MUMBAI: The astronomical rise in fuel-run vehicles in the country has resulted in a massive problem of air pollution in India. As the pollution levels shoot up in an unprecedented manner, Okinawa Autotech Private Ltd, one of India’s fastest growing and most disruptive e-automobile manufacturer is striving to curb pollution with its power-packed electric two-wheelers. This Independence Day, the e-automobile manufacturer has launched a unique Facebook engagement campaign called #FreedomFromFuel, as part of its constant fight against pollution. Okinawa has rolled out a selfie contest, which ends on August 20 2018.
Through this campaign, Okinawa aims to power India’s freedom from pollution and inspire people to think about green mobility solutions for a better tomorrow.
Commenting on the Independence Day campaign Okinawa Autotech MD Jeetender Sharma said, “As an electric two-wheeler manufacturing company, we want people to start thinking about fuel-free vehicles and embrace green mobility solutions as the way ahead for the nation. We thought of Independence Day as the perfect occasion to celebrate India’s growing awareness about the power of EVs. With the #FreedomFromFuel campaign, our objective is to drive home the point that with electric vehicles, India can truly ride into a healthy and sustainable future that is free from over-dependence on fossil fuels and pollution.”
Participants of the #FreedomFromFuel campaign have to share a selfie with their fuel-free ride and post their comments on how they plan to help the environment or what made them switch to a fuel-free mode of transport. The results will be announced on the evening of 20 August, where lucky winners stand a chance to take home a smartwatch from Okinawa Scooters.
MUMBAI: Aegon Life Insurance, India’s digital insurance company, recently rolled out its video series campaign named ‘AEGONs of Business’, to bring forth the journey of entrepreneurs who took the unconventional path towards success. The video series was launched today in conjunction with BloombergQuint and will feature entrepreneurs such as Purplle.com founder Manish Talreja, No Broker.in founder Amit Agarwal, Gozoop founder Ahmed Aftab Naqvi, Chumbak founders Prabhakar and Shubhra Chadda, Rakyan Beverages founder Anuj Rakyan.
Commenting on the launch of the series Aegon Life Insurance DVP marketing Mandeep Singh Gulati said, “We are in the business of life insurance where we always encourage our customers to secure their future so that available resources can be pooled in to fulfil present aspirations. By making them financially secure we aim to inculcate a ‘never stop’ attitude in them. AEGONs of Business is our way of bringing to the fore inspiring stories to motivate new age Indians.”
In a culture that either treats entrepreneurs as heroes to be emulated or abject failures, this show aims to honour the spirit of entrepreneurship, which embraces both of these experiences as transient, and very much a part of the game with a ‘never stop’ attitude towards growth.
The interview series will be led by by Govindraj Ethiraj, a versatile and renowned Indian business journalist. The series is unique as it focuses not just on what “worked” for these entrepreneurs in their journey, but on what didn’t and how they overcame the challenge.
MUMBAI: Due to the lack of organ donation approximately 5 lakh people across the nation die each year as there is a huge demand-supply gap between the number of transplants awaited and the organs available.
Over the years, the idea of organ donation has often been spoken about as ‘an act of giving’ but Artemis Hospitals and WATConsult, the digital and social media agency from Dentsu Aegis Network India, decided to look at organ donation from a different lens.
Launched on the occasion of ‘World Organ Donor Day’, 13 August, #GetSecondLife, portrays ‘organ donation’ as an act of not just giving a new life to the recipient but also a second life to the donors.
WATConsult founder and CEO Rajiv Dingra said, “#GetSecondLife is a need of the hour initiative because we all plan the best for us to live a healthy and a memorable life but sometimes, life just ends too soon. But when you pledge an organ, you gift yourself another chance at life. You promise yourself a plethora of moments, experiences and thrills that you will live through a cross-section of people who may benefit from your organs.”
Commenting on the same Artemis Global Life Sciences MD Dr Devlina Chakravarty added, “#GetSecondLife talks to potential donors, urging them to give this gift of life, not only to the recipients who will benefit, but to themselves. By committing to donate your organs, you promise yourself a chance of dreaming again, breathing again, experiencing again and living again. In this drive, we urge you to not only pledge your organs but, also lend your voice of support to make the movement bigger.”
The campaign video showcase the fact that a part of your body can give you a chance to live-on in some form even after you have moved on. So pledge your organs as a second life awaits you. Along with heavy push on Facebook, Twitter and Instagram there will be a special microsite,www.getsecondlife.com, too.
The donor will also be introduced on social platforms like Facebook and Instagram filter saying “Proud Organ Donor” with the hashtag #GetSecondLife.
MUMBAI: Isobar, the digital agency from Dentsu Aegis Network India which handles the digital mandate for Godrej Security Solutions, had recently launched a marketing campaign, #StayConnected, to celebrate Friendship Day.
As part of the campaign, Godrej Security Solutions tapped into the usual order of Friendship Day banter and took that on to Twitter. The brand engaged audiences with a personalised tweet response every 30 seconds, leading to nearly half-a-million impressions for the activity. The response from Twitterati was further leveraged when Godrej Security Solutions went on to engage in conversations with brands such as Durex and Café Coffee Day.
Isobar India creative director Ranjeet Kumar said, “We knew that the idea of creating branded, bespoke emojis and ambushing the user’s conversation in a pleasantly surprising way will get us their attention. But, until it is personalised at scale with the creative use of digital, it will not have a big impact. So, we developed a custom API over our social listening tool, integrated it with an AI bot that listens, learns and engages with people on friendship day (tracking more than 100 dynamic keywords), and then contextually converses with them. For us, perception change is a long-term goal, and we have successfully kicked it off with a one-on-one dialogue with our TG.”
Godrej Security Solutions vice president and global head marketing, sales and innovation Mehernosh Pithawalla added, “We believe in innovations that make our offerings relevant in daily lives. This activity was nothing but an extension of the same ideologies. Small innovations like these that individuals can relate to, make a serious category like ours a lot more interesting.”
Campaign is based on the insight that 92 per cent of the online population today use emojis to portray an emotion, a feeling or an expression. Not to forget, there are ‘select’ emojis that we use to identity with our near and dear ones. This gives brands an opportunity to latch onto conversations and become a part of the discussion chain.
MUMBAI: Motion picture production and distribution giant Fox Star Studios has brought Publicis Entertainment on board as its digital and social media marketing partner. Publicis Entertainment is the recently unveiled entertainment marketing and branded entertainment arm of Publicis Communications.
Speaking about the association with Publicis Entertainment and Indigo Consulting, a spokesperson from Fox Star Studios said: “At Fox Star Studios we were looking for a partner that could best bring out the magic of Sanju’s story digitally. Publicis Entertainment and Indigo Consulting were the partners that understood this the best, and we worked closely with them on the film.”
Commenting on the tie-up with Fox Star Studios for the promotion of Sanju , Publicis Entertainment executive director Pranay Anthwal said, “It is a pleasure to work with a marketing team like Fox Star Studios. Sanju is the first of many special films we will be working on for them. We worked closely with Indigo Consulting for this project, starting with putting together a specialist team comprising India’s finest social creative and digital marketing minds”
“The project team ensured that we not only were on top of the social piece but also indexed most of our product and effort to the holy grail ticket sales. We look forward to a fruitful association with Fox Star Studios,” he added.
Indigo Consulting CEO Rajesh Ghatge added, “The digital platform allows a dialogue; it facilitates conversations and participation. A movie experience now is no longer limited to the show in the theatre – it extends before, during and after screenings. The experience allows deep discovery of the characters, stars, the subject and also artistes who have made it happen. We are excited to have partnered Fox Star in driving the digital mandate of Sanju. We got an opportunity to strategically and creatively drive its narrative and engagement on digital with the use of data led insights, nimble content and interesting platforms.”
As a part of the association Publicis Entertainment, along with Indigo Consulting, launched an integrated digital campaign to promote Bollywood blockbuster film Sanju. The movie is a biopic of actor Sanjay Dutt.
MUMBAI: Skinn, a range of fine French perfumes from Titan, has launched its campaign ‘There’s something about it’.
The campaign features a new fragrance, Amalfi Bleu, which has been crafted by award-winning master perfumers using the best quality ingredients. Bottled in France the fragrances are available in 1,350 outlets in the country, across the World of Titan stores, multi-brand lifestyle and accessories stores, online partners and authorised dealers.
Ogilvy South chief creative officer Mahesh Gharat said, “This was chapter two of the ‘Skinn ‘There’s Something About It’ campaign. Skinn perfumes share the traits of those who use them. Its smell is charming and magical. It attracts. It helps to influence. So much so that the wearer becomes the centre of attraction.”
“We’ve carried forward this very storyline. But what’s different this time around is that we’ve woven the variant story seamlessly into it. The brief was to launch the new aqua variant of Skinn. So by integrating the variant into the brand thought we’ve created another memorable and charming piece of communication,” he added.
https://ogilvy.egnyte.com/dl/rctknJMJaL
The TVC showcased how everything in a social setting sways to the Skinn man’s advantage. It does not pinpoint the reason behind the influence. An everyday or a special occasion falls into place for the protagonist because of some invisible traits. One among these invisible strengths is Skinn.
MUMBAI: The much-talked about and widely viewed online film #LetsTakeCare, recently launched by Sunfeast Farmlite biscuits has gone viral, sparking multiple conversations about the sacrifices a mother makes that take a toll on her health. The 2-minute heartwarming film, which was viewed by a staggering 12 million netizens spanning all generations, has witnessed a surging online performance by mirroring the larger societal truth of how moms stop taking care of themselves when they start taking care of their children. The film calls upon the kid in each one of us to start taking care of our mothers. This can be done by adopting a healthier lifestyle and snacking habits.
The social experiment conducted by the brand brought forth one of the most pressing issues which tends to go unnoticed. The film opens with a vital question about who cares for the family the most, the most obvious answer being — “our mothers”. With the #BacktoSchool campaign, Sunfeast conducts a social experiment wherein mothers participate in a physical exercise class. It seems that halfway through the class, the women run short of breath. This makes the children wonder how their mothers are always so busy taking care of them while they end up forgetting to look after their own health. This emotive piece is now creating waves in the digital space with a robust viewership of more than 12 million views already.
ITC COO, for foods-confectionary Paritosh Wali says, “With this online film, Sunfeast Farmlite aspires to promote a healthier lifestyle for the care-givers and the nurturers of our families — our mothers. #LetsTakeCare is driven by this objective and talks to the kid in each one of us to help our mothers lead a healthier lifestyle. Even if few of us are able to nudge our mothers to a healthier lifestyle, this campaign will be truly successful.”
FCB Ulka CEO Nitin Kankare adds, “The video portrays how while growing up; our mothers have always been our heroes & inspiration. Their exceptional multi-tasking abilities and deep affection have left us secure, cradled in their love. As we slowly grow up, sheltered in her love, we ask ourselves – ‘Why and when did our heroic mothers stop taking care of themselves?’ Sunfeast Farmlite tried to answer this question through a heartwarming social experiment by taking them back to school and asking us to take the pledge #LetsTakeCare for our sacrificing mothers.”
ITC’s branded packaged foods business is one of the fastest growing foods businesses in India, driven by the market standing and consumer franchise of its popular brands – Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman and GumOn. The Foods business is today represented in multiple categories in the market – Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the newly introduced Juices & Beverages.
ITC’s Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC’s in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and a robust distribution network.
ITC’s uncompromising commitment to its consumers ensures adherence to high levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online.
The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfil its aspiration of being the most trusted provider of branded packaged foods in the country. ITC’s Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.
MUMBAI: Lizol from Reckitt Benckiser recently announced its campaign “Lizol Kitchen Healthy Kitchen” with Vikas Khanna an internationally acclaimed Indian chef as the face for its new Kitchen Power cleaner. The campaign aims to create awareness around the importance of having a germ-free kitchen and get India to make the right choice for a truly healthy life.
In a survey conducted by Incite, a strategic research consultancy, it was found that 98 per cent Indians are aware of the presence of germs throughout their homes along with the many threats they pose, however, 62 per cent who are concerned about these germs do not seek germ removal solutions to protect their families.
Out of those who chose to do something about it, 42 per cent use phenyl and detergents as general cleaning agents to deal with germs across different surfaces in the house.
Reckitt Benckiser South Asia Hygiene Home CMO marketing director Sukhleen Aneja said, “Women spend a lot of their time in the kitchen making sure they prepare a healthy meal for their family but are unaware of the invisible illness causing germs that lie around. Kitchen hygiene is a major concern in India and interestingly, research found that 100 per cent of kitchen cloths in India are heavily contaminated and was found to be the dirtiest item in Indian households. This encouraged us to develop a solution that gives 10 times better germ-protection against ordinary dish bar to ensure a healthier kitchen.”
“Vikas Khanna has been a key influencer in driving conversations around nutritious and healthy food around the globe and in India he is an epitome of culinary versatility with a huge fan following. We are delighted to have him as our partner in driving ‘Lizol Kitchen. Healthy Kitchen.’ campaign and ensuring a healthier living across all households,” he added.
Commenting on his association with the brand, Vikas Khanna said, “In India, we are seeing a major shift in people’s perception about nutrition intake and healthy food. While they are making healthier choices with their diet, enough attention is not being paid to the germs that exist on kitchen slabs, stoves, tiles, etc., which unintentionally find a way into the food we cook. Even the smallest oil stains are hotbeds of germs because of their sticky nature and a wet cloth wipe is not enough to protect your family from them.”
Lizol Kitchen Power Cleaner in its easy to use trigger format, will assist consumers to maintain a germ-free kitchen. With its strong degreasing abilities, that will enable today’s consumer to clean multiple surfaces including gas stove, tiles, kitchen slab and sink, chimney, shelves etc., conveniently with one easy swipe and no hard scrubbing.
Being a passionate and committed advocate of nutrition, Vikas Khanna, an internationally acclaimed chef has been constantly encouraging people to make healthier food choices. With this association, he will not only sensitise modern homemakers about the importance of a clean and healthy kitchen but also help them evaluate the cleanliness of their kitchens.
MUMBAI: Save The Children has entered into a partnership with WATConsult, the digital and social media agency from Dentsu Aegis Network India, and Snapdeal to create awareness about the problem of child trafficking in India. On this international day against trafficking the company launched a campaign titled #KidsNotForSale campaign to curb child trafficking.
The company recently launched the teaser of the campaign which portrays ‘Amazing Kids Sale’ on Snapdeal which leads to a hard-hitting campaign that highlights stories of children who are sold for prostitution, kidnapped at birth, made to work in unhealthy conditions, drugged for organ trafficking or forced to become combatants.
The campaign pointed out that an estimated seven children go missing every hour. Half of them, are never able to return home. Between 2016 and 2017 alone, nearly one lakh children went missing. The conviction rate of these criminals was a dismal 22.7 per cent in 2016.
WATConsult founder and CEO Rajiv Dingra said,“This is a fight and a step against odds, an initiative to combat the dark web of trafficking. It was important to spread awareness about such a crucial situation through an innovative route that made one and all feel their role in ending this menace. We are glad to join hands with Save The Children and Snapdeal to help save our kids.”
A Snapdeal spokesperson said, “The trafficking of children is a serious and unconscionable issue. This year we have decided to leverage our kids’ sale store to not just urge the government to enforce strict actions to protect our children but also help Save The Children identify and rescue children, and possibly catch predators through donations from our users.”
Save the Children head of campaigns Pragya Vats added, “Children are the most ‘easy’ target, trafficked and pushed to most harmful forms of labour and abuse, often forced into prostitution, physical labour or domestic work. Young and vulnerable, children are losing their childhood forever to one of the most inhuman practices that remains one of the dark realities of human trafficking. We must break the apathy, build a public momentum to ‘#KidsNot4Sale an innovative initiative, in collaboration with WATConsult that aims to inspire public action”.
The government of India has taken a pioneering step forward by tabling India’s first Trafficking of Persons (Prevention, Protection and Rehabilitation) Bill, 2018 in the Parliament yesterday. The #KidsNotForSale campaign aims to urge the government to consider recommendations for not just comprehensive prevention but also rehabilitation, and monitoring and coordination mechanisms that will strengthen the power of the bill.
MUMBAI: HP Inc. India has recently launched its new TVC-led campaign ‘Print Befikar’ introducing the home segment to its new range of ink tank printers. The target of the campaign are parents of school-going children between the ages of 4 to 14. It is positioned as a solution to affordably meet printing needs of parents of school-going kids for projects and home paperwork.
Created and shot by BBDO, the TVC was conceptualised on the basis of HP’s research in printer uses highlighting that higher recurring cost remains the biggest barrier to buying a printer. HP found that parents print out their children’s assignments in the office free-of-charge, as they are dissuaded by the recurring cost of home printing, perceived inconvenience. While they secretively use the office printer for printing, they also feel ashamed of others noticing their frugalness.
HP Inc. India country marketing director Neelima Burra said, “HP is committed to understanding customers’ needs and requirements to introduce technology that fulfils their needs. Printing is extremely critical for parents of young children to address their homework and learning needs. With our campaign “Print Befikar”, we want to debunk the perception surrounding home printing and highlight how HP brings ease and affordability to printing.”
Not only does it offer a highly economical 10 paise print-per-page, but also easy, high-volume printing, colour-rich prints and mobile/computer compatibility. These features make it ideal not only for homework and coursework-related projects, but also as an enabler of edutainment for the whole family.
The ad campaign also subtly positions its printers as a solution to the social stigma of not being able to afford a print-out.
The TVC-led campaign will be brought alive across TV, social media, digital media, and experiential activations at point of sale, dedicated print hubs at apartment complexes, and print stations at corporate parks, to drive purchase considerations.
