ITV

Tag: Campaign

  • OkCredit launches OkShop

    OkCredit launches OkShop

    NEW DELHI: With a global pandemic, the year 2020 has been challenging for small businesses that have been struggling to stay afloat through this. OkCredit aka ‘Digital India ka Digital Bahi Khata’ with its aim and mission of helping small businesses to grow and empower them digitally has now taken it upon them to spread some festive joy amidst the Chanderi craftsmen community this Diwali.

    OkCredit, continuing its pledge to empower small businesses by creating simple and easy to use products is all set to launch OkShop – Aapki Apni Online Shop. OkShop provides the ease of doing business to all the small merchants by allowing them to set up their online presence in two simple steps. It helps to create product catalogues with images, description and pricing, secure online payments, and easy sharing options of the inventories and offerings on WhatsApp. Vendors can also add or remove from the catalog as per their stock availability. It enables the local vendors to run a digital business-like a pro with the help of this truly Made in India app.

    With the common vision of the Nation – ‘Vocal for Local’, OkShop launches its first campaign ‘Chanderi ki Diwali’. With this campaign OkShop is on its way to onboard more than 3000+ looms, and around 6000+ weavers from Chanderi working hard to thrive the culture and struggling to create a sustainable business, post-pandemic. This opportunity will now enable the weavers to reach to their potential consumers directly along with providing an incentive to increase their sales and gain higher visibility of their products across India. There is no commission attached to it, so the weavers can sell their products free of cost to end consumers.

    OkCredit has also launched an exclusive website for weavers to add their products and for customers to buy directly: http://chanderi.okshop.in/

    The Chanderi society has also seen a great support from the government and local authorities, and is one of the initial 100 per cent free Wi-Fi community, which motivates and enable the weavers to innovate and take next steps towards contributing to the digital economy of India. OkCredit via OkShop top up to this aim to lead the digital empowerment and grow such small Indian businesses go Atmanirbhar.

    OkCredit co-founder & CEO Harsh Pokharna said, “As Shri Narendra Modi rightly says, these tough times have truly made us realize the significance of all local shops & businesses in our country, and we must take it upon ourselves to enable them to have a voice in the Indian digital economy. OkShop provides a platform to digitally empower them, and the Diwali campaign this year depicts gratitude and appreciation to the small merchants for their selfless support extended during this challenging situation; we hope we’re able to make a difference in the Chanderi society.”

  • Dalmia Cement asks consumers to consider ‘Apni Personal Space’

    Dalmia Cement asks consumers to consider ‘Apni Personal Space’

    MUMBAI: As people stayed home for months on end to counter the spread of the Coronavirus, it has indelibly changed them in a few ways. With this idea in mind, Dalmia Cement has launched a digital campaign Apni Personal Space which takes a look at consumers’ lives during the Covid2019-induced lockdown.

    Through two digital films, the campaign focuses on the lives of two couples, and how they envision living together with the challenges and joys of being at home for a prolonged period. The main insight, “It is not just about staying together, but staying together happily” drives the narrative forward.

    Dalmia Cement (Bharat) executive director- marketing Pramesh Arya said, “The last few months have been a once-in-a-lifetime experience for all of us. During our field teams’ outreach efforts, we learnt consumers around the country have already been thinking about how to make their homes future ready. All of us are thinking about our quality of life in a new manner today, and Dalmia Cement’s promise of ‘Future Today’ will help consumers take this thought forward in their home building journey.”

    Kreativ Street, the brand’s digital agency which conceptualized the campaign, CEO and co-founder Neeraj Sancheti said, “With more and more people working from home, the need for personal space is a real thing now. It not just affects work but also everyone’s mental peace. Based on this insight, we crafted these two films to start the conversation around the need for their own space.”

    Over the lockdown period, and the various Unlock phases, the brand has offered a complete suite of services to consumers virtually, helping continue and start construction at a time when labour shortage, local lockdowns and other challenges have impacted home building. With the lockdown easing, construction is rapidly picking pace in regions with low infection rates. Increasing availability of labour in most markets has also helped.

    The campaign is live on YouTube, Facebook and other digital channels, and the brand is also rolling out a comprehensive influencer marketing strategy to increase engagement. Consumers will be asked to share their own #ApniPersonalSpace stories through the campaign website and the brand’s social media channels as they make plans for their future homes. 

  • Channel your inner creative guru with MTV’s #DIYwali Diwali

    Channel your inner creative guru with MTV’s #DIYwali Diwali

    MUMBAI: With Diwali around the corner, MTV is offering people the chance to channel their inner creative gurus with #DIYwali Diwali campaign, a contest that promises to make the festive season a little more lit.

    The channel has invited DIY enthusiasts to showcase their creativity with innovative DIY tips and tricks, and five lucky winners will be featured on MTV India. The challenge kicked off on 8 November and will go on till 24 November on social media handles of @mtvindia. Entries can be made under the categories – DIY festive home tips, festive look, festive recipes, gifts and festive items and beauty hacks.

    The campaign film conceptualized by MTV’s in-house creative team showcases a typical chaotic situation that takes place if you try to do something innovative and unique in Indian households. We see a girl chilling with a facemask on, while the brother is cribbing about his protein shaker which he seems to have misplaced, the mother questioning about the missing besan which was kept aside for laddoos and father stressing over the missing parts of the newspaper. Little did they know that with these missing objects, the girl has beautifully decorated their living space to surprise her family, the Do It Yourself style! But alas, her efforts go unnoticed and they are busy wrangling over everything.

    From upcycling products, designing rangolis and festive apparel to exploring new recipes or breaking your head over some creative gifts, or even creating some beauty hacks, #DIYWali is a place for all. 

  • #InhalersHainSahi: Ayushmann Khurrana drives asthma awareness

    #InhalersHainSahi: Ayushmann Khurrana drives asthma awareness

    MUMBAI: Cipla has launched the third chapter of its Ayushmann Khurrana-starrer #BerokZindagi campaign, which seeks to dispel myths and fears about asthma. According to the pharma company, India has 37.9 million cases of asthma but despite this high number, the usage of inhalers – the most effective treatment – is abysmally low.

    Cipla said that last year, #BerokZindagi demonstrated a marked impact on both awareness and acceptance of inhalers. The awareness levels for inhalers improved by 10 per cent and consideration for inhalers saw an uptick of 5 per cent.

    This year, the company has associated with Khurrana to highlight asthma ke liye, inhalers hain sahi (inhalers are right for asthma) through a digital film.

    Cipla head – India business prescription Dr Vikas Gupta said, “Ayushmann, as the lead anchor of the campaign, will help in driving much-needed awareness for asthma and address myths related to inhalers. He has cast light on many social stigmas through his movies and we hope to address even the social stigma associated with asthma and inhalers.”

    Gupta added, “By the end of the third phase of the campaign, Cipla aims to establish inhalers as the right treatment for asthma, to increase the adoption of inhalers by busting the myths and drive social acceptance for inhalers by addressing social stigma through education.”

    The campaign will run on social media, various OTT platforms, and on radio to cover more geography and reach deeper into markets. Schbang Digital has conceptualised the campaign and produced the film. PHD Media (Omnicom Group) is the brand’s media agency.

  • #ProtectChildhood: Manforce takes a stand against child pornography

    #ProtectChildhood: Manforce takes a stand against child pornography

    MUMBAI: From losing your innocence to safeguarding it, Manforce Condoms has undergone a sea-change in its brand messaging. In its latest ad campaign, the sexual wellness giant has taken up cudgels against the spread of child pornography in the country.

    Titled #ProtectChildhood, the video tells parents to be cautious, keep an eye on their kids and try to look for truth beyond what they see.

    “If we don't keep an eye on our children, someone else will. Children spending more time online unsupervised, makes them vulnerable to grooming and sexual coercion,” the ad says in a stark warning.

    According to India Child Protection Fund (ICPF), there has been an alarming rise in the demand for child pornography material since the Covid2019-induced lockdown was enforced in India. The largest pornography website in the world has registered 95 per cent growth in traffic from India compared to pre-Coronavirus times, the ICPF claimed.

    At the same time, children are spending more time on the internet, especially with the new normal of online classes. Through this video campaign, Manforce aims to raise awareness about the rise in child pornography and shed light on the current situation.

    In the last few years, Manforce has shifted its communication strategy to come across as more ‘socially-responsible’. It took the internet by storm in 2017 for its campaign #ShutThePhoneUp, which aimed to generate awareness about the risks associated with recording one’s private moments on the phone.

    In the commercial condom category, most brands at a point of time focused their marketing on the theme of carnal pleasure and the messaging in their ads was heavy on sex appeal (think Sunny Leone on a beach). But now they have switched gears and are going for a ‘woke’ image by promoting safe sex or breaking the stigma around socially-sensitive issues.

    According to Sowmya Iyer, founder and CEO DViO Digital, child pornography is a pressing social concern that is neither openly discussed nor covered by the media. “Manforce choosing the subject of a sharp rise in child pornography and bringing it to light is an example of cause marketing. Global data states that less than 12 per cent of the audience makes the correct association between a brand and its cause,” she said.

    Iyer went on to add that if Manforce is intending to carve out long term impact in the consumer’s mind, it has to go above and beyond just an awareness building ad. “It has to be seen how consistently they will integrate this cause into their messaging and actions to drive it into the minds of the audience.”

    Porus Jose chief creative officer IdeateLabs shared that he has not seen a message like this before, not in the Indian context. The attempt to present a new danger is fair and valid but it lacks nuance, in his view. “The point that parents should keep an eye on kids’ internet usage (a simple enough call-to-action) is laboured. While the topic of child pornography is present and real, the film itself lacks empathy and sensitivity,” he pointed out.

    He believes as a condom manufacturer brand, Manforce’s conscious decision to move into the social responsibility area is not only commendable but also hitherto unseen in the local landscape. Films like #MoreOfAMan, #YouAreNotAlone, and the series on #ShutThePhoneUp are providing the much-needed x-ray glasses on society’s sexual deviance, and prodding us to stay alert.

     The brand is competing with the likes of global and local players such as Durex, Moods, Kamasutra and others. Manforce has been engaging with the audiences on social media with its witty creatives by playing strong on moment marketing. 

  • Ampere electric connects with electric vehicle buyers

    Ampere electric connects with electric vehicle buyers

    MUMBAI: Ampere Electric, has launched their latest campaign, ‘Unlock Life’. This campaign is an ode to a new breed of electric vehicle (EV) buyers seeking a wide range of Ampere electric scooter buyers after unlock is announced and more markets are reopened. The brand has announced a phygital campaign supported by a new range of e-scooters, customised online buying experience and multi-language call centre.

    Through this campaign, the brand aims at increasing EV adoption. It features a number of families using electric scooters and each family conveys a message. The campaign gives the messages, ‘Love can never be locked’, ‘Ambition can never be sealed’, ‘Kind hearts never stop giving’, ‘Young at heart are unstoppable’ and ‘Lifelines can never be stopped’, while simultaneously mentioning the features of the scooter.

    Ampere Electric chief operating officer P Sanjeev said, “At Ampere Electric, we are actively listening to the voice of customers and have created unmatched product range, robust service backup, and easy financing options to facilitate the seamless transition towards electric scooters. The category is new and still we see a lot of myths and queries related to overall EV usage especially from the new markets. Ampere’s new website is faster, with a host of features such as virtual reality based product demo and test ride experience, easy lease to own options, dealer locator, savings calculator and more.”

  • New OnePlus film advises cybersurfers to ‘disconnect’

    New OnePlus film advises cybersurfers to ‘disconnect’

    MUMBAI: Smartphone maker OnePlus has released a new campaign titled ‘Stop at Nothing’ which emphasises the need to use the technology around you productively while also taking the time to disconnect. Featuring actor and writer Kalki Koechlin and produced by Lightstream, the film has been shot entirely on the OnePlus 8T 5G phone and showcases the device’s video camera capabilities and versatility.

    Narrated through spoken-word poetry written by Koechlin, ‘Stop at Nothing’ underlines the downsides of being hyper-connected and highlights the need to disconnect. The promo also endorses using technology and digital platforms for what they were originally intended – to create, connect and collaborate.

    OnePlus head of marketing – India Siddhant Narayan said, “As a technology brand, we understand how important it is to perceive our devices as an extension of the self, for helping us boost creativity and productivity and not something that we become dependent on. With this film, we hope to make people cognisant of using technology for the betterment of ourselves, emphasising the importance of disconnecting from time to time.”

    “While I was constantly switching between apps and spending a lot of time across social channels, I realised the importance of staying away from the noise and negativity on the internet and using the digital space to enhance creativity and productivity. The campaign gave me the perfect opportunity to champion this thought and talk about digital well-being and the importance of using technology in a healthy manner,” said Koechlin.

  • Mumbai Indian’s call for responsible celebration as ‘One Family’

    Mumbai Indian’s call for responsible celebration as ‘One Family’

    NEW DELHI: Mumbai Indians ' the defending champions of IPL has released their clubs' theme campaign for this season that is all set to kickstart from 19 September. Titled as Aala Re, the song captures the emotions of fans and encourages them to join in celebration while ensuring that they take necessary precautions. The film clearly tells people to join the festivities while maintaining a social distancing and following the necessary safety precautions. The 13th edition of Dream 11 Indian Premier League will be played closed door in UAE, witnessing the fans joining the cricket carnival from their homes. 

    The film was released during the weekend and has already garnered over 3.3 lakh views on YouTube. 

    Read more news on Mumbai Indians

    The new film highlights Mumbai Indians’ 'One Family' values where fans are an essential part. It focuses on how the Paltan’s (MI fans) emotions will be undeterred and that this season is going to be no different. The decibels will be as high, the celebrations will be the same but responsibly, with a mask, maintaining social distance.

    The video also showcases the spirit of the One Family, which ceases to succumb to any situation and while the world has been facing a global challenge, the MI Paltan shall rise as One.

    Read more news coverage on IPL

    Once again, Mumbai Indians has continued with their umbrella theme of Aala Re for the annual themes song. The club has been using it for a long time and the videos in different years have featured multiple Bollywood actors, cricketers and fans. The clarion call to the fans has always been answered with fully packed stadiums.  

    The title defenders Mumbai Indians starts off its campaign on September 19, against CSK.

  • Burger King kisses McDonald’s for Helsinki pride campaign

    Burger King kisses McDonald’s for Helsinki pride campaign

    NEW DELHI: Fast food giant Burger King that is globally known for its creative campaigns has once again hit the bull's eye with its latest ad for the Helsinki pride week (September 7 – 13). Their latest campaign showcases Burger King mascot kissing the Ronald of McDonald's with the tag line 'Love conquers all'. The campaign has already garnered massive eyeballs on social media and global press. 

    Created by TBWAHelsinki, the creative celebrates the LGBTQ+ community. The kiss is featured across print, outdoor sites, and in Burger King’s own channels and restaurants.  

    Burger King Finland brand manager Kaisa Kasila commented, “Burger King has always stood for equality, love, and everyone’s right to be just the way they are. The only instance where it might not seem so is when we’re bantering with our competitor. But we want to be clear—it all stems from the respect we have for them. And we know McDonald’s stands for the values we stand for, too.

    “The idea behind the painting sprang from our desire to celebrate love in all forms. We thought, what better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald? We wanted to show that in the end, love always wins.”

    Read our coverage about Burger King

    Earlier this year, Burger King made news with its Moldy Whooper campaign that showcased the brand's resolve to do away with added preservatives in the burger in the near future. The campaign was much appreciated by consumers and critics.

  • Kamdhenu Paints launches ‘Be Indian Buy Indian’ campaign

    Kamdhenu Paints launches ‘Be Indian Buy Indian’ campaign

    MUMBAI: Kamdhenu Paints has launched a new social media campaign to amplify PM Modi's message of being “Vocal For Local” and self-reliability as the country emerges from the shadows of Covid2019. The extended lockdown conditions have forced shops and factories to close their business which has impacted the economy adversely.

    The campaign "Be Indian Buy Indian" will encourage all Indians to buy "Made in India" products by using only some specially curated creatives on the social media platforms. The campaign will also encourage citizens to look for Made in India tags just as they check manufacturing date and MRP of items before buying any product. This simple principle, if followed, will help the country as to rebuild its economy and become self-reliant.

    Kamdhenu had also run a successful social media campaign previously in support of the Janta Curfew called by the Prime Minister on 22 March. Kamdhenu had also launched a social media campaign – India Mil Kar Fight Karo Na: Together we will defeat Corona, to spread awareness on Covid2019.

    Kamdhenu Ltd director Saurabh Agarwal said: “The fight against the pandemic Covid2019 is a joint effort by the government and citizens of the country. Kamdhenu Paints, as a responsible Indian Company has been doing its bit in contributing to the fight. By leveraging social media platforms to promote awareness and by standing firmly behind the government in its effort, we hope to have played our part and we will continue with our initiatives to reach out to registered painters and other needy in help.”

    As lockdown guidelines are being relaxed incrementally, we must continue to co-operate with the government and care for each other as a society. With the economy suffering because of the lockdown, this is the time for us, as citizens to listen to the appeal made by PM Modi and buy locally produced goods and services only. Kamdhenu Paints encourages everyone to follow all safety guidelines issued by the government and we will continue to stand with the government in its initiatives.