ITV

Tag: Campaign

  • upGrad Jeet launches #JeetKeSahiMaayane campaign

    upGrad Jeet launches #JeetKeSahiMaayane campaign

    Mumbai: upGrad Jeet, a subsidiary of uGrad, has launched its latest campaign called #JeetKeSahiMaayane that puts government jobs as an opportunity for the youth of India.

    upGrad Jeet’s vision was manifested into this film by Orcomm Advertising, a full-service agency, that recently bagged the agency of record for the brand.

    “Our focus has always been at delivering quality content to our learners that in turn, helps the aspirants realise their dream of getting a government job, and we realise that we are not just helping individuals but also laying the foundation for the nation as these next-gen government employees will take the nation forward through their different roles and responsibilities,” said upGrad Jeet chief executive officer Ritesh Raushan.

    The ad film takes the case of four individuals (men and women) who burn the midnight oil, overcome countless obstacles to crack these examinations and instead of going with the popular perception work towards the welfare of the people. They are firm in their resolution to be the voice of people, help the needy, stand for the right and make their country a better place.

    “We understand the hunger that drives emerging towns and cities of India, having been their voice for more than a decade now,” said Orcomm Advertising chief executive officer Kavita Koserwal. “#JeetKeSahiMaayne brings out that spirit, the zeal unfazed by prejudices, barriers, or lack of facilities. Our message to these young aspirants is simple but stirring – believe in your power and purpose to achieve your dreams not only for yourself but also for our India.”

  • Leader Batteries ropes in Ajay Devgan for new campaign

    Leader Batteries ropes in Ajay Devgan for new campaign

    Mumbai: Leader Batteries, a part of the Pilot Industry group has launched a new brand campaign announcing the new avatar Leader 2.0 to strengthen its pan India presence. The campaign features brand ambassador Ajay Devgn who showcasing the brand’s values of ‘performance, commitment, innovation, and trust.’

    “We are excited to announce the new transformed version of Leader Batteries -Leader 2.0 with this new campaign. We are charting new skies, setting ambitious milestones, and paving our growth trajectory with the all-new Leader 2.0,” said Pilot Group of Companies MD Sanjeev Aggarwal said. “There is no one better than Ajay Devgn to showcase what our brand stands for – a perfect amalgamation of Power, Performance, Commitment, Innovation, and Trust”.

    Leader Batteries director Chetan Ranjan said the campaign comes at an opportune time when we the Company is expanding our network with our innovative product range. “We truly believe a leader like Ajay Devgn will help us establish a better connect with our consumers,” added Ranjan.

    The company has expanded its entire product range, features, and offerings in the Inverter, E-rickshaw, and Solar Battery segment. The innovative products feature higher backup, longer life, and an ultra-low maintenance cost, it stated further. The brand has also introduced 12X7 service on the entire range of its products.

    “Leader 2.0, a Made-In-India brand, in its new avatar is all about things that matter to me personally. With their products that match global standards and energy-efficient solutions, I am confident that they will be able to meet consumer needs in India,” brand ambassador Ajay Devgn said.

    The campaign was developed by Offbeet Media Group. “We have a long-standing partnership with Leader Batteries that have helped us understand the brand and its ethos. Keeping the brand ethos in mind, our talent, production, creative and digital teams developed the campaign with superstar Ajay Devgn at the heart of it,” said Offbeet Media Group founder Jaideep Singh.

  • CNBC-Awaaz launches 360-degree campaign ‘Munafe Ki Baat’

    CNBC-Awaaz launches 360-degree campaign ‘Munafe Ki Baat’

    Mumbai: Hindi business news channel CNBC-Awaaz launched a brand campaign called ‘Munafe Ki Baat’ across TV, social media, digital, and outdoor media in key markets including Mumbai and Gujarat.

    The campaign captures the brand ethos of becoming an integral part of the financial decision-making of its viewers. It features a series of testimonial videos depicting consumers sharing their ‘Munafa’ stories related to the brand, along with show-specific content pieces, said the statement.

    “The core philosophy of CNBC-Awaaz has always been the viewer’s profit i.e. Munafa,” said CNBC-Awaaz managing editor Shailendra Bhatnagar. “By leveraging our strong editorial expertise and expert-led insights, we enable them to make better financial decisions at every stage of their lives. ‘Munafe Ki Baat’ is our way of reliving our journey and renewing our commitment to our viewers.”

    The channel provides an all-around programming lineup – from in-depth coverage and expert analysis on stock market trading to simplifying personal finance and investments strategies in mutual funds, to tracking the latest trends in technology, auto, real-estate, to simplifying everyday finance and business news.

    “With this campaign, our endeavor has been to bring alive the proposition of ‘Munaafe Ki Baat’ which is at the very core of the brand, through innovative formats – advertising on OTT platforms, leveraging social and digital in a big way with curated properties, deploying an outdoor campaign across key markets of Mumbai and Gujarat, amongst others,” said Network18 chief executive officer – business news Smriti Mehra.  

  • Haier celebrates outstanding women achievers with new campaign

    Haier celebrates outstanding women achievers with new campaign

    New Delhi: Home appliances and consumer electronics major Haier has launched a series of new TVCs titled ‘Perform Big, Silently’ featuring notable women achievers who pushed boundaries to make a mark.

    The new TVCs feature Indian mountain climber Dr Arunima Sinha, India’s first woman commando trainer Dr Seema Rao, Indian Female Chess Grandmaster Harika Dronavalli, and female mountain biker Anissa Lamare. The campaign celebrates the power of being a silent performer and gives a peek into the challenges, conviction, and strength of each of the woman achievers.

    An extension to its ‘Silent Performers’ campaign, the new TVCs acknowledges the determination and efforts of Indian women achievers and athletes who continue to ‘Perform Big, Silently,’ letting their work speak for everything and have made India proud at the global stage with their triumphs.

    Haier Appliances India senior VP sales & marketing NS Satish said, “Our latest campaign takes another leap towards our efforts to recognise the success of Indian women. Striving silently in their respective fields they have made our nation proud and our campaign lauds their accomplishments. Similarly, our new range of washing machines champions performance in the background without making any noise. Haier salutes the spirit and achievements of these performers who made it big without making noise.”

    The campaign gives center stage to women achievers and highlights how they have pushed boundaries to bring pride to India on an international platform. Their commitment and hard work coincide with Haier’s philosophy of ‘Inspired Living,’ said the brand.

    The TVC created in collaboration with Famous Innovations will premiere across all leading national and regional TV channels. For a wider reach, the TVC will be aired in Hindi and English.

    Famous Innovation founder and CCO Raj Kamble said, “The consumer durables category is cluttered with celebrity-driven communication, relying on Bollywood and Cricket’s fame to sell products. However, we believe that the Indian consumer has been ready to move forward with new idols – people who perform big, silently. That’s why we are celebrating personalities from various fields like mountain climbing, combat training, chess, and downhill mountain biking.”

    This is the second series of TVCs launched by Haier under the larger campaign theme of ‘Silent Performers,’ first introduced by the brand in 2019 with India’s ace sportswomen – Dipa Karmakar, Hima Das, and Simranjit Kaur. The campaign is dedicated to highlighting Haier’s latest ‘Super Drum’ series of front-load fully automatic washing machines which are designed to function super silently.

  • News18 Assam-North East launches ‘Rising Sports: Shining Northeast’ campaign

    News18 Assam-North East launches ‘Rising Sports: Shining Northeast’ campaign

    Mumbai: News18 Assam-North East has announced the launch of its special campaign titled ‘Rising Sports: Shining Northeast’ to raise awareness about the immense contribution of people of the northeast in the sports arena. 

    PM Narendra Modi had once mentioned that Manipur was the powerhouse of sporting talents. It is an undeniable fact that the people of the northeast have a long heritage of sports enthusiasm.

    Beginning with the legendary Indian footballer Talimeren Ao, who captained the Indian football team against France at the 1948 London Olympics to the present successes of Mary Kom, Mirabai Chanu, Lovlina Borgohain, Dheeraj Singh Moirangthem, and many more form the long list.

    The month-long campaign, which started on 19 September, will showcase the sports champions, discuss their potential, narrate their inspirational stories, their zeal to excel against all odds, and highlight government and private initiatives and landmark decisions that shaped the sporting talents of the region. 

    The state’s future plans will also be discussed to ensure the northeast leads the way in terms of sporting talent.

  • IPL ’21: MPL accelerates ‘Hai Akal Khelo MPL’ campaign with new ad spot

    IPL ’21: MPL accelerates ‘Hai Akal Khelo MPL’ campaign with new ad spot

    Mumbai: E-sports platform Mobile Premier League (MPL) is back with its IPL campaign Hai Akal Khelo MPL with a series of new digital films titled ‘Mind Blowing’.

    The new films attempt to highlight the ‘mind-blowing opportunities’ one can avail on MPL during this cricket season in an entertaining manner by featuring the human brain as a protagonist.

    According to the brand, the central thought is that anyone with a brain or ‘Akal’ (intellect) can create a winning fantasy team on MPL with their knowledge of cricket. Users can avail an exclusive season pass at just Rs 99, which will let them play unlimited Fantasy Cricket contests on the app throughout the T20 cricket season. The contests will run over the next one month with rewards worth Rs 10 crores every single match.

    There are a total of three digital films in the campaign, of which two are already live.

    MPL will also continue to promote films that it had launched in the first phase of the tournament on TV and digital mediums. These are based on the age-old Hindi language sayings ‘Akal badi ya bhains’, ‘Akal ke dushman’, and ‘Dimaag ghaas charne gaya hai’. MPL had roped in veteran actor Vijay Raaz for the films’ voice-overs. 

    The digital films were conceptualised, produced, and executed by Footloose Films, a media production company.

    The brand has also introduced a Fantasy Assistant feature on its MPL Pro app providing tips to users on a range of factors like pitch and bowling type, past performance, and past records of teams and players as well as prediction of the best 11 players to pick. It has also partnered with former Indian national team player Deep Dasgupta for a series called Fantasy Deep Dive, wherein he will participate in live sessions and share his knowledge and recommendations with users during IPL 2021 as well as the upcoming T20 season.

    To continue the fervour on social media and engage with fans, MPL has launched an AR filter, Guess the Muhavra, on Instagram. Similar to last year’s edition, it will also organise virtual meet and greet events between fans and players.

  • ZEE5 campaign promoting ‘Helmet’ garners 85 mn reach

    ZEE5 campaign promoting ‘Helmet’ garners 85 mn reach

    Mumbai: ZEE5’s 360-degree campaign called #HelmetOn promoting its latest release “Helmet” has reached over 85 million people through various ATL and BTL activations, according to the streaming platform.

    The campaign brought together celebrities and influencers like Ayushmann Khurrana, Sanya Malhotra, Rajkummar Rao, Sunny Leone, Anubhav Singh Bassi, RJ Anurag Pandey, and Ronit Ashra to encourage conversations around safe sex and condom usage through social activations, influencer outreach program, digital promos, and contests.

    The Twitter banter on #HelmetOn with prominent brands like Dunzo, Kamasutra, Bollywoo, News Nation, Fever FM and Ixigo drove positive sentiment around the film and generated quirky conversations to tackle stigma associated with the issue in India.

    As part of the campaign some high impact BTL activations were also launched to increase awareness on the widespread issue of resistance towards usage and purchase of condoms. These included Mumbai’s favourite auto rickshaws with “Helmet” top circling the city while giving out free condoms to the passengers, condom-shaped zebra crossings on busy streets in Mumbai, and distribution of free condoms in popular hotspots in Mumbai, Delhi and Bengaluru, said the statement.

    The star cast of the social comedy film also engaged with over 500 students across colleges in Mumbai, Delhi NCR, Bhopal, Orissa, MP, Pune and Bengaluru to educate them on the issue.

    “We are thrilled to have launched #HelmetOn that embraces social issues in a fun, engaging and healthy manner. With people still being reluctant to purchase condoms from a store, we aimed to drive awareness around this topic and encourage the use of protection through this campaign,” said ZEE5 chief business officer Manish Kalra. “Using a well-devised marketing strategy covering the digital landscape, social media, television and out of home space, the campaign has done exceedingly well and we hope to see more consumers engage with us through the campaign and give this social comedy a watch.”

    “Helmet is a project that is very close to my heart because it speaks volumes on a social issue which is the need of the hour, in a simple and sweet way. Team Helmet is proud to create awareness about safe sex and work towards alleviating the stigma around condom usage and purchase through engaging campaign,” added “Helmet” producer Dino Morea.

  • Tata Sky’s new ad promotes aggressively priced Thalaiva pack

    Tata Sky’s new ad promotes aggressively priced Thalaiva pack

    Mumbai: Content distribution platform and pay-TV platform Tata Sky has launched a new campaign for potential customers in Tamil Nadu.

    The narrative of the campaign “Vera Level” communicates the elevated entertainment options that are offered by a Tata Sky connection – highlighting the regional family packs available along with a one-touch remote for the price-sensitive segment. This includes the Thalaiva pack that “combines the best of Tamil channels, drama, film, kids, news and sports channels curated for the benefit of the entire family,” said the company in a statement.

    Conceptualised by Ogilvy India, the communication plan for the campaign is spread across print, TV, OOH and designed to resonate with metro and non-metro audiences.

    “Regional audience has a very strong connect with their TV sets and what they watch in it. Keeping this in mind, Tata Sky has always been at the forefront to make the TV viewing experience worthwhile and engaging,” said Tata Sky, chief communications officer, Anurag Kumar. “Our new campaign for Tamil Nadu beautifully highlights the distinct benefits of a Tata Sky connection and connects with the audiences through their most loved regional catchphrases – ‘Vera Level’ which means taking anything to a superior entertaining level, just like a Tata Sky connection does with its varied offerings and personalised bouquets.”

  • Star Sports launches Vivo IPL 2021 resumption campaign

    Star Sports launches Vivo IPL 2021 resumption campaign

    Mumbai: Star Sports has drawn parallels between Vivo Indian Premier League (IPL) 2021 and a blockbuster film in its latest advertising campaign called #AsliPictureAbhiBaakiHai featuring cricketer MS Dhoni in a filmy avatar.

    Conceptualised by the creative team at Star Sports, the ad film tells viewers that the second half of the tournament, airing from 19 September, is unmissable. The remaining 31 matches will be played over 27 days in the United Arab Emirates. 

    “There is a great deal of anticipation for the resumption of VIVO IPL 2021,” said Star and Disney India, head – sports, Sanjog Gupta. “Teams and players typically up the ante on the field, play top cricket and are at their competitive best in the final weeks of VIVO IPL, which means fans can look forward to higher intensity, impossible heroics and nail-biting finishes in the month-long spectacle. And this is the proposition of our campaign – #AsliPictureAbhiBaakiHai. That, like a blockbuster, there are many twists and turns, highs and lows, thrills and spills in store. So, whether you watched the first ‘half’ or not, the second half from September 19 is unmissable. Star and Disney India is also committed to continue delivering the most engaging and immersive broadcast of the tournament across TV and digital platforms. Multiple regional feeds, world class presentation, enhanced viewing experiences and technology innovations will delight millions of viewers.”

    The TVC campaign will be released in multiple languages including Hindi, Tamil, Telugu, Kannada, Bengali, Malayalam and will reach a national audience.

  • Sebamed launches new campaign for its baby care portfolio

    Sebamed launches new campaign for its baby care portfolio

    Mumbai: German personal care brand Sebamed has launched its all-new baby care campaign urging moms and to-be-moms to use Sebamed products with pH 5.5 benefits right from first bath.

    In line with its previous bathing bar and shampoo campaigns, the brand has once again based the campaign on its ‘new knowledge’ about skin’s pH at the time of birth and highlights the importance of using Sebamed products with pH 5.5 right from day one.

    The campaign ‘Prathm Snan Se’ uses situational humour to drive home the point that the new age moms will reaffirm and choose nothing but the best products for their babies. The film features a young mom in labour, asking frantic questions about the skin pH of newborn and showing her utmost trust on brand Sebamed by sharply reminding the surprised medical staff to use the brand’s products for her newborn’s first bath. With the message – ‘maa ka dil hai, sawaa to pucchega hi’ it encourages all moms and to-be-moms to stay curious and reaffirm their choices based on ‘proven scientific facts’.

    Rooted in curiosity-centered consumer strategy, it’s the fourth campaign launched by the brand in last one year in the skin, hair and baby care space, which also included ‘Film Stars ki nahi, science kee suno’, Sirf science ki suno and recent digital campaign inspiring India to get #BackToNormal.

    Sebadmed, country head, Shashi Ranjan said, “We strive to create a new narrative in every category we operate and our products are proven safe and scientifically superior. Baby care portfolio is one of the key growth drivers for us and through this campaign; we are celebrating the unwavering trust of mothers on brand Sebamed and relevance of pH 5.5 products for new born right from day one. The campaign delivers this message in a unique way and we are sure it will establish a strong connection with our audience.”

    The Womb, creative partner and co-founder, Navin Talreja said, “Sebamed pH 5.5 baby care range is scientifically proven safe for new-born’s right from day one. Our campaign seamlessly delivers this message, and we remain confident that it will resonate with mothers and fathers. Across Indian culture, occasions like Godh Bharai, Annaprashan etc are highly celebrated, but there’s nothing for the first bath. So we created ‘Pratham Snan’, to protect the baby’s skin from the first bath itself.”

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