ITV

Tag: Campaign

  • Supari Studios produces #OnlyInSalons campaign for L’Oreal Professionnel

    Supari Studios produces #OnlyInSalons campaign for L’Oreal Professionnel

    MUMBAI: Produced by Supari Studios and conceptualised by 22 Feet Tribal Worldwide, L’Oreal Professionnel has released its new video #OnlyInSalons to emphasise on the importance of an expert when it comes to colouring your hair.

    The brand ambassador Twinkle Khanna is the face of the video. She talks about how she does a lot of things herself during a regular day but when it comes to colouring her hair, she prefers going to an expert.

    Supari Studios director Akshat Gupt said, ”Today, the biggest teacher is YouTube. With the penetration of the internet knowledge, sharing is at its peak and today you can do things yourself easily. Ironically enough, we often misinterpret how easy it is to do something at home. Some things are easier than others and some you just need an expert to execute. The film was based on this insight and hence we created the why do it yourself campaign. In order to use Twinkle’s quirky personality we started with an interesting angle of her working out to capture the audience attention. We also used a series of fast cuts called as a hip hop montage to present a hair commercial in a unique and differentiated manner. We tried to keep it light and real in order to make the film relatable.”

    Supari Studios executive producer Mitali Sharma said, “L’Oreal came to us with the brief for this project where they wanted to create a video that motivates women to go to the salon to colour their hair as opposed to doing it themselves at home. Instantly, we knew that we could make a very interesting film – especially since it was going to be focused on the digital medium – and began working on a couple of ideas. After a few conversations with the client, we knew which route would work for the film. We also knew that we would be working with Twinkle Khanna so we worked towards adding quirks from her perspective in the script so that it felt more natural to her. And working with Twinkle Khanna was as fun as watching her on screen, she is awesome!”

  • Ray-Ban launches new campaign by Steven Klein

    Ray-Ban launches new campaign by Steven Klein

    MUMBAI: Global eye wear group The Luxottico has tapped the creative instincts of renowned American photographer Steven Klein for the second in a series of communication campaigns for its iconic brand Ray-Ban.

    The campaign will feature four shots starring four singular characters, each embodying a Ray- Ban icon. The images celebrate the liberating force of the road trip, interpreted as a metaphorical escape from the constraints of modern society.

    The campaign is another part of Steven Klen’s 2017 story  in which the protagonists shook off their past to free themselves. The spirit of the campaign is immediate, irrepressible and authentic, capturing the transformative power of self-expression.

    Commenting on this Steven Klein says, “It’s about freedom and letting go. Living in turbulent times, one of the things that evokes that for many people is a road trip. This campaign represents that no matter what hardships come your way, you can be an individual, go on your own path and experience fun, optimism, creativity, love… everybody’s looking for their own personal freedom.”

    The protagonists each wear a Ray-Ban icon, an extension of their distinct personalities: The Marshal, Wayfarer Blaze, Aviator Evolve and Hexagonal.

    Alongside the images the campaign also features a video campaign, four separate character videos and additional digital content, revealing more about the protagonists’ unique personal odysseys.

    1. With the straight-jacket of the city in the rearview mirror the protagonist drives into a never ending sunset. Literally stripped of restraints, his skin absorbs the warm light of freedom.

    The protagonist wears a pair of Ray-Ban Marshal. This Ray-Ban icon is the modern take on the tribute to the pioneering spirit of lieutenant Douglas MacArthur, launched in 1987.

    2. She’s her own person and on the road she can finally express that true self. With the wind in her hair and no fixed destination, the protagonist embraces the cool thrill of the unknown.

    She wears a pair of Ray-Ban Wayfarer Blaze. Ray-Ban’s mirror block reinvention of their iconic 50s design is beloved of musicians, celebrities and adventurers.

    3. With his dog and guitar for company our protagonist takes the road less travelled. He’s on a journey of self-discovery, and he’s not looking back.

    The protagonist wears a pair of Ray-Ban Hexagonal. The slim profiles of this new acetate optical shape give the iconic hexagon a new dimension. Featuring contemporary angles and vintage-inspired keyhole bridge, plus the classic Ray-Ban rivets and temple logos.

    4. Hitching a trip to “everywhere”, our protagonist runs through early morning light, towards a new dawn of authenticity and self-realisation.

    The protagonist wears a pair of Ray-Ban Aviator Evolve. The world’s most iconic sunglasses re-imagined withphotochromatic washed lenses that change colour density with light. Pink lenses recall the flamboyant 70s eyewear trends.

  • Uber launches 2nd leg of ‘Badhte Chalein’ campaign with Virat Kohli

    Uber launches 2nd leg of ‘Badhte Chalein’ campaign with Virat Kohli

    MUMBAI:  Ridesharing app Uber has recently launched an India-focussed brand campaign ‘Badhte Chalein’ which features brand ambassador Virat Kohli. The film, focusing on the driver partner community features Uber’s tenured driver partners from all walks of life.

    In India, more than four hundred and fifty thousand people choose to take a ride with Uber every day. These driver partners are central to Uber’s success across the country and Uber India is committed to serving them and unlocking opportunities for them to progress in life. 

    The second innings of the newly launched campaign, Badhte Chalein, reiterates the role that Uber plays in creating entrepreneurship opportunities i.e. a new way of working that leads to economic freedom, increasing productivity and financial inclusion for thousands of driver partners in India. With multiple ad sets targeted at different groups, the existing driver partner community and potential driver partners, this leg of the campaign will feature Kohli as a coach for the Uber driver partner community, motivating them to maximise their potential and become star performers:

    Uber India head marketing officer Sanjay Gupta said, “Uber is always finding ways to celebrate its driver partner community. Each day, our driver partners play a pivotal role in moving India forward and it is our constant endeavour to enable them to achieve greater heights. Through the representation of driver partners across the country in the ad film ‘Virat’s XI’, we want to showcase Uber as an inclusive platform that welcomes diverse backgrounds and provides entrepreneurship opportunities to millions of people. It further extends to strike the right balance between economic opportunity and dignity of the vocation.”

    Kohli said, “I was super thrilled to meet with these driver partners who work day and night behind the wheel in order to get India moving. This group was truly an interesting blend of people, beyond boundaries, age, gender and religion and the enthusiasm among them was infectious. Working with them on a campaign that is aimed at inspiring India move forward in every sense with cricket as a premise was an enriching experience. I am happy to be a partner to a company that has committed to keep India moving, not only in its functional sense but through its progressive and winning values as well.”

    Rakhi, a woman driver partner from New Delhi who was part of this campaign said, “It is a pronounced moment for all of us who come from different walks of life and societies to be part of such an exciting campaign. As a woman driver partner, Uber has given me an extraordinary opportunity of becoming my own boss. Hailing from an orthodox family, I have been given the chance to be independent for the very first time, and Uber has been extremely supportive throughout this journey. I sincerely hope that my journey encourages more women to step out of their comfort zones and experience the sweet taste of freedom. Being a part of such a huge campaign with a legend like Virat Kohli is extremely humbling. We are grateful and would like to thank Uber for giving us a platform and bring in a positive change in the way we work and earn a livelihood.”

    Concept of the brand film is narrated by Kohli which aims to highlight the experiences encountered by drivers daily behind the wheels of an Uber, thus acknowledging behavioural traits of a driver partner that lead to a six-star service. To bring alive Uber’s dream team on-screen, real-life driver partners are featured in the campaign.

    Uber’s relationship with Madison continues through 2018, to build and execute the media strategy for this intervention.

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  • Kalyan Jewellers announces campaign winners for a Mercedes Benz

    Kalyan Jewellers announces campaign winners for a Mercedes Benz

    MUMBAI:  Jewellery brand Kalyan Jewellers has recently announced the top 25 winners from the “Shop and win 25 Mercedes Benz CLA” global campaign. The campaign, which was started as part of the brand’s Akshaya Tritiya offer in April, drew to a close on 9 June.

    The winners from India were selected via an electronic raffle while the winners from other countries like UAE, Qatar, Oman and Kuwait were identified through the individual lucky draw from each country. As announced at the start of the campaign, 10 winners were selected from India, seven from UAE, three from Qatar, three from Oman and two from Kuwait. The cars keys will be handed over in the coming weeks after the formalities are completed.

    Kalyan Jewellers chairman and managing director TS Kalyanaraman said, “I would like to congratulate the all the lucky winners. At Kalyan our endeavour has been to enable our customers to extract value from their purchase while providing a great shopping experience. This campaign was an extension of that thought, and I am delighted that we could play a small part in helping realise the dreams of our customers.”

    The campaign marks the single largest offer of free Mercedes Benz CLA in a raffle draw in India and GCC. Customers participated in the promotion by making a minimum purchase across Kalyan Jewellers showrooms in their respective countries. 

    The list of all winners is as follows.

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  • Bajaj Finserv drives awareness around its EMI Network

    Bajaj Finserv drives awareness around its EMI Network

    MUMBAI: Bajaj Finance, the lending arm of Bajaj Finserv has launched the digital campaign to drive awareness around its EMI Network.

    The campaign aims towards highlighting the wide range of product categories on the platform along with instant and hassle-free financing options.

    The new campaign takes forward the brand proposition of Bajaj Finserv towards making consumer’s life pursuits hassle-free. It builds on the brand’s endeavour to offer best-in-class shopping experience to its consumers through a no-cost EMI option on a gamut of products ranging from electronics, appliances, smartphones, home décor, groceries to fashion, travel, fitness, sports and lifecare.

    The film has been conceptualised and executed by LEO Burnett, Mumbai. Digital videos supported by related content will be targeted across all digital platforms. The campaign will be live till 10 August 2018.

    Bajaj Finserv’s EMI network is India’s fastest growing EMI Network that brings together hassle-free payment options and over 60,000 stores spread across 1300+ cities in India. This robust network of sellers offers its customers the option to buy over 1 million products in over 30 categories on easy EMIs. This includes consumer durables, digital products, lifestyle products and new categories like groceries, holiday packages and lifecare surgeries like bariatrics, knee replacement and hair transplant.

    The Bajaj Finserv EMI Network Card works like a pre-approved loan and comes with no hidden charges. Offered through Bajaj Finance Limited, it allows payments through No Cost EMIs – which means no more exorbitant interest. Currently, there are over 7.1 million Bajaj Finserv EMI Network card-holders.

  • Times Network & AMFI rolls out ‘Jan Nivesh’ campaign

    Times Network & AMFI rolls out ‘Jan Nivesh’ campaign

    MUMBAI: Times Network & Association of Mutual Funds in India (AMFI) commenced ‘Jan Nivesh’, a nationwide investor awareness campaign in Mumbai today. As part of the initiative, citizens across Mumbai, Baroda and Noida pledged to invest in Mutual Funds. Present at the event were Mr. Jayant Sinha, Hon’ble MoS for Civil Aviation, MK Anand, MD and CEO, Times Network, Mr. G. Mahalingam, Whole Time Member, SEBI and A Balasubramanian, Chairman, AMFI. 

    The Jan Nivesh campaign aims to educate and encourage Indians to review their savings behavior and consider investing in Mutual Funds. People can take the pledge to invest atleast a day’s income every month in Mutual Funds by giving a missed call on 18008333666 or through the website  www.jannivesh.in.

    The event also witnessed a panel discussion on ‘Jan Nivesh: Creating wealth for all Indians’ with corporate stalwarts that included A Vellayan, Executive Chairman of Murugappa Group, Dinesh Khara, Managing Director, SBI, Keki Mistry, Vice Chairman & CEO, Housing Development Finance Corporation and S Ramesh, Chief Financial Officer, Lupin. The panel discussion was moderated by Nikunj Dalmia, Executive Editor – Financial Markets, ET NOW.

  • Saif and Kareena discover Windsor through Airbnb

    Saif and Kareena discover Windsor through Airbnb

    MUMBAI: As more and more people seek newer and unique experiences and getaways, Airbnb has transformed the way people travel.

    Fuelling their love for the UK and its transcendental beauty, Bollywood star couple Saif Ali Khan and Kareena Kapoor Khan were the newest guests’ to find their abode with Airbnb in Windsor.

    Windsor with its charming country aura and iconicity for housing Windsor Castle, one of the homes of the British royal family, had been on the Khan’s travel bucket list for a long time. 

    In the latest Airbnb campaign, the family is seen spending an intimate vacation unwinding in the beautiful Windsor countryside while exploring the ethereal beauty of the area and basking in the gorgeous summer sun.

    Known for their love for travel, Saif and Kareena have been giving their fans some serious wanderlust for years now. This time, during their stay in Windsor, the couple is seen choosing an Airbnb home that was a 6 bedroom 4578 sq ft private estate located in Dunboyne Place (Windsor) opposite to the Royal Windsor Farm Shop and close to Windsor Town Centre.

    Commenting on their experience, Saif Ali Khan and Kareena Kapoor Khan said, “London has always been one of our favourite cities in the world and every time we visit this city, we discover something new. This time, we chose to stay in Windsor because we wanted to immerse ourselves in the history and charm of the city and experience living like locals. With Airbnb, Windsor felt just like home where we spent quality time with each other away from our daily lives and routines while doing some of the things we love the most. This truly was a one of kind refreshing vacation and we look forward to our next trip with Airbnb.”

  • Baggit launches new campaign with Shraddha Kapoor

    Baggit launches new campaign with Shraddha Kapoor

    MUMBAI: Focusing on gender equality and freedom of expression, bag and accessories brand, Baggit has launched its new brand campaign,  #PutItOnTheTable.

    Focusing on women empowerment the campaign will capture the essence of the issue where women are reluctant to speak their minds because of their own hesitation and others interruptions or both. 

    The campaign aims to change that by inviting women to put their thoughts on the table.  Led by their brand ambassador, popular Bollywood youth and style icon, Shraddha Kapoor, it will showcase instances where Baggit will encourage women to speak their mind. The series of TVCs and print campaigns leverages one of the most favoured accessories of a woman – a bag, to make a statement and encourage other women to be seen and make their voices heard.

    The first in the series are 30 and 50 seconder TVC that will be launched across popular and niche channels. This will be supported by a diverse print campaign and an innovative digital campaign as well in the coming months. 

    The Baggit team will also take up strategic hoardings across metros to add to the campaign. Catchy in-store branding will engage the customers on the ground. 

    While the campaign has been conceptualised by Famous Innovations, the TVC has been shot by Curious Films and the print campaign has been shot by ace photographer Prasad Naik.

    Baggit MD and chief design curator Nina Lekhi says, We have come a long way since the birth of Baggit. The campaign #PutItOnTheTable seeks to give a strong voice to our women express themselves. The innovative multimedia campaign launch will help us create a positive recall for the brand and keep up with the fast pace with which the brand is growing. Shraddha has very beautifully captured the message in the campaign. The initial response from our audience has been very encouraging and I look forward to bringing this campaign alive on the ground as well.”

    Lekhi, also believes in taking risks. So while the rest of the category is still solely being driven by looks, Nina has chosen to give a new direction to the way the category is represented and we have grabbed the opportunity to change the conversation in the category.”

    Baggit brand ambassador and actor Shraddha Kapoor adds, “In a world where women are changing the rules, the role of fashion is also changing. Fashion is no longer just an aesthetic requirement but is now a powerful expression of self and Baggit is one of the frontrunners that has captured this insight. The act of keeping the bag on the table is not just a statement but establishes ‘presence’. It asks women not to shy away or be hesitant to speak their mind. In my opinion, this is a sentiment that will echo very strongly with young Indians in the real world and I am really excited about my association with such a positive move by Baggit.”

    Everyone has the right to an opinion, and everyone deserves to be heard. The new Baggit campaign #PutItOnTheTable”  represents this new thinking. One where there is no place for gender roles or power games and where everyone has the right to speak and express an opinion.

  • Kotak Mahindra Bank launches campaign with Ranveer Singh for 811 account

    Kotak Mahindra Bank launches campaign with Ranveer Singh for 811 account

    MUMBAI: Kotak Mahindra Bank has launched its 811 campaign – #IndiaInvited. The campaign features Bollywood actor Ranveer Singh along with people from all walks of life, across age, gender, profession, religion, physical appearance, including an acid attack survivor, among others.

    Collaborative efforts over the years by the Reserve Bank of India (RBI), the Government’s Pradhan Mantri Jan-Dhan Yojana (PMJDY) and banks have immensely contributed in improving financial inclusion in every nook and corner of the country. However, even today, only around 2 per cent of Indians own a mobile money account, as per the World Bank, leading to low engagement with the formal financial ecosystem. The need of the hour is to bring about a change in mindset to make banking digitally inclusive, so that banking services are made accessible to every Indian.

    811 is an anywhere, anytime digital bank account and much more. It is a one-of-its-kind truly inclusive account. The only requirement for opening an 811 digital bank account is being an Indian, which is the underlying message of the #IndiaInvited campaign.

    The 811 campaign is shot at the iconic Chhatrapati Shivaji Maharaj, a UNESCO world heritage site located at Fort, Mumbai, to capture real life nuances. The protagonist of the story is ‘the bench at the railway station’ and Ranveer Singh dons the role of the bard (Sutradhar). The story voices similarities between 811 and a bench at a railway station. Anyone and everyone – irrespective of caste, creed, religion and abilities, are welcome to rest and take a breather at any bench at any railway station in India. Similarly, 811 offers unconditional access to a full-service, zero-balance digital bank account which gives up to 6 per cent p.a interest to every Indian.

    Kotak Mahindra Group chief marketing officer Karthi Marshan says, “ With 811, we simplified banking in India and in a year since launch, 811 has been embraced by Indians. In our endeavour to make banking more accessible and widespread, we realised that people from different walks of life tend to get intimidated to walk into a branch for the fear of being judged. The #IndiaInvited campaign builds on this insight, and draws attention to how 811, just like a bench at the railway station, does not discriminate against anyone on the basis of personal or physical characteristics.”

    Kotak Mahindra Bank executive vice president of marketing Elizabeth Venkataraman mentions, “Inclusion is not only the right thing to do, it is also necessary for a country as diverse as India. Digital is a great equaliser, especially in banking, providing equal access to everyone. And 811 represents those very qualities of equality and inclusiveness. 811 is truly for everyone.”

    “We wanted someone who embodies the spirit of individuality and success while being comfortable in their own skin to be the face of the campaign. And who better to lead the campaign than Ranveer Singh, an actor who has made a mark with his unique and unconventional style and appearance, someone who has succeeded in Bollywood on his own terms”, adds Marshan.

    The campaign will be amplified across all platforms including TV, print, outdoor, digital and through on-ground engagements across the country.

  • FabHotels launches maiden TV campaign #RechargeRefresh

    FabHotels launches maiden TV campaign #RechargeRefresh

    MUMBAI:  FabHotels has come up with its maiden TV campaign Recharge Refresh targeting millennial business travellers. The campaign, executed by BBH, will go live across leading TV channels, Youtube, Facebook, Hotstar, Radio and other digital platforms. That’s not all. The brand is also leveraging offline and online engagement through outdoor advertising and social-media-led contests.

    The concept of the campaign was derived from the idea of business travel being a roller-coaster ride of highs and lows, a bit like life in a boxing ring. While constant travel, back to back meetings, presentations and negotiations take a mental and physical toll on business travellers, the payoffs are equally exciting new deals, new connections leading to business and personal growth. Every day they travel, business travellers need to relax, refresh and re-charge for the next day’s battle. FabHotels is that place for the business traveller to recharge and refresh.

    FabHotels CEO and co-founder Vaibhav Aggarwal said, “While business travel can be exciting, it is undoubtedly a profound stressor on the body, mind and emotions. We’ve launched this new campaign to celebrate the spirit of the business travellers, who are essential for the growth and development of any organisation. As a brand, we are committed to be the brand of preference for these road warriors. The launch campaign is just the first step. We are a brand that is focused on anticipating and meeting their needs with a constant stream of innovative services that help the road warriors refresh and recharge.”

    FabHotels CMO Mohit Gupta, said “Our consumers are business professionals, entrepreneurs, salesmen, engineers and freelancers that come from different walks of life. Business travel for them is a means to move up in their professional life and they look for just the right budget hotel in this journey. As a consumer centric brand, we understand this need and look to create an environment which is conducive to recharging and refreshing after a long day’s work. Our campaign is directed towards building wider brand awareness and consideration amongst these business travellers. We are happy to be associating with BBH India to launch this new campaign. We will be building this up with various innovative brand actions and partnerships that keep the brand exciting and deliver value.”

    Commenting on this BBH general manager Shreekant Srinivasan, says “For a new brand like FabHotels, the biggest task is to communicate its purpose for existence. Our high-powered film for FabHotels celebrates the indomitable spirit of the road warriors and pitches the brand as the perfect place to refresh and get ready for the next day. The film also sets the tone for the lively brand experience at the FabHotels properties.”

    BBH executive creative director Vasudha Misra said, “The film is about celebrating the perseverance of those who are constantly travelling for work. It illustrates their daily life and their march towards their goals, through the metaphor of boxing. And to these warriors, tired after a day of doing battle, we ask them to take a pit stop at FabHotels. To recharge, refresh. And then re-charge.”

    Arun Gopalan has done full justice to the concept and script while directing. The funky rap soundtrack is composed by Naozad Patel and sung by Devil The Rhymer.

    FabHotels is present in 35+ cities, with more than 400 hotels under its franchisee network and has 150,000+ verified reviews. It is focused towards catering to business travellers and providing reliable and value-for-money stay experience with lowest prices guarantee on its direct channels -FabHotels.com and  FabHotels app.