ITV

Tag: Campaign

  • Barbie’s new campaign says ‘You can be anything’

    Barbie’s new campaign says ‘You can be anything’

    MUMBAI: The iconic doll brand from the house of Mattel – Barbie, has release a campaign video in India called, 'You Can Be Anything,’ to inspire young girls in India to dream beyond limitations. The campaign celebrates the significance for young girls to have positive, strong role models that inspire them to believe that they can be anything.

    With the belief of ‘You Can Be Anything’ philosophy, Barbie reached out to mothers across India to know what their daughters aspire to become when they grow up. The response was overwhelming, with about 1,000 moms sharing beautiful stories of their daughters. Barbie finally chose three girls with most inspiring stories and decided to fulfill their dreams of becoming a chef, a gymnast and a comedian. The perfect role models who were brought on board to mentor, motivate and inspire these young girls were: Commonwealth Games gymnast, Meghana Reddy; Chef at Flavour Diaries, Anjali Pathak and Entertainer Urooj Ashfaq.

    https://m.facebook.com/story.php?story_fbid=768587216823224&id=170215379993747

    Barbie, along with these celebrated mentors created an intensive mentorship program, to help these girls overcome challenges, and accomplish infinite possibilities through hard work and dedication. This program was documented as a video by Barbie and released coinciding with International Day of the Girl Child, to encourage and motivate several other girls out there to conquer their dreams.

    Speaking on the occasion, Mattel head of marketing Lokesh Kataria says, “We are delighted to celebrate the International Day of the Girl Child in India with the release of our campaign video. This campaign was conceptualised to encourage young minds through actual stories and highlight the significance of empowering role models. We have tried to depict the importance of appropriate guidance in nurturing dreams. We are hopeful that this initiative will encourage the next generation to believe in their dreams and have faith in their potential.”

    Meghana Reddy, Commonwealth Games Gymnast: Telangana’s 19-year-old Meghana is India’s exclusive Olympic representative in gymnastics. She has been training under a former world champion in the US and UK for the last four years and has specialised in Rhythmic Gymnastics.

    Anjali Pathak, Chef of Flavour Diaries: Anjali Pathak is a foodie, passionate chef and a teacher. She has been running the popular food studio Flavour Diaries in Mumbai for three years now, offering hands-on cooking classes using fresh local produce, spanning across the Mediterranean, European, American and Asian cuisines.

    Urooj Ashfaq, Entertainer: The 22-year old is a writer and comedian working in Mumbai. She is one of the promising comedians in the circuit, who is known to be creating waves with her slick humor and cute face.

    Mattel Toys has focused its efforts around the core philosophy of ‘Play with a purpose’ – where each toy developed by the global leader has an intrinsic benefit linked to it. For 59 years, Barbie has led girls on a path to self-discovery. After over 180 inspirational careers and diverse range of collectibles, Barbie—along with her friends and family—continues to inspire and encourage the next generation of girls that they can be anything.

  • Amazon Echo says experience everyday magic in new campaign

    Amazon Echo says experience everyday magic in new campaign

    MUMBAI: In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of everyday magic enabled by the Amazon Echo device.

    Conceptualised by Ogilvy Bangalore and directed by Aarthi Kakkad of Curious Films, the films tell the story of an Indian family where the father, mother and daughter encounters an endearing family moment that is relevant to a daily family setting. One film captures a sweet moment of the father being caught off guard by the mother and daughter secretly dancing to the tunes of a popular Bollywood song. While the other film encapsulates the traditional bond between a father and daughter.

    Ogilvy Mumbai executive creative director Neville Shah, “The simplicity of creative was broken down to one thing. How can the Echo be part of your everyday; like a family member. And since this is an extremely new category, familiarizing people with the use of the product is key.”

    “With the successful launch of Echo, Indian consumers have shown that they are more than ready to adopt new technologies which are relevant to them. The current campaign is continuation of our launch campaign about how Echo fits seamlessly in the lives of consumers and makes everyday moments special,” adds Amazon India director mass and brand marketing Ravi Desai.

    Ogilvy South senior vice president for head of planning Anirban Roy mentions, “The category is at a nascent stage and hence demonstrating relevant use cases of Amazon Echo was critical for us. We are trying to build the category and at the same time trying to create a positive disposition towards us.”

  • Times Of India announces next leg of award winning #NoConditionsApply campaign, makes a national movement

    Times Of India announces next leg of award winning #NoConditionsApply campaign, makes a national movement

    MUMBAI: The Times of India has launched the second leg of its critically acclaimed campaign #NoConditionsApply Sindoor Khela that raises a pertinent question on inclusion during celebrations. Last year, the campaign was launched with a slam poetry video that pointed out the discrimination a woman goes through owing to her marital status, childbearing capability or sexual orientation.  What followed, was an all-inclusive Sindoor Khela that was hosted by TOI at one of the most prestigious pandals in Kolkata – Tridhara Sammilani – where all women participated in the social celebrations sans their societal tags of transgender, widow, separated, divorced, single mother, married and so on. This year, the campaign takes a step forward to urge the Puja Committees across the nation to take up the mantle and host #NoConditionsApply Sindoor Khela at their premises during the last day of Durga Puja. What started with a localized campaign in Kolkata set in one Puja Pandal, is all set to travel to several cities across the nation. 

    The campaign is a part of TOI’s larger umbrella #NoConditionsApply (NCA) – which is a campaign that calls for gender equity and equal opportunities across ambition, education, celebrations by both the genders. NCA Sindoor Khela takes up the issue of inclusive celebration during festivals with a context to Durga Puja which itself is a celebration of femininity. The Double Dot of Sindoor is the sisterhood mnemonic that calls for treating all women equal as Sisters without societal labels, and has been carried forward from last year as modern-era ‘Symbol of Sisterhood’.

    Last year, when the campaign was launched, it received a stupendous reaction from people who wanted to offer their support and be a part of the movement. The second leg of the campaign gives them the opportunity and encouragement to make that happen. TOI has launched a powerful video which is narrated by leading ladies from Kolkata: Rituparna Sengupta, Gargee Roychowdhury, Manobi Bandyopadhyay and Sohini Sengupta come together once again along with Imon Chakraborty and Sudeshna Roy and invite women to #BringaSisterAlong this Pujo. The short video is based during the days leading up to Pujo where we see women from different walks of life: a banker, a sex worker, a cancer survivor, a transgender and an unlikely but heartwarming friendship between a woman and her ex mother-in-law. Through shared stories that intertwine their struggle and survival, the campaign talks about women empowering women and standing with each other with a call to inclusion. 

    The Double Dot Sindoor – is the symbol of modern day sisterhood – that stands out in the monochromatic video that is backed by powerful beats of the Durga Puja drums (dhaak), bound to leave you stirred. With this edition, TOI aims to extend the campaign by reaching out to pandals across the nation; encouraging readers to host an inclusive Sindoor Khela and “Bring a Sister Along”. The campaign urges everyone to celebrate an inclusive Sindoor Khela where everyone is invited and feel included, and discard the tags of transgender, widow, lesbian, divorcee, separated, married and so on. TOI is also encouraging readers to share stories and pictures of their inclusive celebrations, which can be shared via social media. Committees interested in being a part of the movement can reach out on 9326819922 via calls or whatsapp. This year, as the campaign goes national, over 50 of the most prominent pandals across India have pledged to host an all-inclusive Sindoor Khela, and this number keeps going up with every passing hour. 

    Commenting on the launch, Sanjeev Bhargava, Director, Brand TOI, said, “The Sindoor Khela #NoConditionsApply initiative launched last year was a resounding success. True to our brand philosophy, we were able to seed a positive change in the age old tradition of exclusion of the marginalised women in our society. This year we want this initiative to gather the momentum of a movement. This year more and more Pujo committees are requested to throw open their doors to all marginalised sections of women in our society and women are encouraged to bring a sister along. A sister that has thus far been excluded from the wonderful celebration of Sindoor Khela. The Times of India continues to provide thought leadership on hundreds of issues that need redressal and continues to live up to its brand promise of ‘Change Begins Here’.”

    Speaking about the launch of the next leg of the campaign, Swati Bhattacharya Chief Creative Officer, FCB Ulka India said, "Following the massive success of the launch and initiation of #NoConditionsApply campaign last year, we are proud to take it up a notch this year and extend the reach of the thought beyond Kolkata and to many more cities across the nation. Together with TOI, the aim this year is to bring the entire nation together and echo the same message #BringASisterAlong, and celebrate an all-inclusive Sindoor Khela. We look forward to another successful run and hope that this year we are able to unite the entire nation to celebrate the power of womanhood."

    The initiative has brought about a wave a change in the way festivals are celebrated in the country. Critically acclaimed actor, Rituparna Sengupta commented on the success of the campaign saying, “I am really happy to be a part of this wonderful campaign especially since I feel very strongly about the cause. All credit to Times of India for coming up with such a great idea and giving us an opportunity to bring about a change. I hope that people will support us in this initiative and help us take it to the next stage, to numerous Pandals across. It fills me with pride that I was able to be a part of something like this, I would love to extend my support in any way possible in making this a Global Movement.”

    The first edition kick-started with a heartwarming slam poetry titled “Sindoor Khela: #NoConditionsApply”, narrating stories sharing the perspective of women who have been sidelined by society and find themselves unwelcome to the festivities of Durga Puja. The video struck such a chord with the masses that it crossed 6 mn views with a 20 MN campaign reach across social media. Following which, one of the most revered Durga Pujo organizers in Kolkata, Tridhara Sammilani was brought on board to host an all-inclusive Sindoor Khela – a custom that is traditionally reserved for married women – by inviting widows, single mothers, sex workers, LGBTQ folks and anyone who might be considered as an outsider to join them in celebration.

    This celebration of women from all walks of life resonated with millions across the world including personalities from the Indian Film Fraternity like Bipasha Basu, Taapsee Pannu, national award winner Srijit Mukherji, music maestro Shekhar Ravjiani among many others. The effort was also lent support by luminaries like Vidya Balan and LGBT activist Laxmi Narayan Tripathi.

  • Asian Paints launches campaign for durga puja

    Asian Paints launches campaign for durga puja

    MUMBAI: Way back in 1985, Asian Paints started supporting Durga Puja in Kolkata as it gave them an opportunity to connect with the audience of Kolkata at an emotional level.

    It was done under the banner of ‘Asian Paints Sharad Shamman’, which over years has grown in terms of its stature and scale. Over the years, while felicitating 3 best pujas of the year, they now also felicitate one pandal each for Discovery of the Year (Bauchorer Bismoy), Innovative Excellence (Nobo Nakshi), and Best Idol Maker (Best Pratima Shilpi).

    Today, it is the most coveted award that Durga Puja clubs and committees vie for in Kolkata that brings in glory for their neighbourhood and a sense of pride by this felicitation.

    While over years, Asian Paints Sharad Shamman has been connecting with the people in Kolkata through the on-ground activity and media support, the challenge now is different. How do we connect with the Bengali youth, who are spread far and wide, make the importance of Durga Puja relevant to them.

    This campaign brought in one of the most popular Bengali music bands, Lakkhichhara, to create a song that would capture the entire mythology and celebration of Durga Puja in their own unique style. To enrich this content piece further, many more art forms like Baul singing, Pattachitra, etc. were brought together to create an output that is both very captivating to listen to and watch.

    This main music video launch has been supported by a set of pre-launch and post-launch videos that have kept the conversation rolling daily, and simultaneously, heightened the audience’s interest level high.

    Asian Paints GM for brands Jaideep Kanse mentions, “Asian Paints has always believed in celebrating creativity and art. It was with this intent that Asian Paints Sharad Shamman was initiated and now over 34 years of this we feel the love and respect of the people every time we are in Kolkata during Pujo. We are extremely proud to associate with Lakkhichara and bring out a fusion song that mixes traditional art forms like Pattachitra and Baul along with regional rock, truly #DurgaPujoRocks.”

    Ogilvy Mumbai group creative head George Kovoor says, “#DurgaPujoRocks is a unique form of storytelling, combining traditional performing arts with modern rock music to create a piece of content that engages a generation of youth who are getting detached from the traditions and rituals of Durga Pujo. They are going to see Pujo in a way they have never seen before.”

  • Mpower’s new ad speaks about mental health

    Mpower’s new ad speaks about mental health

    MUMBAI: Mpower of the Aditya Birla Education Trust, a champion and pioneer of mental health in India, has launched a campaign this World Mental Health Month – “SunoDekhoKaho”, which encourages people to be aware about their surroundings and speak up if they see someone in need of help.

    In line with this campaign, Mpower has partnered with UnErase, a community for promoting and producing spoken word poetry to launch 3 powerful videos depicting the state of mental health in India.

    Issued in public interest, the #SunoDekhoKaho campaign draws attention to a serious concern in society presently — lack of awareness about mental health.

    In the video-series, each of the three videos has an artist sharing personal stories and experiences surrounding mental health concerns and the stigmas around them. The #SunoDekhoKaho campaign will be presented through the month of October across social media and digital platforms like YouTube, Facebook, Twitter and Instagram. The campaign invites everyone to take the pledge to be more aware about their surroundings and assist those who need help.

    Mpower founder and chairperson Neerja Birla says, “Every three seconds, someone somewhere in our country has attempted to take their own life. With every hour that passes, one student commits suicide in India. In fact, we have become the country with the highest number of suicides in the world. 25 per cent of our adolescents are dealing with depression, 11 per cent of them are dealing with substance abuse and addiction, and that's just the tip of the iceberg. Children and adolescents are vulnerable as they undergo through the physical and emotional challenges of growing up, and that too in environments that are unequipped to provide support for the mental health issues that they go through. It is important to be aware and look out for the possible signs of mental health concerns, to #SunoDekhoKaho and pledge for a stigma-free society.

    The other two UnErase videos will be released on 16 October and 24 October.

    Mpower is a movement that endeavours to create awareness in order to stamp out the stigma associated with mental health. Mpower, through its centres of excellence, advocates prevention, fosters education and provides world-class holistic services to individuals dealing with mental health disorders, as well as to their families and caregivers.

    Moving towards creating a society where people with mental health concerns and their caregivers receive professional support, care and acceptance to facilitate their recovery, without facing discrimination or shame.

  • Mondelez India Launches Cadbury Dairy Milk Crispello

    Mondelez India Launches Cadbury Dairy Milk Crispello

    MUMBAI: After making Cadbury Dairy Milk as one of India’s favourite chocolate brands for 70 years in India, Mondelez India has launched Cadbury Dairy Milk Crispello, its ‘made in India’ innovation in the Crispy-Eat segment. Banking on Cadbury Dairy Milk’s strong equity, Mondelez India is all set to expand its premium portfolio with this new product offering. 

    Mondelez India director for marketing chocolates category Anil Viswanathan says, “With rising disposable incomes, exposure to global cultures and extensive reach of mass media, the Indian consumers have been exposed to a global palette of food experiences. More specifically, recent work with Gen-Z consumers, a key consumer cohort for us, has shown a desire for multi-textured and complex experiences. This has been an important dimension for us as we have thought about our innovations.”

    “Cadbury Dairy Milk Crispello combines the much loved Cadbury Dairy Milk taste with crispy and creamy textures in a unique ready-to-share snappy format. Its snap and share capabilities further reinforce our shared values of togetherness and collective joy,” he adds.  

    Cadbury Dairy Milk Crispello, is covered with a layer of delicious Cadbury Dairy Milk, crunchy wheat crispies and smooth chocolate cream. As one bites in, the chocolate melts in the mouth and the wheat crispies underneath bring in the crispiness, giving consumers an immersive chocolaty and crunchy experience, all at the same time. The finger-bar format makes it easier to be shared with friends and family. 

    Cadbury Dairy Milk Crispello is priced at Rs 30.

    The launch will be supported by a 360-degree communication campaign that will include a new TVC and outdoor and digital campaigns targeting the brands core target audience i.e. youth. On-ground activations at point of sale and sampling at modern trade outlets will also be part of the campaign to drive awareness for the product.

  • Airtel rolls out #PassTheTorch campaign

    Airtel rolls out #PassTheTorch campaign

    MUMBAI: Bharti Airtel (Airtel), India’s leading telecommunications service provider, today launched an innovative digital campaign #PassTheTorch to mark the 11th edition of the Airtel Delhi Half Marathon (ADHM).  

    Gautam Anand, Chief People Officer (India & South Asia), Bharti Airtel along with Airtel employees, members from top running groups in the country and people at large lit a digital torch to launch the campaign at an event held earlier today, at the Airtel Headquarters in Gurgaon. The torch will now be passed digitally across the country over smartphones to take the initiative nationwide.

    The #PassTheTorch campaign celebrates the spirit of running and at the same time encourages people across India to make their run count wherever they may be and contribute towards the empowerment of underprivileged children in rural India.  Airtel has partnered with leading fitness mobile app, Mobiefit for the campaign.

    Mobiefit app will be branded as Airtel Mobiefit during the campaign period. Airtel will engage with over 400 top running clubs in the country to expand the reach of the campaign and clock in more kilometers on the app.

    The campaign is designed around the core philosophy of ADHM, which is to bring people together for a cause. It breaks barriers by taking take the spirit of ADHM to every corner of the country through the digital flame and providing a platform to citizens to make a positive impact on the society. As part of the campaign, runners can pass on the digital flame to the next individual or group. Corresponding to the number of kilometers accumulated by the runners, Airtel will empower underprivileged children in rural areas through digital literacy, which will include teaching them use of computers and internet.  

    To participate in the #PasstheTorch campaign:

    Download the Airtel Mobiefit app on your smartphone and register as an individual or group
    Click on the Torch (Mnemonic) Screen to go to the challenge page
    Click on the start icon
    You can now record your run. When you finish a kilometer, the torch (mnemonic) will turn green
    Once green, you can end your run and share or post your achievement across social media platforms like Twitter, Facebook, Instagram, Snapchat etc and encourage/challenge others to participate. 

    Airtel had roll out a similar initiative titled ‘Make Your Run Count’ in 2016, requesting people across the country to capture screenshots of their run on running apps and upload on social media platforms. Over 10K people in rural areas benefitted from the campaign and were empowered with digital literacy as they learnt the power of internet for the first time through the initiative.

    This year marks the 11th anniversary of Airtel’s association with ADHM, which is now one of the most prestigious running events across the world. The race is expected to witness participation from over 35,000 people this year who will run in 5 categories including the Half Marathon (21.097km), Great Delhi Run (6km), Open 10K, Senior Citizens Run (4.3km) and Champions with Disability (2.4Km).

  • Unlimited from Arvind lifestyle brands launches campaign ahead of festive season

    Unlimited from Arvind lifestyle brands launches campaign ahead of festive season

    MUMBAI: Capitalising on the onset of the festive season, Unlimited, the family fashion store from Arvind Lifestyle Brands, has launched its new campaign – Fashion is Unlimited – through its first ever television commercial.

    The central thought of the campaign is that fashion is different for different consumers but also a very vivid expression of individuality for every consumer.

    The television commercial for the campaign is based on a very human insight, that the process of dressing up is as important as the result. The TVC takes the viewer through real moments of life like getting ready together as a family for festivals, getting ready for work and getting ready to spend time with friends. Each moment in the TVC captures people across age groups, wearing the extensive range that Unlimited houses. The film translates the campaign thought through messages like fashion is ageless, fashion is looking special on festive days, fashion is looking great, effortless and fashion is for all.

    Arvind lifestyle brands MD and CEO Suresh J says, “We aim to cater to the evolving fashion needs of Indians, shopping for value fashion; and through this campaign, we want to drive home the message that Unlimited is the place where everyone can find their style. The film, with its basis on the insight of how the process of dressing up comprises a set of very meaningful moments for the Indian consumer, beautifully highlights the truly ‘Unlimited’ range of fashion choices. The brand is equipped to delight its audience with its offerings, ranging from formal wear, festive wear, traditional outfits, casual work-wear, to kids wear. The TVC reflects our offerings in terms of apparel, offers and fashion to showcase #FashionIsUnlimited.”

    Directed by Harshik Suraiya, Vanilla Films, the film beautifully captures the characters’ emotions. The right casting, locations and acting put together, brings alive the emotion and fashion quotient of each film and strikes a chord with the audience.

    The TVC launch coincides with a special Dussehra offer for shoppers, to make their festive season an exciting one. Customers can now shop for Rs 3,000 to get a Ruggers duffle bag worth Rs 499 free and for Rs 4,000 to get a Colt/Sugr Gym bag worth Rs 699 + a face towel worth Rs 69.

    Unlimited has a network of over close to 91 power format stores spread across 46 cities/towns in India. Over the last two years, Unlimited has forged ahead and further strengthened its brand portfolio by offering both private and international apparel brands.

  • Lifestyle launches new TVC to showcase latest collection

    Lifestyle launches new TVC to showcase latest collection

    MUMBAI: Lifestyle has launched its new creative campaign ‘#GotIt’ and embraces the defining moments of fashion and great style that resonates with the uber-cool, urban youth. Inspired by the attitude and global spirit that empowers the generation, the TVC taps into the youth lingo of ‘#GotIt’.

    The campaign also reaffirms Lifestyle’s commitment to the latest trends and the best of fashion with a curated collection designed for incredible experiences.

    #Gotit seamlessly brings to life trends across all touch points of every fashion journey – including online, mobile, in-store, and social media. The TVC is highly styled, recreating the choices that await us at Lifestyle – an exploration of the different avatars leading to the thrilling ‘#GotIt’ moment. Keeping in tune with contemporary fashion and visual storytelling sensibilities, the brands latest TVC plays out Lifestyle’s curated collection in an impactful and engaging way.

    On the TVC launch, Lifestyle senior vice president marketing Srinivas Rao says, “Our youth-centric campaign aptly named #GotIt showcases some of the biggest fashion trends of the season from across the globe. The collection is versatile and designed keeping in mind the consumers' partiality towards experimenting with their looks, their affinity towards social media and expressing their individualism. The TVC reiterates Lifestyle’s positioning as a young, fashionable brand in the minds of the evolved omni-channel fashion shopper.”

    Bedazzled with a surrounding mirror effect, the TVC highlights both the clothes and the characters, representative of the myriad of styles and varied segments of the fashion-conscious consumer, who shop at Lifestyle.

    Signifying an immersive fashion experience, the high impact TVC captures the elation of finding the right outfit or ensemble as consumers indulge in the power of choice that Lifestyle offers through a curated collection.

  • Sony India unveils #KoiKasarNahi campaign for Asian Games

    Sony India unveils #KoiKasarNahi campaign for Asian Games

    MUMBAI: The 18th edition of Asian games is all set to go on floors from 18 August to 2 September 2018 in the Indonesian cities of Jakarta and Palembang.  Meanwhile Sony Pictures Networks India (SPN) today announced its marketing and digital initiatives for the pan-Asian multi-sport event. With India being one of the first five founding members of the Asian Games, expectations from our contingent are always high.

    Be it the Olympics, Commonwealth Games or Asian Games, Indian athletes have never left any stone unturned in their quest to win medals and proudly represent the country. With this backdrop, SPN launched its campaign ‘Koi Kasar Nahi’.

    As a part of the campaign, SPN will be hosting a ‘Fan Flame’ on its microsite   https://sonypicturessportsnetwork.com/koikasarnahi/. Inspired by the Asian Games torch that burns in the cauldron for the duration of the Games, the virtual Fan Flame will burn brighter with every message of support that goes out to the athletes.

    In order to show support and add to the fan flame, all fans have to do is use the hashtag #KoiKasarNahi on social media platforms like Facebook, Twitter and Instagram and post their inspirational and supportive messages to the athletes. Each post will appear on the digital fan flame and will be sent to our athletes.

    Sony Pictures Networks India sports and distribution business president Rajesh Kaul said, “At Sony Pictures Networks India we have always promoted a multi-sport culture and it doesn’t get bigger than the 18th Asian Games. As our athletes compete across 36 sports and against sportspeople from 45 countries, we will bring fans and viewers the ultimate experience to enjoy the Asian Games. As patriotic fans, it’s our utmost duty to give our unrelenting support to our athletes just as they will give on this stage.”

    Bollywood superstars Salman Khan, Varun Dhawan and Asian Games participants from India like Anjum Modgil, Satish Kumar, Rakesh Patra and Dipa Karmakar have joined in appealing to fans to support our athletes in the #KoiKasarNahi campaign. In a series of videos, they urge fans to come together and support the Indian contingent to leave no stone unturned in their quest for glory.

    2018 Asian Games will be telecast with Hindi commentary on Sony Ten 3 channels and with English commentary on Sony Ten 2 and Sony ESPN channels from 18 August 2018. In addition to the 300+ hours of live telecast, SPN will also air more than 30 hours of highlights and repeats for viewers to catch up with all the sports action in Jakarta.

    Viewers can also see in-depth coverage of the games with a live studio show, both in Hindi and English. It will feature expert panellists like wrestler Jagdish Kaliraman, hockey champions Sandeep Singh, Viren Rasquinha, and Jagbir Singh, tennis players Somdev Devvarman and Gaurav Natekar, badminton player Aparna Popat, and expert columnists Ayaz Memon and Boria Majumdar.