ITV

Tag: Campaign

  • YES Bank opts for iCubesWire’s AI solution

    YES Bank opts for iCubesWire’s AI solution

    MUMBAI: In an industry first in the BFSI sector, YES Bank has opted for iCubesWire’s AI enabled solution, Instatalk, which provides an accurate platform for the customers to interact instantly with the brand and seamlessly suits their requirements.

    YES Bank country head Rajat Mehta said, “As a new-age, technology-enabled bank, we are always exploring new opportunities to innovate and tie-up with partners that can help to increase our brand presence digitally. We are happy to explore the possibilities with iCubesWire and incorporate their AI solution Instatalk, a new-gen product which is the quintessential bridge between the user and the brand. The bot engagement integrated with the campaign strategies will elevates the rate of user engagement for our display campaigns”.

    iCubesWire founder and CEO Sahil Chopra added, “YES Bank is a pioneer in the BFSI sector to create a customisable savings account and we are more than excited to have tied-up with them for an AI enabled campaign. It is a great opportunity for us to bank upon and we are certain the integration will prove fruitful for the brand as well as the users thereby strengthening their loyalty towards the bank. We are keen to explore the digital domain with YES Bank.”

    With the rising neck to neck competition in the BFSI sector, it is paramount to keep up with the pace and innovate better means to impart customer experience. This is when Instatalk becomes the ideal fit in the swift digital world. 

    Through this campaign, YES Bank aims to enhance the user engagement and curtails the long process for queries revolving around savings accounts.

  • Vodafone U launches new digital campaign #SortedHai

    Vodafone U launches new digital campaign #SortedHai

    MUMBAI: Digital platform Vodafone U has launched a new marketing campaign to welcome college students to the new academic year with some exciting propositions. The campaign features social media sensation, Mithila Palkar, in a web series ‘Mithila’s SortCuts’. Connecting with the young folks, Mithila shares some interesting tips to make college life #SortedHai.

    #SortedHai is conceptualised on a commonly used hook phrase amongst the youth. With Vodafone’s latest proposition of 50 per cent off on Amazon Prime subscription, Mithila shares tips on having movie nights #SortedHai with Vodafone U, apart from this offer, there are also many other exciting offers available to young consumers every Wednesday, Thursday and Friday in both the phone recharges as well as deals in F&B, fashion and other youth-centric spaces.

    Taliking about first digital campaign, Vodafone India Marketing EVP Siddharth Banerjee  said, “As youngsters most of us have faced challenges of coping with a new academic year and looked for some resourceful hacks. Taking this insight,#SortedHai campaign aims to engage with youngsters to help them make the most of their campus life with some exciting propositions under the Vodafone U umbrella. Mithila Palkar represents the mobile-savvy youth and help us engage with the college students digitally.”

    Ogilvy and Mather ECD Kiran Antony added, “The youth today have limited pocket money and plenty of wishes. Vodafone U enables them through relevant offers, to experience most of it. We tapped into the social currency of today’s youth, our campaign idea #SortedHai is based on this understanding.”

    To ensure maximum connect with youngsters, the campaign is live on digital platforms like Facebook and Instagram. Vodafone U will also engage with college students at their campuses to further amplify the #SortedHai messaging.

  • Nicotex’s new ad aids smokers’ willpower to control the urge

    Nicotex’s new ad aids smokers’ willpower to control the urge

    MUMBAI: Nicotex, a brand in the smoking cessation category, has launched a new TV commercial for its Nicotine gum clearly demonstrating its scientific working action. The TVC emphasises that while willpower is critical but there are those moments where smokers tend to slip. This is where a product like Nicotex supports their willpower to help them keep going.

    Cipla Health category director Anshul Mishra says, “Most smokers believe that only willpower can help them quit smoking. While having a strong willpower is essential, there are those special cigarettes or those moments where they get tempted to smoke & Nicotex can be a great support during those moments. Through this TVC we want to communicate that as your friend, Nicotex is here to support your willpower by helping you control the urge to smoke and thus help you quit smoking. Our main aim is to educate consumers as to how Nicotex is able to support their willpower by calling out the working action of the product.”

    The advertisement was conceptualised and created by Soho Square Advertising and Marketing Communications, a Mumbai based advertising firm, who also created the earlier TVC as well for the brand. This particular TVC was created with the intention of communicating to aspiring quitters that Nicotex helps control the urge thereby eventually helping them quit.

    “Most smokers believe that willpower is the strongest ingredient to quit smoking. So why fight that behaviour? Instead, complement the smokers willpower with the ability to control their urge to smoke. That is what we have brought alive in this piece of communication. In the most tempting of situations, a smoker can overcome his urge to smoke. After all controlling the urge is the first step to quitting smoking,” adds Soho Square executive creative director and creative head Anurag Khandelwal.

    With an aim of helping smoking move toward a healthier life by reducing and eventually quitting the habit, Nicotex continues to motivate consumers with their TVC and digital campaigns.

  • Cars24, Milestone Brandcom launch OOH campaign in Bangalore

    Cars24, Milestone Brandcom launch OOH campaign in Bangalore

    MUMBAI: Milestone Brandcom, the out-of-home agency from Dentsu Aegis Network, has released an OOH campaign for Cars24, a platform which sales second-hand cars. Launched in Bangalore, the campaign aims at inviting customers to sell their cars at the city’s Cars24 branch in their very first visit.

    The campaign is based on the insight that, in the current times, the selling of second-hand cars in India is an extremely complex process. In this market, car owners have to visit or meet a number of buyers before making that sale; and Cars24, a focused and specialised player in this domain, intends to make this technique easy with its unique process that allows the sellers to get the right price for their cars in their very first visit.

    Cars 24 VP marketing Gajendra Jangid said, “We aim to provide a quick and convenient way for car owners to sell car in India. The campaign was strategically placed to test the OOH medium and to understand its impact to convey the brand communication to a wider audience. This quarter of the year is always good for used car market and we wanted to create a huge noise before the festive season.”

    Milestone Brandcom CEO and managing director Nabendu Bhattacharyya added, “We got an opportunity here to introduce Cars24 to its core group of consumers through OOH and we have left no stone unturned to create a high impact campaign for the brand. The idea here remains to create buzz and drive home ample curiosity for customers to visit the store and get a first-hand experience on the value of their cars.”

    “It’s a delight to witness such an outstanding response to this campaign. The planning of each site was done using detailed understanding of the city’s traffic pattern and showroom locations. Each site that has been chosen is a high-impact zone, ensuring maximum visibility. The innovation has already generated extensive exposure and significant buzz,” he added.

    The campaign is spread over 70,000 square feet, encompasses large format billboards, bus shelters, buses, unipoles and gantry.

  • Ananda Dairy launches awareness campaign for packed paneer

    Ananda Dairy launches awareness campaign for packed paneer

    MUMBAI:  Ananda,  one of the leading dairy products manufacturing company, recently launched its new awareness campaign to educate customers about the benefits of consuming a packed paneer v/s loose paneer.  Conceptualized as an educative campaign the brand aims to highlight the purity and quality offered by a packed paneer as compared to an easily available loose paneer.  

    Through this campaign, Ananda is more focused on creating awareness vital elements that a consumer needs to keep in mind while purchasing a product such as paneer. Being a rich source of protein, Paneer is filled with essential minerals such as calcium and magnesium. The quality of this product, therefore becomes equally proportionate to the heath of the individual consuming it.

    Ananda Group founder and chairman Radhey Shyam Dixit said that households prepare a variety of culinary dishes, snacks and confectionaries. “Unfortunately, many consumers are not aware of the unfit quality of the loose paneer readily available in the market. At Ananda, we value our customers’ health and choice; and therefore have initiated this campaign to educate them about making the right choice while purchasing paneer. Furthermore, promote the goodness of fresh and packed paneer amongst the millennials and adults of our country,” he added.

    Focused at spreading awareness, Ananda is running a 360-degree campaign and will be publishing advertisements in regional newspapers and billboards along with educational jingles at radio channels in its key Northern India cities of like Uttar Pradesh, Uttarakhand and Delhi/NCR.

  • Oakley unveils new brand movement with One Obsession campaign

    Oakley unveils new brand movement with One Obsession campaign

    MUMBAI: Oakley recently launched another chapter of the ONE OBESSION campaign which encourages you to make room for your sporting passions, be it sacrifices in your family-life, career or friendships.

    Oakley created the One Obesession athlete survey that examines the behaviors and lifestyles of “The Obsessed”, the committed everyday athletes who tirelessly pursue their sport to find true insights into what drives them.

    The campaign showcases that it’s not just about winning and losing. It’s about the journey and the lengths you’ll go for your sport, and we want to celebrate all of it.

    The One Obsession campaign looked at each of the daily routines to the biggest sacrifices be it time, careers or relationships.

    The findings were very revealing about what’s ok in the name of obsession:

    They know what work-life balance is all about

    – 40 per cent of employed athletes would rather excel at their sport than at their job

    – 23 per cent of employed athletes say their sport is more important than receiving awards or recognition at work

    The Obsessed are willing to make sacrifices

    – One-third (34 per cent) of athletes who have made sacrifices have let go of romantic relationships for their dedication

    – 29 per cent of athletes who have made sacrifices think they have given up financial success for athletic excellence

    – 51 per cent have trained on their birthday and 40 per cent have worked out on major holidays like Christmas or Thanksgiving

    For committed athletes, their sport is always on their mind

    – Over in 9 in 10 (91 per cent) think about their sport at least once a day

    – 21 per cent say they would be ‘completely lost’ without their sport

    – 15 per cent simply ‘don’t feel like themselves’ when they are not doing their sport

    Whether they are cyclists, golfers, skiers and snowboarders, runners and triathletes, or motorsport athletes, their sport is at the heart of their identity.

    A Day in the Life of The Committed

    Maximising time is everything for these athletes. Nearly two thirds (62 per cent) wake up before 6 am to ensure time for their sport, and over a quarter (27 per cent) rise before 4 am.

    Runners and triathletes are the earliest risers, with 72 per cent waking up before 6 am, followed by cyclists (58 per cent) and action sports athletes (57 per cent).

    Commitment and obsession constitute 365 days a year for these athletes. More than half (51 per cent) have trained on their birthday, and 40 per cent have played their sport on a major holiday, like Christmas or Thanksgiving. 15 percent have even broken a sweat on their wedding day.

    “Early to bed, early to rise” is crucial, with committed athletes getting an average of seven hours of sleep each night. 40 per cent go to bed before 10 pm each night, and nearly a quarter (23 per cent) actually get into bed before 9 pm.

    The Benefits of Obsession

    Athletes recognise the positive benefits their sport brings to their lives. 42 per cent say their sport provides balance in their life, and one third (33 per cent) say they play their sport because it’s the best way to alleviate stress. In fact, 24 per cent admit they’re able to sort through most of their personal issues when they’re training.

  • FBB launches campaign for sleepwear Shyla

    FBB launches campaign for sleepwear Shyla

    MUMBAI: FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

    Pictured to a peppy music, the campaign is conceptualised by DDB Mudra and showcases the wide range of sleepwear fashion for women. The ‘Pretty Har Pal’ campaign aims at making every woman feel beautiful.

    FBB CMO Prachi Mohapatra said, “fbb has been a pioneer when it comes to trendy youth fashion. We are delighted to launch Shyla and celebrate it with ‘Pretty Har Pal’ campaign. The campaign is refreshing and cherishes small joys of life and at the same time showcases the entire collection.”

    Commenting on the creative  executive creative director Ashish Pathak says, “Through the campaign we wanted to project moments that women cherish being themselves with their loved ones, family and friends. The campaign is a sheer reflection of the light and cheerful moments women create when they are in their comfort zone.”

  • Alpenliebe Juzt Jelly pits jelly against jelly

    Alpenliebe Juzt Jelly pits jelly against jelly

    MUMBAI: Perfetti Van Melle brings up a new and unique campaign for its leading jelly brand Alpenliebe Juzt Jelly which focuses on bear and bottle shaped jellies in the portfolio in an entertaining manner.

    The new campaign aims to target the position Alpenliebe Juzt Jelly as the “Enabler of family fun”.  The purpose was to feature the two jellies together in the campaign. The film will be aired across major TV channels in India.

    Perfetti Van Melle India director marketing Rohit Kapoor said, “At Perfetti, we are constantly reminding ourselves of our mission -‘Always innovating what confectionary can do’. This is evident not just in our product innovations but also in who we are targeting. With this TVC, we wanted to reach out to kids in lively cute manner and also to the entire family to promote shared consumption of jellies.”

    McCann Delhi creative head Kapil Batra said, “To bring Alpenliebe Juzt Jelly’s shapes (bottles and bears) alive, we have created a world where these shapes, in addition to being irresistible, also have a mind of their own. Like in this film, how the bottles and the bears try to outsmart each other for their survival in this fun-loving family. We are optimistic about this campaign, and want to take this banterbaazi forward.”

    The campaign portrays one such occasion, takes the viewer on a rollercoaster ride of twist and turns, and endorses the idea of family fun centered around these Juzt Jelly characters. The story revolves around a bunch of bears and bottles trying not to end up as the family’s dessert. They try their best to convince the family members to eat the other one in their own unique ways.

  • Kalyan Jewellers celebrates silver jubilee

    Kalyan Jewellers celebrates silver jubilee

    MUMBAI:  Kalyan Jewellers has recently launched its new TVC, which features brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda. For the first time audience will see the father and daughter duo on screen. The TVC emphasises the values of trust that the brand attributes itself to.

    Kalyan Jewellers chairman and managing director TS Kalyanaraman said, “We have a long association with the Bachchan family. They have successfully represented our brand over the years and we are extremely excited to have Shweta Bachchan Nanda on board our latest campaign. As a brand, Kalyan Jewellers stands for trust, and this TVC successfully showcases our ideology of standing up for what is right.”

    L&K Saatchi and Saatchi ECD Kartik Smetacek added “The insight came from a very rich space. Trust does not just mean being honest when everyone is watching, but it is also about being truthful when no one is looking. It is about a deep rooted sense of right and wrong and not being a part of anything that would shake ones trust not even the smallest of the things.”

    The father-daughter duo who will be seen together onscreen for the first time had attracted a lot of eyeballs and fans of senior Bachchan from across the country made their behind the scenes video viral across social media platforms. The ad film features Big B as an honest retired government servant whose fight for what is right is captured.

    Kalyan Jewellers has operations across 122 locations globally, and will be launching its 100th Indian showroom in August