ITV

Tag: Campaign

  • Everyuth Naturals forays into body lotion segment with new TVC campaign

    Everyuth Naturals forays into body lotion segment with new TVC campaign

    Mumbai: Skincare brand Everyuth Naturals has made a strategic entry into the body lotions segment with its new range of body lotions. The brand has rolled out  a TVC campaign, which is conceptualised by Wunderman Thompson India and aims to strike a chord with young consumers who are seeking relief from dry skin, albeit in a natural way.

    “Everyuth Naturals is among the top facial skin cleansing brands in the country and a leader in the face scrubs and face masks segment,” said Zydus Wellness CEO Tarun Arora. “We are happy to extend our expertise in providing effective skincare leveraging natural ingredients in the new segment of Body Lotions. Everyuth Naturals now embarks on an exciting new phase where it has the scope to become a more holistic skincare brand.”

    The high decibel campaign will air in eight key languages across GECs and all digital platforms. 

    “While conducting extensive consumer immersions, we came across two critical insights – unlike popular belief dry skin is not just a winter-only problem and second the young girls are peeved with the inadequacy of the current lotions that are usually either sticky or ineffective,” stated Wunderman Thompson Mumbai SVP & executive business director Samarth Shrivastava. “The campaign brings alive the youthful and happy vibe of the brand that is refreshingly different in the clutter of category communication.”

  • Zeel returns with #TVIsFamily campaign on World TV Day

    Zeel returns with #TVIsFamily campaign on World TV Day

    Mumbai: Zee Entertainment Enterprises Ltd (Zeel) has announced the launch of the second edition of its #TVIsFamily campaign to mark the occasion of World Television Day. The campaign kickstarted on 19 November.

    This year the campaign has a quirky twist with the introduction of peers of the television set – radio, mobile phone, laptop, cinema, etc. highlighting the conversation between these gadgets on television’s special day.

    Taking last year’s thought forward, the campaign aims to personify television and focus on the ubiquitous role it plays in every family, be an undeniable presence through the highs and lows, the laughter, and much more. The campaign further acknowledges the growing influence of other gadgets in users’ life for consuming content, before asserting that despite this, 765 million people across the country still spend an incomparable 903 billion mins watching TV every week, said the statement.

    “TV has been the most trusted and preferred medium reaching 200 million households for decades now,” said Zeel chief marketing officer content business Kartik Mahadev. “Last year, the ad film received a phenomenal response from viewers who related to the bond they share with television. With more and more mediums of entertainment and information emerging in the past few years, we wanted to bring to the fore how television will always have an undeniable chord with the viewers for generations to come.”

    Zeel is building one of the biggest digital walls on its social media properties, sharing pictures of families recognizing television as an integral part of their lives. Along with participation from the viewers, the digital wall also includes the star cast from some of Zee’s most iconic shows. From Zee TV’s “Kumkum Bhagya” and Zee Bangla’s “Hruta” to Zee Keralam’s “Neeyum Njanum,” and Zee Telugu’s “Rowdy Gari Pellam,” the characters of multiple primetime shows have sparked social media banter around celebrating the small screen’s presence by posing for a family portrait with television.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by ZEE (@zeecorporate)

     

  • Cadbury 5 Star sends a message to Gen Z through its campaign, ‘Do Nothing’

    Cadbury 5 Star sends a message to Gen Z through its campaign, ‘Do Nothing’

    Mumbai: Mondelez India’s iconic brand Cadbury 5 Star is back with a new campaign that extends its ‘Do Nothing’ proposition. Taking another step ahead, the brand has launched NothingCoin, a new form of currency that gets mined while you do nothing. With no expensive hardware or large investments needed, NothingCoin challenges the traditional notion of how only hard work helps people earn.

    “Gen Z today is in a constant hustle mode list – right from balancing their studies, finding a job, having an active social life to worrying about their investment plans. We truly feel they deserve some downtime and perhaps a much-needed digital detox,” said Mondelez India senior director Anil Viswanathan. “The introduction of NothingCoin is our attempt to inspire them to take a break in the most engaging and rewarding manner.”

    This campaign attempts to reiterate Cadbury 5 Star’s brand persona of being witty and speaking in a language that excites the youth. In this latest communication, the brand is talking to today’s youth who are digital natives and hardly remember a time without smartphones, the internet, and social media. Comprising of college-goers and first-time job seekers with action-packed schedules, they are hardly left with time in their hands to simply relax and do nothing.

    The idea of the activation is that consumers can mine this coin by buying a Cadbury 5 Star, scanning the QR code, and logging onto the NothingCoin mining website. After following basic steps, the consumer must do nothing and keep his phone aside to let the website mine NothingCoins for them. On mining coins, the consumer can redeem exciting offers from the Cadbury 5 Star online mall linked with the website which has products from Souled Store or they can even redeem the coins for JioMart vouchers.

    “For the always-on generation, 5 Star’s NothingCoin is a smarter way to take a much-needed digital break, do nothing, and yet get rewarded. And what made the idea zanier was opening an actual bank which encouraged people to mine NothingCoins by simply doing nothing,” said Ogilvy India chief creative officer Sukesh Nayak.

    The launch is being supported by a 360-degree integrated marketing communication, including digital films, innovative outdoor, and influencer-led activation. As part of the outdoor activation, the brand has taken a spin on traditional bank setups and built a branch at Nariman Point in Mumbai wherein consumers can visit this bank, grab a Cadbury 5 Star, sit, and do nothing to mine more Nothing coins on our website. The bank has a loans counter, an ATM, and investment schemes with quirky messages that ask the consumer to do nothing.

    “This time we wanted to take #DoNothing to the next level with another seamless integration of technology and creativity & reward the millions of 5 Star consumers. We didn’t just stop at creating a virtual destination for mining of #NothingCoins, but also a physical location in the form of the #NothingCoin Bank, which is open for everyone to experience and of course, earn by #DoingNothing,” said chief client officer and office head, west, Shekhar Banerjee.

    The brand also did an online poll with the youth on where they would like to spend their NothingCoins – Paytm won the Instapoll. To get Paytm’s attention, 5 Star projected a funny banter message on PayTM’s Noida office which resulted in Paytm playing along and announcing that they’ve decided to start accepting NothingCoin too.

  • Galaxy teams up with actor Shruti Haasan for its new campaign

    Galaxy teams up with actor Shruti Haasan for its new campaign

    Mumbai: Chocolate brand Galaxy from the portfolio of Mars Wrigley has launched its new campaign starring actor and playback singer, Shruti Haasan.

    With the new brand proposition, ‘Chocolate so smooth, pleasure lasts’, the brand has tried to innovate and localise for Indian consumers using the Galaxy global signature recipe.

    The new ad film urges the audience to pursue their passion and choose pleasure for themselves. In the ad film, the actor is feeling swamped and exhausted with work, when she chooses to take a break and picks up Galaxy chocolate from her table. It is when Haasan eats a piece of chocolate that she experiences a shift in her mood. Feeling enthused she reaches for her drum sticks and begins to play. It is at this moment that her surroundings change, and her energy and mood reflect in the room through wonderful color trails and ripples depicted in the film. The film ends with the voice-over that says, ‘Chocolate so smooth, pleasure lasts’.

    The film has been released in seven languages including Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi & English.

    “We are delighted to embark on the journey of launching a made in India portfolio with the global signature recipe giving an elevated chocolate experience to consumers in India. And Shruti Haasan seamlessly reflects the brand persona,” Mars Wrigley India director-marketing Varun Kandhari said. “For over 60 years, Galaxy has helped consumers enjoy an unmatched consumption experience that helps them escape the monotony of daily life and this is depicted in the film.”

    Sharing her experience on the association, Shruti Haasan said “We often get so occupied with our daily tasks and deadlines that we forget the things that make us truly happy. For me, music has always been an important part of my life – it makes me more confident and content. The new campaign brings together my love for chocolates and music, and I love the way it has been portrayed.”

    On the campaign, AMV BBDO, said, “In a fast-paced world where pleasure is often an afterthought or a frowned upon indulgence, this spot, under the masterful eye of Bharat Sikka, seeks to reconnect with it while holding Galaxy center stage.”

    The new campaign comes further to the announcement of the first local production unit for Galaxy in Pune.

  • MFine delivers a googly with ‘gulab jamun-loving uncle’ in latest campaign

    MFine delivers a googly with ‘gulab jamun-loving uncle’ in latest campaign

    Mumbai: AI-driven on-demand healthcare service- MFine has launched its latest campaign that puts forth its ideology of ‘best way to cure health is through care’ in an entertaining yet effective manner. Conceived by Mullen Lintas Bangalore, the campaign highlights the ease of getting all the medical tests at home, and how a healthcare app ensures that people get adequate care at their doorstep.

    The campaign uses two memorable and much-loved characters from an earlier popular ad campaign for a food delivery app – a husband, played by Naresh Gosain, who is a foodie at heart, and his wife who is a watchful guardian and keeps him from consuming anything sweet.

    In one film, the husband furtively opens the refrigerator door to satisfy his urge to eat sweets and instead finds out that he is due for a lab test from MFine the next morning. In the second film, the doorbell rings and the husband gleefully springs to open the door in the hope of getting his food. Contrary to his expectations, he finds a phlebotomist waiting outside to collect his lab test sample. Both the films emphasise the ease and convenience of booking MFine’s lab test service without having to step out of the comfort of home.

    Mullen Lintas CCO Garima Khandelwal said, “Popular culture is best created or second-best exploited in advertising. To make a tongue-in-cheek story about lab tests at home and to make the commercial sticky for MFine was the intent here. The over-emphasis on the MFine branding is also by design so there is no confusion on which brand but to make people smile at the correlation. The aunty gets an upper hand with this campaign and the uncle gets a taste of his medicine.”

    “Our new campaign films showcase a new aspect of that heart-warming care, this time with a pinch of mischief and fun between the endearing couple,” MFine founding member and chief business officer Arjun Choudhary said.

  • PhonePe’s new campaign showcases the ease of buying insurance

    PhonePe’s new campaign showcases the ease of buying insurance

    Mumbai: Digital payments company PhonePe has announced its latest brand campaign “Tension chhodo, Insurance lo” to make customers aware of how insurance can make life easy by staying prepared for unforeseen circumstances.

    The campaign launched during the ongoing T20 World Cup highlights how the insurance buying process on PhonePe is instant, paperless, and mobile-first – making it easily accessible to all users.

    The light-hearted campaign encompassing over 12 films will run on Television, YouTube, Hotstar, and other prime channels. The six-month-long campaign will educate customers on the availability of bike, car, life, and health insurance plans on the PhonePe app. It will also showcase PhonePe’s insurance expertise, scale, size, and trust that customers have on the platform.

    “We launched Insurance a few months back and the response we received from our customers informed us of the need to take a more prominent role in the insurance distribution space,” said PhonePe VP and head of insurance Gunjan Ghai. “Our users place immense trust in us as a brand. We are, thus, in a much better place to reach our customers and offer the right insurance at the right price. With that objective in mind, we have launched a large multi-media integrated campaign to drive awareness and build consideration for PhonePe’s insurance offering over a period of six months.”

  • The new Poco C31 campaign pushes the smartphone to its limits

    The new Poco C31 campaign pushes the smartphone to its limits

    Mumbai: Homegrown online smartphone brand Poco launched a campaign called ‘Life Tested,’ showcasing the build and sturdiness of its recently launched budget entrant, Poco C31. The campaign, conceptualised by DDB Mudra, is a testimony to the smartphone’s robust quality through a series of relatable, slice-of-life tests.

    The campaign draws inspiration from the use of smartphones in real-life scenarios bringing out the durable features of Poco C31 with a tested approval from the real experts- the consumers. Featuring two short films, the campaign puts a refreshing cap on smartphones subjected to rigorous lab tests by scientists in controlled environments.

    “We have all seen ads of products being tested in labs, scientists asking you to buy them because they recommend it, etc. But here we had the POCO C31 that was – yes, tested in labs, but for life. And that to us, made for a very interesting story,” said DDB Mudra Group creative director Saritha Rajgopal, adding a creative perspective.

    “We imagined intellectual, serious scientists sitting in their labs, testing the phone in real-life conditions, and getting a little carried away while in the process. So, we created a lab, brought in scientists, and got them to not just lab-test the phones, but life-test them,” she added.

    The first video ‘Hi Garmi’ begins with a man preparing a meal in his kitchen and simultaneously enjoying a cricket match on Poco C31 under extreme heat and humidity, even as a bunch of scientists keep an eye on the performance of the smartphone from the other side of the wall.

    The second film titled ‘Anybody Can Dance’ features a work-from-home scenario wherein the woman, totally bored and uninterested in the conference call discussion around business targets of the year, starts grooving when a distant dance music starts. As she unfolds into loud cheers, she accidentally drops her handheld mobile, while the scientists look on.

    “While the Poco C31 comes with some great specs and delivers on performance, what we really wanted to bring the consumer’s attention to, was the fact that this phone has gone through several rounds of rigorous testing,” stated Poco marketing lead Raghav Chitra. “The team at DDB took a leap from here and brought to life a very important insight, that for a smartphone to survive ideal conditions, just lab-testing won’t do. It has to be life-tested. And that’s what speaks volumes about this campaign.”

    The Poco C31 is available exclusively on Flipkart. 

  • Future Generali India urges all fathers to prioritise health this Diwali

    Future Generali India urges all fathers to prioritise health this Diwali

    Mumbai: Taking the conversation ahead on mental health, life insurance company Future Generali India Ltd (FGILI) has launched its 360-degree brand campaign titled “PAPAsHealthAsliWealth.” Through this campaign, FGILI urges fathers to prioritise their health and well-being amid the celebration of Diwali this year. 

    The 360-degree marketing campaign was launched through a short video film on social media on Monday. The film was shot by director Manish Sharma from P Se Picture.

    “Insights show that fathers neglect their health in the process of providing the best to their families, which exposes them to a health risk, inadvertently exposing their family to an uncertain financial future. Going with this thought and connecting it to the core brand campaign message i.e #PapasHealthAsliWealth, the film talks to fathers, urging them to prioritise their health this Diwali for the family’s healthier and safer tomorrow,” said the company.

    Using the occasion of Diwali, the film starts with a visual of a father and daughter rushing out to their car after Diwali shopping. The film then shows how the father gets pulled into a work call while his daughter wants his attention to eating food that he has skipped. This is where through the young child’s perspective the film’s message is brought to light, and the father is forced to rethink his lifestyle. The film ends with the central idea “aapki sehat ka khayal rakhna aapki aur aapke apno ki bhi jimmedari hai.”

    “At Future Generali India Life Insurance, we are focused on promoting healthy living amongst Indian fathers. Our new campaign takes the narrative forward by encouraging them to enjoy the festivities while taking care of their health to stay fit and healthy,” said Future Generali India Life Insurance Company Ltd chief marketing & digital officer Ashish Tiwari. “We believe that health is the true wealth for fathers who work hard to provide the best for their families. The campaign will be launched on all digital channels and will be supported by exciting on-ground promotions.”

    The 360 campaign rollout will be in three phases, the insurance brand shared. Each phase will encapsulate various activities, with Phase one launching the teaser campaign on social media. Phase two will see the release of the brand film and customer/employee engagement activities. In phase three, social media will be used to sustain the campaign, it said.

  • Tata Sky launches Maharashtra focused campaign with Nana Patekar

    Tata Sky launches Maharashtra focused campaign with Nana Patekar

    Mumbai: DTH operator and pay-TV platform Tata Sky has rolled out a new Maharashtra-focused campaign featuring actor Nana Patekar.

    The ad film conceptualised by Ogilvy India has taken a spin on the colloquial Marathi phrases ‘Ugich Kashaala.’

    “With our new Maharashtra focused campaign, we not only highlight the distinct benefits of Tata Sky but also play on one of the most popular regional catchphrases i.e., Ugich Kashaala, to communicate that instead of needlessly postponing the decision, it is time for you to get a Tata Sky connection,” said Tata Sky chief communications officer Anurag Kumar.

    The brand highlights the convenience of watching live TV on the Tata Sky mobile app long with TV instead of fighting over the TV remote control.

    “This campaign is a great demonstration of how a culturally-rooted idea can be created to solve a business problem. We got Nana Patekar as the society’s favourite ‘Anna’ for admonishing people in his trademark style for asking Ugach Kashala Tata Sky?” said Ogilvy India chief creative officer Sukesh Nayak.