ITV

Tag: Campaign

  • Greenply urges people to go noise free this Diwali

    Greenply urges people to go noise free this Diwali

    MUMBAI: Greenply, known for its innovative ad campaigns, has an important message to share with everyone this Diwali season.

    Its brand new audio visual campaign spanning 45 seconds which has been widely shared on social media grips the attention of the audience by capturing the trauma faced by animals due to the noise created by firecrackers during the Festival.

    The trend of bursting fire crackers has been around for a long time but apart from affecting the environment gravely over the last several years, it brings with it a disturbing experience for the animals around us.

    Greenply thus urges people to go noise free this Diwali so that the joyous festival doesn’t turn into a cause of trauma for the creatures around us. Unlike us, they do not have voices to express their distress.

    They look up to their compassionate and responsible human friends to be their advocates.

    The video encourages people to make their pets as well as all animals around us be a part of Diwali by making it noise free and sharing pictures with the hashtag of #WontHideFromDiwali.

  • Brand D2H brings a new perspective, introduces ‘Alag Hi View’ campaign for the festive season

    Brand D2H brings a new perspective, introduces ‘Alag Hi View’ campaign for the festive season

    MUMBAI: Dish TV India Limited, the world’s largest single-country DTH Company, launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season. The campaign aims to highlight the younger, innovative avatar of D2H brand, bringing out its technologically advanced offerings & customer centric solutions. With this campaign, D2H is providing variety of offers to customers for the upcoming festive season. Now, new customers can opt for Standard Definition and High-Definition connections with 100 percent special cashback offer that includes a set top box along with a popular recharge pack, starting at just Rs 2100 for SD connection, Rs. 2500 for D2H HD connection and Rs 2600 for HD with RF Remote connections. With the cashback offer, customers can redeem the full offer amount from their D2H payment account for up to 12 months.

    The core idea of the TVC is that technology isn’t just simplifying life of our core customer base of young people, it is making them more aware, opening up their minds, and it helped them have a very different point of view. This is the core insight around which the brand platform was built. It captures the mind-set of this audience and the brand’s philosophy in one evocative line -‘Alag Hi View Hai!’

    The current TVC highlights how D2H offers something different and how that enables the consumer to have a different point of view either in life or when it comes to watching television. The campaign brings alive the different product / service offerings D2H has in a youthful, vibrant way. 

    The new campaign ‘Alag Hi View’ highlights the unique offerings of D2H brand for this festive season. The TVC ‘Alag Hi View’ has a montage of situations with Diwali festival as the backdrop and showcases D2H bringing families and friends together with D2H’s varied offerings. The product window includes D2H’s technologically advanced products such as Smart Remote Mobile App, Radio Frequency Remote and HD STBs. 

    Commenting on the new D2H campaign, Mr. Anil Dua, Group CEO – Dish TV India Limited said, “Our D2H brand believes in giving our customers technological advanced solutions to enhance their TV viewing experience. Through this new campaign ‘Alag Hi View’, we would like to highlight the unique customer experience and technological solutions offered by D2H platform in India. D2H is transforming the way we watch television, with its advanced Smart Remote Mobile App, RF Remote, HD STBs and now taking forward our vision of providing customers with a robust and enhanced television viewing experience. Adding to its unique technology solutions is a unique cashback offer this Diwali, with which we wish to light our customer’s TV viewing experience this Diwali.”

    Speaking on the new campaign, Mr. Sugato Banerji, Corporate Head – Marketing, D2H brand said, “The hero of the new D2H campaign is our very different Diwali offer. In the process we are also positioning D2H a technology driven brand for the younger tech savvy generation. Today’s gen X is about having a perspective, a view and an opinion. This campaign celebrates this spirit.”

    Speaking on the new campaign, Mr. Arko Bose, Group Creative Director, Mullen Lintas Lowe Group – said, “’Alag hi view’ mirrors the thought process of the youth today. They have different perspectives and different ways of doing things, meandering away from the traditional approaches. With television viewing evolving itself in distinct ways using the plank of technology, we feel that the campaign finds a sweet spot in balancing youth-speak and brand philosophy.”

    This latest campaign has been conceptualized by Mullen Lintas Lowe Group and is now live across India. 

  • Brand Factory takes a quirky take on how things go overboard during Diwali

    Brand Factory takes a quirky take on how things go overboard during Diwali

    MUMBAI:  Diwali known as the festival of lights, brings with itself a gigantic festive fervour that's filled with fun, happiness, love, family bonding, and not to forget — the gifting and shopping frenzy. And no brand wants to miss out the opportunity to connect with its audience through a heart-touching and emotional content.

    Brand Factory, breaking this clutter, has launched a digital film – #Diwali365Days, which shows there is every day Diwali at Brand Factory because of amazing discounts 365 days on 200+ fashion brands.

    The film captures the essence of how Diwali also means dramatisation of everything. There are countless greetings from random numbers to mandatory office celebrations to never-ending selfie sessions. It is something we don’t opt, but our celebrations are incomplete without it. Through a quirky narrative, the digital film showcases such instances which do get overwhelming. 

    The film was a big hit among millennials and garnered over 2 million views and 200+ shares in just 5 days.

    Brand Factory chief marketing officer Roch D’Souza says, “During Diwali, brands usually take an emotional or social hook to convey a message. But at Brand Factory, we decided to take insights from things that usually happen during Diwali and give a quirky spin to it. So, we decided to have a digital film which will resonate with our audience. At the same time, we ensured to enhance the brand proposition of discounts 365 days which the film does it aptly.”

    Brand Factory, a Future Group concept, is India’s leading chain of fashion discount stores with 72 outlets across 30 cities in India. It offers 200+ Indian and International fashion brands at 20-70 per cent discount, 365 days a year. It also offers a diverse range of merchandise at absolutely great prices in a refreshingly enjoyable ambience. Brand Factory stores include men’s formals, casuals, youth wear, women’s wear, sportswear, kids wear, footwear, accessories and more.

  • Ranveer Singh challenges physical boundaries in ad for BigMuscles Nutrition

    Ranveer Singh challenges physical boundaries in ad for BigMuscles Nutrition

    MUMBAI: One is a versatile and much sought-after macho man of Bollywood who has singularly gone on to redefine the definition of power and what one can do with it, while the other is an accomplished power brand that assists those looking to push themselves in order to achieve more.

    The two have now teamed up to form one powerful force and set the pulse racing for others to emulate and learn from.

    Bollywood actor Ranveer Singh and leading nutritional supplement brand BigMuscles Nutrition, have launched their inaugural brand campaign that inspires go-getters to push their boundaries and achieve more. The integrated brand campaign includes a series of ad films that will be launched across popular television genres and will be complemented with communication across the mediums of outdoor, activations and digital.

    Launched under the credo of ‘You are stronger than you think’, the ad film seeks to increase brand awareness and drive consumer pull while also positioning BigMuscles Nutrition as a premium and trusted brand.

    Conceptualised & executed by L&K Saatchi & Saatchi, the TVC focusses on the premise that more than physical rigour, body building is an individual journey. It’s about discipline and an indomitable spirit. And when this drive to reach newer milestones is accompanied by the right supplement, the journey becomes even more enriching.

    BigMuscles nutrition Director Suhel Vats says, “We launched BigMuscles in the year 2009 and it has emerged as the top-most nutritional supplement brand in India over the last three years. We hope to take the brand to the next level with this campaign that encourages the youth of India to believe that they are stronger than they think.”

    The TVC showcases a regular gym routine and how there comes a point when your body gives up, but the mind still pushes you for more. These high-power moments have been captured using brand ambassador Ranveer Singh in a never-before-seen raw, honest portrayal of himself.

    L&K Saatchi & Saatchi chief creative officer Delna Sethna adds, “If you look within you, you'll always find one more rep, one more lift, one more try to take you closer to your goal. It's a thought that applies to life as much as it does to body building. A thought we believe the brand can build up on in the years to come.”

    The campaign will be amplified through TVCs, outdoor hoardings and activations at national body building events, along with a strong play on digital platforms with Ranveer Singh himself tweeting about his association with the brand.

    BigMuscles Nutrition started its journey almost a decade ago, with the aim of taking fitness to the masses and inspiring the youth of the country to be fit and strong. The brand frequently lends its support to aspiring body building athletes from all over India and also associates with the major bodybuilding and fitness events in an effort to keep the culture of fitness alive.

  • The Spartan Poker launches #Don’tBurnCashEarnCash campaign

    The Spartan Poker launches #Don’tBurnCashEarnCash campaign

    MUMBAI: The Spartan Poker – India’s leading & most trustworthy online Poker gaming portal, is bringing forth another phenomenal Poker campaign for aficionados spread across in the country. This latest initiative by The Spartan Poker called #DontBurnCashEarnCash is extremely well thought of having being centered around the festive season of Diwali. With the festival of lights being just a few days away, the campaign also serves as timely activity considering the fact that Poker gaming witness a remarkable upsurge during the festive season.

    The idea behind the #DontBurnCashEarnCash campaign is to appeal to all Poker players and the general crowd alike that their hard-earned money should be spent wisely. The Spartan Poker promotes well-planned and logical spending in the sense that money should not be expended but invested. The campaign urges people to indulge themselves in activities which could see the money they invest multiply rather than spending it on things. Through this campaign, The Spartan Poker also highlights the fact that how Poker could also be one of the activities which can help people see their money increase. What drives people to the poker table is the game being all about a true test of skills and your presence of mind. Realizing you have earned enough for the moment and not wanting to experience a potential loss in the future, the game also provides one with the option to leave the table whenever they wish to do so.

    Commenting on the launch of #DontBurnCashEarnCash Poker Badshah and Co-Founder and MD of The Spartan Poker, Mr. Amin Rozani said “During the festive season of Diwali, we have seen people having a tendency to squander money without allocation and thought. This habit shares a lot with the tendencies seen in gambling since there is absolutely no guarantee on investment or the returns against the money invested that these individuals are making. On the contrary, Poker, if played in the right manner, is certain to reap dividends. We have always tried to create a difference in the society via various campaigns that we have implemented. We are positive that this campaign too will be received with much love and affection from our loyal fan base of poker players across the country”.

    As part of the #Don'tBurnCashEarnCash campaign, The Spartan Poker will be running many contests on the radio and digital platforms, which shall reach out to interested and avid poker players across the country. 

  • Ghadi detergent launches new campaign for Diwali

    Ghadi detergent launches new campaign for Diwali

    MUMBAI: Ghadi has always believed in provoking its consumers to be more socially conscious and aware.

    Its campaign, #SaareMaelDhoDaalo has become synonymous with cleaning which goes beyond clothes. The campaign has not only made its way into the hearts of people, but the efforts towards initiating a social change also resulted in the campaign winning the Effie Awards 2017 amongst many others.

    In the past 2 years, Ghadi identified 3 key festivals of India and decided to propagate its philosophy of #SaareMaelDhoDaalo. It urged people to cleanse their minds of this deep-seated filth. Every single time, it identified and addressed a new notion of the mind and showed a mirror to the society.

    Continuing with the idea, the new campaign around Diwali tackles another kind of ‘mael’. This time, Ghadi urges its consumers to give each profession its due respect and not to belittle people for what they do.

    The TVC takes place inside every proverbial Indian household, where the domestic help is taken for granted. Their efforts and sacrifices go unnoticed. Often, their work is considered as “menial”. The TVC advocates the cleansing of this ‘mael’ through the story of a teenager. We see him constantly admonishing the maid’s efforts, until his mother asks him to step into her shoes. The lesson he learns is a lesson for us all. The campaign requests us to realise that no work is small. It urges people to realise the worth of every work that comes their way and understand the importance of people in their lives.

    ADK Fortune National Creative Director Akashneel Dasgupta says, “In continuation with our campaign, this is yet another aspect that we are trying to address. To restore dignity of work, whatever be the nature of it. This, we hope, will further strengthen Ghadi’s cleansing credentials in the minds of people.”

    The film has been conceptualised by ADK Fortune and executed by Full Circle Films.

  • Lifebuoy’s automated hand sanitiser dispenser for festive season

    Lifebuoy’s automated hand sanitiser dispenser for festive season

    MUMBAI: India,is a land of millions of gods and festivals with each occasion seeing a vast number of people in a perfect melting pot of devotion, celebration and food.

    From the warm khichudi as bhog in pandals to the street stalls set up to serve delectable dishes, food is an important and indispensable part of the festive fervour. More often than not, food is eaten with unwashed hands due to lack of hand-washing facilities like soap and water. A simple act of cleaning hands before eating food can help protect people from these disease-causing germs.

    Lifebuoy, a germ protection soap – noticed this need and decided to address it in form of a “blessing gesture” weaved into an innovative design – the Lifebuoy Germ Nashini conceptualised by Lowe Lintas.

    The device dispenses Lifebuoy Hand Sanitizer quickly and conveniently for devotees, killing 99.99 per cent of the germs on hands without water. It is easy-to-use and has been prominently placed in pandals so that the devotees can proceed to eat with clean hands.

    This activity to build importance of hand hygiene among devotees has been supported by brand ambassador and Bollywood icon Kajol as well. Lifebuoy #GermNashini has been installed in three cities and being used to amplify awareness of hand hygiene through multiple social media platform.

  • Harpic launches its ‘More than a toilet’ campaign to support Water.org in its effort to end the water and sanitation crisis around the world

    Harpic launches its ‘More than a toilet’ campaign to support Water.org in its effort to end the water and sanitation crisis around the world

    MUMBAI: Today, Harpic has launched its ‘More than a toilet’ campaign to support Water.org in its effort to end the water and sanitation crisis around the world. They will be raising awareness and funds to support the international non-profit co-founded by Matt Damon and Gary White in time for World Toilet Day on Monday 19th November 2018. In addition, their parent company, RB, has donated $1 million to Water.org’s efforts to change lives.

    The campaign aims to bring to light the exceedingly high number of people in India and other developing countries living without access to basic sanitation and highlight the alarming effect this has on people’s health, safety and education.

    The ‘More than a toilet’ campaign was announced yesterday (18th October) at One Young World: a summit that discusses and shares innovative solutions for the pressing issues the world faces, attended previously by Meghan Markle, Emma Watson, Bob Geldof and Cher.

    To launch, Harpic will announce that the toilets at the summit will not be available to use, before premiering their campaign film (available to view here: https://bit.ly/2RTtaRp). The stunt seeks to bring attention to the reality billions of people face and create a moment in which attendees realize that something we do every day looks very different for many people around the world.

    Figures by the World Health Organization, UNICEF and International Telecommunications Union reveal that there are more people in the world with access to a mobile phone than a toilet. 1 in 3, that’s 2.3 billion people, do not have access to a toilet, with a staggering 892 million people defecating in the open; putting their health and safety at risk.

    For billions of people, not having access to a toilet can be incredibly dangerous and comes with many risks, with nearly 1 million people being killed by water, sanitation, and hygiene-related diseases each year.

    Women living without access to a toilet are twice as likely to experience sexual violence when defecating in the open, and along with their children, can spend hours each day finding a place to go. Time that could be spent at school and work.

    Harpic, the leading toilet cleaner in India, are campaigning to end the water and sanitation crisis by encouraging the public to join the movement, contribute and donate at https://water.org/morethanatoilet/ to fund a toilet and change a life. 

    Global Category Director at Harpic; Alice Moore says “We are very grateful to be working towards Water.org’s efforts to end the water and sanitation crisis around the world. It is exceptionally shocking to see just how many people around the world are still living without access to basic sanitation and the worrying effect this has on their health, safety and education. We are so passionate about our ‘More than a toilet’ campaign and the positive contribution we at Harpic can make through raising awareness and fundraising, alongside RB’s $1 million donation.”

  • Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

    Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

    MUMBAI: Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly. After diversifying its services and market penetration over the past 10 years, the brand has launched this campaign to celebrate the people whose lives it has touched and who reflect the heart of Quess Corp.

    Excited with the success of the campaign within months of its launch, Group CEO, Subrata Nag said, “We are now a billion dollar company and we have achieved this milestone in 11 years through continuous hard-work, perseverance and a collaborative effort towards one goal.  What started off as staffing solutions provider has now become India’s Leading Business Services Company.  We are happy to touch the lives of millions of Indians over the course of this incredible journey and we feel now is the right time to share our story with all.  Through the ‘IamQuess’ campaign, we are directly communicating with the end-user of our services as well as our customers who have always believed in us. At the same time, we have also initiated a conversation with the decision makers of the organizations to partner for mutual growth.”

    Through this unique initiative, Quess Corp aims to showcase itself as a preferable partner in forming lasting collaboration with key stakeholders including shareholders, customers, business partners, government and media for their business offerings. The campaign comprises, among other things, print ads in newspapers and magazines, online, social media, outdoor ads at Bengaluru Airport.

    ‘’We strive through collaboration to deliver the best of service to our clients. Our employees have been an integral part of our phenomenal transformation and IamQuess campaign has given them a platform to share their success stories and celebrate their professional & personal growth. We believe we are building a new India and that there is a bit of Quess in every factor that represents a prosperous India,” said Vinay Rao, Head- Marketing & Communications, Quess Corp.

    One of the primary reasons behind conceptualizing the campaign was to highlight how Quess, a conglomerate of 30+ companies, has become a catalyst in India’s economic and social growth. However, very few people are aware of Quess’ contribution to the growth of its clients, employees and the country at large. Quess Corp selected The Co. as the campaign concept partner based on the agency’s experience and expertise in offering integrated marketing and brandbuilding solutions. The campaign highlights Quess Corp’s value addition to the economy by being involvedin all aspects of life by providing services in various sectors. The print ad shoots were conducted by Believe Films.

    “The person who sold you your mobile phone, the guy who serves you your favorite latte or the delivery boy you brought you your last online order; the developer who invented your company’s on-boarding app or the workforce behind India’s metal industry- we don’t remember their faces, why, we don’t even give them a second thought, but they touch our lives in ways we can’t even imagine. The ‘I AM QUESS’ campaign is a simple but powerful way of letting people know how much Quess contributes to their lives. The campaign also instills a sense of pride among people who are associated with Quess in one way or the other. Each one of Quess’ employees, stakeholders and clients is part of its astounding success. It is a shared existence where we all grow together in every way possible and no one gets left behind.” says Sanjay Menon, Founder & MD, The Co. The advertising agency behind the campaign.

    With over 10 years of experience in the business services sector, Quess Corp today has more than 2,72,000 employees and 1,700 clients across five sectors namely Industrials, Facilities Management, People Services, Technology Solutions and Internet. Headquartered in Bengaluru, India; the brand has presence in 10 countries across North America, South America, Middle East and SSE Asia.

  • Bathsense launches new campaign with Rajkumar Rao

    Bathsense launches new campaign with Rajkumar Rao

    MUMBAI: Bathsense is a creation from Asian Paints, and represents the brand’s first complete bathrooms offering in the bath category.

    Bathsense is a collection of exemplary bath fittings and sanitaryware products that aims to simplify the user’s bathroom life with a host of truly unique features. Coming with the experience and legacy of Asian Paints, Bathsense presents unmatched aesthetics in design, quality, functionality and durability.

    To introduce India to Bathsense, Asian Paints has launched a 360 degree campaign, centred on a series of TVCs for North India. The TVCs were supported by an outdoor, print, digital and radio campaign, various activations and other point-of-sale elements for dealers, plumbers and customers. The entire campaign was conceptualised and created by Madison BMB, a unit of Madison World.

    The concept of the campaign, including its tagline ‘Bathrooms that understand you’, came from a powerful insight: today, bathroom products come in endless shapes and designs, but what one wants is a bathroom that smartly understands his/her bathroom expectations, including qualities like hygiene and durability.

    Bathsense backed this with impactful features like abundant flow even at low pressures, self-cleaning showers, water-saving faucets and many, many more. The TVCs aimed to not only introduce these product features in a memorable way, but also showcase a unique, humorous story that could easily stand out amidst the plethora of invisible bath ads today.

    The story essentially takes place in a Bathsense bathroom that understands its main user so well, he has chosen to live in it. By existing completely in a beautiful bathroom space, the story uses both quirkiness and simplicity to talk about how Bathsense products understand the user, even if the outside world might not. The repeated use of the phrase ‘Isse pata hai’ (this understands me) makes the film even more quotable and memorable. The phrase is also utilised in other elements of the campaign to provide continuity with the films. The story called for a main character who could be charming, easy-going, funny and yet classy, sometimes at the same time. Rajkumar Rao, a highly-respected Indian actor who has garnered critical acclaim for providing thoughtful performances in memorable films, was chosen for the North Indian (Hindi) film.

    Asian Paints Home Improvement vice president Pragyan Kumar says, “Apart from having great designs that look beautiful, Bathsense is committed to provide innovative solutions to problems that have remained unanswered for long. We strongly believe that the campaign will help us seed brand Bathsense in the market and establish clearly to our customers that we are here to offer solutions that truly understand them.”

    Madison BMB CEO and chief creative officer Raj Nair adds, “In today’s day and age, it seems almost old fashioned to find a brand’s virtue in the brand’s features themselves. Having said that, when we realised the features of brand Bathsense were as distinctive as they were, we thought why not build the proposition around the features themselves. Then came the added bonus of Rajkumar Rao who with his performance has made the campaign more memorable. Plus the music in the films is extremely quirky and catchy as well. In fact, seeing the instantaneous positive response of the dealers at the launch was an incredibly satisfying conclusion that should resonate well with consumers too.”