ITV

Tag: Campaign

  • LazyPay launches new campaign #LazyPayHaiTohSortedHai

    LazyPay launches new campaign #LazyPayHaiTohSortedHai

    MUMBAI: LazyPay, PayU India’s consumer lending platform and India’s most popular Pay Later option, today launched its new digital campaign ‘LazyPay Hai Toh Life Sorted Hai’. The campaign, to connect with today’s consumers, takes an unusual route and uses cases to highlight the convenience that LazyPay offers across categories. The smarter ways to complete a transaction with one-click alternative credit option for shopping, traveling and online ordering has been shown amusingly in the video. 

    The digital campaign parades top characters inspired by India’s most popular web series to emphasize the convenience of availing credit from LazyPay with flexible payment options. Stuck in real-life situations, the protagonist has been shown struggling with no credit availability to satisfy his minor expenses. That’s when LazyPay App comes to rescue with its one-click credit access offerings on travel, food, online shopping, along with 15 days credit period for repayment. LazyPay is at the centre of the film which is designed to spread the message of being smarter about how we can manage the daily activities and make our lives easier with financial solutions that are simple yet transparent and frictionless.

    Speaking about the campaign, PayU Finance  Country Head Pallav Jain said, “The campaign captures the true essence of smooth shopping experience combined with alternate credit that’s just a click away. It depicts the everyday scenarios which most of us and especially millennials go through, be it that month-end salary crunch or struggle in getting a personal loan for their trip they had planned with friends. We are positive that our special campaign will connect well with our consumers.”

  • Kotak Mahindra, iProspect India adopt high-impact digital-only approach for new campaign

    Kotak Mahindra, iProspect India adopt high-impact digital-only approach for new campaign

    MUMBAI: Kotak Mahindra, the digital bank that is open to all and is designed to financially empower dreamers, has finally launched the sequel, #DreamsInvited, to its 811 #IndiaInvited campaign.

    To create mass awareness around #DreamsInvited across all digital platforms, the bank has collaborated with iProspect India, the digital agency driving business performance from the house of Dentsu Aegis Network.

    This latest campaign, starring Ranveer Singh and India’s legendary track and field athlete PT Usha, adopts a high-impact digital-only approach.  Handled from iProspect’s Mumbai office, the campaign is focused to build reach with high frequency in six different languages.

    To execute this, the agency has taken an OTT-first approach wherein videos in multiple languages – Hindi, Marathi, Tamil, Telugu, Kannada and Bangla – are created and targeted based on geographic specifications.

    Videos, ranging from 60 seconders to 10 seconders, are being played on all leading OTT platforms including Hotstar, SonyLIV, Zee5, Voot and SunNxt. YouTube and Facebook are the other additional platforms where the brand has decided to focus on to reach out to its audience.

    Commenting on opting for a digital-first strategy, Kotak Mahindra Group CMO Karthi Marshan said, “Digital video publishers and platforms have been claiming near TV levels of reach for a while now. It was only a matter of time before mainstream media users started looking at digital as a serious alternative to TV. We are not quite there yet, but we are keen to test whether the granularity of data for digital viewership helps us deliver buying efficiencies, geo focus, segmented communications et al. In recent times, the CMOs of P&G, Unilever, Adidas and the like have alerted us to the many issues that plague digital media, and it does give us pause. However, we don’t want to risk throwing the baby out with the bathwater. We are only keen to keep trying different things and learn new lessons, hopefully at low cost to the firm and brand.”

    Commenting on the association, iProspect India  CEO Rubeena Singh said, “Kotak is one of the leading banks in the country and we are proud to work with them on their latest campaign. The brand has been extremely active in the digital space, and we are pleased to partner with them on this innovative approach. iProspect is using its propriety data and technology solutions (created by iProspect Solution Labs) to understand users at a granular level. The insights from there are being used to create a plan to create maximum impact for the latest campaign.”

  • Levi’s celebrates equality with #ProudToBeMore Campaign

    Levi’s celebrates equality with #ProudToBeMore Campaign

    Mumbai: Levi’s has launches #ProudToBeMore campaign with the inspiring members of the pride community who have continued to defy the odds and accomplished more than what the society deemed worthy for them.  The stories capture the authentic journey of few brave people who believe life is much more than one’s sexuality. Levi’s has played a long role in supporting the LGBTQIA+ community by building and encouraging an inclusive environment.  

    The Inspirational and self-empowered stories show ‘Proud To Be More’ is more than just a statement. It is a philosophy, a lifestyle, that brings together these four self-assured personalities from different aspects of life. In a country where individuals are being labeled and reduced to their sexual preference and orientation – Onir, Sushant Divgikr, Priyanka Paul and Aravani Art Project and have shown various manifestations of a life that refuses to be put in a box. 

    They have built a life for them on their own terms, where they are proud of their sexual orientation, but that’s not it, they are proud to be so much more True to the campaign thought that emphasizes on the lifestyle, Levi’s acknowledges the barriers of perception and yet allows one to achieve greater values and refuses one’s identity to be limited to one’s sexuality.

    Levi’s Asia and MENA, VP Marketing , Karen Riley Grant, said,“The #ProudToBeMore campaign is driven by the insight that an individual’s journey of discovering their gender, sexual orientation and preferences is a unique one. This campaign aims to celebrate those authentic individuals and their journeys. We hope to empower people to be proud, accept themselves for who they are and become an individual above their sexual orientation.”

  • Sony Sab’s Neeraj Vyas on brand repositioning, TRAI tariff order effect and content pull from consumers

    Sony Sab’s Neeraj Vyas on brand repositioning, TRAI tariff order effect and content pull from consumers

    MUMBAI: Amid the ongoing flux in the broadcasting industry post the implementation of the new tariff order (NTO), Sony Sab which is perceived as a “living room channel” aims to strengthen its position as a brand which has content to offer everyone in the family. Unveiling its new brand campaign with the ‘Khushiyon Wali Feeling’ tagline, Sony SAB, PAL and Sony MAX movie cluster business head Neeraj Vyas said that the aim is to get consumers to look at the channel as 'a brand with heart'. Vyas also emphasised on the importance of being distinct and relevant on the back of differentiated content in the post NTO era.

    “The buzzword is meaningful content. The consumer will only choose you if you make a meaningful emotional connect and I think for us, the mantra going forward is to be a meaningful and emotional brand for the consumer in the television landscape,” Vyas noted.

    Sony Pictures Networks India-owned Hindi GEC Sony Sab is now ready to redefine itself through a new philosophy which is driven on the insight that "jitni insaan ki khushi badhti hai, utni hee duniya mein insaniyat bhi badhti hai”. The channel will also launch exciting new shows in the upcoming months as the campaign launches on 10 July 2019 on-air.

    Vyas opined that the television industry has to wake up in the context of new price regime. He mentioned that due to having a distributor-led model for 25 long years, broadcasters mostly chased eyeballs and ratings. According to Vyas, television business now has to be looked at from two lenses. While clearly rating till stays one way to look at it, the second and the more important one should be from the perspective of paying consumers.

    “Consumers today have the choice to buy your channel or not every month. We as an industry have not seen this in the last 25 years. We took it for granted that we would be in people’s homes. That reality has completely changed. Television has to be mindful of the fact that it’s now a big shift and you have to be relevant in that context,” Vyas added.

    In the last five-six weeks, Vyas claims that the channel has seen a resurgence like never before. Terming time spent as the new important metre, he said that the time spent for Sony Sab is at a historical high of more than 160-170 minutes a week. He also explained that consumers with fewer channels of their choice are spending more time on preferred content. However, he also added that reach would be down because connectivity is not going to be the same as it was.

    “For us, the path is to make the consumer feel that he is a catalyst in this zone of paying forward. We believe, as the campaign says, if you are happy, you tend to do good things to others. The shows we will be launching will be entertaining, not preachy and not like other commonplace shows on TV,” he concluded.

  • Lumenis salutes women with ‘No more stretch-marks’ Campaign

    Lumenis salutes women with ‘No more stretch-marks’ Campaign

    MUMBAI: Lumenis India Pvt. Ltd., the world’s largest energy-based medical device company for surgical, aesthetic and ophthalmic applications today announced a campaign ‘No more stretch marks’ to salute women who are shaping the world every day.

    The campaign is aimed at conducting awareness among women with specific requirement to remove stretch marks and body scars, and runs on both digital medium as well as off line medium by conducting events across various centers. Prominent dermatologists across various cities are participating in this campaign by sharing their experiences and offering special promotions to celebrate the occasion of International Women’s Day at their respective centers.

    At the launch of the campaign, Mr. Bijal Shah, Country Manager, Lumenis India, said, “The newly launched campaign is a part of our awareness initiative, identifying prominent clinics across the country alongside running awareness programs on scar management. We feel great that Lumenis ResurFX technology is a one-stop solution provider for women who have been searching for quick and permanent solutions for their scar management & skin rejuvenation.”

    Stretch marks can affect people of nearly all ages and skin types. Skin damages are caused due to injuries, burns, skin infections or any disease which may heal but leave behind scars.

    Talking of the problem of stretch marks, Dr Abhiraj Thakur and Dr Tavinder Thakur said, “Stretch marks are very common. People develop stretch marks when there is rapid stretching of the skin, for example during times of quick growth or weight gain, and pregnancy. The revolutionary ResurFX resurfacing technology offers remarkable results on scars and in anti-ageing treatments making the skin look younger, glowing and healthy.”

    ResurFX is tailored to address the early signs of ageing and it gives noticeable results for skin texture & overall skin appearance. The patient can experience “lunch time treatment” with minimal downtime and return to their busy lifestyle.

    Gurgaon-based leading dermatologist Dr. Seema Oberoi Lall described the campaign as a great initiative designed around International Women’s Day. “Up to 90% of women get stretch marks during pregnancy and ResurFX technology is a permanent and effective solution with desirable outcomes,” she said.

    Mumbai-based ace dermatologist Dr. Swati Srivastava said, “ResurFX is an innovator in the laser segment for treatment of stretch marks and gives visible results

  • Greenply introduces India’s first women carpenters

    Greenply introduces India’s first women carpenters

    · Objective of the campaign:

    To create conversations around a purposeful; real and inspiring topic that also motivates men and women to act differently when it comes to issues pertaining to Women

    · Brief shared with the agency:

    How can Greenply bring about a small but actionable change (instead of just a philosophical one) in the journey towards ensuring ‘empowerment’ and ‘equal opportunities’ for Women in India

    · The Creative Approach:

    Women often tend to underestimate what they can or cannot do. The creative idea was to challenge this perception as a Plywood brand, through a social experiment.

    · Film Descriptor (i.e. describing the film):

    Women were invited to an art gallery, where various objects were displayed inside a wardrobe. They were asked a simple question: Which of the things they saw were made by women. As each of the women inspected the objects, all guesses gravitated towards the objects, like clothes, food etc. Not one participant thought to assign the art of furniture making to a woman’s hands.

    The big surprise then played out on a projection – a video showing the building of an actual wardrobe by India’s first all-women carpentry team from Archana Women’s Centre, right from the first steps to the final product. Shortly after, the women carpenters themselves emerged, and were introduced to the amazed participants.

    · Excerpts from Spokespersons: This may include the Company spokesperson and Creative Director / Producer (on their experience of making the ad)

    Speaking at the launch, Sukesh Nayak – Chief Creative Officer, Ogilvy India, said, “The seeds of patriarchy are sowed so deep that we still express wonder when we hear of women working in certain professions. Carpentry is one of them. We wanted to seize the opportunity to drive home the flaws in our ways of thinking. That’s why we chose Women’s Day as the right time to catapult this event.”

    In this initiative to encourage more women to break the shackles of – what women can and what women cannot, Mr. Rajesh Mittal, Managing Director – Greenply Industries Limited (GIL) said, “Our partnership with Archana Women’s Centre is to provide expertise in various training programs such as mechanical skill, knowledge about newer techniques and critical thinking skills, which will develop the women workforce to meet all challenges of carpentry. At every phase, we attempt to find ways to empower and include women workforce in our ecosystem, where they can lead the plywood industry forward”.

    Commenting on the partnership, Mr. Sanidhya Mittal, Executive Director of Greenply Industries Limited, further added that, “There is a huge opportunity for carpenters of every skill level in India for various woodworking and carpentry services. Through our association we will nurture them and provide vocational training to make them skilled professionals.”

  • MS Dhoni, together with wife Sakshi Dhoni, shares his smile & stories of inner strength in the latest TVC for Colgate’s ‘Andar Se Strong’ campaign

    MS Dhoni, together with wife Sakshi Dhoni, shares his smile & stories of inner strength in the latest TVC for Colgate’s ‘Andar Se Strong’ campaign

    MUMBAI: Colgate-Palmolive (India) Limited, the market leader in Oral Care, launched a new TVC featuring cricketer MS Dhoni, along with wife Sakshi Dhoni, as part of Colgate Strong Teeth’s ‘Andar Se Strong’ campaign, which emphasizes that Colgate Strong Teeth toothpaste adds natural calcium to one’s teeth, thereby making the teeth strong from within.

    In his characteristic calm style, the sports supernova – while sharing the screen space with his wife – talked about his inner strength that helped him in both his personal and professional journey. Speaking about getting through tough times and making demanding decisions, Dhoni recalled the time his daughter Ziva was born – while he led the Indian team during the World Cup. The couple talks about how it was an extremely hard choice that Dhoni made to stay with the team and focus on the challenge at hand — a display of his inner strength.

    Mr. Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited said, “The ‘Colgate Andar Se Strong’ campaign further reinforces our commitment to providing the most advanced oral care solutions to meet the everyday needs of Indian consumers. MS Dhoni is an exemplary personality and we are proud of his association with Colgate. We launched the ‘Colgate Andar Se Strong’ campaign on our flagship brand Colgate Strong Teeth, with Deepika Padukone and MS Dhoni as the ambassadors, who speak of how their smile reflects their inner strength… and how it helps them go forth in challenging times.

    As a brand, Colgate Strong Teeth toothpaste adds natural calcium to one’s teeth, making the teeth strong not just from the outside but also from within.”

    The ‘Andar Se Strong’ campaign was launched in November 2018 with a tvc featuring actress Deepika Padukone, along with her mother. By accentuating the significance of inner strength and its reflection in the form of a smile, the brand conveys how Colgate Strong Teeth guards one’s smile by adding natural calcium to the teeth, making them Andar Se Strong.

    The campaign is being supported by a 360-degree marketing campaign across multiple touch points.

    Sanjay Sipahimalani, Creative Director, RedFuse Communication says, “Our ‘Andar Se Strong’ campaign highlights the role that your inner strength plays in helping you face tough situations with a smile. In this spot, Dhoni speaks from his heart to show how inner strength enabled him to choose responsibility over personal happiness during the 2015 World Cup.”

  • Cornitos to promulgate their Total dhamaal offer campaign with a rousing extra 25% offer

    Cornitos to promulgate their Total dhamaal offer campaign with a rousing extra 25% offer

    MUMBAI: The forerunning  brand of Greendot Health foods Pvt Ltd, Cornitos, is collaborating with the movie Total Dhamaal ,having some of the most adept industry veterans like Anil Kapoor, Madhuri Dixit, Ajay Devgn , Riteish Deshmukh, Arshad Warsi, Javed Jaffrey, Boman Irani  and Johnny Lever.The movie is Directed and Produced by Indra Kumar and is set to hit the theatres on 22nd Feburary’19.

    The 30 seconds ad campaign unfurls the star cast of Total Dhamaal talking about the conspirational 50 crores hidden in Janakpur which everyone is trying to win over. The ad talks about the exciting extra 25% offer that Cornitos has come up with on their luring Nacho Crisps flavors – Sizzlin Jalapeno 60g and Cheese & Herbs 60g. The promo will run across all National and digital platforms. The colorful commercial pursues its viewers to enjoy the movie with these exotic nacho crisps and effectively brings out the key message of the brand which states that it’s always a good time with Cornitos Nachos.

    Commenting on the launch of the ad campaign, Mr. Vikram Agarwal, MD Greendot Health Foods Pvt Limited – Cornitos, said: “It’s been a celebratory year for Cornitos team on marking their 10 year triumphant in the industry. This new campaign will reinforce the brand promise of premium quality and great taste on a special offer of extra 25% crisps inside the nacho packs on popular two flavors for our valuable customers who play a vital role in our success. The tonality and mood of the ad has been kept very picturesque and buoyant just like our alliance with Total Dhamaal team. We are sure that offer and the movie will be a Total Dhamaal to the masses “

  • Dineout’s chic GIRF 2019 #MonthOfMore Campaign is a visual treat for every foodie

    Dineout’s chic GIRF 2019 #MonthOfMore Campaign is a visual treat for every foodie

    MUMBAI: Dineout is back with the third edition of the Great Indian Restaurant Festival offering Flat 50% off deals at 6000+ restaurants. Their ‘MonthOfMore’ campaign is live for the entire month of February on ATL, TV, digital & social media across 11 cities. Aimed at the urban millennial, the campaign highlights how customers would want to eat more when they save more at India’s largest and most awaited food festival. 

    Conceptualised by the creative agency Animal along with the Dineout marketing team, the campaign’s brand film showcases montages of individuals indulging in more food and more happiness in a dramatic yet romanticising way. This film awakens the foodie in you, to eat at restaurants like no one’s watching. The visual treatment used is differentiated and clutter breaking to establish the month of more, where everything is extravagant, from the way people are dining out, to the discounts and to the savings they can avail. 

    Ankit Mehrotra, Founder & CEO – Dineout says, “February is a month of fun & frolic, and we wanted to make it even more special for foodies across the country. At Dineout, we believe the only thing better than your favourite food is more of it at half the price. This led us to our GIRF theme for the year – the ‘MonthOfMore’. We have gone out of our way to ensure foodies are able to get more food, avail more savings and experience more happiness with the most lucrative restaurant promotions & bank offers, and we invite them to indulge in a month of lavish binge eating.” 

    Kunel Gaur, Founder and Creative Director at Animal says, "Dineout’s Great Indian Restaurant Festival is a nationwide phenomenon. So when Dineout approached us to take it to the next level, we knew we had to do more than just promoting great offers on dining out. We had to highlight the experience itself, which is how we came up with the idea of glorifying February as the #MonthOfMore. We’re ecstatic to see it come to life so beautifully across print, film, and social, it looks and sounds stunning, and we’re very happy with the outcome." 

  • Supari Studios conceptualises Vh1 Supersonic’s campaign – #BeThereBeFree

    Supari Studios conceptualises Vh1 Supersonic’s campaign – #BeThereBeFree

    MUMBAI: Leading up to the Vh1 Supersonic music festival, digital content studio, Supari Studios conceptualised and produced a film that draws attention to the sense of belonging that music gives us. The film uses a spoken word piece, complemented by interesting match-cuts and catchy music, to weave together a narrative targeting the festival’s tagline and collective ethos- ‘Be There Be Free’.

    When did you first discover music? Was it in a quiet corner of your room, when you just got acquainted with the internet? Or was it in an old record shop down the street, a few blocks from home? Or perhaps on a sunny afternoon after school, when you and your friends shut yourselves from the world to write down new song lyrics and string together some tunes? Over the years, music brought us together and made us feel like we were all a part of something bigger, across ages and spaces, irrespective of who we were and what life threw our way.

    Through the course of the film, we see a variety of different individuals in their own unique settings- all of whom can truly be themselves in a place that celebrates their uniqueness: the Vh1 Supersonic Music Festival.

    Nisha Vasudevan, Director of the film said, “When the brief first came to us, the idea was to highlight VH1 Supersonic’s inclusive ethos and employ a visual language that would make it stand out from other festival properties in that space. We approached this piece with a heartfelt, poetry-based script that was meant to evoke nostalgia and take us back to a time when the internet first opened the world of music up to today's millennial. It was during those moments that we began to identify with specific subcultures, and those are the influences that make us the people we are proud to be today – and we wanted to specifically strike this chord. Visually, we decided to use match-cuts and action-cuts to move the narrative forward from person to person. The idea was to showcase a wide range of personalities while also alluding to commonalities between them all.”

    Manoti Jain, Executive Producer, Supari Studios said, “When Vh1 approached us to create a film promoting their Supersonic Music Festival, we tried to put together a narrative that encapsulated the festival’s vibe and inclusive spirit, while also bringing back memories that people associate with music. The team went down a slightly different route from the usual festival videos, conceptualising a spoken word piece that was both nostalgic, as well as hard-hitting, with the aim to immerse viewers into a time and space that they could truly resonate with. We brainstormed on visuals that best represented our encounters with music, as well as on showcasing a diverse set of people, to make the film as reflective of reality as possible. Rather than using actors to play different parts in the film, we also chose to work with real people who were characteristic of each scene, so that we could best represent their stories.”