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Tag: Campaign

  • Youthbeat wraps up campaign for Myntra’s FWD with 15,000 creators

    Youthbeat wraps up campaign for Myntra’s FWD with 15,000 creators

    Mumbai: SW Network has announced the successful completion of a large campaign for Myntra’s new Gen Z clothing brand, ‘FWD.’ Managed by SW Network’s youth marketing vertical, Youthbeat, the campaign involved 15,000 creators and is one of India’s largest creator-driven marketing initiatives.

    FWD was launched with the aim of becoming a trendsetter for the digitally savvy Gen Z audience. Youthbeat’s execution involved coordinating 15,000 creators weekly, requiring effective strategy and execution.

    SW Network co-founder Raghav Bagai commented on the scope and success of the campaign: “Managing 15,000 creators on a weekly basis was no small feat, but we saw it as an opportunity to demonstrate our execution prowess. The scale of this campaign was unprecedented, but our team at Youthbeat delivered beyond expectations. Every piece of content was strategically aligned to reflect the ever-evolving Gen Z trends, and our ability to keep everything running smoothly is a testament to the efficiency and creativity of our team.”

    The campaign set new benchmarks for content creation, with 15,000 creators producing fresh, trend-driven content weekly and introducing trends like ‘baddie’ and ‘core.’ Each creator focused on engaging Gen Z content to keep FWD at the forefront of fashion conversations. Youthbeat managed the logistics of this large-scale operation, ensuring alignment with the brand’s messaging and driving significant engagement across social platforms.

    The campaign achieved over 60 million views, reached over 45 million people, and garnered over one million engagements. More than just numbers, the creators sparked organic conversations and established FWD as a leading Gen Z brand. The campaign’s planning and execution highlight SW Network’s capability in managing large-scale projects effectively.

    “This campaign reflects our ability to handle large-scale, complex projects while maintaining a focus on creativity and innovation. It highlights our capacity to manage campaigns at an immense scale while staying deeply connected with the audience we aim to reach,” added Youthbeat director Shubham Chawla.

  • Manyavar unveils ‘Aap Kab Ban Rahe Hain Manyavar?’ campaign

    Manyavar unveils ‘Aap Kab Ban Rahe Hain Manyavar?’ campaign

    Mumbai: Manyavar, Indian brand in men’s wedding wear, has launched its new campaign, ‘Aap Kab Ban Rahe Hain Manyavar?’. This campaign highlights the groom’s journey from boyhood to manhood, asking prospective grooms when they will become Manyavar.

    Shifting focus to grooms and their squads, Manyavar connects with today’s generation, making their journey to the big day memorable. The campaign emphasizes the groom’s style and emotional evolution as he embraces marriage, showcasing Manyavar’s wedding wear that blends tradition and craftsmanship.

    Through impactful moments, such as surprising friends with his appearance and forming emotional connections with his bride and mother-in-law, the campaign encourages viewers to reflect on when a man truly becomes a Manyavar.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Manyavar (@manyavar)

     

    Speaking about the campaign, Vedant Fashions chief revenue officer Vedant Modi said, “This campaign introduces a new heartfelt narrative for the brand, where being a Manyavar goes beyond wearing a sherwani—it’s about embracing thoughtfulness, responsibility, love, and respect. ‘Aap Kab Ban Rahe Hain Manyavar?’ invites grooms to reflect on their journey as they evolve into a new role and stage of their lives. Manyavar has always celebrated the various aspects of a wedding and the emotions that accompany it. With our new brand narrative, Manyavar reflects a man’s character, seamlessly blending style with authenticity while highlighting the meaningful journey of the groom on this special day.”

    The new campaign film has been conceptualised by –McCann Worldgroup India. McCann Worldgroup India chief creative officer Prasoon Joshi said, “This campaign uncovers the groom’s untold story- quite under explored in advertising. As he takes the leap, priorities shift, and perspectives change. This campaign lightheartedly explores a man’s transformation, revealing it through humorous and heartfelt moments of self-discovery on his journey to marriage.”

    The campaign beautifully captures the journey of a boy becoming a groom, inviting him to embrace and enjoy this exciting transformation with the question, “Aap kab ban rahe hain Manyavar?”

    Manyavar is solidifying its presence in the wedding industry. The brand also offers added conveniences such as video call appointments through its website. Additionally, customers in select cities can benefit from in-store personalized styling, making the shopping experience even more tailored and accessible.

  • Tanishq unveils its festive campaign ‘Nav-Raani’

    Tanishq unveils its festive campaign ‘Nav-Raani’

    Mumbai: Indian jewellery brand – Tanishq has launched its festive campaign ‘Nav-Raani’ with a film directed by international filmmaker Mira Nair, marking her first Indian TV commercial. Conceptualised by Lowe Lintas, the campaign celebrates modern women, portraying them as “queens” who embody grace, strength, and confidence.

    The Nav-Raani collection features intricately handcrafted jewellery, merging traditional designs with contemporary flair. Set against a Diwali backdrop, the film showcases women in festive moments, wearing the collection to enhance their elegance and power, reflecting their ability to balance family and professional life with ease.

    Tanishq CMO Pelki Tshering said, “This Diwali, we are excited to bring to you ‘Nav-Raani’ – royal jewellery for modern-day queens. In true Tanishq tradition, our campaign celebrates the brilliance of women who wear their grace, warmth, and elegance like a crown, effortlessly winning hearts and shining in every aspect of their lives. It reflects Tanishq’s enduring belief that every woman is a modern queen, deserving of jewels that mirror her inner beauty and strength. Through her deeply personal and nuanced storytelling, Mira captured the essence of Tanishq and modern royalty in a truly compelling manner.”

    Speaking about the campaign, Lowe Lintas president (creative) Vasudha Misra added, “The age of royalty may well have set in India, but if you look closely, you will still find many queens ruling, nurturing and expanding their kingdoms. These are the Nav-Raanis that Tanishq seeks to celebrate through this campaign. Queens who might not be at their resplendent best every day of the year. But come Diwali, she adorns herself with the jewels that befit her inner beauty and strength. The grand empress of cinema, Mira Nair, has infused each sequence with splendour of course, but also with a personal, intimate touch that makes each woman in the film, identifiable to every woman who’ll watch them.”

    Tanishq has consistently connected with women through campaigns that go beyond jewellery, reflecting their lives and stories. The latest campaign reinforces the brand’s belief that every woman is a queen, deserving of jewellery that reflects her strength and beauty. As Diwali approaches, Tanishq encourages women to embrace their inner Nav-Raani and adorn themselves with the season’s unique jewels.

  • The Body Shop launches ‘Spark A Change 2.0’ campaign

    The Body Shop launches ‘Spark A Change 2.0’ campaign

    Mumbai: The Body Shop has launched the second edition of its festive campaign “Spark A Change 2.0,” featuring actress Diana Penty and its fair trade partner, Plastics for Change. The campaign includes a video highlighting its mission.

    “Spark A Change 2.0” emphasizes festive gifting, where each purchase supports the livelihoods of marginalized communities in India.

    The video showcases Diana Penty enjoying The Body Shop products and Plastics for Change merchandise, encouraging viewers to celebrate with purpose.

    The Body Shop – Asia South chief brand officer Harmeet Singh stated,  “We’re elated to launch Spark A Change 2.0 campaign, that embraces the theme of giving and sharing the joy that reaches out far and beyond. This film amplifies the positive impact of our partnership with Plastics for Change, showcasing how businesses can drive meaningful change. Over the past five years, we’ve diverted millions of plastic bottles from landfills and empowered thousands of waste collectors, especially women, with improved income opportunities and market access. Our donation drive to provide e-tricycles further supports their efforts in a sustainable and eco-friendly way.”

    Diana Penty shared, “I’m proud to be part of the ‘Spark A Change’ initiative, which truly embodies the joy of giving. This year, celebrate Diwali with a touch of nature-inspired beauty products from The Body Shop and discover ethical gifts to share with your loved ones. Experience the magic of the festive season in-store and online, and support their Community Fair Trade partner, Plastics for Change, to help light up the lives of waste collectors who contribute to a cleaner planet.”

    As part of this campaign, The Body Shop is offering a range of CYO (create your own) and pre-packed gift boxes in festive shades, starting at Rs 695. In collaboration with Plastics for Change, the brand has also launched multi-purpose makeup pouches made from recycled plastic in two colors.

    These festive products and curated gift hampers are available for purchase at local outlets or online through the brand’s website.

  • Style Baazar redefines festive fashion with its Pujo campaign

    Style Baazar redefines festive fashion with its Pujo campaign

    Mumbai: Style Baazar has launched a Durga Puja campaign. The digital campaign encourages audiences to embrace their unique fashion sense this pujo season within budget. Brand ambassador Mimi Chakraborty showcases ‘showstopper’ looks for the season.

    The campaign, #PujoiEbarIAmTheShowstopper, highlights the distinct styles of customers. Running from September to October, it has already gained significant engagement on the brand’s social media platforms, particularly among West Bengal audiences, where Durga Puja is primarily celebrated.

    Speaking about the new festive collection, Style Baazar CMO Siddhantt Khemani said, “While most fashion brands prioritize maximizing sales, our vision was to ensure that more customers feel like the showstopper in our exclusive festive collection. We wanted the campaign to truly connect with their dreams and desires of hoping to have all eyes on them this pujo season. Thanks to Team Pumpkin, our campaign vision has been perfectly captured through their execution.”

    The brand has partnered with local influencers who shared their journeys of becoming showstoppers through their shopping experiences at Style Baazar stores. Each influencer aimed to embrace their inner showstopper by highlighting looks from Soshti to Dashami, impacting the fashion choices of audiences during the festive season.

    “Our primary goal as a creative team is to develop content that not only resonates with the deepest desires of our audience but also empowers them to express their style. So far, we’ve conducted successful vox pops, collaborations with influencers and content creators alongside quirky product showcase using innovative themes and vibrant music. We’ve also been tailoring our content to meet the specific preferences of Style Baazar’s regional audience by employing dark posting strategies in set regions that feature material in their respective languages,” shared Team Pumpkin, Kolkata business head Rashi Garodia.

    The campaign has effectively expanded Style Baazar’s audience and increased online engagement. It has also driven significant footfall to Style Baazar stores across India.

  • Hyundai Motor India launches ‘Super Delight Days’ campaign

    Hyundai Motor India launches ‘Super Delight Days’ campaign

    Mumbai: Hyundai Motor India has launched its festive campaign ‘Hyundai Super Delight Days’, aimed at bringing families together for celebration. The campaign offers customer benefits of up to Rs 80,629 on the Hyundai Venue, Rs 58,000 on the Hyundai Grand i10 Nios, Rs 42,972 on the Hyundai Exter, and Rs 55,000 on the Hyundai i20, enhancing the festive season for Hyundai customers.

    Speaking about the campaign, Hyundai Motor India whole-time director & chief operating officer Tarun Garg said, “This festive season, HMIL invites customers to embark on a journey filled with happiness, excitement, and cherished memories. We are thrilled to launch the Hyundai super delight days campaign, a perfect way to engage with our customers during this festive season. The campaign reflects the deep-rooted emotional connections our customers share with their vehicles, especially during festivals when purchasing a new car is considered auspicious. With this campaign, we want to make every visit to our showroom an exciting and joyous experience. To make the celebrations even more delightful, we have introduced new models and variants and are offering exclusive festive benefits across our range of cars, helping customers drive home their favorite Hyundai.”

    The campaign film highlights the excitement of discovering offers and sharing moments with loved ones. Featuring families visiting Hyundai showrooms, it shows how each purchase contributes to their festive celebrations. Hyundai super delight days is being promoted in HMIL showrooms nationwide, encouraging customers to enjoy the benefits of owning a Hyundai, along with special offers.

    HMIL vehicles are equipped with safety, connectivity, comfort, and advanced features, ensuring a satisfying ownership experience. As of October 2024, HMIL’s extensive network includes 1,388 sales touchpoints and 1,580 service points across the country, ready to ensure timely deliveries of Hyundai cars during this festive season.

  • Piramal Finance launches its campaign’s second phase

    Piramal Finance launches its campaign’s second phase

    Mumbai: Piramal Enterprises’ subsidiary Piramal Capital & Housing Finance has announced the launch of the second phase of its campaign ‘Hum Kaagaz Se Zyada Neeyat Dekhte Hai’. This initiative aims to empower underserved customers in Bharat by providing access to formal credit. Building on insights from the initial campaign, the new campaign celebrates the entrepreneurial spirit of customers, showcasing Piramal Finance’s scaled model to bring credit to the unserved customers of Bharat.

    The campaign showcases two individuals, a rickshaw driver and a sugarcane juice vendor, who demonstrate entrepreneurship, progress, and honesty. The rickshaw driver pauses his meter at a gas station to avoid overcharging, while the juice vendor serves a full quantity without adding ice. Both highlight their challenges as unserved individuals. Piramal Finance steps in, empowering customers to approach them confidently as long as they have a thriving business or employment and good intent.

    With the tagline “Aaiye Baat Karte Hain,” the campaign invites underserved customers to connect with Piramal Finance and encourages them to explore their financial options without hesitation.  The ads will be available in Hindi, Gujarati, Marathi, Bengali, Tamil, Telugu, Malayalam, and Kannada.

    Piramal Capital & Housing Finance MD Jairam Sridharan said, “The second phase of our campaign reinforces our unwavering commitment to serve the underserved and unserved segments, focusing on individuals who demonstrate clear intent and potential. The response to our inaugural campaign was phenomenal, evident in our consistent growth. This new initiative takes our efforts a step further in the customer journey, addressing the unique challenges faced by those who perceive themselves as credit unworthy. We aim to change that narrative, reinforcing our role as an integral part of our customers’ journeys and their moments of connection with our brand. As we expand our products and solutions portfolio, branch network, and deepen our presence in non-metro markets, we remain focused on driving economic progress and unlocking value for our customers.”

    Piramal Capital & Housing Finance head of marketing Arvind Iyer said, “‘Aaiye Baat Karte Hain’ is an open gesture inviting customers advancing in their lives to discuss their financial aspirations with us. We aim to help them navigate their journey towards accessing financial resources. This new campaign represents the next phase in the evolution of Piramal Finance’s brand promise of ‘Hum Kaagaz Se Zyada Neeyat Dekhte Hai.’ We remain committed as a lender to creating a more inclusive financial ecosystem for underserved individuals across India. We aim to reassure potential customers that we assess their needs fairly and transparently, fostering relationships built on the foundation of trust and support.”

    The Womb’s planner and founding partner Kawal Shoor said, “Achchi Neeyat was a clarion call we conceived for Piramal Finance last year. Early success and research showed that, in Piramal Finance, the underserved now saw someone who really was for them. Now was the time to extend a hand further and actively invite them in with ‘Aaiye Baat Karte Hain’. Market studies had shown that budget Bharat have been rebuffed for too long by the organised loans industry, and they’re used to hearing ‘no’ all too often. With ‘Aaiye Baat Karte Hain’ we want to make the ‘Neeyat’ proposition come alive even more compellingly, as also to make them feel valued, and included.”

    The campaign will be promoted across TV, social media, digital news publishers, and the company’s digital assets and branches.

  • BonKaso unveils ‘BonKaso Hota, To Yeh Nahin Hota’ campaign

    BonKaso unveils ‘BonKaso Hota, To Yeh Nahin Hota’ campaign

    Mumbai: BonKaso, a home essentials brand, has launched its latest campaign, ‘Bonkaso hota, toh yeh nahin hota,’ with a series of engaging digital films. This campaign marks a significant step in BonKaso’s brand-building strategy as it aims to expand its D2C footprint.

    The campaign has been developed by Tonic Worldwide, which recently won the brand’s integrated digital marketing mandate, and is being handled out of the Bangalore office. The campaign’s theme draws from their consumer insights, shaping Bonkaso’s unique positioning as a value-driven solution that works for the user, and works for the home.

    The campaign’s centerpiece is a series of films featuring a husband-wife duo navigating real-life, relatable situations. The light-hearted and humorous narratives illustrate how Bonkaso’s products simplify everyday challenges, demonstrating the brand’s promise of adding value with functional utility.

    Tonic Worldwide co-founder and chief strategy officer Unmisha Bhatt expressed her views on the campaign launch, “We are thrilled to partner with BonKaso on their journey to becoming a household name in the home essentials space. Our goal is to showcase how BonKaso’s products seamlessly blend functionality and design, enhancing daily life and lifestyle. This campaign creates narratives that resonate with consumers, highlighting the value and joy BonKaso brings to homes. We’ve developed a comprehensive digital strategy, focusing on both brand awareness and consideration, leveraging content creators to amplify the products and proposition, while also integrating the e-commerce shopping festivals.”

    BonKaso business head Rehan Shaikh mentioned, “We are delighted to partner with Tonic Worldwide to drive the digital marketing campaign of our brand BonKaso. The campaign has been built around the problem-solving attribute of BonKaso, which enables our consumer to deal with everyday challenges faced in their home.”

    The campaign will be promoted across major social media and video platforms. This multi-channel approach aims to drive engagement and build a strong emotional connection with the audience, positioning Bonkaso as the go-to brand for home essentials.

  • Uber’s new campaign stars father-son duo Jackie and Tiger Shroff

    Uber’s new campaign stars father-son duo Jackie and Tiger Shroff

    Mumbai: Uber, the global ride-hailing app, launches a new brand campaign starring popular actors and father-son duo Jackie Shroff and Tiger Shroff. The campaign aims to redefine urban mobility by demonstrating how Uber simplifies travel, allowing users to focus on what matters instead of worrying about transport.

    The campaign features Uber’s popular offerings: Uber Moto, Uber Auto, Uber Intercity, and the newly launched Uber Shuttle. While the younger generation has grown up with Uber’s convenience, their parents and grandparents experienced a time when commuting was a daily struggle. A recent Censuswide survey revealed that 89.8 per cent of respondents defined an easy commute as simply tapping their phone to book a ride.

    For the 18-25 age group, 76.8 per cent said technology has transformed their travel habits, allowing better use of time. Among respondents aged over 45, the figure stood at 72 per cent. Uber’s campaign cleverly contrasts past commuting challenges with the ease of today’s ridesharing solutions.

    In the ad, Jackie and Tiger Shroff make their first appearance together in a commercial, bringing to life the evolution of urban transport. The campaign, produced by Fuel Content and conceptualised by FCB India, tells an engaging intergenerational story highlighting the stark differences between travel in the past and the simplicity offered by Uber today.

    Uber India, head of marketing, Ameya Velankar commented, “Uber has fundamentally transformed the way we travel, bridging the gap between generations with solutions that cater to diverse needs and challenges. While we know that struggle is good in life, it toughens us up, Uber believes that there’s always a simpler way to move—literally at the tap of a button. To capture this shift, we’ve brought together the popular, fresh duo of Jackie and Tiger Shroff. Their chemistry and relatability make them the perfect ambassadors to reflect how Uber is the perfect solution for all your mobility needs.”

    Director Vasan Bala shared his excitement: “It was an absolute blast working with Jackie Shroff and Tiger for this Uber campaign. Most refreshing to see this duo for the first time on screen this way. The teams at FCB and Fuel made sure it was a super fun and smooth shoot.”

     

  • Club FM’s ‘Bucketlist Challenge’ campaign for World Heart Day

    Club FM’s ‘Bucketlist Challenge’ campaign for World Heart Day

    Mumbai: Club FM, Kerala’s radio station, launched the ‘Club FM Bucketlist Challenge’ for World Heart Day, focusing on the rise in heart attacks among people under 40, where 25 per cent of cases occur in this age group. The campaign aimed to raise awareness about heart health while engaging listeners.

    For two days, RJs across six Club FM stations asked listeners, “What’s on your bucket list before turning 40?” Callers shared goals like traveling, buying homes, starting businesses, and pursuing creative passions. On World Heart Day, RJs revisited these conversations, urging listeners to add heart health to their bucket lists, with the message: “Don’t just chase your dreams—take care of your heart, too.”

    Club FM partnered with hospitals in Kerala, where cardiologists provided expert advice, emphasising the importance of regular check-ups and healthy living. The campaign extended to social media with RJs conducting vox pop interviews, meeting listeners in person to discuss their bucket lists, and highlighting heart health as a vital goal.

    Additionally, Club FM hosted a live CPR demonstration at a Kannur mall, showing how to respond during a heart attack. The performance highlighted the need for quick action and proper CPR techniques, delivering a strong message on heart health and emergency response.

    https://www.facebook.com/share/v/uWbzipVEyZRWeQxi/?mibextid=O563ZM

     

     

    For advertisers and clients, this campaign was yet another example of how Club FM consistently brings fresh, topical, and socially relevant content to its listeners, making it a powerful platform for brands to connect with their audiences memorably.

    Club FM extended its heartfelt thanks to Kerala’s hospital groups: Apollo Adlux, Lifeline, Neyyar Medicity, KIMS Sreechand, and Aster MIMS, for partnering with them this heart day.