ITV

Tag: Campaign

  • ZEE5 gallops to the top in Bangladesh, Sri Lanka and Pakistan

    ZEE5 gallops to the top in Bangladesh, Sri Lanka and Pakistan

    MUMBAI: Just a month after launching its campaign #Sharethelove for Pakistan and Bangladesh, ZEE5 summits the charts to become the No. 1 entertainment platform in both Bangladesh and Sri Lanka, and No.2. in Pakistan*. With this quick climb up the charts, ZEE5 becomes the fastest growing OTT platform across these markets, and as Amit Goenka, CEO, ZEE International and Z5 Global puts it “We intend to replicate this winning streak across the globe.”

    ZEE5 offers 1,00,000 hours of Indian Movies, TV Shows, News, Videos and a slew of exclusive Originals, across 12 languages – English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi, along with 60+ Live TV channels. It offers audiences in Pakistan and Bangladesh a range of relevant content including Hindi and Bengali originals like Rangbaaz, Kaali and the upcoming Sharate Aaj, original movies like Aranyadeb and Tigers and digital premieres like Namaste England.

    ZEE5 also offers a range of Tamil content to Sri Lanka, including popular shows from ZEE Tamil like Sembaruthi, Yaaradi Nee Mohini, Poove Poochoodava etc. and ZEE5 Originals like Sigai, Kallachirupu and America Mapillai. Also available is the upcoming Tamil Original movie – D7, along with a range of content dubbed in Tamil, including recently launched Original, Rangbaaz. 

    Amit Goenka, CEO, ZEE International and Z5 Global said, “Bangladesh, Pakistan and Sri Lanka are high priority markets for us as we start our phased rollout globally, given the huge affinity for our content in these markets. Becoming the No.1. platform in these markets in such a short period of time is great news, and we’re extremely happy to see such a strong response for ZEE5 here”

    Archana Anand, Chief Business Officer- ZEE5 Global said, “We are beyond excited to get to this leadership position so soon into our launch. This only reaffirms our decision to prioritize these markets. We’ve also closed out some huge business partnerships which we will shortly announce. It’s heartening to see ZEE5 win over hearts, one country at a time.”

    The ZEE5 App can be downloaded from Google Play Store or iOS App Store and can be accessed by visiting www.ZEE5.com. ZEE5 is also available on Samsung Smart TV, Apple TV Android TV and Amazon Fire TV.

  • ‘No more waiting, Just bridge it!’ says Piramal Capital & Housing Finance with its new campaign for Bridge Loans

    ‘No more waiting, Just bridge it!’ says Piramal Capital & Housing Finance with its new campaign for Bridge Loans

    MUMBAI: Piramal Capital & Housing Finance Ltd. (PCHF) has rolled out a brand-new film to launch Bridge Loans, an innovative product that helps bridge the time gap between selling your old home and buying a new one.

    The film conceptualized by Point of View Brandcom India, is a funny take on the situation of a man who finds the perfect apartment for his family but keeps the apartment owner waiting because he has to sell his old apartment.

    Commenting on the campaign, Mayank Jain, Head – Sales & Marketing, Piramal Capital & Housing Finance Ltd said, “We at PCHF are focused at introducing products that seek to simplify the lives of our customers. A common problem that we encounter on a regular basis is the wait to sell your old apartment in order to buy a new one. Our newly launched product – Bridge Loans is the answer to this problem. Through the film, our aim was to highlight this challenge and bring focus on our innovative product, specially designed to support our customer needs. We are pleased that Point of View Brandcom India has converted our brief into an effective product film by using humour to communicate our product offerings.”

    Vishant Kotian, Founder and CEO, Point of View Brandcom India, added, “It’s always nice to have a sharp brief, and we really had fun bringing the idea to life. Once we cracked the creative idea everything came together pretty seamlessly. We all have a good feeling about this film, and we’re hoping it catches on and gives the brand a big push.”

    Watch the film conceptualized by Point of View Brandcom India

    Piramal Capital & Housing Finance Limited (PCHFL) is a housing finance company that is engaged in various financial services businesses. It provides both wholesale and retail funding opportunities across sectors including real estate, infrastructure etc.

  • Girliyapa and Robin Hood Academy come together for #CreateTogether campaign by Facebook

    Girliyapa and Robin Hood Academy come together for #CreateTogether campaign by Facebook

    MUMBAI: Girliyapa, the women centric brand from The Viral Fever (TVF) umbrella is known for tackling social issues through their creative and innovative content. This Republic Day, the channel has collaborated with zero-fund organization Robin Hood Academy to release a special video ‘Little Voices’ that tackles the issue of education for the underprivileged, for the #CreateTogether Campaign by Facebook. Starring internet sensations like Srishti Srivastava, Ahsaas Channa, Khushbu Baid and Shreya Mehta, the video motivates people to take a step towards getting out of their comfort zone and volunteering to educate under privileged children across the country.

    #CreateTogether is a campaign by Facebook, to encourage creative collaborations around common ideas and causes. Robin Hood Academy, on the other hand, serves as a bridge between the street and schools, by giving children the tools and knowledge to embrace full-time education.

    Understanding consumer psyche that most people have a desire to help underprivileged children but for numerous reasons tend to hold back; this video attempts to shatter these myths by giving people an easy and interesting solution!

    Nidhi Bisht, Creative Head, Girliyapa, said, “It is our firm belief to highlight various social issues of our time, but with a creative outlook. Little Voices lays particular emphasis on the importance of education for under privileged kids and how we can come together for this change. We’re glad to partner with Robin Hood Academy. Happy Republic Day”

    Neel Ghose, Founder, Robin Hood Army, said “The Robin Hood Academy goal is simple – we aim to provide less fortunate children who live on the streets, the opportunity to learn and grow. #AcademyVoice is all about providing a platform for these kids to publicly voice their thoughts, dreams, and aspirations – they are the real future of our country. We are grateful to all our radio and media partners for giving our kids this once in a lifetime opportunity and are very excited to partner with the TVF team to take the kids voice to the masses.”

    Saket Jha Saurabh, the Head of Facebook Entertainment Partnerships India, said: “Content creators have strongly engaged communities on Facebook. When creators combine their creativity and talent to produce content, the outcome is not just more entertaining, but also brings more people together. We are excited about this #CreateTogether and this Republic Day special moment, is a compelling way to positively influence fans with a really relevant message.”

  • Bajaj Finserv celebrates the New Year with #FitForLife Campaign

    Bajaj Finserv celebrates the New Year with #FitForLife Campaign

    MUMBAI: Bajaj Finance Ltd, the lending arm of Bajaj Finserv launches #FitForLife campaign to encourage individuals to achieve their New Year fitness resolutions. The company will offer easy EMI schemes on gamut of fitness & wellness products and health treatments. The campaign will commence from January 24th and will go on till January 30th.

    Under this campaign, customers can avail easy EMI offers on products and treatments like gym membership, cycles, gym equipment, sportswear, spa treatments, organic food, water purifier, air purifier, eye care, dental care, hair transplant, cosmetic surgery, bariatric surgery etc. along with other special offers from the partner brands.

    EMI on cycles will starts from Rs. 1,167 and other fitness products at Rs. 999. EMI for hair treatment, eye care, cosmetic and bariatric surgery starts at Rs. 1,818 and spa treatments, gym memberships, organic food, water purifier, air purifier, mattress starts at Rs. 1,667.

    The offer can be availed at 2300+ partner retail stores like VLCC, Dr. Batra, Apollo Health check-up, Sabka Dentist, Partha Dental, True weight, Talwalkars, Gold’s Gym, Hero Cycle, Starkenn, Scott, Track and Trail Cycles, Tata Stryder, Four Fountains Spa, O2 Spa, Kurlon, Sleepwell, Big Bazaar and many more. These special offers can be availed by both existing and new customers of Bajaj Finserv. New customers can connect with the Bajaj Finserv executive at the store to submit their documents & avail the finance option instantly. Existing holders of Bajaj Finserv EMI Network Card can transact using their card.

    The Bajaj Finserv easy EMI option is a monthly instalment-based payment scheme with no hidden costs and most importantly, easy payments.

    Additionally, Bajaj Finserv customers can choose to foreclose their loan anytime without any extra charges and can also choose the tenor most suitable to them to repay on their own terms. This way, customers don't have to worry about immediate payments or about exceeding their budget while shopping.

  • Scripbox promotes tax saver plan through new campaign

    Scripbox promotes tax saver plan through new campaign

    MUMBAI: Scripbox has launched a new campaign promoting its tax saver plan, which with two scientifically selected ELSS mutual funds and a paperless sign-up process makes tax-saving easy, simple, and hassle-free on both web and app interfaces.

    Scripbox VP-marketing Manu Prasad said, “The last quarter of every financial year is when a lot of unnecessary atyachaar happens in the name of 80C. Our objective has been to simplify personal finance and help people make better choices for wealth creation. In the tax-saving context, the Scripbox Tax Saver Plan does it elegantly, and our partners at Tilt have produced an impactful campaign to communicate it. It combines insightful strategic thinking with an engaging and surprising storytelling narrative that is delivered in a fun and empathetic manner.”

    The campaign created by Tilt Brand Solutions comprises of online video, radio and office activation in key markets. The campaign very successfully portrays four common ‘taxing situations’ people find themselves in, from January to March, depicted by four different avatars – Tax Kumbhakaran, Tax Bhola, Tax Statue, and Tax Sufi.

    Tilt Brand Solutions chief creative and content officer Shriram Iyer said, “This campaign should resonate with every one of us because I’m sure each one of us has been one of these avatars at one point or another in our lives; not surprising, therefore, that this campaign has gained so much traction in just 4 days. These are people who desperately need a solution and Scripbox has the perfect platform for them. It’s been a wonderful experience creating, directing and producing these films and now we’re really excited to see how the rest of the video content bouquet turns out.”

  • Manforce Condoms raises the bar higher with the second edition of their hit campaign #ShutThePhoneUp

    Manforce Condoms raises the bar higher with the second edition of their hit campaign #ShutThePhoneUp

    MUMBAI: Last year, Manforce Condoms took the internet by storm with its campaign #ShutThePhoneUp. It was an extension of what the brand always stands for – safe sex. The campaign aimed at driving awareness about the risks associated with recording one’s private moments on the phone.

    In 2017, the campaign video showed how losing a phone can be a nightmare for a newly-married couple. This year, the brand continued the conversation by talking about how deleted data can be retrieved and jeopardize everything.

    The campaign’s first edition was driven and symbolized by the oath of putting a condom over the phone. It became a social movement that was supported by millions of Indians and became a topic of national debate. This year’s campaign execution caught fire right from the get-go. A blurred MMS of a couple making out was circulated among the masses with the communication, “this could have been you”, to reaffirm the possibilities of data retrieval and leakage. The audience were immediately awakened and understood the message with the video’s engagement crossing the 13M mark.

    Furthermore, the teaser established the premise for this year’s oath, which saw an even bigger response. Several users chose to take the oath to #ShutThePhoneUp by covering their face with their hand that read “this could’ve been me”.

    In addition to the oath, the brand with its initiative, facilitated the victims of voyeurism with a voice. They came forth and shared their experiences to warn couples from using their phones, while they are together.

    In addition to spreading awareness, the goal of the campaign was to offer a solution to people who have already used their phone for clicking images and recording videos. Manforce Condoms curated a page with all the information essential to #ResetItRight on their official website. Cashify, an online re-commerce platform supported the campaign. They directed their ground-force to confirm with the sellers that the phone is completely formatted and encrypted, before they collected it. It was all done to ensure that no data remains on the phone, to avoid further consequences of the data falling into the wrong hands.

    “People need to realize that apart from social networking, there is also a dark side to technology. Tools that are used to retrieve deleted data, can be used for unethical purposes, like retrieving compromising information. This information had to reach people. From circulating the MMS to encouraging people to take up the oath and then onto enabling them to #ResetItRight, we aimed at informing people that regardless of the safety tools, apps & mechanisms, their safety lies in their own hands and nowhere else. The center of it all was driving the main message of preventing people from shooting that MMS, and to #ShutThePhoneUp,” said Shradha Agarwal, COO & Co-Founder, Grapes Digital.

    Speaking on the occasion, Rajeev Juneja, CEO, Mankind Pharma, said, “We always strive at bringing about a social change and drive awareness towards ‘safe sex’. But the sexual experience is no more limited to physical intimacy – we can all become victims of voyeurism in some form or the other. It must be understood that the only way to stay safe from voyeurism is by not recording videos or sharing risqué images at all. The campaign needs to reach as many people as it can and for that we request the people of the country to come out in support and take the pledge to #ShutThePhoneUp.”

    Manforce Condoms, has once again been successful in highlighting the real issues and making people aware and more responsible with their campaign, #ShutThePhoneUp.

  • Bournvita Biscuits’ new campaign “No More Excuses” gives kids the right reason to smile

    Bournvita Biscuits’ new campaign “No More Excuses” gives kids the right reason to smile

    MUMBAI: Over the years, Bournvita Biscuits has become a favourite in the cookie category, successfully establishing itself as the “Subah ka biscuit” and a healthy partner to milk. Packed with ProHealth Vitamins and rich in the signature chocolaty taste, the brand is now taking this journey one step further by fostering progressive parenting, which has always been at the core of Bournvita’s communication. Their latest campaign ‘No More Excuses’ stems from real life insights when children resort to creative excuses to avoid eating anything that could be healthy.

    Sudhanshu Nagpal, Head – Biscuits Category, Mondelez India said, “Since its launch in 2016, Bournvita Biscuits has provided an effective choice of delicious snacking enriched with the wholesome goodness of Bournvita, the drink Indian consumers have trusted for decades. The latest campaign on Bournvita Biscuits appeals to all progressive mothers, who believe in collaborative parenting. Since mornings are always hustled, leaving barely any time for kids to consume the right foods, Bournvita Biscuits will help moms provide the right start to their day giving them “no more excuse” to skip the morning snack.”

    The TVC conceptualized by Ogilvy India begins with a mother bringing in a glass of milk to her son just before he leaves for school. To avoid this, the boy instantly comes up with a creative excuse. His mother, clearly familiar with her son’s antics, quickly reveals a plate with his favourite Bournvita Biscuits. Upon seeing this, the boy realizes what he has bartered away and immediately fixes the situation with another inventive excuse. As he grabs and relishes the yummy Bournvita Biscuits with a glass of milk, the mother is pleased that her son has started off his day with a healthy and delicious snack.

    “The campaign plays on the insight that kids are most innovative when they want to get out of something. One of the things all kids want to escape is a boring breakfast. The film is simple, relevant, charming and brings this insight to life.” said Harshad Rajadhyaksha & Kainaz Karmakar, Chief Creative Officers, Ogilvy India.

  • Dentsu Impact Launches brand new campaign #BadeChamakRaheHo for Mobiistar C1 Shine

    Dentsu Impact Launches brand new campaign #BadeChamakRaheHo for Mobiistar C1 Shine

    MUMBAI: After its recent win, Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out a brand-new campaign for Mobiistar C1 Shine. In a cluttered smartphone market where every other brand is sharply positioned on a feature or a combination of features, Mobiistar C1 Shine focuses on how a feature with a combination of looks can add value to a consumer through an interesting story. C1 Shine’s eye catching ‘Mirror shine body’ is the focus of the campaign.

    The communication features young, energetic, individual from a semi-urban locale who upon using C1 shine sees his day transform into something magical. It’s a story where phone magically transforms a life of an ordinary young man by being his partner in crime. The campaign is titled ’bade chamak rahe ho’.

    The campaign will be rolled out pan India with a greater presence in Offline, POS and other key touch point of purchase. In a segment that is price-value conscious this campaign aims in garnering greater awareness and furthering the brand promise of Mobiistar of ‘enjoy more’ through an interesting and insightful story telling.

    Speaking on the campaign Anupama Ramaswamy, National Creative Director, Dentsu Impact said, “Our consumer is constantly hunting for acceptance and acknowledgement from people in and around his/her life. Interestingly, 'Bade Chamak Rahe Ho' is a fun colloquial sentence that perfectly bridges our consumer's insight with the product truth of mirror-like shine. The film is entertaining and not preachy. The music will surely make you take notice and smile. All this helped us weave a story that we're sure it will add shine to its viewers' lives.”

    Aniruddha Deb, Chief Marketing Officer, Mobiistar India added, “In a category firmly positioned on features and price-value benefits, it is Mobiistar’s vision to provide value through the best of features at a price that is accessible to small town customers. A phone to this TG is not just a phone but a device that accentuates his personality and stature. Our campaign brings alive this idea perfectly.”

  • SIHASN launches a new campaign: We Carry our Culture in our own Way

    SIHASN launches a new campaign: We Carry our Culture in our own Way

    MUMBAI: SIHASN, a premium luxury furniture brand, has launched their latest campaign – We Carry our Culture in our own Way commences on January 2019. Through this campaign, the brand showcases and promotes Indian culture by telling the story of Bombay – a melting pot of Indians from all parts of the country and walks of life; SIHASN – the one company that sources fabrics from all parts of the country, has successfully blended Indian aesthetics with modern furniture structures. Their products being modern and cosmopolitan, the brand has come up with a campaign video where they have covered the major parts of Bombay, from Linking Road in Bandra to the Gate Way of India.

    Ganesh Shankar – CEO of SIHASN said, “We are very excited and delighted to bring out SIHASNs’ campaign; We Carry our Culture in our own Way. We source our products from all corners of the country – from the foothills of Nagaland to the salt floors of Kutch. The idea behind the current campaign is to bring out the superlative quality of our products by demonstrating how nifty and easy the folding chair is to carry around and by showing how anybody can sit on them anywhere.”

  • Star India launches its ‘Star Value Pack’ making Sports accessible to every Indian at unbelievable prices!

    Star India launches its ‘Star Value Pack’ making Sports accessible to every Indian at unbelievable prices!

    MUMBAI: In keeping with Star India’s belief that every Indian should have access to high quality sports content including cricket, kabaddi, football along with their favourite dose of entertainment, it has launched the Star Value Pack in 7 languages. Offering unparalleled quality content for everybody in the family, the Star Value Pack has the most compelling channels across Entertainment, Movies, Education and the very best in Sports. Viewers get an incredible line-up of sports properties such as Vivo IPL, ICC Cricket World Cup, BCCI tournaments, Vivo Pro Kabaddi League, Hero Indian Super League and more at unbelievably affordable prices. This initiative is in line with the New Tariff Regime beginning December 29th, 2018 empowering consumers to pay only for what they choose. 

    Says Mr. Sanjay Gupta, Managing Director- Star India said “We believe Entertainment and Sports play a critical role in shaping the nation. By including Sports in the Star Value Pack, we aim to make it accessible to every Indian and thus change the way Sports has been consumed in the country. The Star Value Pack offers viewers the very best from our wide canvas of content across general entertainment, movies, sports and knowledge at unbelievably affordable rates. We have been entertaining, inspiring and serving millions of viewers across India for close to 25 years now, and are delighted to empower the consumer further with even greater choice and value.”

    Star Network’s consumer awareness campaign  

    Star Indiahas unleashed a nation-wide multi-media, multi-starrer campaign to bring the idea of how unbelievably affordable the Star Value Pack offerings is. Mega stars like Aamir Khan,Mohanlal, Kamal Hassan, Nagarjuna, MS Dhoni, Bengali movie star Dev, Kannada film star DarshanThoogudeep, Swapnil Joshiand more are spreading the message to educate the consumers across the nation. They will be joined by prominent Star Network television faces like DivyankaTripathi, Gautam Rode, Sharad Malhotra, Bhumika Gurung, Sushant Singh and more.

    Thinking of ways to offer even greater choice & entertainment for viewer, Star India, in addition to the Star Value Pack,is giving consumers the choice to select the Star Premium Pack that includes the Star Value Pack content as well as the best of international entertainment, movies, lifestyle and marquee sporting events such as Premier League, Grand Slam events and Formula 1. Available in seven languages, the Star Premium Pack caters to the requirements of the discerning viewer.

    With over 60 channels in eight languages across entertainment, movies, sports and knowledgeStar India provides a wholesome offering. Star’s a-la-carte offering allows consumers to subscribe to only what they want to watch. Bouquet offerings are crafted for different language-regional preferences to provide wholesome experience with the best mix of channels. For more information on the Star pack log on to www.startv.com