ITV

Tag: Campaign

  • Gulf Oil lauds truck drivers in new Raksha Bandhan ad film

    Gulf Oil lauds truck drivers in new Raksha Bandhan ad film

    Mumbai: Gulf Oil India has launched a digital film as a part of its on-going Gulf  ‘Superfleet Suraksha Bandhan’ campaign to appreciate the truck drivers who have been behind the wheels to ensure an uninterrupted supply of essentials and medical supplies.

    This digital film themed around the festival of Raksha Bandhan, depicts how sometimes even loved ones need to change their outlook. The film shows how the emotional bond shared by a trucker brother and his sister comes alive when she realises the hard work he has been putting in all through the pandemic.

    Truck drivers have been engaged in delivering medical supplies including oxygen tanks, cylinders, and medical aid even during the most challenging times of this pandemic, sometimes compromising their own health. When this realisation dawns on her, the truck driver’s sister ensures his safety and well-being by getting him inoculated against Covid-19 at a vaccination camp organised by Gulf Oil.

    Gulf Oil India, under the SurakshaBandhan campaign, has successfully vaccinated more than 10,000 truck drivers across the country, said the brand in a media statement.

    “Throughout the pandemic, our trucking community has been on the roads, risking their lives, to address the demand, supply, facilitating the efficient movement of goods, essentials and medicines,” said Gulf Oil Lubricants India, MD and CEO, Ravi Chawla. “Gulf Oil recognises the challenging job undertaken by the community, involving long hours of functioning and limited family time, to support the economy and country. With this vaccination drive, we were able to educate, inoculate a part of the trucking community and ensure safeguarding them against the novel coronavirus. We would like to thank our trucker brothers for coming out in numbers and using this opportunity to get vaccinated.”

  • Tanishq breaks ground with its latest Raksha Bandhan ad film

    Tanishq breaks ground with its latest Raksha Bandhan ad film

    MUMBAI: Tanishq has been known for taking the path less travelled by when it comes to its creatives. This Raksha Bandhan, the brand has yet again attempted something a tad different.

    With an innovative product in store – a special Lumba rakhi that doubles up as a pendant, Tanishq celebrates the friendship between sisters-in-law.

    The jewellery brand has launched its new digital film which showcases a lesser-known ritual of ‘Lumba rakhi’ –  a tradition where the sister ties the Lumba Rakhi to her sister-in-law as well. The film portrays how the relationship between the sisters-in-law has evolved over time from just being sisters-in-law to being #SistersByChoice.

    “At Dentsu Webchutney, we saw this as an opportunity to write the story of progressive womanhood for Tanishq, with a healthy representation of female relationships,” said Dentsu Webchutney creative director Binaifer Dulani, and planning director Shambhavi Ramanathan.

    Elaborating on the idea behind the ad film, the duo said, “We spoke to bhabhi-nanad duos of today, all of whom acknowledged the baggage around this dynamic, but also spoke about how they built their own unique bonds as friends first. We spotted the hidden insight – some relationships aren’t bound by ‘relations’, they are bound by friendship. Like that of sisters and sisters-in-law. We wanted to reframe Raksha Bandhan from being cast as a relationship to a novel friendship that nobody ever thought about with Lumba Rakhi! Through the film, we tried to build a progressive arc of the intimacy between this duo – which reaches its ultimate moment when the nanad ties her bhabhi the Lumba rakhi.”

    Down the years the jewellery brand from Titan has carved a niche space in the hearts of people for its refreshing narratives. Once in a while it may have encountered roadblocks for courting ‘controversy’- given the blinkered times we live in- but most of the time it has won much love from all quarters for the progressive depictions of women in its commercials.   

    The heart-warming digital film directed by Ronak Chugh, evocatively portrays how the relationship between the sister and sister-in-law strengthens and becomes even more endearing over time. This narrative captures the playful and rather easy-going relationship between the duo, despite all the unsolicited advice received from relatives and society on how best to ‘tackle’ the relationship to avoid the associated ‘pitfalls’.

    The film captures the warm camaraderie between the two women and the changing dynamics of their relationship from when the sister-in-law becomes a part of their family and how it coheres into a sweet, nurturing and protective bond, even that of partners-in-crime, akin to that between two sisters. With a refreshingly different take on relationships and the festival, the film adds a new dimension to the Raksha Bandhan conversation by throwing spotlight on progressive womanhood and challenging the baggage around the dynamic shared by sisters-in-law. Thus, the #SistersByChoice creative, upholds the underlying theme of women uplifting other women, portraying an innovative and more nuanced narrative.

    Speaking about the campaign, Tanishq, Titan Company Ltd, GM – Marketing Ranjani Krishnaswamy, said, “Raksha Bandhan has always been a beautiful occasion to celebrate diverse relationships, their special bonds and reinforce the promise of taking care of someone – and that needn’t be just a brother-sister equation. #SistersByChoice is our humble attempt to showcase and celebrate the unique tradition of Lumba Rakhi capturing a loving banter between a sister and her sister-in-law that spreads happiness and positivity. With our latest campaign, we hope to celebrate the underlying promise & emotion around Raksha Bandhan which is all about love & care.”

  • Country Delight says ‘Good Morning India’ with new catchy anthem

    Country Delight says ‘Good Morning India’ with new catchy anthem

    Mumbai: Country Delight, a direct-to-consumer daily essentials brand, has released a lively music video to mark the 75th Independence Day. The “Good Morning India” anthem celebrates the freedom to choose pure every single day.

    Catchy and fresh, the video carries a hummable tune that invokes energetic morning vibes for the listeners. Starring kids from different ethnicities across India acing its hook step and raising a glass of purity full of Country Delight milk, the brand’s video pulls attention to the unity in the humble daily habit shared across India – choosing nutritious milk for families every morning.

    Sharing his thoughts on the anthem, Country Delight co-founder Chakradhar Gade, said, “Country Delight is now present across most of the key cities in India. We continued to be humbled by the customer love we have. We wanted to use the occasion of this Independence Day to present the Good Morning India Anthem, which expresses the essence of the small and beautiful part we play in making customers’ lives better.”

    The #GoodMorningIndia audio release across Social Media platforms also saw exciting participation from influencers matching the hook step.

  • Times Now Navbharat HD all set to launch on 1 Aug

    Times Now Navbharat HD all set to launch on 1 Aug

    Mumbai: Times Network’s Hindi news channel – Times Now Navabharat HD is all set to launch on 1 August.

    With its positioning ‘Ab Badlega Bharat, Banega Navbharat’, the channel will attempt to be the new voice propelling change through an inclusive movement for a new India, and champion a unique brand of action-oriented journalism driven by decisive content, announced the broadcast network on Friday.

    In an attempt to break away from stereotypical news formats, the channel will explore an interactive & innovative news delivery that focuses on issues that directly impact the people and entails an in-depth and conclusive analysis of news through solution-oriented discussions, it added.

    The network had earlier announced that the new channel will be led by anchor Navika Kumar as the editor-in-chief. It will initially be launched with seven prime-time shows hosted by Sushant Sinha, Padmaja Joshi, Ankit Tyagi, and Meenakshi Kandwal. The primetime shows include Rashtravad at 5 pm, Log Tantra at 6 pm, Dhakad Exclusive at 7 pm, Sawal Public Ka at 8 pm, News Ki PaathShala at 9 pm, and Opinion India at 10 pm.

    Commenting on the launch, Times Network, MD and CEO, MK Anand said, “We have dominated the English news category with our flagship brand, Times Now, ever since we came into the space. We are now thrilled to mark our debut into Indian language News with our maiden Hindi news channel. We believe News has the power to transform and create an impact for a better society. With Times Now Navbharat, we are pioneering disruption with a powerful proposition centred on the core promise of bringing news that will drive change, where we follow a Content philosophy that puts Social Impact and not Ratings at the centre. I am confident Times Now Navbharat will contribute to further improve the Hindi News broadcast space which is already served by some of the best Media brands.”

    Marking this landmark launch, the network has planned a mega marketing campaign across Hindi-speaking markets. Conceptualised by McCann Worldgroup India, the channel will unveil its brand film which embodies the channel’s genesis and brand manifesto written by the renowned Prasoon Joshi. A high decibel promotion has been planned across TV, outdoor, print, radio, multiplexes, social media, and leading digital platforms.

    The network’s outdoor promotion spans over 400 sites across 19 cities including Mumbai, Delhi, Lucknow, Patna, Jaipur, Dehradun, Indore, Punjab, Raipur and Varanasi. The network is also set to splash its print ads across leading Hindi & English dailies of the country. 

    Times Now Navbharat has roped in Kent RO System, Century Ply, Radico Khaitan, Vedanta, Medibuddy, Amrita Vishwa Vidyapeetham, Darwin Platform Group of Companies, Mylab Discovery Solutions, Meghdoot Herbal, Kirloskar Brothers to name a few as advertisers.

    Times Now Navbharat will be available across all the leading cable operators, MSOs & DTH platforms.

  • HDFC Life’s new campaign urges smart financial planning

    HDFC Life’s new campaign urges smart financial planning

    Mumbai: In its endeavour to create greater awareness about life insurance amongst consumers, HDFC Life has unveiled a new campaign, #KaroPooriTaiyaari. Through this video series, the life insurance brand Intends to encourage Indians to plan and secure their life’s goals via responsible financial planning.

    The short film features television actors Manish Raisinghan and Mansi Parekh as an urban couple with two kids, who take us through the travails of a young family looking to save income for their various life goals and aspirations. 

    #KaroPooriTaiyaari campaign communicates to the audience that life can take an uncertain turn at any point, and the best way to take care of one’s responsibilities even in such times is through timely and strategic financial planning. It aims at encouraging the audience to take charge of their responsibilities, or ‘zimmedaari’- be it their family’s future security or their dreams and aspirations – and plan for life’s important milestones well in time.

    Commenting on his vision for this campaign, HDFC Life head – marketing, digital business & e-commerce, Vishal Subharwal said, “This campaign is our attempt at communicating the importance of timely financial planning to our audience and offering them the choice of options that can enable them to fulfill their responsibilities, while never having to compromise on the joys of life. #KaroPooriTaiyaari does just that, in a light-hearted manner that is relatable to the audience.”

    The conceptualisation of the campaign was undertaken by Logicserve Digital. Speaking about the conception and curation of the campaign, senior vice president – creative & social media Manesh Swamy said, “Financial planning for responsibilities is an important aspect of life. The task at hand was to communicate that to the audience in a simple and relatable way. With these series of films, we aim to convey that proper financial planning, and a positive attitude can enable individuals to deal with life’s uncertainties.” 

    Further amplified through strategised activities on social and other digital media, the campaign #KaroPooriTaiyaari aims at encouraging the audience to own up to their ‘zimmedaari’, when it comes to the most important things in life.

  • Ferticity Fertility Clinics aims to break social stigma with new campaign

    Ferticity Fertility Clinics aims to break social stigma with new campaign

    MUMBAI: Ferticity Fertility Clinics, India’s first NABH (National Accreditation Board for Hospitals & Healthcare Providers) accredited ‘Stand Alone IVF center’ has unveiled an awareness-based video campaign titled, ‘Let’s share the talk’ in order to create cognisance around women’s reproductive health.

    Conceptualised and created by Kairo5 Marcom Pvt Ltd, the video encapsulates how a subject like infertility is still a part of hush-hush talks or in worse cases not even talked about. The film aims to break the social stigma associated with the subject and bring it out in the open.

    Most of the women’s health issues remain unnoticed and untreated owing to the social stigma around them. In India, every one in ten couples is suffering from fertility issues. In one-third of the total cases is female infertility, another one-third is male infertility and in the rest of the cases problems are seen in both partners and it can be unexplained infertility. In reproductive age, the average number of infertile couples is 27.5 million.

    “Unfortunately, in the times where medical marvels, technological advancements, and women empowerment are happening on an everyday basis, such issues are yet to come out and see the daylight,” said Ferticity Fertility Clinics founder & director Athar Anjum. “Even in today’s time, infertile women are deemed to be inauspicious and unlucky and in most cases are ill-treated, rejected, or abandoned by their family and society. Hence, there arises a need to spread awareness and address such social taboos and make it easy for people to talk and be open about such matters for betterment of the society as a whole.”

  • ASICS India launches new campaign to kickstart upcoming sports season

    ASICS India launches new campaign to kickstart upcoming sports season

    MUMBAI: As the world’s most-awaited quadrennial sporting event commences on 23 July, Japanese multinational sports equipment brand, ASICS launched its ‘Celebration of Sport’ campaign.

    Featuring youth icons and ASICS brand athletes who are representing India at the Tokyo Olympics – Manika Batra, Bajrang Punia, Ravindra Jadeja, Sakshi Malik, Karman Kaur Thandi, Rohan Bopanna, T. Gopi and Bhuvneshwar Kumar, apart from actor Tiger Shroff, the campaign attempts to build on the brand’s belief of achieving ‘Sound Mind In A Sound Body’. 

    Designed to defy convention and inspire today’s youth to choose well-being above anything else, Celebration of Sport is a series of three short films and highlights athletes celebrating the power of sports in the brand’s newly launched collection. Timed with the Tokyo Games and the upcoming sports season, the brand also wishes to highlight its commitment to nurturing the world’s youth through sports in order to contribute to society.

    ASICS India and South Asia managing director Rajat Khurana said, “ASICS has been a proud partner in the success journey of several athletes. Each athlete has specific requirements and we work towards it to ensure that our association helps them reach newer heights and fame. While sports and games vary, the core spirit for us remains the same. Our brand films have been developed to create a positive impact of movement not just on the body, but also on the mind. It also highlights the overall well-being of winning at all costs spirit. We are happy to see many athletes from the ASICS family bringing glory to the nation on different stages around the world.”

    Titled under the campaign, the sports brand also unveils its Autumn Winter’ 21 collection that encompasses more than five different sports, celebrating the power of all sports to uplift the mind. 

  • Zivame’s body confidence campaign showcases freedom of women

    Zivame’s body confidence campaign showcases freedom of women

    MUMBAI: Intimate wear brand, Zivame announced the launch of its new brand campaign #DekhoMaineKyaKiya, encouraging women to give shape to their inner desires.

    The brand believes that the right intimate wear, made for every body type, is an enabler of one’s personal style and body flair, and supports one to confidently push forward.

    The film, conceptualised by Lowe Lintas and produced by Nineteen Films, showcases women across varied age groups, different body profiles, and diverse geographies, indulging in moments of liberation and joy. From a mother enjoying playful moments with her kids, a woman indulging in her love for dancing, another stepping out of her comfort zone to try something new, to young girls breaking norms and celebrating in their own style, the campaign brings alive how the right intimate wear can add to one’s body confidence. The campaign celebrates the freedom and confidence that enables one to indulge in their every dream and showcase their joy to the world singing Dekho Maine Kya Kiya.

    Zivame CEO Amisha Jain said, “Our campaign celebrates every Indian woman as she goes about life, stealing simple moments to make them her own, fulfilling desires and at times pushing the boundaries. We want her to explore her dreams with confidence, that comes from the right intimate wear.”

    Lowe Lintas Bangalore regional creative officer Puneet Kapoor, said, “The genesis of the idea ‘Dekho Maine Kya Kiya’ comes from the liberation and confidence that the right intimate-wear allows. Intimate-wear that is uniquely made for different body-types. It celebrates women who push the boundaries with their unique ways as they go about their everyday with aplomb and tenacity.”

  • Malabar Gold promises customers ‘fair pricing’ in its latest campaign

    Malabar Gold promises customers ‘fair pricing’ in its latest campaign

    MUMBAI: Jewellery retailer Malabar Gold & Diamonds has launched its latest campaign, outlining the benefits of standardised pricing. The term ‘Fair Price Promise’ is a clever take on the policy. With its tagline of ‘For Everyone. Every Day. Everywhere.’, the campaign underlines that the promise holds true in all circumstances.

    Conceived by 82.5 Communications, the short film featuring Bollywood star Anil Kapoor, communicates the brand’s fair pricing policy with the added assurance of unmatched quality. The campaign consists of a TVC, as well as with extension in print, radio, and the digital medium.  

    The film, produced by Dharma Productions and directed by Abhishek Varman, emphasises on the brand’s reasonably priced making charges on its jewellery.

    “Since various jewellers charge exorbitant making charges, consumers feel that they do not get the right deal despite discounts, offers, extensive comparing and bargaining. We, at Malabar, believe that consumers should be saved from this conundrum. That’s why we have put in place our Fair Price Promise. It addresses this concern and assigns transparent and reasonable making charges on jewellery. So that everyone gets the best deal, every day and everywhere,” said Malabar Group chairman M.P. Ahammed.

    82.5 Communications SVP & South head Naveen Raman shared, “In the jewellery industry there is a tendency to quote marked up making charges, which is not favourable for consumers. To remedy the situation, Malabar offers a fair pricing policy, which benefits customers as they do not have to bargain to bring down the making charges to an acceptable level.”

    82.5 Communications – Bangalore, group creative directors, Sangeetha Sampath and Ravi Cherussola said, “It feels good to be associated with such an iconic brand. We feel the film is an elegant yet impactful expression of a very unique feature. It was a delight to work on the brand and especially this film.”