cent cashback to consumers.

    The campaign is being aired across entertainment, English infotainment, movies, and lifestyle channels and select Hindi GEC HD channels/properties and regional channels. The total outlay for the campaign is Rs 5 crore. The campaign is also being run across digital and social platforms.

    Pepperfry CMO Kashyap Vadapalli said that they were proud to be one of the few start-ups that had gone from strength to strength.

  • ‘Peeke Mat Chala’ Ola

    ‘Peeke Mat Chala’ Ola

    MUMBAI: With an aim to spread safety awareness against drinking and driving, Ola had partnered with All India Bakchod and released a new campaign video. The video couldn’t have hit the Internet at a more apt time, with end-of-year celebrations just a week away.

    The campaign was flagged off on Christmas Day with a series of “drunk” tweets on Ola’s twitter handle. The aim was highlight the dangers of drunk driving through drunk tweets.

    This was followed by a video by AIB in association with Ola on how best to welcome 2017. The video features a group of friends at a New Years Eve party when one of them announces he’s leaving. Once they realize he plans to drive, they try to stop him, convincing him to book an Ola if he wants to live to see 2017. In reply, he says 2016 was the worst time, what’s to say 2017 will be any better? The rest of the video features a song recounting everything that happened in 2016 and why 2017 will be much better. The friend is convinced and books an Ola home.

    Ola CMO Raghuvesh Sarup said, “This holiday season, we at Ola encourage party-goers to take an Ola instead of driving. Ola’s #Peekematchala campaign has been specially created to encourage people of India to enjoy this holiday season responsibly. We are delighted to be associated with AIB in using a novel way to deliver this message.”

    Ola will also have leading Indian celebrities and customers, tweeting their drunken confessions in support of the campaign and looks to reach out to larger numbers and create greater impact through them.

    Ola has been, in the past, committed to similar causes. Recently in Delhi, Ola partnered with Hauz Khas Village Association to encourage patrons and visitors of leading pubs and bars in Hauz Khas Village to take a safe and specially discounted Ola cab ride after night out with friends. Additionally, on last New Year’s Eve, Ola deployed more than 500 shuttles to ferry over 10,000 people to their homes from popular hot-spots around Delhi NCR. In Bangalore, too, Ola recently launched a campaign at Church Street Social where they installed the first of a thousand breathalyzers outside the pub to encourage citizens to check their alcohol levels before making the decision to drive. We have also partnered with SABmiller on a similar initiative called ‘Respect the Road’.

  • ‘Peeke Mat Chala’ Ola

    ‘Peeke Mat Chala’ Ola

    MUMBAI: With an aim to spread safety awareness against drinking and driving, Ola had partnered with All India Bakchod and released a new campaign video. The video couldn’t have hit the Internet at a more apt time, with end-of-year celebrations just a week away.

    The campaign was flagged off on Christmas Day with a series of “drunk” tweets on Ola’s twitter handle. The aim was highlight the dangers of drunk driving through drunk tweets.

    This was followed by a video by AIB in association with Ola on how best to welcome 2017. The video features a group of friends at a New Years Eve party when one of them announces he’s leaving. Once they realize he plans to drive, they try to stop him, convincing him to book an Ola if he wants to live to see 2017. In reply, he says 2016 was the worst time, what’s to say 2017 will be any better? The rest of the video features a song recounting everything that happened in 2016 and why 2017 will be much better. The friend is convinced and books an Ola home.

    Ola CMO Raghuvesh Sarup said, “This holiday season, we at Ola encourage party-goers to take an Ola instead of driving. Ola’s #Peekematchala campaign has been specially created to encourage people of India to enjoy this holiday season responsibly. We are delighted to be associated with AIB in using a novel way to deliver this message.”

    Ola will also have leading Indian celebrities and customers, tweeting their drunken confessions in support of the campaign and looks to reach out to larger numbers and create greater impact through them.

    Ola has been, in the past, committed to similar causes. Recently in Delhi, Ola partnered with Hauz Khas Village Association to encourage patrons and visitors of leading pubs and bars in Hauz Khas Village to take a safe and specially discounted Ola cab ride after night out with friends. Additionally, on last New Year’s Eve, Ola deployed more than 500 shuttles to ferry over 10,000 people to their homes from popular hot-spots around Delhi NCR. In Bangalore, too, Ola recently launched a campaign at Church Street Social where they installed the first of a thousand breathalyzers outside the pub to encourage citizens to check their alcohol levels before making the decision to drive. We have also partnered with SABmiller on a similar initiative called ‘Respect the Road’.

  • Bajaj Allianz launches #HealthKaNotification with WatConsult

    Bajaj Allianz launches #HealthKaNotification with WatConsult

    MUMBAI: Bajaj Allianz General Insurance has launched a one-month digital campaign #HealthKaNotification, to create awareness about the importance of Health Insurance amongst consumers.

    Conceptualised and executed by WATConsult, the campaign was unveiled with a video featuring an interesting fictional conversation amongst the organs of our body on a WhatsApp group.

    The unique vertical video consists of quirky messages among the different organs of the body like liver, lungs, lips, eyes, brain and heart about their owner – Rahul. Within a week of going online, the video received over 210,000 views and reached out to 380,000 + people.

    WATConsult CEO and founder Rajiv Dingra says: With the trend of vertical video emerging, we decided to use it for this campaign. The format is true to the user’s experience on mobile as it fits across the screen, thus providing a seamless experience. In the next phase of the campaign, we will using a lot of features that are native to platforms like Facebook.”

    Speaking from Bajaj Allianz General Insurance digital sales and marketing SVP Sourabh Chatterjee said, “We believe in constantly enhancing customer experience and providing value to our customers through targeted information – that is relevant and something that they can easily identify with. As a platform, Social Media has been a powerful tool for us, where we have run campaigns with social messages and ones where the content is packaged in such a way that it is easily understood by our target audience. This is our humble attempt at saying ‘we care’ and in taking our customer relationship beyond the realm of only providing insurance solutions. It truly embraces our motto, which is – ‘Relationship beyond Insurance.”

  • Bajaj Allianz launches #HealthKaNotification with WatConsult

    Bajaj Allianz launches #HealthKaNotification with WatConsult

    MUMBAI: Bajaj Allianz General Insurance has launched a one-month digital campaign #HealthKaNotification, to create awareness about the importance of Health Insurance amongst consumers.

    Conceptualised and executed by WATConsult, the campaign was unveiled with a video featuring an interesting fictional conversation amongst the organs of our body on a WhatsApp group.

    The unique vertical video consists of quirky messages among the different organs of the body like liver, lungs, lips, eyes, brain and heart about their owner – Rahul. Within a week of going online, the video received over 210,000 views and reached out to 380,000 + people.

    WATConsult CEO and founder Rajiv Dingra says: With the trend of vertical video emerging, we decided to use it for this campaign. The format is true to the user’s experience on mobile as it fits across the screen, thus providing a seamless experience. In the next phase of the campaign, we will using a lot of features that are native to platforms like Facebook.”

    Speaking from Bajaj Allianz General Insurance digital sales and marketing SVP Sourabh Chatterjee said, “We believe in constantly enhancing customer experience and providing value to our customers through targeted information – that is relevant and something that they can easily identify with. As a platform, Social Media has been a powerful tool for us, where we have run campaigns with social messages and ones where the content is packaged in such a way that it is easily understood by our target audience. This is our humble attempt at saying ‘we care’ and in taking our customer relationship beyond the realm of only providing insurance solutions. It truly embraces our motto, which is – ‘Relationship beyond Insurance.”

  • This wedding season, Manyavar celebrates with Virat Kohli

    This wedding season, Manyavar celebrates with Virat Kohli

    MUMBAI: As the wedding season dawns on the nation, Manyavar is all geared up to make the most of it. Its recent campaign ‘New Beginnings’ with Virat Kohli, the brand ambassador for Manyavar is in line with the same thought and inspires to celebrate life.

    The campaign has been conceptualised by Shreyansh Innovations with its honcho, Shreyansh Baid helping the creative work. Elements is the production house.

    Through this campaign, Manyavar aims to bring back the charm of good old days when every new occasion brimmed with excitement, little moments left us speechless. The brand attempts to keep tradition alive and re-stablish connect with Indian culture by initiating the concept of a new beginning in a kurta.

    Looking dashing in a red kurta, Virat talks about wearing a kurta to make his moments special, like making a cup of tea for the first time. Though the first tea may not be up to the mark, wearing a kurta definitely makes the occasion memorable.

    Targeted at youth, the campaign brings about a feeling of positivity and celebration – a kurta will make you look good, feel great and the moment special! Kohli is the most relatable figure for the audience that Manyavar is targeting.

    Manyavar is one of the best retail brands when it comes to celebrations, the ethnic way. They have evolved as per the fashion trends and offer customers ethnic wear for every occasion in their lives.