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Tag: Campaign

  • Vodafone Business Services IoT campaign- Make Your Business #SmarterwithIoT

    Vodafone Business Services IoT campaign- Make Your Business #SmarterwithIoT

    MUMBAI: Today technologies such as Internet of Things (IoT), digital and big data are reshaping and transforming every industry. Vodafone’s IoT Barometer Report 2017-18 states that the proportion of companies embracing IoT on a massive scale has doubled since 2016. Backed by global expertise Vodafone Business Services has taken leadership in introducing an enterprise brand campaign #SmarterWithIoT. The campaign aims to establish Vodafone’s leadership in IoT and reiterate its unique differentiator of deploying the right IoT solutions across verticals.

    Combining the insights from its C-Suite Survey and the Annual IoT Barometer Report, #SmarterWithIoT is targeted at enterprise customers to own mindshare, preference and trigger business conversations. The integrated campaign positions Vodafone as the “Global Leader in IoT”, thus highlighting its #SmarterWithIoT business solutions in the areas like parking, fleet tracking, industrial IoT, automotive management, healthcare, garbage bins, utilities management, factories and home automation.

    The year-long #SmarterWithIoT campaign comprising, print, digital, social media, and events, went live with innovative OOH elements and contextual print advertising in Mumbai, Delhi and Bengaluru.

  • Ariel’s initiative for mother’s day for #ShareTheLoad campaign

    Ariel’s initiative for mother’s day for #ShareTheLoad campaign

    MUMBAI: Come Mother’s Day – and kids and families across the country rack their brains as to how they can make the day special for ‘The most special lady in their lives’. Kids and dads make come together to cook a special Sunday breakfast, clean up their rooms, even help her do the laundry. It is great to see all this effort come through on the special day… But come Monday, and life goes back to normal, mom is again back to doing all the household chores alone, the room is messy, and laundry is most definitely HER job.

    This Mother’s Day, Ariel – India’s leading detergent brand, brought forth a simple, yet thought provoking point – why do we only think about helping our moms on special days and not share the load every day? While the internet kept ablaze as thousands of people and multiple brands came forward to express their gratitude to their mothers for all that they have done for them, this unique wish by Ariel stood out. A short 6 second video was all it took for Ariel to encourage kids and dads to not just #ShareTheLoad this Mother’s Day, but #ShareTheLoad every day.

    https://www.facebook.com/ArielCompleteIndia/videos/1689451074476308/

    Ariel has been endorsing the cause of equality within the household through its #ShareTheLoad campaign since 2015, which has been its most rewarded and prestigious movement on social equality. Research shows that more than 70% of children today believe that household chores like laundry is only a mother’s job. This prejudice of household inequality is being passed down from one generation to the next. Thus, Ariel took up the cause and has been an advocate for the women in urging men to ShareTheLoad, because with Ariel, you get superior stain removal in 1 wash, no matter who does the laundry. The movement, dedicated to addressing the cycle of gender prejudiced, has been sparking conversations across multiple touchpoints, leading to a massive participation from consumers, with 2+ million having come forth and pledging their support to the cause.

    The unique Mother’s Day wish this year was shared initially on Ariel’s website and social media handles but quickly gained momentum as influencers like Huma Qureshi, Karan Wahi, etc.  also took to Instagram and Facebook to share the video, tagging their moms and pledging to #ShareTheLoad every day. The wish has garnered 1.5 million views on Facebook and ~3000 shares so far.

    This is a person who never takes a day off. She works tirelessly without complaint and takes care of the family with a pleasant smile and an endearing heart. She deserves much more than just a day of celebration and sharing her load. Ariel India took to this emotion, and drove the message of #SharingTheLoad on a regular basis, and imbibing it as a habit instead of picking few occasions to do so. It also sends out a very powerful message to parents to inculcate the value of sharing the load in their children from the very beginning, thus breaking the cycle of conditioning and moving their family towards a more equal household.

    Let’s take the spirit of #ShareTheLoad and imbibe it into our daily lives –  Happy Mother’s Day… Everyday.

  • Dettol Banega Swachh India campaign kick started Season 5 with #YourHandInMine

    Dettol Banega Swachh India campaign kick started Season 5 with #YourHandInMine

    MUMBAI: Reckitt Benckiser, world’s leading consumer Health and Hygiene Company, in association with campaign ambassador Mr. Amitabh Bachchan and NDTV, kicked off the 5th season of Dettol Harpic Banega Swachh India (BSI) campaign at an event held at Dr. R.N. Cooper Municipal General Hospital in Juhu today. Marking another successful year, Amitabh Bachchan announced #YourHandInMine as the central theme for the 5th year of Dettol BSI. In this season the campaign will focus on driving behaviour change towards sanitation, cleanliness and health by inculcating the habit of washing hands regularly, air pollution control and working towards an ODF and hygienic India by 2019. The event was attended by eminent personalities and dignitaries including Shweta Shalini, Advisor to CM Maharashtra and Executive Director, Village Social Transformation Foundation; Naina Lal Kidwai, Chair, India Sanitation Coalition; Subhash Dalvi, Chief Nodal officer, Swachh Mumbai Prabhodan Abhiyan; Afroz Shah, reputed lawyer and environmentalist; Bhagyashri Dengle, Executive Director, Plan India, among others. 

    Children are the change-agents of the society. They tend to inculcate the learning into a habit, which influences a larger sphere around them. Therefore, with #YourHandInMine, Dettol Harpic BSI aims to reach out to children to make them key drivers in bringing about behaviour change by encouraging greater community involvement through them. Under this theme, the campaign appeals to individuals to come together and become part of a collective community action to make India clean and healthy. 

    Speaking at the event, RB AMESA Health, SVP, Mr. Gaurav Jain said, “Dettol BSI has been successfully creating awareness and driving behavior change for the last four years. With each passing year, the program has been able to create a positive impact with community partnerships reaching out to a wider audience. We have covered 10,000 schools, across 7 states so far and our aim is to reach 2.5 lakh schools this year. The program has added a conservative estimate of $500,000 to the national economy by reducing the cost of diarrhea and there is a significant reduction (5%) in diarrhea cases among the exposed children. Our focus for this year remains to drive behavior change with the collective effort of the community, better and effective involvement from people by encouraging and empowering individual contribution towards the larger cause.”

    At the event Mr. Bachchan was presented with special Dettol BSI Hygiene Kit by school going children that educates them about the right methods in a fun manner. Due to their exposure to our Hygiene Kits – awareness about Diarrhea amongst children has significantly increased from 66.8% to 87%. 

    While congratulating Dr. R.N. Cooper Municipal General Hospital for its commendable work around sanitation and cleanliness, Mr. Bachchan also emphasized on how #YourHandInMine aims to motivate people to contribute towards the Swachh Bharat Abhiyan initiative by making small efforts in their own way. He also outlined multiple steps that one can take to make their surrounding clean and hygienic. In order to extend the reach of the Dettol BSI campaign, RB has partnered with the Associated Chambers of Commerce and Industry of India (ASSOCHAM), to reduce the effects of air pollution, particularly in northern India, caused due to the burning of agricultural stubble after the harvesting season. Through this association RB will reach out to 2, 11,000 people and 42,200 households in 95 villages in Punjab. RB has further strengthened its foray into addressing the issue of air pollution, by partnering with Global Interfaith WaSH Alliance (GIWA) and Sankalp Taru.  It has successfully planted 30,000 trees in Rishikesh as part of the Tree plantation drive which aims to plant over 200,000 trees in Dehradun, Uttarakhand. 

    As part of continued efforts by RB to improve sanitation and hygiene, the company has built 17,000 toilets out of the 25,000 toilets it aims to create through people participation. It also partnered with Ministry of Urban Development (MoUD) to launch the ‘Toilet Karenge Search, Toilets Rakhenge Swachh’ campaign that focuses on encouraging citizens to use Google Maps to locate public toilets, and share their ratings and reviews after using them. RB has committed to be the behavior change communications partner to spread awareness and dissuade people from defecating or urinating in the open, through this social campaign.

  • Pepsi gives the ‘kyun sookhe sookhe hi?’ campaign a new twist

    Pepsi gives the ‘kyun sookhe sookhe hi?’ campaign a new twist

    MUMBAI: Beverage brand Pepsi has always been ahead of the curve when it comes to communicating with consumers. The brand has always innovated and developed campaigns that connect with consumers in the most relevant ways. Continuing this trend, this year too, Pepsi is reaching out to millions with its message of ‘Kyun Sookhe Sookhe Hi’ by giving a twist to typical YouTube advertising with Google’s dynamic advertising tool Director Mix. This tool creates custom video ads from one core creative, turning consumer’s attention into action.

    Through Director Mix, Pepsi is showing its consumers content which is most relevant to them, in its trademark witty and humorous style. The brand has turned a limited set of creative assets for its ‘Kyun Sookhe Sookhe Hi’ campaign, including images, voiceovers, texts, fonts and colors into multiple unique messages catering to different audiences in a contextual and engaging manner.

    Pepsi has fashioned over 100 customized creatives for Director Mix in a bid to stand out in the consumers’ mind. Each pre-roll ad will place the ‘Kyun Sookhe Sookhe Hi’ philosophy customized to the context of one’s search; and will reinstate the idea that food is incomplete without Pepsi. The unique marketing initiative has resulted in 96 million impressions, 84 million unique users and 87 million completed views, over the last few weeks.

    Speaking about the Director Mix and success of the campaign, Raj Rishi Singh, Director Marketing, Pepsi, PepsiCo India, “Pepsi has always created campaigns and experiences which resonate strongly with consumers. In fact, we are constantly experimenting with different marketing tools and techniques and Director Mix, with its customized creatives, has helped us strike a chord with our consumers better. We have been able to reach our audiences with content which is most relevant for them. By leveraging Director Mix, Pepsi has been able to cut through the clutter in the digital space.”

    Elaborating on Director Mix, Vikas Agnihotri, Industry Director, Google India said, “People are drawn to the contextual creatives as they’re highly engaging and they drive higher awareness for the brands. It’s great to see Pepsi take the approach of personalizing their campaign at scale on YouTube with our latest tool called Director Mix.  Using the tool, Pepsi has turned its video campaign, into many highly relevant and shareable video’s that genuinely connects with their consumers at scale without having to worry about producing multiple video campaigns.”

    Pepsi is leveraging Director Mix as part of the ‘Kyun Sookhe Sookhe Hi’ campaign, which kick started last month with a TVC featuring Pulkit Samrat, Varun Sharma and Manjot Singh, stars of the popular Fukrey movie franchise. The three actors will make their appearance in all Pepsi Director Mix ads as well. The 360-degree campaign also celebrates Pepsi’s strongest asset, its packaging through the introduction of new Pepsi Foodicon bottles. These bottles will feature different interpretations of age old street food favourites such as dosas, burgers and noodles, amongst others.

    ‘Kyun Sookhe Sookhe Hi’ will also be supported by massive outdoor & digital surround. There will also be exclusive promotions with partners like KFC, Pizza Hut & Subway.

  • NBA and Sony Pictures Networks (SPN) launches the ‘Swag Ka Khel’ campaign for Hindi Speaking Markets in India

    NBA and Sony Pictures Networks (SPN) launches the ‘Swag Ka Khel’ campaign for Hindi Speaking Markets in India

    MUMBAI: This is with reference to the campaign the NBA and Sony Pictures Networks (SPN) ‘Swag Ka Khel’ launched today that is aimed specifically for the Hindi-speaking audience in the country.  The campaign, when translated, means ‘the sport with swagger’, aims to reach out to and engage the audience who have Hindi as their primary language.  

    The 360-degree marketing campaign rolled out across television, radio, outdoor, online and on-ground activation across the following fourteen cities – Pune, Nagpur, Nasik, Ludhiana, Amritsar, Jalandhar, Chandigarh, Gurgaon, Faridabad, Ahmedabad, Surat, Vadodara, Lucknow, Kanpur.  This campaign will further amplify the opportunity of widening the popularity of the league in the regional markets. 

    A result of increasing engagement levels recorded of the Hindi in-game commentary, launched during the playoffs NBA 2016-17 season, ‘Swag Ka Khel’ will comprise of an on-ground experiential zone at prime locations to provide a peek into the world of NBA.  The interactive zone is focused on growing and eliciting participation in basketball by combining exciting competition with interactive virtual reality games as well as contests designed to engage the visitors and grow the NBA’s fan base.  A local basketball trickster, an NBA legend, a dance team and mascot, will travel to select cities to engage with fans.

    NBA’s campaign for the Indian market is focused on creating awareness and relevance to the audience who enjoy NBA Games in Hindi. There has been a significant rise in the viewership since the launch of the Hindi commentary, especially on prime-time Sundays. A total of 45 NBA matches have been telecast with live Hindi in game commentary on the SONY TEN 3 channels so far.

    The NBA games with Hindi commentary airs every weekend on SONY TEN 3 and SONY TEN 3 HD channels and the network will continue to broadcast daily and weekly NBA studio shows and integrate highlights as well as daily content from NBA TV, including team previews and recap shows.

  • Aristocrat’s new ad with Rohit Sharma

    Aristocrat’s new ad with Rohit Sharma

    MUMBAI: Aristocrat, from the house of V.I.P Industries, has released its TVC in the ‘Unpack Your Dreams’ campaign. The TVC starring Indian ace cricketer Rohit Sharma seeks to encourage individuals to follow and achieve their dreams while Aristocrat helps safeguard them.

    The TVC lays emphasis on the fact that Aristocrat will always be there to assist you in your journey of chasing and achieving your dreams, given its durability and quality. It highlights how the bag, in spite of going through immense adverse conditions, safeguards Rohit Sharma’s trophy.

    Aristocrat brand ambassador Sharma says, “For me, durability and toughness are very important features while buying any product. Being a perfect blend of long-lasting durability and style, Aristocrat is my first choice. It truly matches my vibrant personality. I must say that I really relate to Aristocrat’s philosophy of ‘Unpack Your Dreams’. All of us dream of achieving something great in our lives but very few of us live the dream… Ever since I was a young kid it was my dream to play cricket for the country. Now when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”

    Speaking about the brand ideology, V.I.P Industries Sudip Ghose CEO adds, “We have seen a growth in the demand for Aristocrat products over the last year and have also witnessed a surge in sales online. With Aristocrat, we wish to provide our consumers with an exceptionally durable and extremely spacious collection that offers great value for money. We believe our new brand ideology and ambassadors resonates with our target audience who are ambitious and working hard to achieve their dreams.”

    The TVC will go live across multiple platforms including all social media platforms of Aristocrat. The products are available across all leading VIP World outlets, multi-brand stores, hypermarkets, E-commerce sites and can be purchased on the brand’s website.

  • Sofit promotes energetic life in latest ad

    Sofit promotes energetic life in latest ad

    MUMBAI: Sofit, the soy milk brand from Hershey India, has released its latest ad featuring brand ambassador John Abraham.

    The new ad is aimed at strengthening Sofit’s proposition of ‘Healthy Energy to Do More’, given that it is fortified with protein, omega 3 and vitamins and comes in a range of delicious flavours. The ad shows Abraham as a relatable, multi-tasking contemporary professional and how Sofit, when made a part of balanced diet and healthy lifestyle, helps a person achieve that extra mile.

    The refreshed ad showcases a day in the life of a high achieving urban citizen who has to go through a packed schedule altering between workouts, meetings, deadlines and travel.

    Hershey India managing director of Sofit Herjit Bhalla says, “Sofit is a brand of strategic importance for Hershey India. Indians today are passionate about health and fitness and aim to have it all while juggling between work, travel and their passions. Sofit is an ideal drink to consume for anyone aiming for an active lifestyle. We have also recently introduced Sofit in a coffee mocha flavour, which can be consumed both hot and cold, for those who love a healthy wake-up brew.”

    Talking about the campaign, Hershey India marketing director Sarosh Shetty adds, “Sofit’s new campaign showcases a slice of life of the young multi-taskers and how Sofit provides the energy to do more across day parts. We are sure that this creative will be well received by the audience and will position Sofit as the source of healthy energy to help them in their journey of achieving more from life”

    Abraham, who has been the face of Sofit since the past few years, mentions, “It has been a great journey with Sofit and I am thrilled about the new look of the ad. The refreshed commercial is extremely relatable and relevant where I play the ‘everyday hero’ who must constantly oscillate between a gamut of tasks while being both, energetic and efficient. I truly believe that we are all a part of an increasingly demanding regime with no room for lethargy. Sofit personifies the same attributes of a healthy and active lifestyle allowing you to push the envelope by going the extra mile to achieve your goals.”

    Sofit enjoys a lion’s share in the soy milk category in India. It is considered a part of the repertoire of soy-based, convenient, delicious, beverages that provide protein, omega 3 and vitamins, which gives a person the energy to achieve that extra mile.

  • Jabong’s spring summer runway shopping festival

    Jabong’s spring summer runway shopping festival

    MUMBAI: Online fashion portal Jabong has launched a thematic brand film on its digital platform.

    The film, which is high on fashion quotient, establishes that when you dress well, you feel on top of the world. The fusion music is soulful and encapsulates the spirit and essence of the brand.

    The film marks the launch of the new season titled – Spring-Summer Runway. The shopping festival which went from 30 March till 1 April brought together the latest trends and collection of the season from top brands.

    Jabong head of brand marketing Gaurav Kackar says, “The idea behind the film is to celebrate self-expression from a wide choice of the freshest collection, which is now live on Jabong. Music has been a high point in our films and with this too the effort is to take it a notch higher. The fusion background score along with earthy lyrics mirrors the visuals of the film which has a contrast of great fashion set against a rustic backdrop.”

  • SAMCO Securities launches ‘Ab Sab Kuch Ho Sakta Hai’ campaign

    SAMCO Securities launches ‘Ab Sab Kuch Ho Sakta Hai’ campaign

    MUMBAI: Discount broking startup SAMCO Securities has launched an ad campaign – ‘Ab Sab Kuch Ho Sakta Hai’ – to announce its latest innovation, StockNote. It is a platform that empowers investors to make the right decisions by simplifying trading and content consumption. The campaign which is a series of four TV ads, supported by press and digital has been created by Triton Communications.

    The four films highlight the user-friendly and simplicity aspect, real-time assistance, customisation and educational value of StockNote. The films explain how StockNote will redefine trading via the proprietary Giga Trading technology.

    SAMCO Securities head of marketing Chirag Joshi said, “We identified the power of technology and leveraged it to draw a blueprint for simplifying the complex process of trading for a retail stock investor with Stock Note. We, at SAMCO Securities, believe that a campaign must be able to engage with a consumer through simple real life experiences. Our campaign is reflective of the same ideology. Using a storytelling narrative, through our campaign, we aim to connect with our consumers by educating them on how they can derive value from Stock Note and entertaining them at the same time. Our campaign is reflective of how Stock Note helps to resolve some of the significant pain-points faced by traders today.”

    Triton Communications founder director Ali Merchant said, “SAMCO Securities has come up with a truly innovative platform that addresses almost every issue faced by the retail investor. It uses proprietary technology that they have developed with customer pain-points in mind. Triton is delighted to partner them in their communication and brand building.”

    Last year it launched the #TheHardestBet campaign to communicate its fixed brokerage offering. SAMCO has now launched StockNote to offer simplicity, relevance and reliability to retail customers.

    Triton Communications national creative director Ullas Chopra said, “Our task was to communicate the amazing nature of StockNote’s features. The idea led naturally to eye-popping visuals that convey the story even when the TV is on ‘mute’. We are sure that the idea and the execution will stand out in a category that’s often a little bit too serious.”

  • Cello shows that encouragement works better than pressure

    Cello shows that encouragement works better than pressure

    MUMBAI: BIC Cello (India), India’s leading manufacturer of writing instruments has launched a short film aimed at illustrating the change of perception of parents in exam time after having taken the same exam themselves.

    The short film commences by portraying a scenario on how parents unknowingly pressure their children to perform better. Cello is aware of the fact that this will only create more stress and anxiety in the child’s mind. To reveal this truth, Cello Pens has come up with their campaign, Surprise Test.

    In this video, the parents of kids going to St Albertus High School are asked to take the same exam that their child is taking – 6th graders mid-term test. While taking the test, they experience the level of stress that their kids go through. They realise that their constant pressure on their kids to get good marks only leads to the creation of extra stress. The surprise test leads to a change in their perception and belief that encouragement works better.

    The short film has been launched digitally and is created by J. Walter Thompson (JWT), Mumbai and directed by Abhishek Sengupta.

    BIC Cello director of marketing CMO India Tanveer Khan says, “While setting expectations for their children’s sake, parents at times unknowingly put pressure on their kids before exams, adding to their overall stress. Cello Pens has come up with the ‘surprise test’ campaign to highlight the crucial role that parents play during exam time. Their encouraging words make a lot of difference and have a great impact on children’s minds and hearts. Encouragement boosts their confidence and helps the child perform better.”

    This initiative is a part of Cello Exam Expert Series which is manufactured keeping in mind the comfort of the students using it. Cello Exam Expert Series (Maxriter, Pinpoint & Technotip) are designed to enable students to write for a longer time without pressure on their finger and wrist.