ITV

Tag: Campaign

  • Makers of RRR team collaborates with Paytm, giving away tickets for Re. 1

    Makers of RRR team collaborates with Paytm, giving away tickets for Re. 1

    The makers of RRR, the most-awaited film starring Ram Charan, Jr NTR, Alia Bhatt and Ajay Devgn have partnered with Paytm, India’s leading digital payments to give movie lovers a chance to watch the film by spending just one rupee. It is a first-of-its-kind campaign for a multi-starrer film.

    The movie marketing techniques have touched a new high with this innovative promotional idea. RRR is certainly one of the most highly-anticipated and big-ticket releases of this year.

    RRR team will join hands with Paytm on 14 March to ensure the film reaches every corner of the country by giving away tickets for Re. 1.  

    This new campaign from the makers in partnership with Paytm will offer a cinematic treat for RRR fans.

    Post Baahubali’s success, SS Rajamouli became a nationwide household name, he has made another film on a grand scale and is set to break many records.

    Jayantilal Gada (PEN) has bagged the theatrical distribution rights across North India and has also bought worldwide electronic rights for all languages. Pen Marudhar will be distributing the film in the North Territory.

    The Telugu-language period action drama film is produced by D. V. V. Danayya of DVV Entertainments. RRR will release on 25 March 2022.

  • Pernod Ricard, Viacom18 & Wavemaker’s Holi campaign garners eight million views

    Pernod Ricard, Viacom18 & Wavemaker’s Holi campaign garners eight million views

    Mumbai: Viacom18 has partnered with Pernod Ricard – Seagram’s Imperial Blue packaged drinking water and Wavemaker India for its latest campaign for Holi.  The campaign has already clocked eight million views and counting on digital, the media company said.

    Conceptualised and executive by Viacom18 with Wavemaker India, the campaign is being extensively marketed across platforms including Colors, Colors Marathi, on their OTT platform Voot and on the network’s social media handles.

    The campaign films cater to Hindi and Marathi-speaking markets. It features national celebrities Rubina Dilaik, Karan Kundra, Umar Riaz, Nishant Bhat, and Marathi stars Jay Dhudhane, Meenal Shah, Vikas Patil and Vishal Nikam.

    “Given the brand identity of our marquee platform, celebrating the festival of Colors is a natural fit for us,” said Viacom18 head – branded content Vivek Mohan Sharma. “Seagram’s Imperial Blue is an iconic brand with some memorable campaigns and taking forward the nature of playfulness we take a dig at celebrating holi with friends. With the roster of popular television celebs that we have, and the way we have captured the spirit of this festival, we are sure this campaign will strike a chord with our viewers and the brand’s target audience.”

    “Holi is a great moment of conviviality, wherein friends and family come together, and we wanted to capture this and create a campaign that embodies the spirit of Holi,” said Pernod Ricard India GM – marketing Iswindar Singh. “This collaboration with Viacom18 captures the mood of the occasion in the light humour space that we have always operated in, while keeping the ethos of our brand alive. Combined with the 360-degree network amplification and Viacom18 stars, we hope to recreate the magic of our iconic campaigns with this campaign”

    “The whole idea and execution of the video was a beautiful amalgamation that resonates with the brand messaging of humour and partners ideology of ‘Celebrating relationship with Colors’,” said Wavemaker India chief client officer Karthik Nagarajan. “It has been a great collaboration by Wavemaker India in bringing this initiative to life . With the platform reach- the spread across TV, OTT and Social, I am certain the campaign videos will connect, create an instant impact and bring cheer to our audience”.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by ColorsTV (@colorstv)

     

  • Colors Tamil unveils promo of new show ‘Meera’ on Women’s Day

    Colors Tamil unveils promo of new show ‘Meera’ on Women’s Day

    Mumbai: Colors Tamil has announced a new fiction show “Meera” starring actor Kushboo. The show will go on air starting from 28 March.

    The show narrates the bitter-sweet relationship of a husband and wife and how they reconcile years later after their separation, owing to a violent episode.  In an effort to throw light on the growing violence against women, the channel has unveiled the promo of the show on International Women’s Day.

    The channel also initiated a unique ‘Missed Call’ campaign recently showcasing a short clip of the promo, prompting people to share their thoughts on whether or not it is justified for a husband to hit his wife with a toll-free number.

    The campaign was implemented after the internet broke into frenzy as actor Kushboo posted a photo of her with a swollen face and a handprint on her cheek on her Instagram handle with the #SayNoToViolence #StandWithMe #SpeakUpNow #Meera, leading many fans to speculate the myriad of reasons behind it.

    “With this show, Colors Tamil and actor Kushboo are taking a conscious step towards empowering women and urging them to stand up for their rights amidst the patriarchy with #StandWithMeera. Meera aims to enlighten the audiences that all sections of women face such brutality, even if they are well-educated or belong to the urban population,” said the statement.  

  • Network18 joins forces with Truecaller to combat women harassment

    Network18 joins forces with Truecaller to combat women harassment

    Mumbai: Network18, in partnership with Truecaller, has launched #ItsNotOk campaign to raise awareness on why it’s important for women to call out harassment issues. The campaign was unveiled on 8 March to mark the occasion of International Women’s Day.

    A survey conducted by Truecaller suggests that one in every three women receives sexually inappropriate calls or messages and eight out of ten women receive harassment and nuisance calls in India. While most women block these callers or phone numbers on Truecaller, very few report their harassers to authorities and the rest suffer in silence.

    Through the campaign, Network18 and Truecaller are espousing that policy makers, social support systems and media platforms have a collective responsibility to stop women harassment in our country. The key focus of the campaign will be on what women can do at an individual capacity and what our society can do collectively to curtail harassment of women.

    The initiative will bring together all stakeholders including state police, NGOs, counsellors, legal help and government representatives to talk about how society can work together for a safer environment, where women feel empowered.

    The campaign will see minister of state for women and child development Dr Munjpara Mahendrabhai Kalubhai deliver the keynote session. On the other hand National Commission for Women (NCW) chairperson Rekha Sharma and Truecaller co-founder Nami Zarringhalam will be part of Network18’s stream-athon on Facebook and Twitter, where they will share their views on how can women stop harassment.

    The campaign will also see engagement from multiple influencers from various fields, including the likes of Jwala Gutta, PV Sindhu, Aditi Rao Hydari and Neeti Palta. While Jwala Gutta will be part of streamathon, tweetathon and Twitter spaces activity on 8 March. PV Sindhu and Aditi Rao Hydari will also be a part of a Insta live session, while Neeti Palta will be part of a tweetathon and engaging on Twitter Spaces. Twitter Spaces will be hosted on News18 India, CNN-News18 & News18 Gujarati handles.

    Others including social activist Ranjana Kumar, special commissioner Shalini Singh, DCP KPS Malhotra, Psychiatrist Dr Anjali Chhabria, Yogita Bhayana of PARI foundation, lawyer Aaliya Waziri, Vineet Kumar of Cyber Peace Foundation, UN Women Representative for India Susan Ferguson will also join the discussion to talk about the various aspects of women harassment including trauma, counseling, legal recource, and police initiatives.

    “Through this campaign Network18 and Truecaller aim to push for providing a safer digital environment for women,” said Network18 CEO business news cluster Smriti Mehra. “We believe that it is crucial for policy makers, social support systems and media platforms to increase awareness around all aspects of women safety.”

    “This International Women’s Day, we want to reiterate that the safety of women is critical and we all need to come together to put an end to harassment in digital communication,” said Truecaller India chief product officer and managing director Rishit Jhunjhunwala. “Every woman has the power to achieve a lot more when empowered to #callitout. The campaign #ItsNotOk was launched in 2017 with the aim to support women and ensure a safe environment. This year, with support of Network 18, we are taking a new path and urging women to come forward to #callItOut and take action against unwanted communication.”

  • Sony BBC Earth celebrates five-year anniversary with new campaign

    Sony BBC Earth celebrates five-year anniversary with new campaign

    Mumbai: Factual entertainment channel Sony BBC Earth has launched a 360-degree campaign titled ‘Make Every Moment Meaningful’ as the channel completes five years.

    The channel has also introduced a property called ‘5 Years 5 Mega Shows’ giving viewers a chance to vote for their favourite movies. The property will air every Saturday at 8 p.m from 12 March.

    As per the campaign, the channel launched a user-generated contest called #5YearsOfLife on Instagram giving people a chance to share how they added meaning to someone’s life via reels using the brand audio. An innovative Instagram filter was introduced to create an immersive experience. Built using augmented reality, the filter works when users point their camera towards the Sony BBC Earth logo (on-air, web, print, and outdoor) and their screens come alive with animated animal figures.

    Sony BBC Earth airs some of the biggest titles in factual entertainment such as “Planet Earth,” “Dynasties,” “Blue Planet 2” and “Serengeti.”  Its shows feature storytellers such as Sir David Attenborough and Steve Backshall.

    “Guided by our consumer understanding and insights, we wanted to create a brand which when coupled with our core values would be a breakthrough in the factual entertainment space,” said Sony Pictures Networks’ chief marketing officer and business head – English cluster and Sony AATH Tushar Shah. “As we complete five years of Sony BBC Earth, we are happy to see our vision come to life. With the strengths of both its partners, including top-notch content, esteemed brand equity, and distribution genius, the channel has always added meaning to the life of its viewers. We hope to continue entertaining the audiences and add meaning to every moment they spend with us.”

  • HUL launches ‘The Bin Boy’ campaign to stress on waste segregation

    HUL launches ‘The Bin Boy’ campaign to stress on waste segregation

    Mumbai: When it comes to waste segregation, most people have accepted its importance but not their own responsibility. Now, Hindustan Unilever Ltd (HUL), via a light-hearted yet powerful film, brings that responsibility to our doorsteps, literally.

    The film titled ‘The Bin Boy’ is made by Ogilvy Mumbai for HUL’s CSR initiative. It revolves around a unique protest by a young boy that garners a lot of attention. The premise and build-up of the narrative are disruptive enough to drive home the seriousness of the message. The video underscores the importance of segregating wet, dry and hazardous waste separately, every day.

    “We needed to find a striking solution to make an unmissable point about the importance of waste segregation,” say Ogilvy India chief creative officers Kainaz Karmakar and Harshad Rajadhyaksha on the thought behind the creative. “While enough people have heard about the need to segregate, it is still a distant, global issue to most. To inspire action, we had to make the issue personal, and do so in an exciting, entertaining way. That’s where we believe this visual disruption of a boy in a bin will capture people’s mind-space. We are also very happy with the way our film director, Buddy, has brought alive the story in such a fun, engaging way leading up to what the boy has to say; which people realise is no laughing matter after all.”

    “The need for urgent action on the issue of waste segregation has never been greater,” says HUL chairman and managing director Sanjiv Mehta. “At HUL, we recognise our role in this context and have been working with leading agencies in the space and the Government to drive what is a simple, positive action that each of us could do. We work towards empowering communities to reach the goal of swachhata and a zero-waste circular economy. Children are the strongest advocates of change in society and are also the strongest drivers. We believe that our latest campaign with a child protagonist will inspire and unite citizens to create a waste-free, greener tomorrow.’’

  • Star Sports unveils #HamaraBlueBandhan campaign to support women’s cricket team

    Star Sports unveils #HamaraBlueBandhan campaign to support women’s cricket team

    Mumbai: Star Sports has unveiled a new campaign called #HamaraBlueBandhan to rally the nation behind the Indian Women’s cricket team. The first campaign film of the series is dedicated to the upcoming ICC Women’s World Cup 2022 that will begin airing from 4 March.

    India’s journey in the tournament will begin on 6 March at 6:30 a.m against arch-rivals Pakistan. “The campaign aims to epitomize the spirit of cricket and bring to life the bond that cricketing fans across India have with the Women in Blue,” said the statement.  

    The film picks up from India’s heart-breaking loss in the ICC Women’s World Cup 2017 finals against England and highlights how close the team has come to becoming world champions. “The fandom and support for the Women in Blue has increased many folds since the 2017 finals and the sport has given rise to many new heroes making them household names. The upcoming ICC Women’s World Cup 2022 will be India’s chance to go one step further and become world champions,” said the statement.

    “We are delighted to host the Women’s World Cup across Star Sports & Disney+ Hotstar, showcasing the premier event to millions of cricket fans across the country,” said Disney Star head – sports Sanjog Gupta. “The exemplary performance of the Indian team coupled with our continued efforts to popularise Women’s Cricket had seen the T20 World Cup in 2020 shatter viewership records. The growing popularity of women’s cricketers serves as an inspiration for everyone, but especially for young girls to enter the field of sports. The #HamaraBlueBandhan campaign seeks to bind Cricket fans together to rally behind the Indian team as it embarks on a 12-month journey of conquering world Cricket starting with the WWC 2022. We wish the women in blue the very best and are sure they will continue to inspire us with their journeys.”

    The team India ODI captain Mithali Raj, along with the experience of Jhulan Goswami, Smriti Mandhana and Harmanpreet Kaur among others will look to lead India to its maiden Women’s World Cup triumph on 6 March at the Bay Oval, Tauranga in New Zealand.

  • Oppo launches new film with Ranbir Kapoor for Reno7 Pro

    Oppo launches new film with Ranbir Kapoor for Reno7 Pro

    Mumbai: A wealthy businessman dies, leaving his most prized possession- a smartphone – behind as inheritance. But much to the frustration of his family, he leaves the beneficiary’s name blank! The sequence of events post this revelation comprises the plot of the latest Oppo ad film for its new Reno7 Pro 5G smartphone.

    Global smart device brand, Oppo has released a five-minute long Whodunnit film for the launch of its latest smartphone. The quirky campaign conceptualised by media and entertainment company Only Much Louder (OML) features the actor as a ‘detective Vishwas,’ called to solve “The Case of the Unboxed Phone.” The plot, set in a mansion, follows the bereaved family of five who are now suspects in the mystery unboxing of the prized phone. As the story unfolds, each suspect admits to having a weakness for the Reno7’s newfangled design aesthetics and features.

    The ad film, crafted like a full-blown thriller, under a span of five minutes manages to showcase the standout features of the device in a creatively intriguing manner. Whether be it through the lens of the selfie-obsessed eldest son drooling over the 32MP front camera, or the artistically inclined daughter-in-law who’s enamoured by the shooting star design of the phone. 

    The couple’s gamer son too has his eyes set on the device’s performance, and the promise of a flash charge that juices the  battery to 100 per cent in about 30 minutes. While the notification-seeking matriarch of the family is drawn by the orbit breathing light that emits soft lights whenever the phone receives a call or a message. And finally, the photography-obsessed younger son loves the rear shooter that has the potential to capture sharp HD videos and portraits.

    The mystery deepens as Kapoor’s character declares that each of the members has a motive to get his/ her hands on the device, but every one of them has an alibi too. However, the plot thickens when after interviewing all the family members, the ‘Detective’ decides to take the phone to the forensic lab to presumably dig out more evidence. As the family mulls over the identity of the ‘Unboxer’ culprit, they are in for a rude surprise when the doorbell rings.

    Watch the film to know more:

    The detailed ad film explores and displays every one of the device’s specialised features that promise to be user-friendly and functional for the consumer, even as it is captures and manages to hold the viewer interest till the very end. Which was also the exact brief from the brand to the creative agency.

  • Flamingo launches a hot-cold cocktail ad film for its ‘Cool Pack’ featuring Hrithik Roshan

    Flamingo launches a hot-cold cocktail ad film for its ‘Cool Pack’ featuring Hrithik Roshan

    Mumbai: Flamingo, the flagship consumer healthcare brand of Ascent Meditech has launched a TV commercial for its healthcare products – Cool Pack, featuring brand partner & actor Hrithik Roshan.

    The latest ad comes on the back of its previously released campaign comprising three films around the central concept of “never say die” mentality, in November last year.

    The TVC showcases how the assistive healthcare brand’s pain management products enable people of all ages, from millennials to the elderly, to manage pain in ways that are tailored to their needs.  The brand film depicts the actor using the Cool Pack to treat his pain and swelling post an action scene, even as he flaunts the product’s benefits with the line “An aid for a new life”. The film, crafted by Zip Zaap Zoom Productions, takes forward the messaging expressed in the earlier three TV commercials as “Par hum kabhi haar nahi maante.”

    “Hrithik’s character appeals to audiences of all ages who are influenced by his ‘Greek God’ features and dramatic action sequences,” said Ascent Meditech V P sales & marketing Rakesh Kumar. “This well-crafted commercial will undoubtedly persuade viewers to keep the Flamingo Cool Pack as a permanent product for relief from swelling and pain in their home refrigerator, thereby allowing them to apply it as and when it arises.”

    According to Zip Zaap Zoom Productions director Roop Naik, the ‘hottest’ superstar and the ‘coolest’ cold therapy for reducing pain & swelling quickly through Flamingo’s ‘cool pack’ was a deadly cocktail to handle creatively. “So we put on our ‘thinking cap’ again and we came up with a creative way in which Hrithik as an actor faces his own perils & challenges during the course of his day-to-day shootings. In the ‘cool pack’ commercial he has performed a perfectly synced action sequence where he is looking ‘super-hot’ while knocking down some goons, while in the portion where he is using the ‘cool pack’ he looks ‘cool’ as the pain & swelling disappears and he gets back to action,” added Naik.

    Flamingo is targeting metropolitan consumers and residents living in Tier 2 cities and small towns who can access this support to help them through moments of discomfort in their daily lives. The ad film will be broadcast on television across GEC, News, and Movie channels and amplified on social media and diverse digital platforms to offer customer education about how to use the product correctly. It will also be promoted through a variety of BTL activities in chemist shops in metros and Tier 1&2 cities across India, said the brand.

  • ‘Dil Ki Baat Zubaan Pe’ : Center fresh launches new tagline in latest TVC

    ‘Dil Ki Baat Zubaan Pe’ : Center fresh launches new tagline in latest TVC

    Mumbai: Chewing gum and mint brand Center Fresh has refreshed its core communication of ‘fresh breath confidence’ to something that’s more in sync with changing times. The brand has launched its latest TVC to showcase its new positioning – ‘Dil Ki Baat Zubaan Pe’.

    Known for always having the youth at the center of its communication, the new TVC also sticks to the same approach and showcases the brand as an enabler of confidence to help speak your heart out.

    The storyline of the new TVC showcases two young adults in a classroom where the female protagonist and her friend are trying to find the keys of her bike. The male protagonist happens to see it lying on the floor but is hesitant to speak out because of his feelings for her. At this moment, Center fresh gum consumption not only helps him gather the confidence to approach her with the missing keys but also asks her to spend the history class next to him in a truly unexpected & charming gesture. This sweet gesture helps the male lead get a positive acknowledgment from the girl apart from helping her get the keys back, and helps him say what he feels out loud – “Dil Ki Baat Zubaan Pe”.

    Perfetti Van Melle India director-marketing Rohit Kapoor said, “Consumer love and adulation for the brand has helped it emerge from the challenges posed by the pandemic and reduced out-of-home consumption occasions of the last two years. Center Fresh has started the year with a strong sales performance and we felt it was only appropriate to go one step further on our positioning with a new tag-line and theme communication. This ad spot duly brings alive a new tagline “Dil ki Baat Zubaan Pe”
    Conceptualised by Ogilvy India, the new TVC will be on-air across various TV channels, followed by amplification on key digital platforms and an Out Of Home (OOH) campaign in key cities across India, announced the brand.

    Ogilvy India managing partner – creative (Mumbai) Anurag Agnihotri said, “How does a Gen-Z boy strike a conversation with a Gen-Z girl in a classroom where the session is about to start? How about, “Will you spend the History class with me?” That’s what the new Center Fresh TVC is all about, of course with a twist & deeply rooted in reality. Firmly connected to the youngest of us, giving them the confidence to say it as they feel it.  In other words, staying true to the new tag-line, ‘Dil ki baat zubaan pe.’